Rowan Executive and Leadership Team

Louisa Serene Schneider, the Chief Executive Officer & Founder at Rowan, directs the overarching vision for safe, celebratory ear piercing services. Schneider architects the brand identity, ensuring every hypoallergenic jewelry product meets rigorous safety standards for the retail market. By fostering a culture of inclusivity and celebration, the Chief Executive Officer & Founder drives expansion across North American studio locations. This leadership role involves constant innovation in service delivery and product design to maintain market relevance. Louisa Serene Schneider monitors industry trends to refine the customer experience, ensuring the company remains a leader in the jewelry sector. Through strategic oversight of brand development, Schneider secures long-term growth and operational excellence. The Chief Executive Officer & Founder maintains alignment with the core mission of providing accessible, high-quality piercing services to a diverse clientele, ultimately strengthening the company's position as a premier destination for jewelry enthusiasts.

Greg Beebe, the Chief Financial Officer & Interim Chief Operating Officer at Rowan, manages the fiscal health and operational logistics of the company. Beebe architects financial strategies that support the scaling of safe ear piercing services and hypoallergenic jewelry distribution. By overseeing capital allocation and budgeting, the Chief Financial Officer & Interim Chief Operating Officer ensures that resources are directed toward high-impact growth areas. Greg Beebe monitors supply chain efficiency to maintain consistent product availability across all studio locations. This dual role involves balancing long-term financial stability with the immediate operational demands of a growing retail business. Through rigorous oversight of financial reporting and operational workflows, Beebe mitigates risk and improves profitability. The Chief Financial Officer & Interim Chief Operating Officer collaborates with other leaders to ensure that operational capacity matches market demand. By optimizing both the balance sheet and daily logistics, Beebe drives the company toward sustainable, long-term success.

Mackenzie Yaryura, the Chief of Staff at Rowan, coordinates cross-functional initiatives to streamline internal processes and organizational efficiency. Yaryura manages high-priority projects that support the company's mission of providing safe, hypoallergenic jewelry and professional piercing services. By facilitating communication between departments, the Chief of Staff ensures that strategic goals remain synchronized with daily studio operations. Mackenzie Yaryura oversees the implementation of administrative frameworks that allow the business to scale effectively across regional markets. This role involves analyzing operational data to identify bottlenecks and proposing solutions that enhance productivity. Through rigorous project management, Yaryura supports the executive team in executing long-term growth strategies. The Chief of Staff maintains a focus on organizational health, ensuring that all internal systems support the delivery of high-quality customer experiences. By optimizing workflows, Yaryura directly contributes to the overall stability and success of the company's retail footprint.

Lynda Fisher, the Chief Revenue Officer at Rowan, drives the commercial strategy to maximize sales across all brick-and-mortar studio locations. Fisher architects revenue growth by optimizing the retail mix of hypoallergenic jewelry and ear piercing services. By analyzing consumer behavior and market demand, the Chief Revenue Officer identifies opportunities to increase customer acquisition and retention. Lynda Fisher manages the sales funnel, ensuring that every studio provides a consistent and celebratory experience that converts visitors into loyal clients. This leadership role involves collaborating with marketing and operations teams to align promotional efforts with inventory availability. Through data-driven decision-making, Fisher enhances the profitability of the company's retail operations. The Chief Revenue Officer monitors performance metrics to ensure that revenue targets are met while maintaining the brand's commitment to safety and quality. By refining sales processes, Fisher secures the financial health necessary for continued expansion and market penetration.