Leadership Overview
USANA has 7 executives leading key functions including strategy, operations, technology, finance, human resources, philanthropy, and legal affairs.
Committed to advancing global wellness, USANA delivers science-based nutritional solutions while maintaining rigorous quality standards to support healthy living and long-term consumer well-being across international markets.
Committed to advancing global wellness, USANA delivers science-based nutritional solutions while maintaining rigorous quality standards to support healthy living and long-term consumer well-being across international markets.
Leadership Roles at USANA
Kevin Guest - Chief Executive Officer & Chairman of the Board
Kevin Guest, the Chief Executive Officer & Chairman of the Board at USANA, directs the overarching corporate strategy and long-term vision for the global health and wellness enterprise. By overseeing the development of science-based nutritional supplements and functional foods, the Chief Executive Officer & Chairman of the Board ensures alignment between product innovation and market demand. This leadership role involves constant collaboration with the Board to maintain high standards of corporate governance and operational excellence. Kevin Guest drives the expansion of the company's footprint across diverse international regions, fostering a culture of continuous improvement and research-driven growth. Through the management of high-level executive initiatives, the Chief Executive Officer & Chairman of the Board secures the company's position as a leader in the wellness industry. Ultimately, Guest maintains the integrity of the brand while scaling operations to meet the evolving needs of health-conscious consumers worldwide.
Travis Nordgren - Chief Financial Officer (China)
Travis Nordgren, the Chief Financial Officer (China) at USANA, manages the financial health and fiscal strategy for the company's largest regional market. Overseeing regional revenue streams and capital allocation, the Chief Financial Officer (China) ensures that financial operations align with the broader corporate goals of promoting wellness and nutritional excellence. This role involves navigating complex regulatory environments and optimizing local investment to support the distribution of personal care products and supplements. Travis Nordgren drives financial planning and analysis to mitigate risks while maximizing growth opportunities within the region. By maintaining strict fiscal discipline, the Chief Financial Officer (China) provides the necessary resources for regional expansion and market penetration. Through constant monitoring of economic trends, Nordgren supports the company's long-term stability and profitability. This leadership position remains critical for ensuring that the organization's financial performance in this key market reflects the overall commitment to quality and research-based product development.
Shahrom Shahrani - Chief Operating Officer
Shahrom Shahrani, the Chief Operating Officer at USANA, manages the complex manufacturing and supply chain logistics required to deliver high-quality wellness products to a global customer base. Overseeing daily operational workflows, the Chief Operating Officer optimizes production efficiency and ensures that all functional foods and nutritional supplements meet strict quality benchmarks. This role requires constant coordination with regional distribution centers to maintain seamless product availability across international markets. Shahrom Shahrani drives the implementation of scalable processes that support the company's mission of promoting overall health and well-being. By streamlining internal operations, the Chief Operating Officer reduces overhead costs and enhances the speed of market delivery. Through rigorous oversight of manufacturing facilities, Shahrani guarantees that every product aligns with the company's commitment to research and innovation. This leadership position remains vital for sustaining the operational infrastructure necessary for long-term business growth and consistent product excellence.
Brian Paul - President At USANA Foundation
Brian Paul, the President At USANA Foundation at USANA, directs the philanthropic efforts and community outreach programs that extend the company's mission of wellness to underserved populations. Overseeing the distribution of nutritional support and charitable resources, the President At USANA Foundation ensures that the organization's commitment to health reaches those in need across various global regions. This role involves building partnerships with non-profit entities to amplify the impact of the company's wellness solutions. Brian Paul drives the strategic vision for the foundation, focusing on sustainable initiatives that promote long-term health and nutrition. By aligning philanthropic activities with the company's core values of research and quality, the President At USANA Foundation enhances the brand's reputation and social responsibility. Through the management of charitable funds and volunteer programs, Paul fosters a culture of giving that resonates with employees and customers alike. This leadership role remains vital for demonstrating the company's dedication to improving global well-being.
Peter Benedict - Chief Information Officer
Peter Benedict, the Chief Information Officer at USANA, architects the digital infrastructure and data systems that support the company's global wellness platform. Overseeing the integration of advanced technology into the manufacturing and marketing processes, the Chief Information Officer ensures that digital tools effectively promote product research and consumer engagement. This role involves managing cybersecurity protocols and data analytics to protect the company's intellectual property and customer insights. Peter Benedict drives the digital transformation initiatives that allow the organization to scale its wellness solutions across diverse geographic regions. By optimizing the technological backbone, the Chief Information Officer enables seamless communication between global departments and enhances the efficiency of the supply chain. Through the strategic deployment of software and hardware, Benedict supports the company's mission of continuous innovation. This leadership role remains essential for maintaining a competitive edge in the health and wellness industry through robust, secure, and scalable information systems.
