Leadership Overview
USANA has 8 executives leading key functions including strategy, operations, technology, marketing, finance, human resources, legal, and philanthropy.
Focused on advancing global wellness through science-based nutrition, USANA maintains a commitment to cellular health and rigorous manufacturing standards while empowering independent distributors to achieve sustainable business growth across diverse international markets.
Focused on advancing global wellness through science-based nutrition, USANA maintains a commitment to cellular health and rigorous manufacturing standards while empowering independent distributors to achieve sustainable business growth across diverse international markets.
Leadership Roles at USANA
Kevin Guest - Chief Executive Officer & Chairman of the Board
Kevin Guest, the Chief Executive Officer & Chairman of the Board at USANA, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the alignment of scientific research with global market expansion, the Chief Executive Officer & Chairman of the Board ensures that the company maintains its reputation for pharmaceutical-grade nutritional supplements. This leadership role involves constant collaboration with the Board to drive shareholder value and uphold the integrity of the direct-selling model. Kevin Guest monitors the performance of international markets to ensure consistent growth across multiple continents. Through the implementation of high-level governance standards, the Chief Executive Officer & Chairman of the Board fosters a culture of innovation and excellence. By prioritizing the development of wellness solutions that support cellular health, the executive secures the company's position as a leader in the global health and wellness industry while maintaining rigorous quality control standards.
Travis Nordgren - Chief Financial Officer (China)
Travis Nordgren, the Chief Financial Officer (China) at USANA, oversees the financial health and fiscal strategy for the company's operations within the Chinese market. By managing regional budgets, tax compliance, and financial reporting, the Chief Financial Officer (China) ensures that the organization maintains profitability while navigating complex regulatory environments. This role involves providing critical financial analysis to support strategic decisions regarding market expansion and resource allocation. Travis Nordgren coordinates with the global finance team to ensure alignment with corporate financial goals and reporting standards. By monitoring economic indicators and market performance, the Chief Financial Officer (China) mitigates financial risks and identifies opportunities for sustainable growth. The executive drives fiscal discipline to support the company's investment in scientific research and product development. Through rigorous financial oversight, the Chief Financial Officer (China) secures the stability of the company's operations in one of the most significant markets for global direct-selling.
Shahrom Shahrani - Chief Operating Officer
Shahrom Shahrani, the Chief Operating Officer at USANA, manages the complex manufacturing and distribution networks that define the company's operational success. By optimizing supply chain logistics and adhering to Good Manufacturing Practices, the Chief Operating Officer ensures that every nutritional supplement meets strict quality benchmarks before reaching the global distributor network. This role involves streamlining internal processes to enhance efficiency across all production facilities. Shahrom Shahrani coordinates with regional leaders to maintain consistent product availability in diverse international markets. By focusing on operational scalability, the Chief Operating Officer supports the company's mission to provide high-quality wellness products to a growing customer base. The executive drives continuous improvement initiatives to reduce waste and increase output capacity. Through meticulous oversight of manufacturing operations, the Chief Operating Officer guarantees that the company's commitment to science-based nutrition remains supported by a robust and reliable infrastructure.
Brian Paul - President At USANA Foundation
Brian Paul, the President At USANA Foundation at USANA, directs the charitable initiatives and corporate social responsibility programs that extend the company's impact to underserved communities. By managing global partnerships and nutrition-focused outreach, the President At USANA Foundation ensures that the organization fulfills its commitment to providing health support to those in need. This role involves coordinating with local organizations to deliver essential resources and wellness education to vulnerable populations. Brian Paul oversees the strategic allocation of funds and volunteer efforts to maximize the effectiveness of the foundation's programs. By aligning philanthropic activities with the company's core mission of cellular health, the President At USANA Foundation enhances the brand's reputation as a socially responsible leader. The executive drives fundraising campaigns and awareness initiatives that engage the distributor network in charitable work. Through dedicated leadership, the President At USANA Foundation expands the company's positive influence on global health and wellness.
Peter Benedict - Chief Information Officer
Peter Benedict, the Chief Information Officer at USANA, architects the digital infrastructure required to support a global network of independent distributors. By implementing advanced data analytics and secure platforms, the Chief Information Officer enables seamless communication and business management for Associates operating across multiple continents. This leadership role involves protecting sensitive corporate data while enhancing the digital tools that facilitate product distribution and customer engagement. Peter Benedict oversees the integration of new technologies to improve the efficiency of the company's direct-selling model. By modernizing IT systems, the Chief Information Officer ensures that the organization remains agile in a competitive global market. The executive drives digital transformation projects that align with the company's focus on innovation and scientific research. Through the deployment of scalable cloud solutions, the Chief Information Officer provides the technological foundation necessary for the company to deliver wellness solutions to customers worldwide.
Raffy Lagado - Independent Associate & Chief Marketing Officer
Raffy Lagado, the Independent Associate & Chief Marketing Officer at USANA, designs the global brand strategy and promotional initiatives that drive product adoption. By leveraging deep insights into the direct-selling business model, the Independent Associate & Chief Marketing Officer crafts campaigns that resonate with health-conscious consumers and potential distributors. This role involves aligning marketing efforts with the company's scientific validation and clinical studies to build trust in the product portfolio. Raffy Lagado manages the messaging for vitamins, minerals, and skincare lines to ensure consistent brand positioning across all international markets. By fostering strong relationships with the distributor network, the Independent Associate & Chief Marketing Officer amplifies the reach of the company's wellness solutions. The executive drives growth by identifying emerging market trends and tailoring outreach strategies to support the success of independent Associates. Through creative brand management, the Independent Associate & Chief Marketing Officer strengthens the company's market presence.
Paul Jones - Chief People Officer
Paul Jones, the Chief People Officer at USANA, directs the human capital strategy and organizational development initiatives that support the company's global workforce. By fostering a culture of excellence and innovation, the Chief People Officer ensures that the organization attracts and retains top talent capable of advancing the company's mission in science-based nutrition. This role involves designing comprehensive training programs, performance management systems, and employee engagement strategies that align with the company's core values. Paul Jones oversees the implementation of policies that promote diversity and professional growth across all international offices. By focusing on leadership development, the Chief People Officer prepares the organization for future challenges in the competitive wellness industry. The executive drives initiatives that enhance workplace productivity and employee satisfaction. Through the strategic management of human resources, the Chief People Officer ensures that the company maintains the high-caliber team required to deliver quality wellness solutions to customers.
Joshua Foukas - Chief Legal Officer & General Counsel
Joshua Foukas, the Chief Legal Officer & General Counsel at USANA, manages the legal framework and regulatory compliance for the company's global operations. By overseeing intellectual property protection, contract negotiations, and adherence to international trade laws, the Chief Legal Officer & General Counsel ensures that the organization operates within the highest standards of legal integrity. This role involves providing counsel on the complexities of the direct-selling business model and ensuring that all marketing claims are supported by scientific research. Joshua Foukas coordinates with external legal partners to address regulatory challenges in diverse markets across multiple continents. By mitigating legal risks, the Chief Legal Officer & General Counsel protects the company's reputation and supports its commitment to product safety. The executive drives compliance programs that align with Good Manufacturing Practices and global health regulations. Through proactive legal strategy, the Chief Legal Officer & General Counsel secures the company's ability to innovate and distribute wellness products worldwide.
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Frequently Asked Questions Regarding USANA Top Executives and Leadership Team
