True Care Executive and Leadership Team

Shana Fireworker, the Chief Operating Officer at True Care, directs all internal workflows and service delivery protocols. Overseeing the daily deployment of home health aides and nursing staff, the Chief Operating Officer ensures operational excellence across the New York City and Westchester County regions. This leadership role involves managing complex scheduling systems and maintaining compliance with state healthcare regulations. By optimizing resource allocation, Shana Fireworker directly impacts the efficiency of caregiving services provided to seniors and individuals with disabilities. The Chief Operating Officer also coordinates with training departments to maintain high standards within the diverse caregiver pool. Through rigorous oversight of administrative processes, the Chief Operating Officer supports the agency mission of enabling clients to maintain independence within home environments. Ultimately, Fireworker secures the operational stability required for consistent, high-quality patient outcomes throughout the entire service area.

Ashley McLaren, the President at True Care, architects the overarching strategic vision for home health service expansion. Focusing on Medicaid integration and private payment growth, the President drives market penetration across Upstate New York. This leadership role involves cultivating partnerships with healthcare providers to ensure seamless transitions for patients requiring daily living assistance. By analyzing regional demographic trends, Ashley McLaren identifies opportunities for service diversification and enhanced care delivery models. The President collaborates with the executive team to align organizational goals with the evolving needs of the elderly population. Through consistent evaluation of service quality metrics, the President maintains the agency reputation for excellence. McLaren fosters a culture of professional development, ensuring that all staff members possess the necessary skills to support clients effectively. Ultimately, the President secures long-term sustainability by balancing fiscal responsibility with the core commitment to improving client quality of life.

Michael Werzberger, the President at True Care, manages the financial infrastructure and capital allocation strategies for the agency. Overseeing the fiscal health of the organization, the President ensures that resources remain available for comprehensive training programs and caregiver support initiatives. This leadership role involves navigating complex reimbursement landscapes and optimizing revenue cycles for both Medicaid and private pay segments. By implementing robust financial controls, Michael Werzberger directly impacts the ability of the agency to scale operations across the New York metropolitan area. The President works closely with the board to evaluate investment in new technology that improves patient monitoring and care coordination. Through strategic financial planning, the President mitigates operational risks while fostering growth in home-based care services. Werzberger maintains a focus on long-term viability, ensuring that the agency continues to provide essential support to individuals with disabilities and seniors seeking to remain in their own homes.

Ashley Cleveland, the President at True Care, leads the community outreach and public relations initiatives to strengthen the agency presence in the healthcare sector. Focusing on building relationships with local advocacy groups and social service organizations, the President drives awareness of available home care solutions. This leadership role involves representing the agency at regional health forums and coordinating with stakeholders to address the needs of underserved populations. By championing the importance of language-accessible care, Ashley Cleveland ensures that the agency remains inclusive and responsive to the diverse communities served. The President monitors market feedback to refine service offerings and improve client satisfaction levels. Through active engagement with the public, the President builds trust and credibility for the brand. Cleveland supports the broader mission by ensuring that families understand the benefits of professional home health assistance. Ultimately, the President secures a strong market position by emphasizing the value of compassionate, personalized care.

Dawn Walters, the President at True Care, oversees the clinical quality assurance and regulatory compliance frameworks that govern all home health services. Focusing on the implementation of rigorous training standards, the President ensures that every caregiver meets the specific needs of clients requiring nursing care or daily living support. This leadership role involves auditing service delivery protocols to maintain alignment with state and federal healthcare mandates. By fostering a culture of continuous improvement, Dawn Walters directly impacts the safety and well-being of the patient population. The President coordinates with clinical supervisors to address complex care requirements and enhance the effectiveness of private caregiving solutions. Through the development of standardized care plans, the President promotes consistency across all service regions. Walters drives the adoption of best practices in home health, ensuring that the agency remains a leader in the industry. Ultimately, the President secures the highest level of care quality for every individual served.