McCain Executive and Leadership Team

Max Koeune, the President & Chief Executive Officer at McCain, directs the overarching corporate strategy for this multinational food manufacturer. Overseeing global operations, the President & Chief Executive Officer ensures alignment between potato seed cultivation and the prepared appetizer market. This leadership role involves driving sustainable agricultural initiatives while maintaining competitive margins across diverse international territories. By optimizing supply chain efficiency, Max Koeune directly impacts the company's ability to scale production capacity. Furthermore, the President & Chief Executive Officer coordinates with the Board to secure long-term financial health and market dominance. Through rigorous oversight of manufacturing standards, Koeune maintains the reputation of the brand as a leader in the frozen food sector. This executive focus remains on balancing rapid growth with environmental responsibility, ensuring that the organization meets evolving consumer demands while upholding rigorous quality benchmarks across all global business units.

Genevieve Friesen, the Chief of Staff & Office of Chief Executive Officer at McCain, directs the administrative and strategic flow of information within the executive suite. Overseeing cross-functional communication, the Chief of Staff & Office of Chief Executive Officer ensures that the priorities of the CEO are executed across all departments. This leadership role involves managing high-level projects that require coordination between legal, operations, and regional leadership teams. By facilitating decision-making processes, Genevieve Friesen directly impacts the speed and efficiency of corporate initiatives. The Chief of Staff & Office of Chief Executive Officer acts as a primary liaison for the Board, ensuring that strategic updates are communicated clearly and effectively. Through the management of executive workflows, Friesen supports the alignment of daily operations with the company's overarching mission. This executive focus remains on optimizing the productivity of the leadership team, ensuring that resources are directed toward the most critical business objectives.

Nigel Simonsz, the Interim Chief Financial Officer, & Nz (Australia) at McCain, directs financial planning and fiscal reporting for the organization, with specific oversight of the Oceania region. Overseeing capital allocation, the Interim Chief Financial Officer, & Nz (Australia) ensures that investments in potato processing technology yield maximum returns. This leadership role involves managing regional budgets and mitigating currency risks associated with international trade. By analyzing market trends in Australia and New Zealand, Nigel Simonsz directly impacts the financial stability of the regional business units. The Interim Chief Financial Officer, & Nz (Australia) collaborates with the executive team to refine pricing strategies and cost-management protocols. Through rigorous financial auditing and forecasting, Simonsz supports the company's expansion goals. This executive focus remains on maintaining a robust balance sheet while fostering growth in the competitive appetizer market, ensuring that fiscal discipline underpins every strategic decision made within the organization.

Marco Meyer, the Chief Operating Officer at McCain, manages the complex logistics and manufacturing infrastructure required for large-scale food production. Overseeing internal scaling, the Chief Operating Officer optimizes the conversion of raw potato crops into finished frozen goods. This leadership role involves streamlining factory workflows to maximize output while minimizing waste across North American and European facilities. By integrating advanced technology into production lines, Marco Meyer directly impacts the operational agility of the company. The Chief Operating Officer collaborates with regional leaders to ensure consistent product quality and timely distribution to retail and food service partners. Through constant monitoring of plant performance metrics, Meyer drives continuous improvement initiatives that support the broader corporate mission. This executive focus remains on maintaining high-volume throughput while adhering to strict safety and quality standards, ensuring that the supply chain remains resilient against market fluctuations and logistical challenges.

Luis Verdaro, the Regional President, Latin America at McCain, directs the commercial strategy and market penetration efforts across the Latin American region. Overseeing local distribution networks, the Regional President, Latin America adapts the company's product portfolio to meet the specific culinary preferences of regional consumers. This leadership role involves managing relationships with retail partners and expanding the footprint of frozen potato products in emerging markets. By driving sales growth and brand awareness, Luis Verdaro directly impacts the company's market share in the region. The Regional President, Latin America collaborates with global supply chain teams to ensure that local demand is met with consistent product availability. Through the analysis of regional economic trends, Verdaro optimizes pricing and promotional strategies. This executive focus remains on establishing a strong competitive presence in Latin America, ensuring that the brand becomes a staple in households while maintaining the high quality associated with the global organization.

