Upwork Executive and Leadership Team

September, 2026

Leadership Overview

Upwork has 10 executives leading key functions including strategy, operations, financial oversight, marketing, and revenue growth.

Driven by a commitment to connecting businesses with global talent, Upwork empowers independent professionals and agencies to thrive through a seamless digital marketplace that bridges the gap between remote expertise and enterprise demand.

Leadership Roles at Upwork

  • Chief Executive Officer - Waseem Swag
  • Chief Financial Officer, Fractional Accounting Quickbooks Proadvisor Tax & Compliance - Mark Brandau
  • Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Accountant & Accountant - Ibrar Arif
  • Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Xero Accountant & Quickbooks Pro Advisor - Eid Hussain
  • Chief of Staff To the Chief Financial Officer. Head of Business Automation and Operations - Laura Jileta
  • Chief Operating Officer, Project Management Social Media & Manager - Emilija Stojanova
  • Chief of Staff - Bruce Pleat
  • Chief Marketing Officer, Fractional - Oyindamola Deyi-Daniel
  • Chief Revenue Officer & Specialist - Abiola Lawal
  • Remote Virtual Assistant. Chief of Staff. Client Success Manager. Operations Manager. Bookkeeper - Katrin Caldoza
  • Waseem Swag - Chief Executive Officer

    Waseem Swag, the Chief Executive Officer at Upwork, directs the overarching corporate strategy and long-term vision for the global talent marketplace. By aligning internal resources with the evolving needs of businesses seeking independent professionals, Swag ensures the platform maintains a competitive edge in the digital services sector. The Chief Executive Officer manages high-level relationships with the Board and investors to secure sustainable growth. Waseem Swag prioritizes the expansion of the platform's reach across international markets, fostering an environment where remote collaboration flourishes. Through rigorous oversight of organizational performance, the Chief Executive Officer drives operational excellence and maintains the company's position as a leader in the gig economy. This leadership role involves constant evaluation of market trends to adapt the business model for future scalability and continued innovation in the professional services landscape.

    Mark Brandau - Chief Financial Officer, Fractional Accounting Quickbooks Proadvisor Tax & Compliance

    Mark Brandau, the Chief Financial Officer, Fractional Accounting Quickbooks Proadvisor Tax & Compliance at Upwork, manages the financial integrity and tax compliance frameworks essential for a global marketplace. By overseeing accounting standards and regulatory adherence, Brandau ensures the platform operates within the complex legal requirements of diverse jurisdictions. The Chief Financial Officer, Fractional Accounting Quickbooks Proadvisor Tax & Compliance, architects robust financial reporting systems that provide transparency for stakeholders and investors. Mark Brandau drives the implementation of automated accounting processes to improve accuracy and efficiency across the company's financial operations. This leadership role involves mitigating fiscal risks while supporting the growth of the business through precise tax planning and compliance strategies. By maintaining rigorous financial controls, the Chief Financial Officer, Fractional Accounting Quickbooks Proadvisor Tax & Compliance, secures the fiscal foundation necessary for the company to scale its operations and support its vast network of independent professionals.

    Ibrar Arif - Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Accountant & Accountant

    Ibrar Arif, the Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Accountant & Accountant at Upwork, manages the intricate tax obligations and financial reporting requirements for the company's United States operations. By ensuring strict adherence to tax laws, Arif protects the organization from fiscal liabilities while optimizing tax efficiency. The Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Accountant & Accountant, oversees the accuracy of financial records and provides critical guidance on accounting practices. Ibrar Arif drives the integration of tax compliance into the platform's financial infrastructure, supporting the seamless operation of transactions between businesses and independent professionals. This leadership role involves constant monitoring of regulatory changes to maintain the company's standing as a compliant and reliable partner. By providing expert financial oversight, the Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Accountant & Accountant, ensures long-term stability for the business.

    Eid Hussain - Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Xero Accountant & Quickbooks Pro Advisor

    Eid Hussain, the Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Xero Accountant & Quickbooks Pro Advisor at Upwork, manages the specialized financial and tax reporting systems required for the company's US-based operations. By leveraging expertise in Xero and Quickbooks, Hussain ensures that financial data remains accurate and accessible for strategic decision-making. The Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Xero Accountant & Quickbooks Pro Advisor, oversees the implementation of advanced accounting tools to streamline tax preparation and financial compliance. Eid Hussain drives the development of internal controls that mitigate risk and ensure transparency in all financial dealings. This leadership role involves providing the executive team with precise financial analysis to support growth initiatives. By maintaining high standards of accounting excellence, the Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Xero Accountant & Quickbooks Pro Advisor, secures the company's financial health.

    Laura Jileta - Chief of Staff To the Chief Financial Officer. Head of Business Automation and Operations

    Laura Jileta, the Chief of Staff To the Chief Financial Officer. Head of Business Automation and Operations at Upwork, directs the automation of core business processes to enhance operational efficiency and financial accuracy. By identifying bottlenecks in existing workflows, Jileta implements technological solutions that streamline operations across the finance department and beyond. The Chief of Staff To the Chief Financial Officer. Head of Business Automation and Operations, oversees the integration of automated systems that support the company's scaling efforts. Laura Jileta collaborates with the Chief Financial Officer to ensure that operational data remains reliable and actionable for strategic planning. This leadership role involves managing the intersection of technology and business operations to drive productivity. By optimizing internal systems, the Chief of Staff To the Chief Financial Officer. Head of Business Automation and Operations, ensures the company maintains a lean and effective operational structure capable of supporting its global marketplace.

