Rowan Executive and Leadership Team

Louisa Schneider, the Chief Executive Officer & Founder at Rowan, directs the overarching vision and strategic direction for the company's unique blend of ear piercing services and hypoallergenic jewelry offerings. Schneider's leadership guides the expansion of Rowan's brick-and-mortar studio presence, ensuring each location upholds the brand's commitment to safety and celebration. Overseeing all facets of the business, Schneider focuses on maintaining the integrity of the customer experience, from initial piercing to jewelry selection. This executive role involves fostering a culture of excellence and innovation within the retail and service environment. By championing the company's core mission, Louisa Schneider drives the sustained growth and market differentiation of Rowan's specialized offerings, solidifying its position as a trusted provider in the New York City market and beyond.

Greg Beebe, the Chief Financial Officer & Interim Chief Operating Officer at Rowan, manages the company's financial health and oversees critical operational functions. Beebe's financial responsibilities include budgeting, forecasting, financial reporting, and ensuring fiscal compliance across all studio locations and business operations. In the interim Chief Operating Officer capacity, Beebe directs day-to-day operations, focusing on optimizing efficiency and effectiveness within the ear piercing service model and jewelry retail. This dual executive role requires a comprehensive understanding of both financial management and operational logistics to support Rowan's growth strategy. By integrating financial discipline with operational oversight, Greg Beebe ensures the company's resources are allocated effectively to drive profitability and maintain the high standards of service and product quality.

Robert Page, the Chief Marketing Officer at Rowan, architects and executes comprehensive marketing strategies to elevate brand awareness and drive customer acquisition for the company's jewelry and ear piercing services. Page's purview encompasses all digital and traditional marketing channels, ensuring consistent brand messaging across Rowan's studio locations and online platforms. This leadership position involves analyzing market trends and consumer behavior to identify opportunities for growth and engagement within the competitive retail landscape. By developing targeted campaigns, Robert Page aims to highlight Rowan's commitment to safety, hypoallergenic products, and the celebratory nature of ear piercing. The Chief Marketing Officer's efforts directly support revenue generation by attracting new clientele and fostering loyalty among existing customers, thereby reinforcing Rowan's unique market position.

Mackenzie Yaryura, the Chief of Staff at Rowan, provides critical operational and strategic support, ensuring seamless execution of company initiatives across all departments. Yaryura's role involves facilitating communication and alignment between the executive team and various operational units, particularly concerning the unique service model of ear piercing and jewelry sales. This executive function requires meticulous project management and the ability to drive cross-functional collaboration to enhance efficiency and customer satisfaction. By streamlining internal processes and supporting strategic planning, Mackenzie Yaryura contributes directly to the company's ability to scale its brick-and-mortar studio operations effectively. The Chief of Staff's focus on operational excellence underpins Rowan's commitment to delivering safe, celebratory, and high-quality experiences to its clientele.

Lynda Fisher, the Chief Revenue Officer at Rowan, spearheads all revenue-generating activities, focusing on maximizing sales performance for both hypoallergenic jewelry and ear piercing services. Fisher's strategic oversight extends to sales channel optimization, pricing strategies, and the development of programs designed to increase customer lifetime value. This executive role demands a deep understanding of the retail and service industry dynamics, particularly within the niche market Rowan occupies. By analyzing sales data and market opportunities, Lynda Fisher identifies key drivers of revenue growth and implements initiatives to capitalize on them. The Chief Revenue Officer's leadership is instrumental in achieving financial targets and expanding Rowan's market share through effective sales execution and customer relationship management.