Leadership Overview
Herbalife has 10 executives leading key functions including operations, marketing, human resources, legal, and international business development.
Focused on global health and wellness, Herbalife delivers high-quality dietary supplements and weight management solutions while empowering independent distributors to build sustainable businesses across diverse international markets.
Focused on global health and wellness, Herbalife delivers high-quality dietary supplements and weight management solutions while empowering independent distributors to build sustainable businesses across diverse international markets.
Leadership Roles at Herbalife
Troy Hicks - Chief Operating Officer
Troy Hicks, the Chief Operating Officer at Herbalife, directs the global supply chain and manufacturing infrastructure. Hicks optimizes production efficiency for dietary supplements and sports nutrition formulas to meet rising consumer demand. By managing complex logistics across North America, Europe, Asia, and South America, the Chief Operating Officer ensures seamless product distribution. This leadership role involves coordinating with regional teams to maintain rigorous quality standards and operational excellence. Troy Hicks drives the integration of advanced manufacturing technologies to scale output while reducing overhead costs. Through meticulous oversight of inventory management and distribution networks, the Chief Operating Officer supports the company's direct selling business model. Hicks maintains operational agility, allowing the organization to respond rapidly to market shifts in the retail health industry. Ultimately, the Chief Operating Officer secures the logistical foundation necessary for sustained global growth and product availability.
Careli Marquina - President Team
Careli Marquina, the President Team at Herbalife, directs strategic growth initiatives within the independent distributor network. Marquina oversees the expansion of market reach by mentoring high-performing distributors and optimizing sales performance. By analyzing regional sales data, the President Team identifies opportunities to increase the adoption of weight management solutions and dietary supplements. This leadership role involves facilitating communication between corporate leadership and the field to ensure alignment with company goals. Careli Marquina drives engagement programs that motivate distributors to expand their customer base across diverse geographic regions. Through the application of proven sales methodologies, the President Team enhances the effectiveness of the direct selling model. Marquina monitors performance metrics to ensure that distributors meet the company's standards for professional conduct and product knowledge. By fostering a culture of entrepreneurship, the President Team contributes significantly to the company's revenue growth and market presence in the global health industry.
Nadia Saraiva - Executive President
Nadia Saraiva, the Executive President at Herbalife, directs high-level strategic operations focused on market expansion and distributor development. Saraiva oversees the implementation of corporate initiatives designed to increase the penetration of sports nutrition formulas in emerging markets. By coordinating with regional leadership, the Executive President ensures that business strategies remain consistent with the company's global mission. This leadership role involves analyzing competitive landscapes to refine the company's approach to the retail health industry. Nadia Saraiva drives the execution of large-scale events and training seminars that empower distributors to scale their businesses effectively. Through the oversight of key performance indicators, the Executive President monitors the health of the distribution network across multiple continents. Saraiva maintains a focus on sustainable growth, ensuring that the company's direct selling model remains resilient against market volatility. By providing strategic guidance, the Executive President supports the long-term success of the organization and its global distributor base.
Guillermo Rasch - Executive President Team Herbalife International
Guillermo Rasch, the Executive President Team Herbalife International at Herbalife, directs the strategic alignment of international operations with the company's core business objectives. Rasch oversees the expansion of the brand's footprint across diverse global markets, focusing on the distribution of dietary supplements and personal care products. By managing cross-border collaborations, the Executive President Team Herbalife International ensures that regional teams adhere to global quality and service standards. This leadership role involves identifying new market opportunities and adapting the direct selling model to local consumer preferences. Guillermo Rasch drives the development of international sales strategies that maximize revenue growth and distributor retention. Through the oversight of global market trends, the Executive President Team Herbalife International mitigates risks associated with international trade and regulatory variations. Rasch maintains a focus on operational efficiency, ensuring that the company's global supply chain supports the needs of international distributors. By fostering global partnerships, the Executive President Team Herbalife International strengthens the company's competitive position.
Janaina Bravo - Executive President
Janaina Bravo, the Executive President at Herbalife, directs the strategic planning and execution of initiatives aimed at enhancing the company's market share in the health and wellness sector. Bravo oversees the integration of new product lines into the existing distribution network, ensuring that distributors have the tools necessary to promote weight management solutions effectively. By analyzing consumer behavior patterns, the Executive President develops strategies that increase brand loyalty and customer retention. This leadership role involves collaborating with other C-suite executives to ensure that marketing and operational efforts are synchronized. Janaina Bravo drives the implementation of performance-based incentives that encourage distributors to achieve higher sales targets. Through the oversight of regional operations, the Executive President ensures that the company's direct selling model remains competitive in a rapidly evolving retail health market. Bravo maintains a focus on long-term value creation, ensuring that the organization continues to deliver high-quality products to a global audience.
