USANA Executive and Leadership Team

July, 2026

Leadership Overview

USANA has 8 executives leading key functions including strategy, information technology, operations, marketing, finance, human resources, legal, and philanthropy.

Driven by a commitment to scientific integrity, USANA develops, manufactures, and distributes high-quality nutritional supplements and personal care products globally, empowering individuals to achieve optimal health through science-based wellness solutions.

Leadership Roles at USANA

  • Chairman & Chief Executive Officer - Kevin Guest
  • Chief Financial Officer (China) - Travis Nordgren
  • Chief Operating Officer - Shahrom Shahrani
  • President At USANA Foundation - Brian Paul
  • Chief Information Officer - Peter Benedict
  • Independent Associate & Chief Marketing Officer - Raffy Lagado
  • Chief People Officer - Paul Jones
  • Chief Legal Officer & General Counsel - Joshua Foukas
  • Kevin Guest - Chairman & Chief Executive Officer

    Kevin Guest, the Chairman & Chief Executive Officer at USANA, directs the overarching strategy and global operations of the direct-selling company. Guest steers USANA's mission to provide science-based nutritional supplements and personal care products, ensuring adherence to pharmaceutical-grade ingredients and rigorous quality control standards. Overseeing the company's expansion and market presence, the Chairman & Chief Executive Officer drives initiatives that support optimal health at the cellular level. This leadership role involves guiding the network marketing model, empowering independent Associates worldwide to build businesses and share USANA's wellness solutions. By fostering innovation and maintaining a strong reputation for product quality and safety, Kevin Guest ensures the company's continued growth and its commitment to helping people achieve their health and wellness goals. The Chairman & Chief Executive Officer also champions the company's corporate social responsibility efforts, reinforcing USANA's dedication to global well-being.
    Kevin Guest

    Travis Nordgren - Chief Financial Officer (China)

    Travis Nordgren, the Chief Financial Officer (China) at USANA, manages the financial operations and strategic fiscal planning specifically for the company's China market. Nordgren oversees financial reporting, budgeting, and forecasting, ensuring compliance with local regulations and international accounting standards. The Chief Financial Officer (China) plays a critical role in driving financial performance and profitability within this key region. This leadership position involves analyzing market trends and identifying opportunities for financial growth and operational efficiency. By providing robust financial oversight, Travis Nordgren supports USANA's expansion and its commitment to delivering high-quality wellness solutions in China. The Chief Financial Officer (China)'s expertise ensures sound financial management, contributing to the company's overall success and its mission to empower individuals toward better health.

    Shahrom Shahrani - Chief Operating Officer

    Shahrom Shahrani, the Chief Operating Officer at USANA, directs the operational execution and efficiency of the company's global manufacturing and distribution networks. Shahrani oversees the production of high-quality nutritional supplements and personal care products, ensuring adherence to pharmaceutical-grade standards and rigorous quality control. The Chief Operating Officer manages supply chain logistics and operational scaling, supporting USANA's worldwide presence and its network marketing business model. This leadership position involves optimizing manufacturing processes and ensuring compliance with Good Manufacturing Practices across all facilities. By focusing on operational excellence, Shahrom Shahrani reinforces USANA's reputation for product quality and safety. The Chief Operating Officer's strategic oversight ensures that the company can effectively meet global demand and continue its mission of empowering individuals to achieve their health and wellness goals through reliable product delivery.

    Brian Paul - President At USANA Foundation

    Brian Paul, the President At USANA Foundation, leads the philanthropic arm of USANA Health Sciences, focusing on global nutrition and health initiatives for underserved communities. Paul directs the strategic planning and execution of charitable programs, ensuring alignment with the foundation's mission to provide essential health support. The President At USANA Foundation oversees fundraising efforts and partnerships, maximizing the impact of donations and volunteer engagement. This leadership role involves identifying critical needs and implementing sustainable solutions that improve health outcomes worldwide. By championing corporate social responsibility, Brian Paul reinforces USANA's broader commitment to well-being beyond its product offerings. The President At USANA Foundation's dedication ensures that the company's positive influence extends to those most in need, embodying the spirit of helping individuals achieve better health.

