BrightView Executive and Leadership Team

Dale Asplund, the President & Chief Executive Officer at BrightView, directs the company's overarching strategy and operational execution. Asplund guides BrightView's mission to provide comprehensive landscape management solutions across commercial properties, corporate campuses, and HOAs nationwide. This leadership role involves overseeing the delivery of diverse services, including landscape maintenance, development, tree care, snow removal, and integrated pest management. Asplund ensures alignment with the company's commitment to environmental stewardship and the utilization of technology-driven approaches to optimize landscape performance and resource efficiency. By focusing on enhancing outdoor spaces through design, installation, and ongoing maintenance, Dale Asplund drives the company's market impact within segments like commercial real estate, healthcare, education, hospitality, and retail.

Brett Urban, the Executive VP & Chief Financial Officer at BrightView, directs the financial strategy and fiscal operations supporting the company's extensive landscape management services. Urban oversees all financial planning, analysis, and reporting, ensuring the economic viability of BrightView's operations across the United States. This involves managing budgets for landscape maintenance, development, tree care, snow removal, and integrated pest management services. Brett Urban's financial oversight is critical for optimizing resource allocation and driving efficiency in line with the company's focus on sustainable landscaping solutions and technology-driven approaches. By ensuring robust financial health, Urban enables BrightView to effectively serve diverse market segments, including commercial real estate, healthcare facilities, and educational institutions, reinforcing the company's national presence and market impact.

Murray Cook, the President, Sports Turf Division at BrightView, leads the specialized operations focused on high-performance sports turf management. Cook directs the strategic development and execution of services tailored for athletic fields, golf courses, and other specialized sports facilities nationwide. This leadership involves overseeing the application of advanced techniques in turf maintenance, construction, and specialized care to ensure optimal playing conditions and field longevity. Murray Cook's expertise is crucial for integrating BrightView's broader commitment to environmental stewardship and technology-driven approaches within the unique demands of the sports turf sector. By focusing on enhancing these critical outdoor spaces, Cook drives the division's success and supports BrightView's comprehensive service offerings across various market segments.

Amanda Orders, the Executive VP & Chief Human Resources Officer at BrightView, architects the human capital strategy essential for delivering comprehensive landscape management solutions. Orders oversees all aspects of human resources, focusing on talent acquisition, development, and retention to support the company's national operations. This involves cultivating a culture that aligns with BrightView's commitment to environmental stewardship and technological innovation in landscape performance. Amanda Orders ensures that the workforce possesses the expertise required for diverse services, from landscape maintenance and development to specialized tree care and integrated pest management. By fostering a skilled and engaged team, Orders directly supports the company's ability to serve key market segments including commercial real estate, healthcare facilities, and educational institutions across the United States.