BrightView Executive and Leadership Team

Dale Asplund, the President & Chief Executive Officer at BrightView, directs the overarching corporate strategy and national operational vision. Asplund manages the integration of local landscaping expertise with expansive national resources to maintain market leadership across diverse commercial sectors. By overseeing the executive leadership team, the President & Chief Executive Officer ensures alignment between long-term growth objectives and daily service delivery for corporate campuses and healthcare facilities. This role involves constant evaluation of technology-driven approaches to optimize landscape performance and resource efficiency. Dale Asplund drives the company mission by fostering a culture of environmental responsibility and operational excellence. Through rigorous oversight of national service standards, the President & Chief Executive Officer secures consistent quality for clients, ultimately strengthening the competitive position of the organization within the commercial real estate and hospitality markets throughout the United States.

Brett Urban, the Executive VP & Chief Financial Officer at BrightView, manages the financial health and capital allocation strategies of the organization. Urban oversees fiscal planning, budgeting, and financial reporting to ensure the company maintains the resources required for national expansion and service innovation. By analyzing market trends and operational costs, the Executive VP & Chief Financial Officer provides the data-driven insights necessary for informed decision-making regarding landscape development and construction investments. Brett Urban drives financial discipline across all divisions, ensuring that technology-driven maintenance solutions remain profitable while delivering value to clients in the healthcare, retail, and educational sectors. This role involves coordinating with the Board and executive leadership to optimize cash flow and support long-term growth initiatives. Through rigorous financial oversight, the Executive VP & Chief Financial Officer secures the stability needed to maintain the company's position as a premier provider of commercial landscaping services across the United States.

Murray Cook, the President, Sports Turf Division at BrightView, directs the specialized operations and maintenance services for high-performance athletic fields and stadium environments. Cook manages the technical requirements and unique maintenance schedules necessary to support professional and collegiate sports facilities across the country. By overseeing the specialized teams responsible for turf health, irrigation, and surface safety, the President, Sports Turf Division ensures that every project meets the rigorous standards of the sports industry. Murray Cook drives innovation in turf management, integrating advanced agronomic practices with the company's broader commitment to environmental efficiency. This leadership role involves close collaboration with facility managers and athletic directors to deliver customized solutions that enhance field performance and durability. Through the strategic management of this niche division, the President, Sports Turf Division contributes significantly to the company's reputation for excellence in specialized landscape management, ensuring that athletic venues remain in peak condition for high-stakes events throughout the United States.

Amanda Orders, the Chief Human Resources Officer at BrightView, architects the talent acquisition and workforce development strategies necessary to support a national landscaping enterprise. Orders manages organizational culture, employee engagement, and professional development programs that empower staff to deliver high-quality maintenance and construction services. By aligning human capital initiatives with the broader business goals of the company, the Chief Human Resources Officer ensures that the workforce possesses the technical skills required for complex projects like integrated pest management and tree care. Amanda Orders drives initiatives that promote safety, retention, and operational efficiency across all regional teams. This leadership role involves collaborating with other C-suite members to build a resilient, scalable organization capable of meeting the demands of diverse market segments. Through strategic workforce planning, the Chief Human Resources Officer sustains the human infrastructure that enables the company to provide consistent, high-quality service to commercial clients nationwide.