VML Executive and Leadership Team

Barbara Pugh, the Chief Executive Officer at VML, directs the overarching strategy and global operations of the marketing agency. Pugh focuses on driving integrated brand experience, customer experience, and commerce capabilities for a diverse client portfolio. This leadership role involves shaping the company's vision for creative brand growth and transformation initiatives across all industries VML serves. Pugh ensures the effective deployment of deep data analytics, marketing technology, and platform expertise to deliver comprehensive, innovative marketing solutions. The Chief Executive Officer's mandate includes fostering a culture of continuous improvement and client-centricity, positioning VML as a leader in modern marketing approaches. Pugh's strategic direction guides the agency's international presence, impacting market positioning and client success across North America, Europe, Asia Pacific, Middle East, Africa, and South America. Barbara Pugh is accountable for the agency's overall financial performance and long-term growth trajectory.

Sheldon Gabriel, the President & Chief Executive Officer at VML, spearheads the agency's global expansion and operational excellence. Gabriel's purview encompasses the strategic direction of integrated brand experience, customer experience, and commerce capabilities, ensuring VML delivers impactful solutions worldwide. This executive role involves cultivating key client relationships and driving transformative growth initiatives across various industries. Gabriel leverages VML's deep data analytics, marketing technology, and platform expertise to architect comprehensive marketing strategies. The President & Chief Executive Officer's leadership ensures alignment between VML's innovative approaches and client business objectives. Sheldon Gabriel oversees the agency's international operations, driving market penetration and service delivery across its global network. Gabriel is instrumental in defining the agency's future direction and maintaining its position as a vanguard in modern marketing practices.

Suhaib Baghdadi, the Founder & Chief Executive Officer at VML, establishes the foundational vision and strategic imperatives for the global marketing agency. Baghdadi guides the integration of brand experience, customer experience, and commerce capabilities, ensuring VML's offerings remain at the forefront of industry innovation. This leadership position involves setting the tone for creative brand growth and transformation initiatives across a broad spectrum of client sectors. Baghdadi directs the application of deep data analytics, marketing technology, and platform expertise to craft bespoke marketing solutions. The Founder & Chief Executive Officer's influence extends to shaping VML's international operational footprint and its commitment to modern marketing approaches. Suhaib Baghdadi champions the agency's entrepreneurial spirit and its dedication to delivering exceptional client value. Baghdadi's strategic oversight ensures VML's sustained impact and market leadership.

Maggie Wong, the Chief Executive Officer (Hong Kong) at VML, leads the agency's strategic direction and operational execution within the Hong Kong market. Wong spearheads the delivery of integrated brand experience, customer experience, and commerce capabilities, ensuring VML's services meet regional client needs. This leadership role focuses on driving creative brand growth and transformation initiatives tailored to the Asia Pacific landscape. Wong leverages VML's deep data analytics, marketing technology, and platform expertise to craft impactful marketing solutions for local businesses. The Chief Executive Officer (Hong Kong) oversees regional teams and fosters a collaborative environment to achieve business objectives. Maggie Wong is instrumental in expanding VML's presence and influence in one of the world's most dynamic economic hubs. Wong ensures alignment with global strategies while adapting to local market demands.

Rachael Ingram, the Chief Financial Officer at VML, manages the agency's financial health and strategic fiscal planning. Ingram oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring VML's economic stability and growth. This critical role supports the agency's integrated brand experience, customer experience, and commerce capabilities by providing robust financial insights. Ingram directs the financial aspects of creative brand growth and transformation initiatives, optimizing investment and return across client projects. The Chief Financial Officer leverages deep data analytics to inform financial strategy and manage marketing technology investments effectively. Rachael Ingram ensures compliance with financial regulations and drives efficiency in financial processes across VML's global operations. Ingram's fiscal leadership is essential for sustaining the agency's innovative approaches and market competitiveness. Rachael Ingram safeguards the company's assets and maximizes shareholder value.

