Leadership Overview
USANA has 8 executives leading key functions including strategy, operations, finance, legal, people, marketing, information technology, and foundation management.
Driven by a commitment to scientific innovation, USANA is dedicated to empowering individuals worldwide to achieve optimal health through high-quality, science-backed nutritional supplements and personal care products, fostering a global community focused on wellness and personal growth.
Driven by a commitment to scientific innovation, USANA is dedicated to empowering individuals worldwide to achieve optimal health through high-quality, science-backed nutritional supplements and personal care products, fostering a global community focused on wellness and personal growth.
Leadership Roles at USANA
Kevin Guest - Chairman & Chief Executive Officer
Kevin Guest, the Chairman & Chief Executive Officer at USANA, directs the overarching corporate strategy and vision for the global direct-selling company. This leadership role involves guiding the development, manufacturing, and distribution of high-quality nutritional supplements and personal care products, ensuring adherence to rigorous quality control standards and a science-based approach. Guest oversees the company's expansion into new markets and the cultivation of its independent distributor network, known as Associates. The Chief Executive Officer's responsibilities include driving innovation in product formulation, leveraging pharmaceutical-grade ingredients, and validating product efficacy through clinical studies and partnerships. By championing USANA's mission to support optimal health at the cellular level, Kevin Guest ensures the company maintains its strong reputation for product quality and safety, while also fostering corporate social responsibility through the USANA Foundation's global initiatives. This executive leadership ensures sustained growth and a loyal customer base worldwide.
Travis Nordgren - Chief Financial Officer (China)
Travis Nordgren, the Chief Financial Officer (China) at USANA, directs the financial operations and strategic fiscal planning specifically for the company's significant presence in the Chinese market. This specialized role involves managing all aspects of financial reporting, budgeting, forecasting, and compliance within China's unique regulatory and economic landscape. Nordgren ensures that financial strategies align with USANA's global objectives while adapting to local market dynamics. The Chief Financial Officer (China)'s responsibilities include optimizing financial performance, managing currency exchange, and overseeing investment strategies to support growth initiatives in the region. By providing critical financial oversight, Travis Nordgren plays a key part in driving profitability and ensuring the long-term financial health of USANA's operations in China, a vital component of the company's international expansion and success.
Shahrom Shahrani - Chief Operating Officer
Shahrom Shahrani, the Chief Operating Officer at USANA, manages the day-to-day operational execution of the company's global business. This critical function involves overseeing the complex supply chain, manufacturing processes, and distribution networks that deliver USANA's science-based nutritional supplements and personal care products to markets worldwide. Shahrani ensures that all operations adhere to stringent Good Manufacturing Practices and maintain the high-quality standards for which USANA is recognized. The Chief Operating Officer's role includes optimizing operational efficiency, driving process improvements, and ensuring seamless integration of new product lines into the existing infrastructure. By focusing on operational excellence, Shahrom Shahrani supports the company's ability to scale effectively, meet global demand, and uphold its commitment to product safety and efficacy. This leadership ensures the reliable delivery of wellness solutions to a broad customer base.
Brian Paul - President At USANA Foundation
Brian Paul, the President At USANA Foundation, directs the philanthropic initiatives and charitable operations of USANA's dedicated foundation. This leadership position focuses on extending the company's commitment to health and wellness beyond its commercial activities, providing critical nutrition and health support to underserved communities globally. Paul oversees the strategic planning and execution of foundation programs, manages donor relations, and ensures the efficient allocation of resources to maximize social impact. The President At USANA Foundation's responsibilities include identifying key areas of need, forging partnerships with non-profit organizations, and driving fundraising efforts to support the foundation's mission. Through dedicated leadership, Brian Paul amplifies USANA's positive influence, contributing to global well-being and demonstrating the company's commitment to corporate social responsibility.
Peter Benedict - Chief Information Officer
Peter Benedict, the Chief Information Officer at USANA, architects and directs the company's global technology strategy and infrastructure. This executive leadership role is pivotal in supporting USANA's direct-selling model and its extensive network of independent Associates. Benedict oversees the development and maintenance of all IT systems, including those that manage product distribution, sales tracking, and customer relationship management across multiple continents. The Chief Information Officer's responsibilities encompass ensuring data security, driving digital transformation initiatives, and implementing innovative technological solutions that enhance operational efficiency and user experience. By leveraging technology, Peter Benedict enables USANA to effectively manage its complex global operations, support its growing distributor base, and maintain a competitive edge in the health and wellness market. This focus on information technology underpins the company's ability to connect with customers and Associates worldwide.
Raffy Lagado - Independent Associate & Chief Marketing Officer
Raffy Lagado, the Independent Associate & Chief Marketing Officer at USANA, spearheads the company's global marketing strategies and brand development initiatives. This dual role leverages deep understanding of the direct-selling model from an Associate's perspective while driving corporate marketing efforts. Lagado oversees the creation and execution of campaigns designed to promote USANA's science-based nutritional supplements and personal care products, aiming to expand market reach and enhance brand recognition across diverse international markets. The Chief Marketing Officer's responsibilities include managing digital marketing, public relations, and product launch strategies, ensuring consistent brand messaging that resonates with both consumers and the independent distributor network. By focusing on innovative marketing approaches, Raffy Lagado strengthens USANA's market position and supports the growth of its Associates' businesses worldwide.
Paul Jones - Chief People Officer
Paul Jones, the Chief People Officer at USANA, leads the comprehensive human resources strategy and operations for the global organization. This executive function focuses on cultivating a positive and productive work environment, attracting and retaining top talent, and fostering a strong corporate culture aligned with USANA's mission. Jones oversees all aspects of employee relations, talent management, compensation and benefits, and organizational development across the company's international locations. The Chief People Officer's responsibilities include developing programs that support employee growth and well-being, ensuring compliance with labor laws in all operating regions, and championing initiatives that promote diversity and inclusion. By prioritizing the company's workforce, Paul Jones ensures that USANA has the skilled and motivated team necessary to drive innovation and achieve its business objectives in the competitive health and wellness sector.
Joshua Foukas - Chief Legal Officer & General Counsel
Joshua Foukas, the Chief Legal Officer & General Counsel at USANA, provides strategic legal counsel and oversees all legal affairs for the global enterprise. This vital role ensures that USANA operates in full compliance with international laws and regulations governing direct-selling, manufacturing, and product distribution. Foukas manages corporate governance, intellectual property protection, and risk mitigation strategies across all markets. The Chief Legal Officer & General Counsel's responsibilities include advising the executive team and the Board of Directors on legal matters, managing litigation, and ensuring the integrity of contracts and agreements. By safeguarding the company's legal interests, Joshua Foukas supports USANA's sustained growth and its commitment to ethical business practices, protecting the company's reputation and assets worldwide while enabling its expansion into new territories.
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