Leadership Overview
BrightView has 5 executives leading key functions including strategy, technology, human resources, finance, and sports turf operations.
Driven by a commitment to excellence, BrightView is dedicated to delivering comprehensive landscape management solutions that enhance outdoor spaces and optimize resource efficiency across the United States.
Driven by a commitment to excellence, BrightView is dedicated to delivering comprehensive landscape management solutions that enhance outdoor spaces and optimize resource efficiency across the United States.
Leadership Roles at BrightView
Dale Asplund - President & Chief Executive Officer
Dale Asplund, the President & Chief Executive Officer at BrightView, directs the company's overall strategic vision and operational execution. Asplund guides BrightView's comprehensive landscape management solutions, ensuring alignment with the company's mission to enhance outdoor spaces for commercial properties, corporate campuses, and HOAs nationwide. This leadership role involves overseeing the delivery of services such as landscape maintenance, development, tree care, snow removal, and integrated pest management. Asplund drives the company's focus on combining local expertise with national resources to provide sustainable landscaping. The Chief Executive Officer champions technology-driven approaches to optimize landscape performance and resource efficiency, directly impacting client satisfaction and environmental stewardship. Dale Asplund ensures BrightView maintains its market leadership in serving diverse segments including commercial real estate, healthcare, education, hospitality, and retail.

Brett Urban - Executive VP & Chief Financial Officer
Brett Urban, the Executive VP & Chief Financial Officer at BrightView, directs the company's financial strategy, planning, and reporting. Urban oversees all fiscal operations, ensuring financial health and driving sustainable growth across BrightView's comprehensive landscape management services. This executive role involves managing budgeting, forecasting, capital allocation, and investor relations to support the company's national operations. The Chief Financial Officer plays a critical part in evaluating investment opportunities and optimizing financial performance for landscape maintenance, development, tree care, snow removal, and integrated pest management services. Brett Urban ensures financial discipline and strategic resource deployment, aligning fiscal objectives with the company's commitment to environmental stewardship and technological advancement. This leadership underpins BrightView's ability to deliver value to clients and stakeholders across diverse market segments.

Murray Cook - President, Sports Turf Division
Murray Cook, the President, Sports Turf Division at BrightView, leads the specialized operations focused on sports field management and development. Cook directs the strategic growth and service delivery for the Sports Turf Division, ensuring the highest standards in landscape maintenance and construction for athletic facilities nationwide. This executive role involves overseeing the application of specialized expertise in turf care, drainage, and field preparation, catering to professional, collegiate, and municipal sports organizations. The President, Sports Turf Division champions innovative techniques and sustainable practices tailored to the unique demands of sports surfaces. Murray Cook ensures this division integrates seamlessly with BrightView's broader offerings, leveraging national resources while maintaining local client focus. This leadership drives excellence in creating and maintaining premier sports environments, reinforcing BrightView's comprehensive capabilities.
Michael Petrisko - Chief Technology Officer
Michael Petrisko, the Chief Technology Officer at BrightView, architects the company's technology strategy and digital transformation initiatives. Petrisko oversees the integration of technology-driven approaches to optimize landscape performance and resource efficiency across BrightView's extensive service offerings. This executive role involves managing the development and implementation of innovative solutions for landscape maintenance, development, tree care, snow removal, and integrated pest management. The Chief Technology Officer ensures that BrightView leverages cutting-edge tools to enhance operational efficiency and client value. Petrisko's leadership supports the company's commitment to environmental stewardship by driving the adoption of sustainable technologies. Michael Petrisko's focus is on empowering BrightView's national network with advanced technological capabilities, reinforcing the company's position as a leader in comprehensive landscape management solutions for commercial properties and organizations nationwide.
Amanda Orders - Executive VP & Chief Human Resources Officer
Amanda Orders, the Executive VP & Chief Human Resources Officer at BrightView, directs all human capital strategies and organizational development initiatives. Orders oversees the cultivation of a robust company culture that supports BrightView's mission of delivering comprehensive landscape management solutions nationwide. This executive position involves managing talent acquisition, employee engagement, performance management, and professional development programs across the organization. The Chief Human Resources Officer ensures that BrightView attracts, retains, and develops the skilled workforce necessary to provide exceptional services in landscape maintenance, development, tree care, snow removal, and integrated pest management. Amanda Orders champions initiatives that foster employee well-being and align human resources practices with the company's commitment to environmental stewardship and technological innovation. This leadership ensures a cohesive and high-performing team supporting BrightView's national operations.

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