BrightView Executive and Leadership Team

Dale Asplund, the President & Chief Executive Officer at BrightView, directs the overarching corporate strategy and national operational vision. Asplund governs the integration of landscape maintenance, development, and snow removal services across the entire United States portfolio. By aligning regional teams with national resource capabilities, the President & Chief Executive Officer ensures consistent service delivery for healthcare, educational, and corporate clients. This leadership role involves constant evaluation of market trends to maintain competitive positioning in the commercial landscaping sector. Dale Asplund drives the company toward long-term growth by optimizing resource efficiency and promoting sustainable environmental practices. Through rigorous oversight of all business segments, the President & Chief Executive Officer secures operational excellence and financial stability. Asplund maintains a focus on scaling service capacity while upholding the high standards required for large-scale commercial property management.

Brett Urban, the Executive Vice President & Chief Financial Officer at BrightView, manages the financial health and capital allocation strategies for the organization. Urban oversees fiscal planning, budgeting, and investment initiatives that support the expansion of landscape development and maintenance services. By analyzing revenue streams across diverse market segments, the Executive Vice President & Chief Financial Officer ensures the company maintains a robust balance sheet while funding innovation. This leadership role involves working closely with the Board to communicate financial performance and long-term value creation. Brett Urban drives cost-optimization programs that enhance profitability without compromising service quality. Through disciplined financial oversight, the Executive Vice President & Chief Financial Officer supports the company's ability to deliver sustainable landscaping solutions nationwide. Urban secures the necessary resources to maintain market leadership and operational agility in a competitive landscape services environment.

Murray Cook, the President, Sports Turf Division at BrightView, leads the specialized operations dedicated to high-performance athletic field management. Cook oversees the design, installation, and ongoing maintenance of professional-grade sports surfaces for educational institutions and professional sports organizations. By applying advanced agronomic knowledge and technology-driven maintenance techniques, the President, Sports Turf Division ensures optimal field safety and playability. This role involves managing a dedicated team of experts who focus exclusively on the unique requirements of stadium and campus athletic facilities. Murray Cook drives the expansion of the sports turf portfolio by delivering superior results that meet the rigorous standards of elite athletic programs. Through the application of specialized expertise, the President, Sports Turf Division enhances the company's reputation for excellence in niche market segments. Cook coordinates with regional teams to ensure that sports turf solutions align with the broader corporate commitment to quality.

Michael Petrisko, the Chief Technology Officer at BrightView, architects the digital infrastructure and technology-driven approaches necessary for modern landscape management. Petrisko oversees the implementation of advanced systems that optimize landscape performance and resource efficiency for commercial clients. By integrating data analytics into daily maintenance and snow removal operations, the Chief Technology Officer enhances service precision across the national footprint. This role involves collaborating with operational leaders to deploy software solutions that streamline field activities and improve client reporting. Michael Petrisko drives innovation by identifying emerging technologies that reduce environmental impact and increase operational speed. Through the modernization of internal processes, the Chief Technology Officer ensures that the company remains at the forefront of the industry. Petrisko manages the digital transformation roadmap to support scalable growth and superior service delivery for all market segments.

Amanda Orders, the Chief Human Resources Officer at BrightView, directs the talent acquisition, employee development, and organizational culture initiatives. Orders oversees the recruitment and retention of a skilled workforce capable of executing complex landscape construction and maintenance projects across the United States. By implementing comprehensive training programs, the Chief Human Resources Officer ensures that all staff members possess the expertise required for high-quality service delivery. This role involves aligning human capital strategies with the company's broader mission of environmental stewardship and operational excellence. Amanda Orders drives initiatives that foster a safe, inclusive, and high-performing work environment for thousands of employees. Through strategic workforce planning, the Chief Human Resources Officer supports the company's ability to scale operations and meet the demands of diverse commercial clients. Orders manages the organizational structure to ensure agility and long-term employee engagement.