VML Executive and Leadership Team

June, 2026

Leadership Overview

VML has 11 executives leading key functions including strategy, finance, and creative operations.

Driven by integrated brand experience, VML delivers comprehensive marketing solutions leveraging deep data analytics and platform expertise to shape modern marketing approaches for businesses worldwide.

Leadership Roles at VML

  • Chief Executive Officer - Sylvie Michel-Riedler
  • Founder & Chief Executive Officer - Suhaib Baghdadi
  • President & Chief Executive Officer - Sheldon Gabriel
  • Chief Executive Officer, Singapore - Nimesh Desai
  • Chief Executive Officer, Ksa & Levant - Camille Haddad
  • Chief Financial Officer - Pei Ho
  • Chief Financial Officer, Wpp Ford - Susan Schucker
  • Chief Financial Officer (North America) - Kevin Krupski
  • Global Creative Chief of Staff - Linda Bumgarner
  • Chief of Staff (North America) - Jamie Pattan
  • Sylvie Michel-Riedler - Chief Executive Officer

    Sylvie Michel-Riedler, the Chief Executive Officer at VML, directs the company's global strategy and operational execution. Michel-Riedler oversees the integration of brand experience, customer experience, and commerce capabilities, ensuring cohesive delivery of marketing solutions. This leadership role involves driving transformation initiatives for clients across diverse industries, leveraging VML's deep data analytics and marketing technology expertise. Michel-Riedler's focus centers on expanding VML's international presence and solidifying its position as an innovative force in modern marketing. The Chief Executive Officer ensures alignment with the company's mission to foster creative brand growth worldwide. Sylvie Michel-Riedler's strategic vision guides the agency's response to evolving market dynamics and client needs, emphasizing platform expertise to achieve comprehensive marketing outcomes.

    Suhaib Baghdadi - Founder & Chief Executive Officer

    Suhaib Baghdadi, the Founder & Chief Executive Officer at VML, established the agency's foundational principles and continues to shape its strategic direction. Baghdadi's leadership guides the integration of brand experience, customer experience, and commerce capabilities, ensuring a unified approach to client solutions. This role involves driving creative brand growth strategy and transformation initiatives, utilizing VML's extensive data analytics and marketing technology. Suhaib Baghdadi's vision propels the company's international expansion, reinforcing its status as a leader in modern marketing. The Founder & Chief Executive Officer ensures the agency's operations align with its core mission of delivering impactful marketing solutions globally. Baghdadi's ongoing influence is critical in maintaining VML's innovative edge and adapting to the dynamic business landscape.

    Sheldon Gabriel - President & Chief Executive Officer

    Sheldon Gabriel, the President & Chief Executive Officer at VML, spearheads the agency's overarching business strategy and global operational framework. Gabriel directs the seamless delivery of integrated brand experience, customer experience, and commerce capabilities, ensuring clients receive comprehensive marketing solutions. This executive position involves driving significant transformation initiatives and fostering creative brand growth across VML's international markets. Sheldon Gabriel's leadership leverages deep data analytics and marketing technology expertise to maintain VML's competitive advantage. The President & Chief Executive Officer ensures the agency's global operations, spanning North America, Europe, Asia Pacific, Middle East, Africa, and South America, are aligned with its mission. Gabriel's strategic oversight is crucial for VML's continued innovation in shaping modern marketing approaches worldwide.

    Nimesh Desai - Chief Executive Officer, Singapore

    Nimesh Desai, the Chief Executive Officer, Singapore at VML, directs the agency's strategic operations and market development within the Singapore region. Desai oversees the delivery of integrated brand experience, customer experience, and commerce capabilities, tailoring VML's comprehensive marketing solutions to local market demands. This leadership position focuses on driving creative brand growth and transformation initiatives, leveraging VML's data analytics and platform expertise. Nimesh Desai's role is crucial for expanding VML's presence and impact in the Asia Pacific market. The Chief Executive Officer, Singapore ensures regional operations align with the company's global mission, fostering innovation in modern marketing approaches. Desai's leadership strengthens VML's ability to serve clients effectively in this key economic hub.
    Nimesh Desai

    Camille Haddad - Chief Executive Officer, Ksa & Levant

    Camille Haddad, the Chief Executive Officer, Ksa & Levant at VML, leads the agency's strategic initiatives and operational execution across the Kingdom of Saudi Arabia and the Levant region. Haddad directs the provision of integrated brand experience, customer experience, and commerce capabilities, ensuring tailored marketing solutions for clients in these key markets. This executive role focuses on driving creative brand growth and transformation, utilizing VML's deep data analytics and marketing technology expertise. Camille Haddad's leadership is instrumental in expanding VML's influence and impact within the Middle East. The Chief Executive Officer, Ksa & Levant ensures regional strategies align with the company's global mission, fostering innovative marketing approaches. Haddad's oversight strengthens VML's commitment to delivering comprehensive solutions in these dynamic territories.

