VSPT Wine Group Executive and Leadership Team

July, 2026

Leadership Overview

VSPT Wine Group has 5 executives leading key functions including strategy, operations, marketing, finance, and human resources.

Driven by a commitment to excellence, VSPT Wine Group offers a diverse portfolio of brands designed to satisfy various consumption occasions and wine profiles, while actively engaging in sustainable practices and providing memorable wine valley experiences.

Leadership Roles at VSPT Wine Group

  • Chief Executive Officer - Pedro Herane
  • Chief Financial Officer, Vspt (China) - Matías Bascuñan
  • Chief Operating Officer - Alvaro Pardo
  • Global Chief Marketing Officer - Daniel Hausmann
  • Chief People Officer - Ángeles Collell
  • Pedro Herane - Chief Executive Officer

    Pedro Herane, the Chief Executive Officer at VSPT Wine Group, directs the overall strategic vision and operational execution for the company. This leadership role involves guiding VSPT Wine Group's position as a top wine producer globally and a leader in premium and sparkling wines within Chile. Herane oversees the integration of diverse brand portfolios, ensuring they meet varied consumer needs and market demands. The Chief Executive Officer drives the company's expansion and market penetration strategies, building upon its establishment from the merger of two prominent Chilean wine groups. Under Pedro Herane's direction, VSPT Wine Group maintains its commitment to sustainable practices and enhances its offering of memorable wine tourism experiences across key Chilean valleys, solidifying its reputation for quality and innovation in the international wine industry.

    Matías Bascuñan - Chief Financial Officer, Vspt (China)

    Matías Bascuñan, the Chief Financial Officer, Vspt (China) at VSPT Wine Group, directs the financial strategy and fiscal operations specifically for the company's presence and growth in the Chinese market. This critical role involves managing financial planning, analysis, and reporting to support VSPT Wine Group's objectives in one of the world's largest consumer markets. Bascuñan oversees investment strategies and resource allocation, ensuring financial health and profitability for the company's operations in China. The Chief Financial Officer, Vspt (China) plays a key part in navigating the complexities of international finance and compliance, contributing to VSPT Wine Group's global expansion. By maintaining robust financial oversight, Matías Bascuñan supports the company's overall mission to deliver premium wines and memorable experiences.

    Alvaro Pardo - Chief Operating Officer

    Alvaro Pardo, the Chief Operating Officer at VSPT Wine Group, manages the day-to-day operational activities and ensures efficient production and distribution across the company's extensive portfolio. This executive oversees the complex logistics involved in producing and delivering premium and sparkling wines, supporting VSPT Wine Group's status as a top global producer. Pardo's responsibilities include optimizing processes for over 1,400 employees, fostering a culture of productivity and excellence. The Chief Operating Officer plays a critical part in maintaining the quality and consistency of VSPT Wine Group's diverse brands, which cater to numerous consumption occasions. By streamlining operations, Alvaro Pardo directly contributes to the company's ability to offer memorable experiences in Chile's wine valleys and sustain its market leadership both domestically and internationally.

    Daniel Hausmann - Global Chief Marketing Officer

    Daniel Hausmann, the Global Chief Marketing Officer at VSPT Wine Group, spearheads the strategic marketing initiatives that position the company's diverse brands in the global marketplace. This leadership function involves developing and executing campaigns that highlight VSPT Wine Group's premium and sparkling wine offerings, targeting various consumption occasions and consumer preferences. Hausmann oversees brand development and market penetration strategies, ensuring the company's continued success as a top seller in Chile and a significant player worldwide. The Global Chief Marketing Officer drives brand visibility and consumer engagement, leveraging insights to connect with both local and international clients. Through innovative marketing approaches, Daniel Hausmann reinforces VSPT Wine Group's reputation for quality and its commitment to providing exceptional wine experiences across key Chilean valleys.
    Daniel Hausmann

    Ángeles Collell - Chief People Officer

    Ángeles Collell, the Chief People Officer at VSPT Wine Group, leads the human resources strategy and talent management initiatives across the organization. This executive is responsible for fostering a positive and productive work environment for the company's over 1,400 employees, aligning people strategies with VSPT Wine Group's business objectives. Collell oversees recruitment, employee development, and organizational culture, ensuring the team remains passionate and dedicated to producing top-tier wines. The Chief People Officer plays a vital role in supporting VSPT Wine Group's commitment to sustainable practices and its delivery of exceptional customer experiences. By cultivating a strong workforce, Ángeles Collell directly contributes to the company's sustained success and its reputation as a leading wine producer in Chile and globally.

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    Frequently Asked Questions Regarding VSPT Wine Group Top Executives and Leadership Team

    Who leads VSPT Wine Group?
    VSPT Wine Group is led by Pedro Herane (Chief Executive Officer), along with executives such as Matías Bascuñan (Chief Financial Officer, Vspt (China)) and Alvaro Pardo (Chief Operating Officer).
    Who is part of VSPT Wine Group’s executive team?
    The executive team of VSPT Wine Group includes leaders such as Pedro Herane (Chief Executive Officer), Matías Bascuñan (Chief Financial Officer, Vspt (China)), Alvaro Pardo (Chief Operating Officer) and other senior executives.
    How many executives does VSPT Wine Group have?
    VSPT Wine Group has 5 executives leading key business areas.
    What roles are included in VSPT Wine Group’s leadership team?
    The leadership team of VSPT Wine Group includes roles such as Chief Executive Officer, Chief Financial Officer, Vspt (China), Chief Operating Officer, Global Chief Marketing Officer, Chief People Officer.