Alejandro Suarez, the Group Chief Financial Officer, Vml (Brazil) at VML, oversees the financial strategy and operations specifically for the Brazilian market. Suarez manages all financial aspects, including budgeting, fiscal planning, and reporting, ensuring the economic viability and growth of VML's operations in Brazil. This executive function supports the delivery of integrated brand experience, customer experience, and commerce capabilities within the region. Suarez directs the financial management of creative brand growth and transformation initiatives tailored to the Brazilian market. The Group Chief Financial Officer, Vml (Brazil) leverages data analytics to optimize financial performance and manage marketing technology investments locally. Alejandro Suarez ensures compliance with Brazilian financial regulations and drives fiscal efficiency. Suarez's financial acumen is critical for VML's success and expansion in South America. Alejandro Suarez contributes to the overall financial health of the VML group.

Paul Wille, the Chief Operating Officer at VML, directs the operational framework and efficiency of the global marketing agency. Wille oversees the seamless execution of integrated brand experience, customer experience, and commerce capabilities, ensuring VML's service delivery meets the highest standards. This executive function involves optimizing internal processes and resource allocation to support creative brand growth and transformation initiatives for clients. Wille leverages VML's deep data analytics, marketing technology, and platform expertise to enhance operational effectiveness. The Chief Operating Officer's responsibilities include managing the agency's international operations, ensuring consistent service quality across North America, Europe, Asia Pacific, Middle East, Africa, and South America. Paul Wille drives initiatives to improve productivity and streamline workflows, directly impacting the agency's ability to deliver comprehensive marketing solutions. Wille ensures operational alignment with VML's strategic objectives.

Jamie Pattan, the Chief of Staff (North America) at VML, provides strategic support and operational coordination for the agency's North American operations. Pattan facilitates communication and alignment between executive leadership and various departments, ensuring VML's integrated brand experience, customer experience, and commerce capabilities are effectively deployed in the region. This role involves driving key initiatives and managing special projects to support creative brand growth and transformation efforts. Pattan leverages VML's deep data analytics and marketing technology expertise to enhance regional performance. The Chief of Staff (North America) acts as a key liaison, ensuring smooth execution of marketing solutions and fostering collaboration across teams. Jamie Pattan's focus is on optimizing operational efficiency and strategic execution within the North American market. Pattan supports the regional leadership in achieving VML's business objectives.

Todd Kirtley, the Chief Information Officer & Partner at VML, directs the agency's technology strategy and infrastructure. Kirtley oversees the implementation and management of marketing technology, data analytics platforms, and IT systems that underpin VML's integrated brand experience, customer experience, and commerce capabilities. This leadership role is crucial for enabling creative brand growth and transformation initiatives by providing robust technological solutions. Kirtley ensures that VML's technology investments align with business objectives and drive operational efficiency. The Chief Information Officer & Partner champions innovation in technology adoption, enhancing the agency's ability to deliver comprehensive marketing solutions globally. Todd Kirtley's expertise is vital for maintaining VML's competitive edge in a rapidly evolving digital landscape. Kirtley manages cybersecurity and data integrity across all platforms.

Susan Murray, the Executive Vice President & Chief Marketing Officer at VML, directs the agency's global marketing and brand strategy. Murray oversees the development and execution of marketing campaigns that enhance VML's brand presence and drive client acquisition. This senior role is pivotal in articulating the value of integrated brand experience, customer experience, and commerce capabilities to prospective and existing clients. Murray leads initiatives focused on creative brand growth and transformation, leveraging deep data analytics to inform marketing strategies. The Executive Vice President & Chief Marketing Officer ensures VML's marketing technology stack effectively supports lead generation and brand awareness efforts. Susan Murray's leadership guides the agency's communication efforts worldwide, reinforcing VML's position as an innovative force in modern marketing. Murray champions VML's brand narrative across all channels.