Leadership Overview
TruGreen has 7 executives leading key functions including strategy, marketing, human resources, revenue generation, and regional operations.
Focused on delivering scientific lawn care solutions, TruGreen prioritizes customer satisfaction and outdoor living excellence through a nationwide network of expert service providers.
Focused on delivering scientific lawn care solutions, TruGreen prioritizes customer satisfaction and outdoor living excellence through a nationwide network of expert service providers.
Leadership Roles at TruGreen
Kurt Kane - President & Chief Executive Officer
Kurt Kane, the President & Chief Executive Officer at TruGreen, directs the overarching corporate strategy and long-term vision for the nation's leading lawn care provider. Overseeing the integration of scientific expertise with customer-centered service models, the President & Chief Executive Officer ensures consistent growth across all North American markets. This leadership role involves constant collaboration with the Board to refine service offerings for lawns, trees, and shrubs. By prioritizing operational excellence and innovation in pest protection, Kurt Kane drives the company toward sustained market dominance. The President & Chief Executive Officer maintains a sharp focus on enhancing outdoor living spaces for homeowners, ensuring that every service delivery aligns with the core mission of providing pride in residential landscapes. Through rigorous oversight of organizational performance, the President & Chief Executive Officer secures the competitive position of the business within the consumer services industry.

Jim Wilfer - President
Jim Wilfer, the President at TruGreen, directs the operational execution of lawn care services across the eastern regional markets. Overseeing the daily performance of service branches, the President ensures that every homeowner receives high-quality, science-based care for lawns, trees, and shrubs. This leadership role involves optimizing supply chain logistics and field operations to maintain efficiency and service standards. By monitoring regional performance metrics, Jim Wilfer drives improvements in service delivery and customer satisfaction. The President collaborates with corporate leadership to implement standardized protocols that enhance the effectiveness of pest protection and landscaping solutions. Through the management of regional assets and personnel, the President supports the broader organizational goal of achieving excellence in outdoor living spaces. By focusing on operational precision and local market needs, the President ensures that the company maintains its reputation for reliability and scientific expertise in the eastern United States.
Dennis Roberts - President
Dennis Roberts, the President at TruGreen, directs the operational strategy and service delivery excellence for the western regional markets. Overseeing the implementation of specialized lawn, tree, and shrub care programs, the President ensures that service teams meet the unique environmental demands of western landscapes. This leadership role involves managing regional infrastructure and field staff to guarantee consistent application of scientific lawn care techniques. By analyzing regional service data, Dennis Roberts drives initiatives to improve operational speed and customer retention. The President collaborates with the executive team to align regional activities with the national mission of providing superior outdoor living experiences. Through the oversight of regional growth and resource allocation, the President strengthens the market presence of the organization in the western United States. By prioritizing quality control and customer-centered service, the President ensures that the company remains the preferred provider for residential lawn and pest protection services.
Alyssa Puketza - Chief Marketing Officer
Alyssa Puketza, the Chief Marketing Officer at TruGreen, architects the brand strategy and customer acquisition initiatives across the United States. Overseeing digital engagement and localized marketing campaigns, the Chief Marketing Officer ensures that the value proposition of scientific lawn care reaches homeowners effectively. This leadership role involves managing brand positioning to highlight protection against mosquitoes and other pests while fostering deep connections with residential clients. By analyzing market trends and consumer behavior, Alyssa Puketza optimizes the marketing funnel to drive revenue growth and brand loyalty. The Chief Marketing Officer collaborates with cross-functional teams to align promotional efforts with seasonal service demands, ensuring that the company remains the top choice for lawn, tree, and shrub care. Through strategic communication and data-driven outreach, the Chief Marketing Officer strengthens the market presence of the organization in every region served.

Christine Belknap - Chief Human Resources Officer
Christine Belknap, the Chief Human Resources Officer at TruGreen, directs talent acquisition, employee development, and organizational culture initiatives. Overseeing the workforce strategy for thousands of service professionals, the Chief Human Resources Officer ensures that the company maintains a high standard of scientific expertise and customer service excellence. This leadership role involves designing training programs that equip staff with the skills necessary to provide tailored lawn, tree, and shrub care. By fostering an inclusive and high-performance environment, Christine Belknap supports the operational goals of the business across all national territories. The Chief Human Resources Officer collaborates with executive leadership to align human capital investments with the broader mission of enhancing outdoor living spaces. Through effective talent management and engagement strategies, the Chief Human Resources Officer drives employee retention and operational efficiency, ensuring that the organization possesses the human capital required to sustain its status as a market leader.
Brian Bugara - Senior Vice President and Chief Revenue Officer
Brian Bugara, the Senior Vice President and Chief Revenue Officer at TruGreen, directs the enterprise sales strategy and revenue optimization efforts. Overseeing the expansion of service contracts for lawn, tree, and shrub care, the Senior Vice President and Chief Revenue Officer ensures that the company captures significant market share in the residential sector. This leadership role involves managing large-scale sales operations and refining pricing models to maximize profitability while maintaining customer value. By implementing data-driven sales tactics, Brian Bugara drives consistent revenue growth across diverse geographic regions. The Senior Vice President and Chief Revenue Officer collaborates with marketing and operations teams to ensure seamless service delivery and customer retention. Through the execution of aggressive growth strategies, the Senior Vice President and Chief Revenue Officer strengthens the financial foundation of the business, ensuring that the organization continues to provide industry-leading pest protection and landscaping services to homeowners nationwide.
Shawn Flynn - Senior Vice President and Chief Revenue Officer
Shawn Flynn, the Senior Vice President and Chief Revenue Officer at TruGreen, directs the strategic partnerships and channel development initiatives to bolster the company's revenue streams. Overseeing the integration of new service channels and customer acquisition partnerships, the Senior Vice President and Chief Revenue Officer ensures that the organization effectively reaches untapped residential markets. This leadership role involves identifying growth opportunities in the lawn, tree, and shrub care sectors to diversify the revenue portfolio. By leveraging market insights, Shawn Flynn drives the development of innovative service packages that address specific homeowner needs, including pest control and seasonal maintenance. The Senior Vice President and Chief Revenue Officer collaborates with the executive team to align revenue targets with the overall corporate mission of delivering scientific lawn care. Through the cultivation of strategic alliances, the Senior Vice President and Chief Revenue Officer secures long-term financial stability and market expansion for the company.

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