VSPT Wine Group Executive and Leadership Team

Pedro Herane, the Chief Executive Officer at VSPT Wine Group, directs the overall corporate strategy and vision for the company, a leading wine producer ranked among the top 20 globally. Herane guides the organization's expansion and market positioning, ensuring VSPT Wine Group remains a top seller of premium wines and sparkling wines in Chile. Overseeing the company's diverse portfolio, which spans brands designed for various consumption occasions and wine profiles, Pedro Herane ensures alignment with the company's mission. This leadership role involves fostering innovation and driving growth across all operational facets, including the company's commitment to sustainable practices and its offering of memorable wine tourism experiences in Chile's key wine valleys. The Chief Executive Officer's strategic direction impacts the company's financial performance and its reputation as a significant player in the international wine market.

Alvaro Pardo, the Chief Operating Officer at VSPT Wine Group, manages the day-to-day operational execution of the company's extensive wine production and distribution network. Pardo oversees the efficiency and effectiveness of processes across the organization, ensuring the high quality of wines produced by VSPT Wine Group, a top seller of premium wines and sparkling wines in Chile. This role involves optimizing supply chain logistics, production schedules, and resource allocation for over 1,400 employees. Alvaro Pardo also plays a critical part in implementing the company's sustainable practices, integrating environmental responsibility into operational workflows. The Chief Operating Officer ensures seamless coordination between different departments, supporting the delivery of diverse wine brands and memorable experiences offered in Chile's key wine valleys to both local and international clients.

Daniel Hausmann, the Global Chief Marketing Officer at VSPT Wine Group, architects the global brand strategy and market penetration for the company's diverse wine portfolio. Hausmann drives the positioning of VSPT Wine Group as a leading producer and top seller of premium wines and sparkling wines in Chile, reaching consumers worldwide. This executive directs all marketing initiatives, advertising campaigns, and digital presence, ensuring brand resonance across varied consumption occasions and wine profiles. Daniel Hausmann oversees market research and consumer insights to inform product development and promotional activities, directly supporting the company's growth objectives. The Global Chief Marketing Officer also collaborates with sales teams to expand market share and enhance customer engagement, particularly concerning the memorable experiences offered in Chile's key wine valleys.

Ángeles Collell, the Chief People Officer at VSPT Wine Group, leads the human capital strategy and organizational development for the company's workforce of over 1,400 individuals. Collell is responsible for cultivating a positive and productive work environment that supports VSPT Wine Group's mission as a leading wine producer. This role involves overseeing talent acquisition, employee relations, compensation and benefits, and professional development programs. Ángeles Collell ensures that HR policies and practices align with the company's commitment to sustainable practices and its values. The Chief People Officer plays a crucial part in fostering a culture of passion and excellence among employees, which is essential for delivering high-quality wines and memorable experiences to clients in Chile and beyond.