BrightView Executive and Leadership Team

Dale Asplund, the President & Chief Executive Officer at BrightView, directs the company's overall strategic vision and operational execution. Asplund oversees all facets of the business, ensuring alignment with the company's mission to provide comprehensive landscape management solutions nationwide. This leadership role involves driving growth initiatives and maintaining BrightView's market position across diverse segments like commercial real estate, healthcare, and education. By focusing on sustainable practices and technology-driven approaches, Asplund ensures the optimization of landscape performance and resource efficiency for clients. The Chief Executive Officer's purview extends to fostering innovation within the organization, enhancing outdoor spaces through expert design, installation, and ongoing maintenance services. Dale Asplund's leadership ensures the company's commitment to environmental stewardship is integrated into every aspect of its operations, solidifying BrightView's reputation for delivering high-quality, sustainable landscaping across the United States.

Brett Urban, the Executive VP & Chief Financial Officer at BrightView, directs the company's financial strategy and fiscal operations. Urban oversees all financial planning, accounting, and reporting functions, ensuring the economic health and sustainability of BrightView's extensive landscape management services across the United States. This critical role involves managing capital allocation, optimizing financial performance, and supporting strategic investments in technology and sustainable practices. The Chief Financial Officer's oversight extends to financial risk management and ensuring compliance with all regulatory requirements for the company's diverse operations, from landscape maintenance to snow removal. Brett Urban's financial acumen is essential for driving profitability and supporting the company's expansion into new markets and service areas, including corporate campuses and HOAs. By maintaining rigorous financial discipline, Urban enables BrightView to continue enhancing outdoor spaces and delivering value to clients through efficient and effective landscaping solutions.

Murray Cook, the President, Sports Turf Division at BrightView, leads the specialized operations focused on sports field management and development. Cook directs the strategic growth and operational excellence of the Sports Turf Division, ensuring the delivery of high-performance playing surfaces for athletic facilities nationwide. This leadership position involves overseeing the design, installation, and ongoing maintenance of sports turf, utilizing advanced techniques and sustainable practices. The President of the Sports Turf Division works closely with clients in the sports sector to meet specific field requirements, enhancing player safety and game quality. Murray Cook's expertise drives innovation in turf care, integrated pest management, and resource efficiency tailored to the unique demands of athletic venues. This focus ensures BrightView's continued leadership in providing specialized, high-quality sports turf solutions that support the company's broader mission of enhancing outdoor spaces.

Amanda Orders, the Executive VP & Chief Human Resources Officer at BrightView, architects the company's human capital strategy and organizational development. Orders leads all aspects of human resources, focusing on talent acquisition, employee engagement, and fostering a culture that supports BrightView's comprehensive landscape management solutions. This executive position involves developing programs that enhance employee well-being and professional growth, crucial for maintaining the high standards of service across corporate campuses and commercial properties nationwide. By ensuring robust HR infrastructure, Amanda Orders supports the operational teams responsible for landscape maintenance, development, and specialized services like tree care and snow removal. The Chief Human Resources Officer's initiatives are vital for attracting and retaining the skilled workforce necessary to deliver sustainable landscaping solutions and uphold environmental stewardship. Through strategic HR leadership, Orders drives employee performance and contributes directly to the company's success in serving diverse market segments.