BrightView Executive and Leadership Team

Dale Asplund, the President & Chief Executive Officer at BrightView, directs the overarching corporate strategy and long-term vision for the organization. Asplund oversees the integration of national resources with local service delivery to maintain market leadership in commercial landscaping. By aligning executive priorities with the needs of diverse sectors like healthcare and hospitality, the President & Chief Executive Officer ensures consistent growth across the United States. This leadership role involves constant evaluation of environmental sustainability initiatives and technology-driven service models. Dale Asplund drives operational excellence by fostering collaboration among senior leadership to improve landscape performance for corporate campuses and retail centers. Through rigorous focus on resource efficiency and client satisfaction, the President & Chief Executive Officer secures the company's position as a premier provider of comprehensive landscape management solutions, ultimately guiding the firm toward sustained financial health and operational success.

Brett Urban, the Executive Vice President & Chief Financial Officer at BrightView, directs the financial planning, capital allocation, and fiscal reporting for the entire organization. Urban manages the economic health of the company by overseeing budgeting processes that support large-scale landscape development and ongoing maintenance contracts. By analyzing market trends and operational costs, the Executive Vice President & Chief Financial Officer provides the strategic insights necessary for sustainable growth across the United States. This role involves close collaboration with the Board and other C-suite leaders to ensure that financial resources align with long-term business objectives. Brett Urban drives profitability by implementing rigorous financial controls and optimizing the company's investment in technology and equipment. Through careful management of fiscal risks and opportunities, the Executive Vice President & Chief Financial Officer secures the capital required to expand service capabilities in key market segments, ensuring the company maintains a strong competitive position.

Jeffery Herold, the President & Chief Operating Officer at BrightView, executes the daily operational strategy across all commercial landscaping service lines. Herold manages the complex logistics of landscape maintenance, tree care, and ice management for a vast portfolio of corporate campuses and retail centers. By overseeing regional operations throughout the United States, the President & Chief Operating Officer ensures that service quality remains consistent regardless of location. This leadership role involves optimizing labor allocation and equipment utilization to maximize efficiency in every project. Jeffery Herold drives performance by implementing standardized processes that enhance the aesthetic and functional value of outdoor spaces. Through constant monitoring of operational metrics, the President & Chief Operating Officer identifies opportunities for process improvement and cost reduction. Herold maintains alignment with the broader corporate mission by ensuring that every field team delivers high-quality, sustainable solutions that meet the specific needs of diverse commercial clients.

Murray Cook, the President, Sports Turf Division at BrightView, directs the specialized operations and strategic growth of the company's high-performance athletic field services. Cook manages the design, installation, and maintenance of professional-grade sports surfaces for educational institutions and major athletic facilities across the United States. By focusing on the unique requirements of sports turf, the President, Sports Turf Division ensures that every field meets the highest standards of safety and playability. This role involves coordinating with specialized crews to deliver precision-based maintenance and renovation projects. Murray Cook drives market expansion by leveraging the company's national resources to provide elite-level care for high-profile sports venues. Through the application of advanced agronomic practices and technology-driven turf management, the President, Sports Turf Division enhances the performance and longevity of athletic surfaces. Cook maintains a dedicated focus on delivering superior results that support the operational success of sports organizations and academic institutions nationwide.

Michael Petrisko, the Chief Technology Officer at BrightView, architects the digital infrastructure and technology-driven approaches necessary to optimize landscape performance. Petrisko manages the deployment of advanced tools that enhance resource efficiency for commercial properties and HOAs nationwide. By integrating data analytics into daily maintenance and snow removal operations, the Chief Technology Officer improves service delivery speed and accuracy. This role requires close coordination with operational teams to ensure that technological investments directly support the company's sustainability goals. Michael Petrisko drives innovation by identifying emerging digital trends that streamline landscape development and construction processes. Through the implementation of scalable software solutions, the Chief Technology Officer empowers field teams to deliver superior results across diverse market segments. Petrisko maintains a focus on modernizing internal systems to support the company's expansive geographic footprint, ensuring that technology remains a core competitive advantage for the entire organization.

Amanda Orders, the Chief Human Resources Officer at BrightView, architects the talent acquisition, employee development, and organizational culture strategies that support a national workforce. Orders manages the recruitment and retention of skilled professionals capable of delivering high-quality landscape maintenance and construction services. By fostering a culture of safety and environmental stewardship, the Chief Human Resources Officer ensures that the company attracts top talent across all regions. This role involves designing training programs that equip field teams with the expertise needed for complex tree care and integrated pest management. Amanda Orders drives organizational effectiveness by aligning human capital strategies with the company's broader business goals. Through the implementation of comprehensive benefits and performance management systems, the Chief Human Resources Officer supports the professional growth of the entire staff. Orders maintains a focus on building a diverse and inclusive workplace that reflects the company's commitment to excellence in every community served.