    Peter Benedict - Chief Information Officer

    Peter Benedict, the Chief Information Officer at USANA, architects and manages the company's global technology infrastructure and digital strategy. Benedict oversees the development and implementation of IT systems that support USANA's direct-selling operations, ensuring seamless integration across all business functions. The Chief Information Officer drives innovation in technology solutions, enhancing the efficiency of product distribution, Associate engagement, and customer experience. This role involves safeguarding sensitive data and ensuring compliance with evolving cybersecurity standards. By leveraging advanced technological capabilities, Peter Benedict supports the company's science-based approach to nutrition and its commitment to product quality. The Chief Information Officer's strategic direction ensures that USANA's technological backbone effectively supports its mission to empower individuals worldwide to achieve their health and wellness goals through reliable and accessible digital platforms.

    Raffy Lagado - Independent Associate & Chief Marketing Officer

    Raffy Lagado, the Independent Associate & Chief Marketing Officer at USANA, spearheads the company's global marketing strategies and brand development initiatives. Lagado directs the communication of USANA's science-based approach to nutrition and wellness, enhancing brand visibility and market penetration. The Independent Associate & Chief Marketing Officer oversees the creation and execution of campaigns that resonate with target audiences and support the independent distributor network. This role involves leveraging market insights to drive product awareness and customer acquisition across diverse global markets. By fostering strong brand messaging and promoting the value of USANA's product portfolio, Raffy Lagado contributes significantly to the company's growth. The Independent Associate & Chief Marketing Officer's efforts ensure that USANA's commitment to helping people achieve their health and wellness goals is effectively communicated worldwide.

    Paul Jones - Chief People Officer

    Paul Jones, the Chief People Officer at USANA, directs the company's human capital strategy, focusing on talent acquisition, development, and employee engagement across its global operations. Jones oversees the cultivation of a positive and productive work environment, ensuring that USANA attracts and retains top talent aligned with its science-based mission. The Chief People Officer champions initiatives that foster a culture of innovation and collaboration, supporting the company's commitment to product quality and scientific integrity. This role involves developing comprehensive HR policies and programs that support employee well-being and professional growth. By prioritizing people, Paul Jones ensures that USANA's workforce is equipped to drive the company's success and its objective of helping individuals achieve their health and wellness goals. The Chief People Officer's leadership strengthens the organizational foundation necessary for sustained global impact.
    Paul Jones
    Joshua Foukas, the Chief Legal Officer & General Counsel at USANA, provides strategic legal counsel and oversees all legal affairs for the global enterprise. Foukas ensures compliance with diverse international regulations governing direct-selling, manufacturing, and health product distribution. The Chief Legal Officer & General Counsel manages risk mitigation strategies and advises on corporate governance, safeguarding USANA's operations and reputation. This leadership role involves navigating complex legal landscapes to support the company's expansion and its commitment to product quality and safety. By providing expert legal guidance, Joshua Foukas enables USANA to operate effectively and ethically worldwide. The Chief Legal Officer & General Counsel's diligence is crucial in upholding the company's mission to empower individuals toward achieving their health and wellness goals through compliant and trustworthy business practices.
    Joshua Foukas

    Explore Leadership Teams in Health & Nutrition Products

    Frequently Asked Questions Regarding USANA Top Executives and Leadership Team

    Who leads USANA?
    USANA is led by Kevin Guest (Chairman & Chief Executive Officer), along with executives such as Travis Nordgren (Chief Financial Officer (China)) and Shahrom Shahrani (Chief Operating Officer).
    Who is part of USANA’s executive team?
    The executive team of USANA includes leaders such as Kevin Guest (Chairman & Chief Executive Officer), Travis Nordgren (Chief Financial Officer (China)), Shahrom Shahrani (Chief Operating Officer) and other senior executives.
    How many executives does USANA have?
    USANA has 8 executives leading key business areas.
    What roles are included in USANA’s leadership team?
    The leadership team of USANA includes roles such as Chairman & Chief Executive Officer, Chief Financial Officer (China), Chief Operating Officer, President At USANA Foundation, Chief Information Officer.