VML Executive and Leadership Team

July, 2026

Leadership Overview

VML has 10 executives leading key functions including strategy, finance, operations, human resources, and technology.

Driven by continuous innovation, VML is dedicated to providing integrated brand experience, customer experience, and commerce capabilities, leveraging deep data analytics and marketing technology to deliver comprehensive marketing solutions and shape modern marketing approaches for businesses worldwide.

Leadership Roles at VML

  • Chief Executive Officer - Julian Mercado
  • Founder & Chief Executive Officer - Suhaib Baghdadi
  • President & Chief Executive Officer - Sheldon Gabriel
  • Chief Financial Officer - Imad Ghnatios
  • Deputy Chief Financial Officer, En Vml - Tania Molina
  • Chief Financial Officer, Greater (China) - Vivian Xu
  • Global Chief Financial Officer - Stefan Himpe
  • Chief Operating Officer - Marc Sigle
  • Chief Human Resources Officer - Oyiza Ohikere
  • Chief Information Officer & Partner - Todd Kirtley
  • Julian Mercado - Chief Executive Officer

    Julian Mercado, the Chief Executive Officer at VML, directs the overarching strategy and global operations of the marketing agency. Mercado's leadership focuses on integrating brand experience, customer experience, and commerce capabilities to drive client growth. Overseeing transformation initiatives, the Chief Executive Officer ensures VML delivers comprehensive marketing solutions by leveraging deep data analytics, marketing technology, and platform expertise. This executive guides the company's international presence across North America, Europe, Asia Pacific, Middle East, Africa, and South America. By championing innovative approaches, Julian Mercado positions VML as a leader in shaping modern marketing for businesses worldwide, ensuring alignment with the company's mission to foster creative brand growth and deliver impactful results across diverse industries.
    Julian Mercado

    Suhaib Baghdadi - Founder & Chief Executive Officer

    Suhaib Baghdadi, the Founder & Chief Executive Officer at VML, established the foundational vision for the integrated marketing agency. Baghdadi's role involves setting the strategic direction and fostering the company's culture of innovation. As Founder & Chief Executive Officer, this leader guides VML's mission to provide comprehensive brand experience, customer experience, and commerce capabilities. Suhaib Baghdadi oversees the agency's global expansion and ensures the effective deployment of data analytics and marketing technology. The Founder & Chief Executive Officer's influence extends across all operational facets, driving creative brand growth strategies and transformation initiatives for clients worldwide, solidifying VML's position in the modern marketing landscape.

    Sheldon Gabriel - President & Chief Executive Officer

    Sheldon Gabriel, the President & Chief Executive Officer at VML, drives the strategic execution and operational excellence of the global marketing agency. Gabriel's leadership ensures the seamless integration of brand experience, customer experience, and commerce capabilities for clients. As President & Chief Executive Officer, this executive spearheads VML's commitment to creative brand growth and transformation initiatives. Sheldon Gabriel oversees the agency's international operations, emphasizing the use of data analytics and marketing technology to deliver impactful solutions. The President & Chief Executive Officer's focus remains on shaping modern marketing approaches and expanding VML's market reach across all continents, reinforcing the company's innovative stance.

    Imad Ghnatios - Chief Financial Officer

    Imad Ghnatios, the Chief Financial Officer at VML, directs the financial strategy and fiscal operations of the global marketing agency. Ghnatios's responsibilities include managing budgets, financial planning, and ensuring the fiscal health of the organization across its international operations. As Chief Financial Officer, this executive oversees all financial reporting and compliance, supporting VML's integrated brand experience, customer experience, and commerce capabilities. Imad Ghnatios works closely with other C-suite leaders to allocate resources effectively for creative brand growth and transformation initiatives. The Chief Financial Officer's expertise in financial analytics and technology ensures robust financial management, underpinning VML's delivery of comprehensive marketing solutions worldwide.

    Tania Molina - Deputy Chief Financial Officer, En Vml

    Tania Molina, the Deputy Chief Financial Officer, En Vml at VML, supports the Chief Financial Officer in managing the agency's financial health and strategic fiscal planning. Molina's responsibilities include assisting with financial analysis, reporting, and the implementation of financial controls across VML's global operations. As Deputy Chief Financial Officer, En Vml, this executive plays a key part in ensuring the efficient allocation of resources for brand experience, customer experience, and commerce initiatives. Tania Molina contributes to the financial oversight of transformation projects and creative brand growth strategies. The Deputy Chief Financial Officer, En Vml's focus on financial accuracy supports VML's delivery of comprehensive marketing solutions worldwide.

