Leadership Overview
USANA has 7 executives leading key functions including strategy, technology, operations, finance, human resources, philanthropy, and legal affairs.
Committed to advancing global wellness through science-based nutrition, USANA delivers high-quality supplements and functional foods while maintaining a rigorous focus on research, innovation, and the promotion of long-term health and well-being for consumers worldwide.
Committed to advancing global wellness through science-based nutrition, USANA delivers high-quality supplements and functional foods while maintaining a rigorous focus on research, innovation, and the promotion of long-term health and well-being for consumers worldwide.
Leadership Roles at USANA
Kevin Guest - Chief Executive Officer & Chairman of the Board
Kevin Guest, the Chief Executive Officer & Chairman of the Board at USANA, directs the overarching corporate strategy and long-term vision for the global health and wellness enterprise. Guest oversees the alignment of manufacturing excellence with market expansion goals, ensuring the company maintains a competitive edge in the nutritional supplement sector. By collaborating with the Board, the Chief Executive Officer & Chairman of the Board drives initiatives that prioritize product quality and scientific research. This leadership role involves navigating complex international markets to sustain growth and operational stability. Kevin Guest actively monitors performance metrics to ensure the organization meets its commitment to consumer health. Through consistent focus on innovation and market responsiveness, the Chief Executive Officer & Chairman of the Board secures the company's position as a leader in the wellness industry while fostering a culture of excellence across all global divisions.

Travis Nordgren - Chief Financial Officer (China)
Travis Nordgren, the Chief Financial Officer (China) at USANA, directs the financial planning and fiscal strategy for the company's significant operations within the Chinese market. Nordgren oversees regional revenue management, cost control initiatives, and capital allocation to ensure alignment with broader corporate objectives. By analyzing market trends and regulatory requirements, the Chief Financial Officer (China) provides the financial insights necessary to sustain growth in this critical geographic sector. This role involves collaborating with the global finance team to maintain transparency and fiscal discipline across all regional activities. Travis Nordgren drives the development of financial models that support the expansion of wellness solutions and nutritional product distribution. Through the management of regional assets and investment strategies, the Chief Financial Officer (China) ensures that the company maintains a strong financial foundation, enabling the organization to continue delivering science-based health products to a vast and growing consumer base.
Shahrom Shahrani - Chief Operating Officer
Shahrom Shahrani, the Chief Operating Officer at USANA, executes the daily manufacturing and logistical strategies required to deliver high-quality nutritional supplements and functional foods. Shahrani oversees the end-to-end production cycle, ensuring that every wellness solution meets rigorous safety and quality standards before reaching global markets. By managing the complexities of international supply chains, the Chief Operating Officer maintains operational efficiency and product availability. This leadership role involves coordinating with cross-functional teams to scale production capacity in response to shifting consumer demand. Shahrom Shahrani drives process improvements that reduce waste and enhance the overall effectiveness of the manufacturing footprint. Through meticulous oversight of operational workflows, the Chief Operating Officer ensures that the company remains agile and capable of supporting its mission to promote health and well-being, ultimately securing the reliability of the entire product portfolio for customers across all regions.
Brian Paul - President At USANA Foundation
Brian Paul, the President At USANA Foundation at USANA, directs the philanthropic efforts and community outreach programs that extend the company's mission of health beyond commercial products. Paul oversees the strategic allocation of resources to address global nutrition needs and support sustainable wellness initiatives in underserved regions. By managing partnerships with non-profit organizations, the President At USANA Foundation ensures that the company's commitment to well-being translates into tangible social impact. This role involves coordinating with corporate leadership to align charitable activities with the broader brand values of quality and research. Brian Paul drives fundraising and awareness campaigns that engage employees and stakeholders in the foundation's work. Through the execution of targeted humanitarian projects, the President At USANA Foundation enhances the company's reputation as a socially responsible leader, demonstrating that the dedication to health and nutrition extends to improving lives on a global scale.
Peter Benedict - Chief Information Officer
Peter Benedict, the Chief Information Officer at USANA, architects the digital infrastructure necessary to support global manufacturing and distribution networks. Benedict manages the integration of advanced data systems that track product quality and supply chain efficiency across diverse international markets. By overseeing the digital transformation of internal processes, the Chief Information Officer ensures that technology remains a core driver of operational agility. This role involves collaborating with executive leadership to implement secure, scalable platforms that enhance consumer engagement and wellness solution delivery. Peter Benedict drives the adoption of emerging technologies to optimize research capabilities and streamline corporate communications. Through the deployment of robust information systems, the Chief Information Officer supports the company's mission to provide science-based products, ensuring that data-driven insights inform every aspect of the business model and contribute to sustained organizational growth.
Paul Jones - Chief People Officer
Paul Jones, the Chief People Officer at USANA, architects the human capital strategy required to support a global workforce dedicated to health and wellness. Jones oversees talent acquisition, organizational development, and employee engagement programs that align with the company's mission of promoting well-being. By fostering a culture of innovation and excellence, the Chief People Officer ensures that the organization attracts and retains the expertise needed to manufacture high-quality nutritional supplements. This leadership role involves designing performance management systems that drive accountability and professional growth across all departments. Paul Jones drives initiatives that promote workplace safety and inclusivity, reflecting the company's commitment to health. Through the implementation of strategic workforce planning, the Chief People Officer supports the company's operational goals, ensuring that the team remains motivated and equipped to deliver science-based wellness solutions to consumers in every market served.
Joshua Foukas - Chief Legal Officer & General Counsel
Joshua Foukas, the Chief Legal Officer & General Counsel at USANA, directs the legal strategy and regulatory compliance framework for the global health and wellness business. Foukas oversees the protection of intellectual property, the management of corporate governance, and the navigation of complex international trade laws related to nutritional supplements. By providing counsel on risk mitigation and contractual obligations, the Chief Legal Officer & General Counsel ensures that all business operations adhere to the highest standards of integrity and legal compliance. This role involves collaborating with executive leadership to address legal challenges and support the company's expansion into new markets. Joshua Foukas drives the development of policies that safeguard the company's research and product innovations. Through the management of legal affairs, the Chief Legal Officer & General Counsel secures the company's operational continuity and protects the brand's commitment to science-based health solutions.

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