USANA Executive and Leadership Team

Judy Garcia, the Chief Executive Officer at USANA, directs the company's overall strategic vision and operational execution. Garcia oversees the global expansion initiatives, ensuring alignment with USANA's core mission of providing science-based nutritional and personal care products. This leadership position involves driving innovation in product development and maintaining rigorous quality control standards across all manufacturing processes. Garcia's responsibilities extend to fostering a culture of excellence and integrity throughout the organization, guiding the company's network marketing model to support independent Associates worldwide. The Chief Executive Officer ensures that USANA's commitment to scientific research and pharmaceutical-grade ingredients remains paramount, underpinning the company's reputation for product quality and safety. Garcia's strategic direction supports the company's objective of helping individuals achieve their health and wellness goals through superior product offerings and a robust business opportunity.

Kevin Guest, the Chairman & Chief Executive Officer at USANA, provides overarching leadership and strategic direction for the global enterprise. Guest guides the company's long-term vision, focusing on expanding its reach in the health and wellness sector through high-quality nutritional supplements and personal care products. This executive role involves overseeing all aspects of USANA's operations, including product innovation, manufacturing excellence, and the cultivation of its independent distributor network. Guest champions the company's science-based approach, ensuring that product formulations meet the highest standards of efficacy and safety, utilizing pharmaceutical-grade ingredients. The Chairman & Chief Executive Officer drives initiatives that strengthen USANA's market position and enhance its commitment to corporate social responsibility, particularly through its charitable foundation's global health support efforts. Kevin Guest's leadership ensures the continued growth and success of USANA's mission to empower individuals toward optimal health.

Linda Li, the Chief Executive Officer, LindaLi.ca at USANA, spearheads the strategic direction and operational management of the LindaLi.ca brand, a key component of USANA's global presence. Li oversees the development, marketing, and distribution of specialized product lines tailored to specific market needs, ensuring alignment with USANA's overarching commitment to science-based wellness solutions. This leadership role involves cultivating strong relationships with customers and distributors within the LindaLi.ca network, driving sales growth and market penetration. The Chief Executive Officer, LindaLi.ca focuses on innovation, product quality, and maintaining the highest standards of customer service. Linda Li's expertise is vital in expanding USANA's reach and reinforcing its reputation for delivering effective health and personal care products. Her strategic initiatives contribute significantly to the company's overall success and its mission to empower individuals globally.

Travis Nordgren, the Chief Financial Officer (China) at USANA, directs all financial operations and strategic fiscal planning for the company's significant China market. Nordgren is responsible for financial reporting, budgeting, forecasting, and ensuring compliance with local and international financial regulations specific to China. This executive function involves managing currency exchange, optimizing capital allocation, and driving financial performance within this key region. The Chief Financial Officer (China) works closely with the China leadership team to support business growth objectives and maintain profitability. Travis Nordgren's financial acumen is crucial for navigating the complexities of the Chinese market, ensuring robust financial health and supporting USANA's expansion efforts in Asia. This role directly impacts the company's overall financial stability and strategic decision-making for its China operations.

Bin Shi, the President (China) at USANA, leads the company's strategic operations and market development within the significant China region. Shi is responsible for driving business growth, managing the local leadership team, and ensuring the successful implementation of USANA's product portfolio and business model in accordance with Chinese regulations and market dynamics. This executive role involves overseeing sales, marketing, and operational functions to maximize market penetration and customer engagement. The President (China) works closely with global leadership to align regional strategies with the company's overall mission of promoting health and wellness. Bin Shi's leadership is instrumental in navigating the unique challenges and opportunities within the Chinese market, reinforcing USANA's commitment to providing high-quality nutritional supplements and personal care products to consumers in China.

Phillip Ellsworth, the President PowerTeam International at USANA, directs the strategic growth and operational oversight for the PowerTeam International division, a key component of USANA's global network. Ellsworth focuses on empowering independent Associates within this division, providing them with the tools, training, and support necessary to build successful businesses centered around USANA's science-based nutritional and personal care products. This leadership role involves developing and executing strategies that enhance Associate productivity, expand market reach, and foster a strong sense of community and shared success. The President PowerTeam International champions USANA's mission by driving initiatives that promote health and wellness through its product offerings and the entrepreneurial opportunities it provides. Phillip Ellsworth's dedication is crucial for the continued expansion and success of PowerTeam International, contributing significantly to USANA's overall global impact.

Peter Benedict, the Chief Information Officer at USANA, architects and manages the company's entire technology infrastructure and digital strategy. Benedict oversees the development and implementation of IT systems that support USANA's global operations, including its direct-selling platform, e-commerce capabilities, and internal business processes. This critical role ensures the security, scalability, and efficiency of all technological resources, enabling seamless operations for the company and its network of independent Associates. Benedict's focus includes leveraging data analytics to drive business insights and enhance customer engagement. The Chief Information Officer plays a key part in safeguarding sensitive company and customer data, adhering to stringent privacy regulations across international markets. Peter Benedict's technological leadership is essential for maintaining USANA's competitive edge and supporting its mission of delivering health and wellness solutions worldwide.

Raffy Lagado, the Independent Associate & Chief Marketing Officer at USANA, drives the strategic marketing initiatives and brand development for the company's global network. Lagado oversees the creation and execution of comprehensive marketing campaigns designed to enhance brand visibility, attract new Associates, and engage existing customers. This dual role combines deep understanding of the direct-selling model with expert marketing strategy, ensuring that USANA's message of science-based nutrition and wellness resonates effectively across diverse markets. The Independent Associate & Chief Marketing Officer focuses on digital marketing, social media engagement, and promotional activities that support Associate success and drive product sales. Raffy Lagado's leadership ensures that USANA's marketing efforts are innovative, impactful, and aligned with the company's mission to help people live healthier lives. This position is critical for expanding market reach and strengthening customer loyalty.

Paul Jones, the Chief People Officer at USANA, directs the company's human resources strategy, focusing on talent acquisition, development, and employee engagement across its global workforce. Jones oversees the implementation of programs that foster a positive and productive work environment, ensuring that USANA attracts and retains top talent aligned with its scientific and ethical standards. This executive role involves developing comprehensive compensation and benefits structures, performance management systems, and organizational development initiatives. The Chief People Officer champions a culture that supports USANA's mission of promoting health and wellness, both internally and externally. Paul Jones's strategic leadership in people management is essential for supporting the company's growth, operational efficiency, and its commitment to its employees and independent Associates worldwide. This function is vital for maintaining a high-performing and motivated team.

Joshua Foukas, the Chief Legal Officer & General Counsel at USANA, provides comprehensive legal counsel and oversees all legal affairs for the global organization. Foukas manages corporate governance, regulatory compliance, intellectual property, and litigation matters, ensuring that USANA operates within all applicable legal frameworks worldwide. This critical role involves advising senior leadership on legal risks and opportunities associated with business strategies, product development, and international expansion. The Chief Legal Officer & General Counsel safeguards the company's interests, protecting its assets and reputation. Joshua Foukas's expertise is essential for navigating the complex legal landscape of the direct-selling industry and maintaining USANA's commitment to ethical business practices and product integrity. This position ensures robust legal support for all company operations and strategic initiatives.