Leadership Overview
The Better Being has 5 executives leading key functions including strategy, operations, legal, and ownership.
Driven by a commitment to holistic health, The Better Being champions the development and distribution of superior nutritional supplements and personal care items, solidifying its market presence through scientific innovation and natural ingredient integrity.
Driven by a commitment to holistic health, The Better Being champions the development and distribution of superior nutritional supplements and personal care items, solidifying its market presence through scientific innovation and natural ingredient integrity.
Leadership Roles at The Better Being
Brian Slobodow - Chief Executive Officer
Brian Slobodow, the Chief Executive Officer at The Better Being, directs the overarching corporate strategy and operational vision. Slobodow guides the company's expansion within the global wellness industry, focusing on the development, manufacturing, and distribution of nutritional supplements and personal care products. This leadership involves ensuring alignment across all business units, from raw material sourcing to final product delivery, upholding the company's commitment to whole-body wellness. Slobodow's strategic direction ensures that The Better Being maintains its position as a significant participant through a diversified portfolio of brands. The Chief Executive Officer's oversight extends to fostering innovation in product formulation, emphasizing both scientific rigor and the use of natural ingredients. Brian Slobodow drives the company's mission to deliver high-quality, reliable health solutions to consumers worldwide, leveraging the benefits of vertical integration to maintain stringent quality control and traceability throughout the product lifecycle.
Andrew Seelos - Chief Operating Officer
Andrew Seelos, the Chief Operating Officer at The Better Being, oversees the comprehensive operational framework that supports the company's vertically integrated structure. Seelos manages the end-to-end product lifecycle, from the meticulous sourcing of raw materials to the efficient manufacturing of nutritional supplements and personal care products. This critical role ensures that The Better Being maintains rigorous quality control and adheres to current good manufacturing practices, reinforcing its reputation for product safety and reliability. Andrew Seelos drives operational excellence, enabling the company to deliver high-quality, natural health solutions that support whole-body wellness. The Chief Operating Officer's leadership is instrumental in optimizing production processes and distribution channels, ensuring consistent product availability and traceability for consumers globally. By maintaining internal control over manufacturing and distribution, Seelos directly contributes to The Better Being's competitive advantage and its commitment to scientific formulation.
William Arthur - President & Owner
William Arthur, the President & Owner at The Better Being, provides foundational leadership and strategic ownership of the company's vision and direction. Arthur guides the overall trajectory of the organization, emphasizing its core mission to support whole-body wellness through high-quality nutritional supplements and personal care products. This leadership ensures that the company's vertically integrated model, encompassing development, manufacturing, and distribution, consistently delivers on its promise of scientific formulation and natural ingredients. William Arthur's ownership perspective drives a commitment to excellence and long-term sustainability within the global wellness industry. The President & Owner's influence is critical in maintaining the company's established market presence and its dedication to product safety and traceability. Arthur's strategic oversight ensures that The Better Being continues to innovate and provide reliable health solutions, reinforcing its legacy under the Nutraceutical Corporation entity.
Afton Burns - Chief of Staff
Afton Burns, the Chief of Staff at The Better Being, facilitates strategic initiatives and ensures operational efficiency across the organization. Burns supports the Chief Executive Officer in executing the company's mission, focusing on the integration of its vertically integrated business model. This role involves coordinating cross-functional teams to enhance product development, manufacturing, and distribution of nutritional supplements and personal care items. Afton Burns plays a crucial part in maintaining the company's commitment to whole-body wellness by ensuring that all operations adhere to high standards of quality and scientific formulation. The Chief of Staff's responsibilities include streamlining internal processes and fostering a culture of continuous improvement, directly impacting the company's ability to deliver natural health solutions. By managing key projects and driving strategic alignment, Afton Burns contributes significantly to The Better Being's market presence and its dedication to product safety and reliability.
Stanley Soper - Chief Legal Officer
Stanley Soper, the Chief Legal Officer at The Better Being, provides essential legal counsel and ensures regulatory compliance across all facets of the company's operations. Soper guides the organization through complex legal landscapes, safeguarding its interests in the development, manufacturing, and distribution of nutritional supplements and personal care products. This role is critical in upholding The Better Being's commitment to product safety and reliability, ensuring adherence to all relevant industry standards and certifications, including current good manufacturing practices. Stanley Soper's expertise supports the company's mission of promoting whole-body wellness by mitigating legal risks and ensuring ethical business conduct. The Chief Legal Officer's oversight extends to intellectual property, corporate governance, and contract management, all vital to maintaining the integrity of the company's diversified brand portfolio. Soper ensures that The Better Being operates with the highest degree of legal and ethical integrity.
Explore Leadership Teams in Health & Nutrition Products
USANA Health Sciences is a global direct-selling company that develops, manufactures, and distributes high-quality nutritional supplements, personal care products, and wellness solutions. The company is recognized for its science-based approach to nutrition, employing a team of scientists and researchers who formulate products using pharmaceutical-grade ingredients and rigorous quality control standards. USANA's product portfolio includes vitamins, minerals, antioxidants, protein supplements, weight management products, skincare items, and other health and wellness offerings designed to support optimal health at the cellular level. The company operates through a network marketing business model, utilizing independent distributors known as Associates who share products and build businesses in markets around the world. USANA has established a strong reputation for product quality and safety, with manufacturing facilities that adhere to Good Manufacturing Practices and undergo regular third-party testing and certification. The company emphasizes scientific research and innovation, investing in clinical studies and partnering with health professionals and athletes to validate product efficacy. USANA's commitment to corporate social responsibility is demonstrated through its charitable foundation, which focuses on providing nutrition and health support to underserved communities globally. With a presence across multiple continents, USANA has built a loyal customer base and distributor network that values the company's dedication to creating products that help people achieve their health and wellness goals.
Company Leadership
BP
TN
RL
Founded in 1984 and headquartered in New York City, New York, Thorne Research formulates and manufactures hypoallergenic dietary supplements available through licensed healthcare practitioners.
Company Leadership LT
KR
MT
Le-Vel, founded in 2012 and headquartered in Frisco, Texas, is a manufacturer and retailer of supplement shakes and other nutritional products.
Company Leadership DJ
JC
NR
Hiya Health offers essential super nutrients tailored specifically for children, focusing on healthier choices for parents and kids. Their product line includes multivitamins, probiotics, and various supplements designed for children aged 2 and up, free from added sugars and gummy additives. The company emphasizes the importance of lifelong health by providing pediatrician-formulated nutrition that supports kids' growth and development. Hiya Health aims to simplify kids' nutrition with monthly deliveries of wholesome vitamins and nutrients.
Company Leadership JB
RT
AG
Frequently Asked Questions Regarding The Better Being Top Executives and Leadership Team
