Vivara Executive and Leadership Team

May, 2026

Leadership Overview

Vivara has 5 executives leading key functions including operations, strategy, technology, revenue, and finance.

Driven by a commitment to excellence, Vivara stands as Brazil's premier jewelry retailer, shaping the market with a vast network of stores and a curated selection of premium watch brands, underscoring a philosophy of accessible luxury and customer-centric growth.

Leadership Roles at Vivara

  • Chief Financial Officer and Investor Relations Director - Elias Leal
  • Chief Operating Officer - Cassiano Lemos
  • Chief of Staff - Marcelle Fonseca
  • Chief Technology Officer & Co-Founder - Keith Patton
  • Chief Revenue Officer, Especialista DE - Adriana Morais
  • Elias Leal - Chief Financial Officer and Investor Relations Director

    Elias Leal, the Chief Financial Officer and Investor Relations Director at Vivara, manages the company's financial health and investor communications. This dual role involves overseeing all financial planning, budgeting, and reporting activities, ensuring fiscal responsibility across Vivara's extensive retail network. Leal also cultivates relationships with investors, providing transparent financial insights and strategic outlooks that support Vivara's market position as Brazil's largest jewelry retailer. The Chief Financial Officer's strategic financial management is essential for funding operational expansion and technological advancements. Elias Leal's leadership ensures that Vivara maintains a strong financial foundation, enabling continued growth and the successful offering of premium jewelry and design watches to customers nationwide.

    Cassiano Lemos - Chief Operating Officer

    Cassiano Lemos, the Chief Operating Officer at Vivara, directs the expansive operational framework supporting over 200 retail locations across Brazil. Overseeing daily business activities, Lemos ensures seamless integration of supply chain logistics and in-store execution, critical for maintaining Vivara's position as the largest jewelry retailer in the nation. This leadership role involves optimizing store performance and driving efficiency across all operational facets, directly impacting customer experience and sales volume. By managing the intricate network of physical stores and distribution channels, Cassiano Lemos guarantees the consistent delivery of high-quality products and services that define the Vivara brand. The Chief Operating Officer's focus remains on scalable growth and operational excellence, aligning with the company's mission to provide accessible luxury throughout major Brazilian cities.

    Marcelle Fonseca - Chief of Staff

    Marcelle Fonseca, the Chief of Staff at Vivara, provides strategic support and operational coordination across executive functions. This role involves facilitating communication between departments and ensuring alignment with Vivara's overarching business objectives. Fonseca manages key initiatives and projects, driving their successful implementation from conception to completion. The Chief of Staff's responsibilities include streamlining internal processes and enhancing organizational efficiency to support the company's status as Brazil's largest jewelry retailer. By acting as a central point of contact for critical projects and strategic planning, Marcelle Fonseca ensures that executive directives translate into actionable operational plans. This position is vital for maintaining the company's market leadership and fostering a cohesive corporate culture focused on growth and customer satisfaction.

    Keith Patton - Chief Technology Officer & Co-Founder

    Keith Patton, the Chief Technology Officer & Co-Founder at Vivara, architects the technological infrastructure that underpins the company's extensive retail operations. Overseeing all aspects of technology development and deployment, Patton ensures Vivara's digital platforms and in-store systems enhance customer engagement and operational efficiency. This leadership position is crucial for maintaining Vivara's competitive edge in the Brazilian jewelry market, integrating innovative solutions that support over 200 stores. Keith Patton drives the strategic vision for technology, focusing on scalable solutions that support the company's growth and its offering of design watches from premier brands. The Chief Technology Officer's expertise is fundamental to optimizing the customer journey, from online browsing to in-store purchasing, reinforcing Vivara's commitment to accessible luxury and technological advancement.
    Keith Patton

    Adriana Morais - Chief Revenue Officer, Especialista DE

    Adriana Morais, the Chief Revenue Officer, Especialista DE at Vivara, spearheads revenue generation strategies across all sales channels. This executive directs initiatives aimed at maximizing income from Vivara's extensive jewelry and watch offerings, supporting over 200 retail locations in Brazil. Morais focuses on optimizing sales performance, identifying new market opportunities, and enhancing customer lifetime value. The Chief Revenue Officer's role is critical in driving financial growth and solidifying Vivara's market dominance as the largest jewelry retailer in the region. By analyzing market trends and customer purchasing behavior, Adriana Morais ensures that sales strategies are aligned with the company's mission to provide accessible luxury. This leadership position is instrumental in achieving ambitious revenue targets and expanding Vivara's market share.

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    Frequently Asked Questions Regarding Vivara Top Executives and Leadership Team

    Who leads Vivara?
    Vivara is led by Elias Leal (Chief Financial Officer and Investor Relations Director), along with executives such as Cassiano Lemos (Chief Operating Officer) and Marcelle Fonseca (Chief of Staff).
    Who is part of Vivara’s executive team?
    The executive team of Vivara includes leaders such as Elias Leal (Chief Financial Officer and Investor Relations Director), Cassiano Lemos (Chief Operating Officer), Marcelle Fonseca (Chief of Staff) and other senior executives.
    How many executives does Vivara have?
    Vivara has 5 executives leading key business areas.
    What roles are included in Vivara’s leadership team?
    The leadership team of Vivara includes roles such as Chief Financial Officer and Investor Relations Director, Chief Operating Officer, Chief of Staff, Chief Technology Officer & Co-Founder, Chief Revenue Officer, Especialista DE.