VML Executive and Leadership Team

Golda Roldan, the Chief Executive Officer at VML, directs the overarching strategic vision for the agency. Roldan manages the integration of brand experience and commerce capabilities to ensure consistent growth for international clients. By aligning creative output with deep data analytics, the Chief Executive Officer optimizes marketing technology investments across diverse industry sectors. Roldan oversees the expansion of service offerings throughout North America and Europe, ensuring that the agency maintains a competitive edge in the digital landscape. This leadership role involves constant collaboration with the board to refine long-term transformation initiatives. Golda Roldan maintains a focus on operational excellence, driving the agency toward sustainable market impact. Through the implementation of innovative marketing frameworks, the Chief Executive Officer secures the agency's position as a leader in modern brand development and customer experience solutions.

Sheldon Gabriel, the President & Chief Executive Officer at VML, architects the high-level operational framework for the organization. Gabriel drives the execution of complex marketing solutions, ensuring that brand growth strategies align with client objectives in the Asia Pacific and Middle East regions. The President & Chief Executive Officer manages the synergy between creative teams and technical departments to deliver comprehensive commerce capabilities. Sheldon Gabriel monitors market trends to adjust the agency's approach to digital transformation, maintaining a focus on scalability and efficiency. This role requires constant engagement with global stakeholders to foster innovation in marketing technology. By prioritizing client-centric outcomes, Gabriel strengthens the agency's reputation for excellence. The President & Chief Executive Officer ensures that all regional operations adhere to the core mission of providing integrated, data-driven marketing experiences that generate measurable business value for global partners.

Suhaib Baghdadi, the Founder & Chief Executive Officer at VML, establishes the foundational philosophy and long-term trajectory of the agency. Baghdadi directs the development of proprietary marketing technologies that underpin the company's service offerings. The Founder & Chief Executive Officer oversees the strategic expansion into emerging markets, ensuring that the agency's footprint grows across Africa and South America. By fostering a culture of innovation, Baghdadi ensures that the organization remains at the forefront of the marketing industry. This leadership position involves guiding the executive team through complex transformation projects that redefine how brands interact with customers. Suhaib Baghdadi maintains a commitment to excellence in data analytics and platform expertise. The Founder & Chief Executive Officer drives the agency's mission to provide comprehensive, integrated solutions that empower businesses to thrive in an increasingly digital and competitive global marketplace.

Marcio Toscani, the Chief Financial Officer at VML, manages the global financial health and fiscal strategy of the agency. Toscani directs capital allocation, ensuring that investments in marketing technology and data analytics support the company's growth objectives. The Chief Financial Officer oversees financial reporting and compliance across all international offices, providing the necessary stability for creative and commerce initiatives. By analyzing revenue streams and operational costs, Toscani optimizes the agency's resource distribution to maximize profitability. This role involves close coordination with other C-suite leaders to align financial planning with long-term transformation goals. Marcio Toscani ensures that the agency maintains a robust balance sheet while pursuing aggressive market expansion. The Chief Financial Officer drives fiscal discipline, enabling the organization to deliver high-quality, integrated brand experiences to clients worldwide while maintaining sustainable financial performance and long-term value creation.

Jayesh Vyas, the Chief Financial Officer (Malaysia) & Deputy Chief Financial Officer (Asia) at VML, manages the financial operations within the Southeast Asian market. Vyas directs regional budgeting and financial planning, ensuring that local initiatives align with the broader corporate strategy. The Chief Financial Officer (Malaysia) & Deputy Chief Financial Officer (Asia) oversees the fiscal health of the Malaysia office while supporting broader financial oversight across the Asia region. By monitoring regional economic trends, Vyas provides critical insights that inform the agency's investment decisions in marketing technology. This role involves maintaining rigorous financial controls and reporting standards to support the agency's growth in the Asia Pacific market. Jayesh Vyas ensures that regional financial resources are allocated effectively to support creative and commerce projects. The Chief Financial Officer (Malaysia) & Deputy Chief Financial Officer (Asia) drives financial stability, enabling the agency to deliver consistent value to clients throughout the region.

