VSPT Wine Group Executive and Leadership Team

Pedro Herane, the Chief Executive Officer at VSPT Wine Group, directs the overarching corporate strategy and long-term vision for this global wine producer. Overseeing the integration of diverse brand portfolios, the Chief Executive Officer ensures alignment between production capabilities and international market demand. This leadership role involves managing complex relationships with stakeholders and driving the expansion of premium wine offerings across key global regions. By prioritizing sustainable viticulture and operational excellence, Pedro Herane secures the competitive standing of the organization within the top 20 wine producers worldwide. The Chief Executive Officer also coordinates with the board to optimize resource allocation and capital investment. Through rigorous oversight of corporate governance and strategic planning, Herane maintains the focus on delivering high-quality sparkling and still wines to diverse consumer segments, ultimately fostering consistent growth and brand prestige in the competitive international wine landscape.

Matías Bascuñan, the Chief Financial Officer, Vspt (China) at VSPT Wine Group, manages the financial health and fiscal strategy for the critical Asian market operations. Overseeing regional budgeting, financial reporting, and risk assessment, the Chief Financial Officer, Vspt (China) ensures that the company maintains a robust economic foundation in this high-growth territory. This leadership role involves monitoring currency fluctuations and trade regulations to protect the profitability of wine exports. By implementing rigorous financial controls, Matías Bascuñan drives fiscal discipline and supports the expansion of the brand footprint within the region. The Chief Financial Officer, Vspt (China) also coordinates with the global finance team to ensure compliance with international accounting standards. Through the strategic analysis of revenue streams and cost structures, Bascuñan optimizes the financial performance of the regional business unit. Bascuñan secures the necessary capital and resources to sustain long-term growth and market penetration in China.

Alvaro Pardo, the Chief Operating Officer at VSPT Wine Group, manages the end-to-end production cycle and supply chain logistics for the company. Overseeing the technical aspects of wine manufacturing, the Chief Operating Officer ensures that all facilities maintain high standards of efficiency and quality control. This leadership role involves optimizing the harvest processes and bottling operations to meet the demands of both local and international markets. By streamlining internal workflows, Alvaro Pardo drives significant improvements in operational productivity and cost management. The Chief Operating Officer also coordinates with agricultural teams to implement sustainable practices across various Chilean wine valleys. Through the systematic monitoring of production metrics and resource utilization, Pardo guarantees the consistent delivery of premium products. Pardo maintains operational agility, ensuring that the manufacturing infrastructure supports the broader strategic goals of the organization while upholding the reputation of the brand portfolio.

Daniel Hausmann, the Global Chief Marketing Officer at VSPT Wine Group, architects the international brand strategy and consumer engagement initiatives. Overseeing the positioning of premium wine and sparkling wine portfolios, the Global Chief Marketing Officer ensures that marketing campaigns resonate with diverse consumption occasions across global markets. This leadership role involves analyzing consumer trends and developing targeted promotional activities to increase market share. By leveraging digital platforms and experiential marketing in key wine valleys, Daniel Hausmann drives brand awareness and customer loyalty. The Global Chief Marketing Officer also collaborates with regional sales teams to tailor messaging for specific international demographics. Through the execution of comprehensive brand development programs, Hausmann strengthens the market presence of the company. Hausmann ensures that all marketing efforts align with the core mission of providing memorable experiences, thereby enhancing the overall value proposition of the diverse product range.

Ángeles Collell, the Chief People Officer at VSPT Wine Group, directs the human capital strategy for the organization, supporting over 1,400 employees. Overseeing talent acquisition, organizational development, and corporate culture initiatives, the Chief People Officer ensures that the workforce remains aligned with the mission of sustainable and premium wine production. This leadership role involves designing training programs and performance management systems that foster professional growth and employee engagement. By cultivating a positive work environment, Ángeles Collell drives retention and productivity across all departments. The Chief People Officer also collaborates with executive leadership to ensure that organizational structures support the strategic objectives of the company. Through the implementation of inclusive policies and effective communication strategies, Collell strengthens the internal capabilities of the team. Collell ensures that the human resources function acts as a catalyst for innovation and operational success, maintaining the passion and dedication of the entire workforce.