MiQ Executive and Leadership Team

Joseph Peters, the Chief Executive Officer at MiQ, directs the overarching corporate strategy and global vision for the organization. Overseeing the integration of data science into programmatic media, the Chief Executive Officer ensures that MiQ maintains a competitive edge in the marketing intelligence sector. This leadership role involves constant collaboration with the board to scale operations across international markets while maintaining high standards for AI-powered analytics. By prioritizing technological advancement and client-centric solutions, Joseph Peters directly impacts the company's ability to deliver superior omnichannel media activation. The Chief Executive Officer fosters a culture of innovation that supports long-term growth and market dominance. Through rigorous oversight of organizational performance, Peters secures the financial health and strategic direction of the firm, ensuring that every department aligns with the core mission of transforming digital advertising through sophisticated audience intelligence and actionable data insights.

Krishnakumar Govindarajan, the Chief Technology Officer at MiQ, architects the scalable cloud infrastructure and AI-powered analytics engines that define the company's product suite. Overseeing the engineering and data science departments, the Chief Technology Officer ensures that the platform remains at the forefront of programmatic media innovation. This leadership role involves developing sophisticated algorithms for audience intelligence and omnichannel activation across audio and connected platforms. By pushing the boundaries of machine learning, Krishnakumar Govindarajan directly impacts the precision and effectiveness of digital advertising campaigns for global brands. The Chief Technology Officer collaborates with product teams to translate complex data sets into intuitive, actionable insights for clients. Through continuous investment in research and development, Govindarajan maintains the technical superiority of the platform, ensuring that the company provides robust, secure, and high-performance solutions that meet the evolving demands of the modern digital marketing ecosystem.

Chris Freel, the Chief Revenue Officer (ANZ) at MiQ, drives commercial growth and strategic partnerships across the Australian and New Zealand markets. Overseeing the regional sales and account management teams, the Chief Revenue Officer (ANZ) ensures that the company's programmatic media solutions reach a diverse portfolio of brands and agencies. This leadership role involves identifying market trends and tailoring marketing intelligence offerings to meet specific regional requirements. By optimizing the sales funnel and fostering long-term client relationships, Chris Freel directly impacts the company's revenue trajectory and market share in the region. The Chief Revenue Officer (ANZ) collaborates with global leadership to align regional initiatives with the broader corporate mission of delivering data-driven advertising excellence. Through proactive engagement with the advertising community, Freel secures a strong competitive position, ensuring that the company remains the preferred partner for brands seeking sophisticated, AI-powered media activation and audience intelligence.

Margarita Bravo, the Managing Director at MiQ, executes operational excellence and regional market expansion strategies. Overseeing the day-to-day business functions, the Managing Director ensures that internal processes support the delivery of high-impact marketing intelligence to global agencies. This leadership role involves managing cross-functional teams to optimize campaign performance across TV, display, and video platforms. By streamlining workflows and enhancing service delivery, Margarita Bravo directly impacts the efficiency of the company's programmatic media offerings. The Managing Director maintains strong relationships with key stakeholders to drive sustainable growth and operational scalability. Through consistent monitoring of regional performance metrics, Bravo identifies new opportunities for market penetration and service refinement. This focus on operational rigor ensures that the company remains a leader in the programmatic space, providing clients with the necessary tools to navigate complex digital landscapes while achieving measurable advertising outcomes.