Touch Lebanon Executive and Leadership Team

Alexandra Wehbe, the Chief Executive Officer Office Manager at Touch Lebanon, manages the executive office operations, ensuring seamless support for strategic initiatives and daily administrative functions. This role involves coordinating communication channels between the CEO and key stakeholders, facilitating efficient decision-making processes. Wehbe oversees the scheduling and preparation for critical executive meetings, driving operational readiness. By optimizing workflow within the CEO's office, Alexandra Wehbe enhances overall organizational agility and responsiveness. The position demands meticulous attention to detail and a proactive approach to managing executive priorities, directly supporting the company's mission to lead in telecommunications.

Salem Itani, the Chairman & Chief Executive Officer at Touch Lebanon, directs the overall strategic vision and operational execution for the leading mobile telecommunications provider. Itani spearheads the company's market share expansion, currently standing at 53%, and guides its integration with Zain Group's broader regional network. This leadership role involves setting ambitious growth targets and ensuring alignment with the company's mission of delivering advanced mobile and data services. By fostering innovation and operational excellence, Salem Itani drives the company's competitive edge in the Lebanese market. The Chairman & Chief Executive Officer's responsibilities encompass overseeing all major business functions, ensuring financial health, and maintaining strong stakeholder relationships to solidify Touch Lebanon's position as a market leader.

Nour Shebaro, the Chief Human Resources Officer at Touch Lebanon, architects the human capital strategy to support the company's status as the leading mobile operator. Shebaro oversees talent acquisition, development, and retention programs, ensuring a high-performing workforce aligned with Touch Lebanon's market objectives. This critical function involves cultivating a dynamic organizational culture that fosters innovation and employee engagement across all departments. By implementing robust HR policies and initiatives, Nour Shebaro strengthens the company's internal capabilities and supports its operational expansion. The Chief Human Resources Officer's strategic focus is on building a skilled and motivated team essential for maintaining market leadership and driving future growth in the telecommunications sector.

Ali Yassin, the Chief Operations Officer at Touch Lebanon, drives the efficiency and effectiveness of the company's extensive mobile and data service delivery. Yassin oversees the day-to-day operational activities, ensuring the reliability and scalability of the network infrastructure that supports over half of Lebanon's market share. This leadership position involves optimizing service delivery processes and managing operational budgets to maximize resource utilization. By focusing on operational excellence, Ali Yassin directly contributes to customer satisfaction and reinforces Touch Lebanon's market dominance. The Chief Operations Officer's mandate includes implementing technological advancements and streamlining workflows to maintain a competitive advantage in the fast-evolving telecommunications landscape.