Pierre Danet, the Regional President (Asia Pacific, South Africa) at McCain, directs business development and operational growth across the Asia Pacific and South African markets. Overseeing regional expansion, the Regional President (Asia Pacific, South Africa) identifies opportunities to introduce frozen food solutions to rapidly urbanizing populations. This leadership role involves managing cross-cultural teams and navigating diverse regulatory environments to ensure successful market entry. By fostering strategic partnerships with local distributors, Pierre Danet directly impacts the company's revenue growth in these key territories. The Regional President (Asia Pacific, South Africa) collaborates with the global leadership team to adapt manufacturing processes to local needs. Through the implementation of localized marketing campaigns, Danet builds brand loyalty among diverse consumer bases. This executive focus remains on scaling operations in high-growth regions, ensuring that the company effectively captures market share while maintaining the operational excellence required to support a global brand.

Peter Dawe, the President, Global Snacking at McCain, directs the innovation and product development pipeline for the global snacking division. Overseeing the appetizer market, the President, Global Snacking identifies emerging consumer trends to create new, convenient food products. This leadership role involves managing the entire product lifecycle, from initial concept to retail launch. By leveraging consumer insights, Peter Dawe directly impacts the company's ability to capture a larger share of the snack food industry. The President, Global Snacking collaborates with R&D teams to ensure that new offerings meet the company's high standards for taste and quality. Through the development of creative marketing strategies, Dawe drives brand engagement and product adoption across international markets. This executive focus remains on diversifying the product portfolio to include healthier and more convenient options, ensuring that the company stays ahead of competitors in the fast-paced global snacking sector.

Mariane Boldori, the Chief Human Resources Officer at McCain, directs talent acquisition and organizational development for the global workforce. Overseeing employee engagement, the Chief Human Resources Officer builds robust training programs that support the technical requirements of modern food manufacturing. This leadership role involves fostering a culture of innovation and safety across all corporate offices and production sites. By implementing comprehensive diversity and inclusion initiatives, Mariane Boldori directly impacts the retention of top-tier talent within the organization. The Chief Human Resources Officer collaborates with department heads to align workforce capabilities with the company's long-term strategic objectives. Through the design of competitive compensation structures and performance management systems, Boldori ensures that the company attracts skilled professionals capable of driving growth. This executive focus remains on cultivating a high-performance environment that empowers employees to contribute effectively to the mission of delivering quality food products to global consumers.

Alison DeMille, the Chief Human Resources Officer at McCain, directs labor relations and workforce planning to support the company's manufacturing footprint. Overseeing organizational design, the Chief Human Resources Officer implements strategies that enhance operational efficiency through effective staffing models. This leadership role involves managing complex union negotiations and ensuring compliance with labor laws across diverse jurisdictions. By developing leadership pipelines, Alison DeMille directly impacts the long-term succession planning of the organization. The Chief Human Resources Officer collaborates with the operations team to ensure that production facilities are adequately staffed with skilled personnel. Through the implementation of health and wellness programs, DeMille fosters a safe and productive work environment. This executive focus remains on aligning human capital strategies with the company's production goals, ensuring that the workforce is equipped to meet the demands of the global frozen food market while maintaining high standards of employee satisfaction.

Chad Hutchison, the Chief Legal Officer at McCain, directs the legal strategy and regulatory compliance framework for the multinational enterprise. Overseeing corporate governance, the Chief Legal Officer manages intellectual property protection for proprietary potato seed varieties and food processing technologies. This leadership role involves navigating complex international trade regulations and mitigating legal risks associated with global supply chains. By providing counsel on mergers and acquisitions, Chad Hutchison directly impacts the company's ability to expand into new markets. The Chief Legal Officer collaborates with the executive team to ensure that all business practices adhere to environmental and safety standards. Through the management of litigation and contractual obligations, Hutchison safeguards the company's assets and reputation. This executive focus remains on providing proactive legal guidance that supports the company's growth objectives while ensuring full compliance with the diverse legal requirements of the regions where the organization operates.