VSPT Wine Group Executive and Leadership Team

October, 2026

Leadership Overview

VSPT Wine Group has 4 executives leading key functions including corporate strategy, operational efficiency, financial management, and global brand marketing.

Committed to excellence in viticulture, VSPT Wine Group delivers premium wine experiences while maintaining a strong focus on sustainable production practices across international markets.

Leadership Roles at VSPT Wine Group

  • Chief Executive Officer - Pedro Herane
  • Chief Financial Officer, Vspt (China) - Matías Bascuñan
  • Chief Operating Officer - Alvaro Pardo
  • Global Chief Marketing Officer - Daniel Hausmann
  • Pedro Herane - Chief Executive Officer

    Pedro Herane, the Chief Executive Officer at VSPT Wine Group, directs the overarching corporate strategy for this global wine producer. Overseeing the integration of diverse brands, the Chief Executive Officer ensures alignment with long-term growth objectives across international markets. This leadership role involves managing the complex logistics of a top-tier wine producer while fostering a culture of sustainability and innovation. By coordinating with the board and senior leadership, Pedro Herane drives the expansion of the premium portfolio to meet evolving consumer demands. The Chief Executive Officer maintains a focus on operational excellence, ensuring that the company remains a top seller of sparkling and premium wines. Through strategic oversight, Herane secures the competitive position of the organization within the global viticulture industry, consistently delivering value to stakeholders while upholding the high standards of the Chilean wine heritage.

    Matías Bascuñan - Chief Financial Officer, Vspt (China)

    Matías Bascuñan, the Chief Financial Officer, Vspt (China) at VSPT Wine Group, directs the financial planning and fiscal health of the company's operations within the Asian market. Overseeing capital allocation and revenue forecasting, the Chief Financial Officer, Vspt (China) ensures that the regional business model remains profitable and scalable. This leadership role involves managing complex financial reporting and risk assessment to support the expansion of the premium wine portfolio in China. By analyzing market trends and consumer behavior, Matías Bascuñan drives strategic investment decisions that align with the broader corporate goals of the organization. The Chief Financial Officer, Vspt (China) works closely with the global finance team to maintain fiscal transparency and operational efficiency. Through disciplined financial management, Bascuñan secures the necessary resources to sustain growth and strengthen the market presence of the brand in this critical region.

    Alvaro Pardo - Chief Operating Officer

    Alvaro Pardo, the Chief Operating Officer at VSPT Wine Group, manages the internal production processes and supply chain logistics for the organization. Overseeing the daily operations of the wine production facilities, the Chief Operating Officer ensures that quality standards remain consistent across the entire diverse portfolio. This role involves optimizing resource allocation to support the 1,400 employees while maintaining the efficiency of the manufacturing infrastructure. By implementing sustainable practices throughout the production cycle, Alvaro Pardo drives environmental responsibility within the operational framework. The Chief Operating Officer collaborates with other executives to streamline the distribution of premium wines to both local and international markets. Through rigorous process management, Pardo enhances the overall productivity of the company, ensuring that the production output meets the high demand for premium and sparkling wines in key valleys.

    Daniel Hausmann - Global Chief Marketing Officer

    Daniel Hausmann, the Global Chief Marketing Officer at VSPT Wine Group, directs the brand strategy and consumer engagement initiatives for the entire portfolio. Overseeing the development of marketing campaigns, the Global Chief Marketing Officer ensures that each brand effectively reaches its target audience across diverse international markets. This role involves crafting memorable experiences in key wine valleys to attract both local and international clients. By leveraging market insights, Daniel Hausmann drives the positioning of premium and sparkling wines to satisfy various consumption occasions. The Global Chief Marketing Officer collaborates with regional teams to maintain brand consistency while adapting to local cultural nuances. Through innovative promotional strategies, Hausmann enhances the visibility and reputation of the company, ensuring that the brand remains a top choice for wine enthusiasts worldwide while supporting the overall growth of the organization.
    Daniel Hausmann

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    Frequently Asked Questions Regarding VSPT Wine Group Top Executives and Leadership Team

    Who leads VSPT Wine Group?
    VSPT Wine Group is led by Pedro Herane (Chief Executive Officer), along with executives such as Matías Bascuñan (Chief Financial Officer, Vspt (China)) and Alvaro Pardo (Chief Operating Officer).
    Who is part of VSPT Wine Group’s executive team?
    The executive team of VSPT Wine Group includes leaders such as Pedro Herane (Chief Executive Officer), Matías Bascuñan (Chief Financial Officer, Vspt (China)), Alvaro Pardo (Chief Operating Officer) and other senior executives.
    How many executives does VSPT Wine Group have?
    VSPT Wine Group has 4 executives leading key business areas.
    What roles are included in VSPT Wine Group’s leadership team?
    The leadership team of VSPT Wine Group includes roles such as Chief Executive Officer, Chief Financial Officer, Vspt (China), Chief Operating Officer, Global Chief Marketing Officer.