    Emilija Stojanova - Chief Operating Officer, Project Management Social Media & Manager

    Emilija Stojanova, the Chief Operating Officer, Project Management Social Media & Manager at Upwork, directs the internal operations and project management frameworks that support the company's social media and community engagement efforts. By optimizing workflows, Stojanova ensures that operational teams deliver consistent results across all digital channels. The Chief Operating Officer, Project Management Social Media & Manager, oversees the coordination of complex projects that enhance the platform's user experience and community presence. Emilija Stojanova drives the implementation of efficient management practices to improve productivity and cross-departmental collaboration. This leadership role involves scaling operational capacity to meet the demands of a growing global user base. By focusing on operational excellence, the Chief Operating Officer, Project Management Social Media & Manager, ensures that the company's internal processes remain agile and effective, directly supporting the mission to connect businesses with independent professionals through seamless digital interactions.

    Bruce Pleat - Chief of Staff

    Bruce Pleat, the Chief of Staff at Upwork, coordinates cross-functional initiatives to streamline executive decision-making and operational efficiency. By facilitating communication between departments, Pleat ensures that strategic priorities receive the necessary focus and resources. The Chief of Staff manages complex projects that span the entire organization, bridging the gap between high-level planning and daily execution. Bruce Pleat monitors key performance indicators to provide actionable insights for the leadership team, enabling data-driven adjustments to the company's business model. This role involves managing the cadence of executive meetings and ensuring alignment on critical objectives across the global workforce. By optimizing internal workflows, the Chief of Staff supports the company's mission to connect businesses with independent talent, ultimately enhancing the agility and responsiveness of the entire organization in a fast-paced, competitive market environment.

    Oyindamola Deyi-Daniel - Chief Marketing Officer, Fractional

    Oyindamola Deyi-Daniel, the Chief Marketing Officer, Fractional at Upwork, architects the brand strategy and demand generation efforts that connect businesses with independent talent. By analyzing market dynamics, Deyi-Daniel drives campaigns that increase platform adoption and user engagement across diverse industries. The Chief Marketing Officer, Fractional, oversees the development of messaging that highlights the value of remote collaboration for modern enterprises. Oyindamola Deyi-Daniel collaborates with product teams to ensure marketing initiatives align with the platform's evolving features and service offerings. This leadership role involves optimizing customer acquisition costs and enhancing brand visibility in competitive global markets. By leveraging data-driven insights, the Chief Marketing Officer, Fractional, crafts narratives that resonate with both clients and professionals, ultimately expanding the company's market share and reinforcing its reputation as the premier destination for high-quality, independent work solutions.

    Abiola Lawal - Chief Revenue Officer & Specialist

    Abiola Lawal, the Chief Revenue Officer & Specialist at Upwork, directs the sales strategy and revenue growth initiatives that fuel the company's expansion. By identifying new market opportunities and optimizing the sales funnel, Lawal ensures the platform captures maximum value from its diverse user base. The Chief Revenue Officer & Specialist, oversees the teams responsible for client acquisition and retention, focusing on high-impact partnerships that drive long-term revenue. Abiola Lawal collaborates with other C-suite leaders to align sales efforts with product development and marketing strategies. This leadership role involves scaling revenue operations to support the company's global reach and competitive positioning. By implementing data-backed sales methodologies, the Chief Revenue Officer & Specialist, enhances the efficiency of the revenue cycle, ensuring the business remains profitable while continuing to provide exceptional value to businesses and independent professionals across the globe.

    Katrin Caldoza - Remote Virtual Assistant. Chief of Staff. Client Success Manager. Operations Manager. Bookkeeper

    Katrin Caldoza, the Remote Virtual Assistant. Chief of Staff. Client Success Manager. Operations Manager. Bookkeeper at Upwork, manages the critical operational functions that ensure client satisfaction and financial accuracy. By overseeing client success initiatives, Caldoza drives the retention and growth of the company's user base. The Remote Virtual Assistant. Chief of Staff. Client Success Manager. Operations Manager. Bookkeeper, coordinates daily operations to ensure that service delivery meets the high standards expected by businesses and independent professionals. Katrin Caldoza manages bookkeeping tasks to maintain precise financial records, supporting the overall fiscal health of the organization. This leadership role involves balancing multiple operational responsibilities to ensure the platform functions smoothly and efficiently. By providing comprehensive support across client success and operations, the Remote Virtual Assistant. Chief of Staff. Client Success Manager. Operations Manager. Bookkeeper, plays a vital role in maintaining the company's reputation for excellence in the global talent marketplace.

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    Frequently Asked Questions Regarding Upwork Top Executives and Leadership Team

    Who leads Upwork?
    Upwork is led by Waseem Swag (Chief Executive Officer), along with executives such as Mark Brandau (Chief Financial Officer, Fractional Accounting Quickbooks Proadvisor Tax & Compliance) and Ibrar Arif (Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Accountant & Accountant).
    Who is part of Upwork’s executive team?
    The executive team of Upwork includes leaders such as Waseem Swag (Chief Executive Officer), Mark Brandau (Chief Financial Officer, Fractional Accounting Quickbooks Proadvisor Tax & Compliance), Ibrar Arif (Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Accountant & Accountant) and other senior executives.
    How many executives does Upwork have?
    Upwork has 10 executives leading key business areas.
    What roles are included in Upwork’s leadership team?
    The leadership team of Upwork includes roles such as Chief Executive Officer, Chief Financial Officer, Fractional Accounting Quickbooks Proadvisor Tax & Compliance, Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Accountant & Accountant, Virtual Tax Preparer (US) & Chief Financial Officer, Tax (US) & Certified Xero Accountant & Quickbooks Pro Advisor, Chief of Staff To the Chief Financial Officer. Head of Business Automation and Operations.