    Pei Ho - Chief Financial Officer

    Pei Ho, the Chief Financial Officer at VML, manages the company's financial health and strategic fiscal planning. Ho oversees all financial operations, including budgeting, forecasting, and resource allocation, ensuring robust financial management across VML's global network. This critical role supports the agency's integrated brand experience, customer experience, and commerce capabilities by providing the financial framework for growth initiatives. Pei Ho's expertise in data analytics and financial technology is vital for optimizing marketing investments and driving profitability. The Chief Financial Officer ensures financial compliance and drives efficiency, enabling VML to deliver comprehensive marketing solutions effectively. Ho's strategic financial guidance underpins the company's transformation efforts and international expansion.

    Susan Schucker - Chief Financial Officer, Wpp Ford

    Susan Schucker, the Chief Financial Officer, Wpp Ford at VML, manages the financial strategy and operations specifically for the WPP Ford account. Schucker oversees budgeting, financial reporting, and investment analysis, ensuring fiscal discipline and profitability for this significant client relationship. This role is critical in supporting the integrated brand experience, customer experience, and commerce capabilities delivered to Ford, leveraging VML's data analytics and platform expertise. Susan Schucker's financial acumen ensures optimal resource allocation for marketing initiatives and drives efficiency in campaign execution. The Chief Financial Officer, Wpp Ford provides essential financial oversight, enabling VML to deliver comprehensive and impactful marketing solutions. Schucker's focus is on maximizing financial performance and supporting strategic growth for the WPP Ford partnership.

    Kevin Krupski - Chief Financial Officer (North America)

    Kevin Krupski, the Chief Financial Officer (North America) at VML, directs the financial strategy and operational oversight for the North American region. Krupski manages all financial aspects, including budgeting, forecasting, and fiscal planning, ensuring robust financial health across VML's North American operations. This position is crucial for supporting the agency's integrated brand experience, customer experience, and commerce capabilities by providing a strong financial foundation for growth. Kevin Krupski's expertise in data analytics and financial technology optimizes marketing investments and drives profitability within the region. The Chief Financial Officer (North America) ensures financial compliance and operational efficiency, enabling VML to deliver comprehensive marketing solutions effectively. Krupski's strategic financial guidance supports regional transformation efforts and market expansion.

    Linda Bumgarner - Global Creative Chief of Staff

    Linda Bumgarner, the Global Creative Chief of Staff at VML, supports the strategic direction and operational efficiency of the agency's global creative functions. Bumgarner works closely with creative leadership to ensure the seamless integration of brand experience, customer experience, and commerce capabilities across all client projects. This role focuses on enhancing creative output and driving transformation initiatives by leveraging VML's data analytics and marketing technology. Linda Bumgarner's efforts are key to fostering a culture of innovation and ensuring the delivery of comprehensive marketing solutions worldwide. The Global Creative Chief of Staff facilitates collaboration and streamlines processes, enabling VML to shape modern marketing approaches effectively. Bumgarner's support is vital for maintaining creative excellence and strategic alignment across international teams.

    Jamie Pattan - Chief of Staff (North America)

    Jamie Pattan, the Chief of Staff (North America) at VML, enhances operational effectiveness and strategic execution across the North American region. Pattan collaborates with leadership to ensure the seamless delivery of integrated brand experience, customer experience, and commerce capabilities, supporting client transformation initiatives. This role leverages VML's deep data analytics and marketing technology expertise to drive efficiency and innovation. Jamie Pattan's focus is on streamlining operations and facilitating cross-functional collaboration to deliver comprehensive marketing solutions. The Chief of Staff (North America) plays a key part in aligning regional activities with VML's global mission and shaping modern marketing approaches. Pattan's strategic support is vital for optimizing performance and driving growth within the North American market.

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    Frequently Asked Questions Regarding VML Top Executives and Leadership Team

    Who leads VML?
    VML is led by Sylvie Michel-Riedler (Chief Executive Officer), along with executives such as Suhaib Baghdadi (Founder & Chief Executive Officer) and Sheldon Gabriel (President & Chief Executive Officer).
    Who is part of VML’s executive team?
    The executive team of VML includes leaders such as Sylvie Michel-Riedler (Chief Executive Officer), Suhaib Baghdadi (Founder & Chief Executive Officer), Sheldon Gabriel (President & Chief Executive Officer) and other senior executives.
    How many executives does VML have?
    VML has 10 executives leading key business areas.
    What roles are included in VML’s leadership team?
    The leadership team of VML includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer, Singapore, Chief Executive Officer, Ksa & Levant.