UFCU Executive and Leadership Team

Michael Crowl, the Chief Executive Officer & President at UFCU, directs the organization's overall strategic vision and operational execution. Crowl guides the company's mission to provide commercial and personal financial services, including loaning, credit card issuing, and deposit accounts. This leadership role involves ensuring UFCU's continued growth and adherence to its non-profit status, aligning all departments with the core objective of member financial well-being. Overseeing the executive team, Michael Crowl ensures cohesive strategy development and implementation across all business units. The focus remains on enhancing member value through innovative financial products and services, solidifying UFCU's position as a trusted financial partner in Austin, Texas, and beyond. Crowl's leadership drives the expansion of services and the optimization of operational efficiency to meet evolving member needs.

Rhonda Pavlicek, the Executive VP, Finance Risk & Chief Financial Officer at UFCU, manages the organization's financial health, risk management, and fiscal strategy. Pavlicek oversees all financial operations, including budgeting, forecasting, financial reporting, and capital management, ensuring UFCU's stability and compliance with regulatory requirements. This leadership position is integral to maintaining the financial integrity of the non-profit organization and supporting its mission of providing accessible financial services. Rhonda Pavlicek directs the assessment and mitigation of financial risks, safeguarding the assets and interests of the credit union and its members. The Chief Financial Officer's expertise is crucial in guiding investment decisions, optimizing resource allocation, and ensuring the long-term financial sustainability of UFCU. Pavlicek's strategic financial oversight supports the expansion of services and operational efficiency.

Bernardo Meza, the Chief Marketing Officer at UFCU, architects and executes comprehensive marketing strategies to enhance brand visibility and member engagement. Meza drives initiatives that communicate UFCU's value proposition, focusing on its non-profit mission and extensive range of financial services, from credit cards to checking and savings accounts. This role involves overseeing all aspects of marketing, advertising, and communications to attract new members and deepen relationships with existing ones. Bernardo Meza ensures that marketing efforts directly support the company's growth objectives and reinforce its commitment to the Austin, Texas community. By analyzing market trends and member behavior, Meza crafts targeted campaigns that highlight UFCU's competitive advantages and dedication to financial empowerment. The Chief Marketing Officer's purview includes digital marketing, content creation, and public relations, all aimed at strengthening UFCU's market presence.

Kalyan Rajamani, the Chief Technology Officer at UFCU, spearheads the technological infrastructure and digital innovation strategy for the organization. Rajamani directs the development and implementation of advanced technology solutions that support UFCU's commercial and personal financial services, including loaning, credit card issuing, and core banking systems. This critical role ensures the security, scalability, and efficiency of all IT operations, enabling seamless member experiences across digital platforms. Kalyan Rajamani focuses on leveraging cutting-edge technology to enhance service delivery, optimize operational processes, and maintain a competitive edge in the financial services sector. The Chief Technology Officer's responsibilities encompass cybersecurity, data management, and the integration of new technologies to meet the evolving needs of UFCU's members and the broader market. Rajamani's vision drives technological advancements that underpin UFCU's mission.