MiQ Executive and Leadership Team

Joseph Peters, the Chief Executive Officer (MiQ Canada), leads the strategic direction and operational execution for MiQ's Canadian market. Peters drives the company's growth initiatives and market penetration by cultivating strong relationships with Canadian brands and advertising agencies. Overseeing all business functions within Canada, Joseph Peters ensures the effective deployment of MiQ's programmatic media solutions, leveraging data science, AI-powered analytics, and audience intelligence to optimize digital advertising campaigns. This executive's leadership is critical for establishing MiQ as a premier partner in the Canadian advertising landscape, delivering tailored omnichannel media activation across TV, display, and video platforms. The Chief Executive Officer (MiQ Canada)'s focus on commercial success and client satisfaction directly supports MiQ's global mission to enhance digital advertising performance through intelligent data utilization.

Krishnakumar Govindarajan, the Chief Technology Officer at MiQ, architects the company's technological vision and execution. Govindarajan directs the development and implementation of advanced data science and AI-powered analytics platforms that underpin MiQ's programmatic media solutions. Overseeing the engineering and product teams, Krishnakumar Govindarajan ensures the scalability and innovation of the technology stack, enabling precise audience intelligence and omnichannel media activation across TV, display, video, and audio channels. This leadership role is critical for maintaining MiQ's competitive edge in the rapidly evolving digital advertising landscape, driving efficiency and effectiveness for client campaigns. The CTO's strategic focus ensures that MiQ's technology consistently delivers superior performance and actionable insights, directly supporting the company's mission to optimize digital advertising for brands and agencies worldwide.

Marion Hargett, the Chief Revenue Officer at MiQ, spearheads the global revenue generation strategies and commercial operations. Hargett drives the expansion of MiQ's market presence by cultivating key client relationships and forging strategic partnerships within the advertising ecosystem. Overseeing the sales and account management functions, Marion Hargett ensures the effective activation of omnichannel media campaigns, leveraging MiQ's data science and AI capabilities to deliver measurable results for brands and agencies. This executive's leadership focuses on maximizing revenue growth and client retention by aligning MiQ's innovative solutions with market demands. The Chief Revenue Officer's direct impact on business development and commercial success is paramount to achieving the company's objectives in optimizing digital advertising performance and audience intelligence across all platforms.

Chris Freel, the Chief Revenue Officer (ANZ) at MiQ, directs all revenue-generating activities and commercial strategy across the Australia and New Zealand region. Freel is responsible for expanding MiQ's footprint and market share by driving sales performance and fostering strong relationships with key advertising clients and agency partners throughout ANZ. Overseeing the regional sales teams, Chris Freel ensures the seamless execution of data-driven programmatic media campaigns, utilizing MiQ's advanced analytics and audience intelligence to deliver exceptional outcomes. This leadership position is vital for translating MiQ's global capabilities into localized success, adapting omnichannel media activation strategies to meet the specific needs of the ANZ market. The Chief Revenue Officer (ANZ)'s focus on commercial growth and client success directly contributes to MiQ's mission of optimizing digital advertising effectiveness.