    Vivian Xu - Chief Financial Officer, Greater (China)

    Vivian Xu, the Chief Financial Officer, Greater (China) at VML, directs the financial strategy and operations specifically for the Greater China region. Xu's responsibilities include managing regional budgets, financial planning, and ensuring fiscal compliance within this key market. As Chief Financial Officer, Greater (China), this executive supports VML's integrated brand experience, customer experience, and commerce capabilities by providing critical financial insights. Vivian Xu works closely with regional and global leadership to optimize resource allocation for local transformation initiatives and creative brand growth. The Chief Financial Officer, Greater (China)'s expertise in regional financial analytics is vital for VML's comprehensive marketing solutions in Asia Pacific.

    Stefan Himpe - Global Chief Financial Officer

    Stefan Himpe, the Global Chief Financial Officer at VML, oversees the comprehensive financial strategy and fiscal management for the entire international marketing agency. Himpe's leadership ensures robust financial planning, budgeting, and reporting across all global operations, supporting VML's integrated brand experience, customer experience, and commerce capabilities. As Global Chief Financial Officer, this executive is instrumental in guiding financial decisions related to creative brand growth and transformation initiatives worldwide. Stefan Himpe collaborates with regional finance leaders to maintain fiscal discipline and drive profitability. The Global Chief Financial Officer's strategic financial oversight is crucial for VML's sustained success and delivery of innovative marketing solutions.

    Marc Sigle - Chief Operating Officer

    Marc Sigle, the Chief Operating Officer at VML, oversees the day-to-day operational execution and efficiency of the global marketing agency. Sigle's role focuses on optimizing processes to support VML's integrated brand experience, customer experience, and commerce capabilities across its international offices. As Chief Operating Officer, this executive ensures that the agency's platform expertise and marketing technology are deployed effectively to deliver comprehensive solutions. Marc Sigle collaborates with other leaders to drive transformation initiatives and creative brand growth strategies. The Chief Operating Officer's operational oversight is critical for maintaining high standards of service delivery and supporting VML's position as an innovative force in modern marketing.

    Oyiza Ohikere - Chief Human Resources Officer

    Oyiza Ohikere, the Chief Human Resources Officer at VML, leads the strategic development and execution of human capital initiatives for the global marketing agency. Ohikere's role involves fostering a positive and productive work environment that supports VML's integrated brand experience, customer experience, and commerce capabilities. As Chief Human Resources Officer, this executive oversees talent acquisition, development, and retention strategies across North America, Europe, Asia Pacific, Middle East, Africa, and South America. Oyiza Ohikere collaborates with leadership to align HR practices with the company's mission of creative brand growth and transformation. The Chief Human Resources Officer's focus on people operations is essential for VML's success in delivering innovative marketing solutions worldwide.

    Todd Kirtley - Chief Information Officer & Partner

    Todd Kirtley, the Chief Information Officer & Partner at VML, leads the technology strategy and infrastructure for the global marketing agency. Kirtley's role involves overseeing the implementation and management of marketing technology and data analytics platforms that support VML's integrated brand experience, customer experience, and commerce capabilities. As Chief Information Officer & Partner, this executive ensures that technology solutions drive operational efficiency and innovation across all international offices. Todd Kirtley collaborates with leadership to leverage technology for creative brand growth and transformation initiatives. The Chief Information Officer & Partner's expertise is vital for VML's delivery of comprehensive and cutting-edge marketing solutions worldwide.

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    Frequently Asked Questions Regarding VML Top Executives and Leadership Team

    Who leads VML?
    VML is led by Julian Mercado (Chief Executive Officer), along with executives such as Suhaib Baghdadi (Founder & Chief Executive Officer) and Sheldon Gabriel (President & Chief Executive Officer).
    Who is part of VML’s executive team?
    The executive team of VML includes leaders such as Julian Mercado (Chief Executive Officer), Suhaib Baghdadi (Founder & Chief Executive Officer), Sheldon Gabriel (President & Chief Executive Officer) and other senior executives.
    How many executives does VML have?
    VML has 10 executives leading key business areas.
    What roles are included in VML’s leadership team?
    The leadership team of VML includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Deputy Chief Financial Officer, En Vml.