Paul Jones - Chief People Officer
Paul Jones, the Chief People Officer at USANA, directs the human capital strategy and organizational development initiatives that sustain the company's global workforce. Overseeing talent acquisition, employee engagement, and leadership training, the Chief People Officer ensures that the corporate culture remains aligned with the mission of promoting health and well-being. This role involves designing programs that foster innovation and professional growth across all departments, from manufacturing to marketing. Paul Jones drives the implementation of inclusive policies that attract top-tier talent to support the company's research-based product development. By managing the organizational structure, the Chief People Officer enhances operational efficiency and cross-functional collaboration. Through the development of robust human resources frameworks, Jones supports the company's ability to adapt to changing market conditions. This leadership position remains essential for cultivating a high-performing team capable of delivering premium wellness solutions to consumers on a global scale.
Joshua Foukas - Chief Legal Officer & General Counsel
Joshua Foukas, the Chief Legal Officer & General Counsel at USANA, manages the legal framework and regulatory compliance necessary for the global distribution of nutritional supplements and wellness products. Overseeing intellectual property protection and corporate governance, the Chief Legal Officer & General Counsel ensures that all business activities adhere to international health and safety standards. This role involves navigating complex legal landscapes to mitigate risks associated with product marketing and market expansion. Joshua Foukas drives the development of policies that protect the company's research-based innovations and brand integrity. By providing strategic legal counsel to the executive team, the Chief Legal Officer & General Counsel supports the company's mission of promoting healthy living while maintaining operational compliance. Through the management of legal disputes and regulatory filings, Foukas secures the organization's long-term stability. This leadership position remains essential for ensuring that the company operates ethically and effectively within the highly regulated global wellness industry.
Explore Leadership Teams in Health & Nutrition Products
Herbalife Nutrition, is a global multi-level marketing company specializing in health and wellness products. The company develops, markets, and distributes a comprehensive range of dietary supplements, weight management solutions, sports nutrition formulas, and personal care products. With operations spanning across multiple continents including North America, Europe, Asia, and South America, Herbalife Nutrition maintains a significant presence in the retail health industry through its direct selling business model.
Company Leadership
TH
JP
Monavie offers a range of health products, primarily focusing on MonaVie Active, an innovative blend of 19 fruits including the Brazilian açaí berry. Their products are designed to support joint mobility, flexibility, and overall wellness, appealing to health-conscious consumers. Monavie emphasizes the use of plant-based ingredients, making their offerings suitable for vegans and those with dietary restrictions. The company aims to empower communities through sustainable practices in the açaí trade, ensuring both health benefits and economic development.
Company Leadership DS
GS
CM
RL
קבוצת מוצרי מעברות specializes in the development, production, and marketing of food and nutritional supplements for both humans and animals, making it a leading company in its field in Israel. The group offers a wide range of health-related products and cosmetics, as well as various food products and accessories for pets and livestock. Their commitment to continuous improvement, leadership, and community involvement reflects their dedication to excellence and social responsibility. The company aims to foster a collaborative organizational climate that encourages innovation and trust.
Company Leadership ID
MS
DG
Better Being Co. is a vertically integrated health and wellness company that focuses on the development, manufacturing, and distribution of nutritional supplements, personal care products, and other natural health solutions. Operating under its legacy legal entity, Nutraceutical Corporation, the organization has established itself as a significant participant in the global wellness industry through a diversified portfolio of brands and a comprehensive approach to product development and distribution. The companys core mission is centered on supporting whole-body wellness by delivering high-quality products that are rooted in both scientific formulation and natural ingredients. The organizations business model is built on vertical integration, which allows it to maintain control over nearly every stage of the product lifecycle. From sourcing raw materials to manufacturing finished goods and distributing them to consumers, Better Being Co. manages its operations internally to ensure consistency, quality, and traceability. This approach enables the company to uphold strict manufacturing standards and maintain certifications such as current good manufacturing practices, reflecting its commitment to product safety and reliability.
Company Leadership BS
SS
AS
Frequently Asked Questions Regarding USANA Top Executives and Leadership Team