Julia Whitney - International Executive President Team
Julia Whitney, the International Executive President Team at Herbalife, directs the strategic development of international distributor networks. Whitney oversees the implementation of global training programs that equip distributors with the knowledge to market dietary supplements and sports nutrition formulas effectively. By monitoring performance across various international territories, the International Executive President Team identifies best practices that can be scaled globally. This leadership role involves fostering strong relationships with top-tier distributors to ensure alignment with the company's mission and values. Julia Whitney drives initiatives that promote the expansion of the direct selling model into new geographic regions. Through the analysis of international sales data, the International Executive President Team optimizes resource allocation to support growth in high-potential markets. Whitney ensures that all international operations comply with local regulations while maintaining the company's global brand identity. By providing strategic leadership, the International Executive President Team contributes to the company's overall success in the global retail health industry.
Riza Ayaturrahman - President's Team
Riza Ayaturrahman, the President's Team at Herbalife, directs the strategic growth of the distributor network within specific high-growth regions. Ayaturrahman oversees the recruitment and training of independent distributors, ensuring that the company's health and wellness products reach a broad consumer base. By implementing localized sales strategies, the President's Team increases the adoption of weight management solutions and personal care products. This leadership role involves mentoring distributors to improve their business acumen and sales performance. Riza Ayaturrahman drives the execution of regional marketing campaigns that highlight the benefits of the company's product portfolio. Through the oversight of distributor performance metrics, the President's Team identifies areas for improvement and implements corrective actions to ensure consistent growth. Ayaturrahman maintains a focus on building a sustainable and ethical distribution network that aligns with the company's global standards. By fostering a culture of excellence, the President's Team supports the company's mission to improve global health through its direct selling business model.
Hanan Wajih - Chief Marketing Officer
Hanan Wajih, the Chief Marketing Officer at Herbalife, architects global brand strategies and consumer engagement initiatives. Wajih oversees the development of marketing campaigns that highlight the benefits of weight management solutions and personal care products. By analyzing market trends across diverse continents, the Chief Marketing Officer crafts messaging that resonates with health-conscious demographics. This leadership role involves collaborating with regional directors to tailor promotional efforts to specific cultural nuances. Hanan Wajih drives digital transformation within the marketing department to enhance the visibility of the direct selling model. Through data-driven insights, the Chief Marketing Officer optimizes advertising spend and improves customer acquisition rates. Wajih ensures brand consistency across all international markets, reinforcing the company's position as a leader in the wellness sector. By fostering strong connections between the brand and independent distributors, the Chief Marketing Officer accelerates market penetration and strengthens long-term consumer loyalty.
Michelle Kwait - Chief Human Resources Officer
Michelle Kwait, the Chief Human Resources Officer at Herbalife, directs global talent acquisition and organizational development strategies. Kwait manages the workforce architecture required to support a massive network of independent distributors and corporate employees. By implementing comprehensive training programs, the Chief Human Resources Officer ensures that staff members possess the skills necessary to advance the company's health and wellness mission. This leadership role involves fostering an inclusive corporate culture that aligns with the values of the direct selling industry. Michelle Kwait drives initiatives focused on employee retention, performance management, and leadership succession planning. Through the alignment of human capital with business objectives, the Chief Human Resources Officer supports the company's expansion across North America, Europe, Asia, and South America. Kwait maintains high standards for professional development, ensuring that the organization attracts top-tier talent capable of navigating the complexities of the global retail health market.
Henry Wang - Chief Legal Officer
Henry Wang, the Chief Legal Officer at Herbalife, directs all corporate governance, regulatory compliance, and risk management activities. Wang oversees the legal framework governing the company's direct selling business model across multiple international jurisdictions. By navigating complex regulatory environments in North America, Europe, Asia, and South America, the Chief Legal Officer protects the organization from potential litigation and compliance risks. This leadership role involves advising the Board on legal strategy and ensuring that all dietary supplement marketing adheres to regional health standards. Henry Wang drives the implementation of robust internal policies that promote ethical business practices among independent distributors. Through proactive legal oversight, the Chief Legal Officer mitigates operational threats and secures the company's reputation in the retail health industry. Wang manages external counsel and internal legal teams to resolve disputes efficiently. Ultimately, the Chief Legal Officer provides the legal stability required for the company to pursue its long-term growth objectives.
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