Jay Vyas, the Deputy Chief Financial Officer (Asia) & Chief Financial Officer (Malaysia) at VML, manages the financial integrity of the agency's operations in Malaysia and across the broader Asian market. Vyas directs the financial planning and analysis functions, ensuring that regional projects remain within budget while meeting performance targets. The Deputy Chief Financial Officer (Asia) & Chief Financial Officer (Malaysia) oversees the implementation of financial systems that support the agency's commerce and marketing technology services. By providing accurate financial forecasting, Vyas enables the leadership team to make informed decisions regarding regional expansion and resource allocation. This role involves maintaining compliance with local financial regulations while supporting the agency's global fiscal standards. Jay Vyas drives the financial efficiency of the regional operations, ensuring that the agency can continue to deliver high-impact marketing solutions to clients throughout the Asia Pacific region.

Vivian Xu, the Chief Financial Officer, Greater (China) at VML, manages the financial operations and fiscal strategy within the Greater China market. Xu directs the budgeting, financial reporting, and resource management processes that support the agency's regional growth. The Chief Financial Officer, Greater (China) oversees the financial health of the agency's operations in this key market, ensuring that all activities align with global corporate standards. By analyzing regional market dynamics, Xu provides the financial intelligence necessary to optimize the agency's investment in marketing technology and creative services. This role involves maintaining strong financial controls and ensuring compliance with local regulatory requirements. Vivian Xu drives the financial performance of the Greater China region, enabling the agency to deliver high-quality, integrated marketing experiences to its clients. The Chief Financial Officer, Greater (China) ensures that the agency maintains a strong fiscal foundation to support its ongoing expansion and innovation in the region.

Jaqueline Travaglin, the Chief Operating Officer at VML, executes the internal processes that enable the agency to deliver integrated marketing solutions at scale. Travaglin directs the daily operations of the global teams, ensuring that creative brand growth strategies are implemented with precision. The Chief Operating Officer manages the infrastructure required to support complex commerce capabilities and data-driven campaigns. By streamlining workflows and enhancing cross-departmental collaboration, Travaglin improves the efficiency of service delivery across all regions. This leadership role involves monitoring operational performance metrics to identify opportunities for process improvement and technological integration. Jaqueline Travaglin ensures that the agency's operational capacity matches the demands of its international client base. The Chief Operating Officer drives the implementation of standardized practices that maintain high quality across diverse markets, ultimately supporting the agency's mission to provide comprehensive and innovative marketing experiences.

Naomi Troni, the Global Chief Marketing Officer at VML, directs the agency's brand positioning and market presence on a worldwide scale. Troni manages the communication strategies that highlight the agency's expertise in integrated brand experience and commerce. The Global Chief Marketing Officer oversees the development of thought leadership content that showcases the agency's capabilities in data analytics and marketing technology. By aligning the agency's external messaging with its core mission, Troni ensures that the brand remains a top-of-mind choice for businesses seeking transformation. This role involves collaborating with regional teams to tailor marketing efforts to specific market nuances while maintaining a cohesive global identity. Naomi Troni drives the agency's reputation as an innovative force in the marketing industry. The Global Chief Marketing Officer ensures that the agency's value proposition is clearly articulated to clients, supporting the overall growth and market impact of the organization.

Ivan Mayes, the Global Chief Technology Officer at VML, architects the technological infrastructure that powers the agency's marketing and commerce solutions. Mayes directs the integration of advanced data analytics and marketing technology platforms to ensure seamless service delivery. The Global Chief Technology Officer oversees the development of innovative digital tools that enable clients to achieve brand growth and transformation. By evaluating emerging technologies, Mayes ensures that the agency remains at the cutting edge of the digital marketing landscape. This role involves leading the global technology team to build scalable and secure systems that support the agency's diverse service offerings. Ivan Mayes collaborates with other C-suite leaders to align technical capabilities with the agency's strategic goals. The Global Chief Technology Officer drives the technological evolution of the organization, ensuring that the agency provides robust, data-driven solutions that meet the complex needs of modern businesses.