Touch Lebanon Executive and Leadership Team

Alexandra Wehbe, the Chief Executive Officer Office Manager at Touch Lebanon, directs the operational flow and administrative functions supporting the CEO's strategic initiatives. This role ensures seamless coordination across departments, facilitating efficient communication and decision-making processes critical to maintaining Touch Lebanon's market leadership. Wehbe manages executive schedules, prepares essential documentation, and oversees the implementation of directives originating from the CEO's office. By optimizing internal workflows, Alexandra Wehbe enhances the executive team's capacity to focus on core business objectives, including expanding market share and driving innovation in Lebanon's telecommunications sector. The position demands meticulous attention to detail and a proactive approach to problem-solving, ensuring the executive office operates with maximum efficiency and effectiveness.

Salem Itani, the Chairman & Chief Executive Officer at Touch Lebanon, architects the overarching strategy and operational direction for Lebanon's leading mobile telecommunications provider. Overseeing a 53% market share, Itani drives the company's mission to deliver advanced mobile and data services, leveraging the expertise of Zain Group's regional footprint. This leadership role involves setting ambitious growth targets, fostering innovation in service delivery, and ensuring alignment with the company's commitment to operational excellence. Salem Itani guides the executive team in navigating the dynamic telecom landscape, focusing on expanding market reach and enhancing customer experience. The Chairman & Chief Executive Officer's responsibilities include significant engagement with stakeholders, strategic partnerships, and the continuous evolution of Touch Lebanon's service portfolio to meet the demands of the Lebanese market and beyond.

Nour Shebaro, the Chief Human Resources Officer at Touch Lebanon, spearheads the development and execution of human capital strategies that support the company's market-leading position in telecommunications. Shebaro oversees all aspects of talent management, employee relations, and organizational development, ensuring a robust workforce capable of driving innovation and service excellence. This critical role involves cultivating a high-performance culture, implementing progressive HR policies, and fostering an environment conducive to professional growth and engagement across the organization. Nour Shebaro works closely with other C-suite executives to align HR initiatives with business objectives, particularly in areas of talent acquisition, retention, and leadership development. By prioritizing employee well-being and professional advancement, Shebaro strengthens Touch Lebanon's operational capabilities and its ability to maintain a competitive edge in the Lebanese market.

Ali Yassin, the Chief Operations Officer at Touch Lebanon, directs the day-to-day operational activities and service delivery critical to maintaining the company's status as the leading mobile operator in Lebanon. Yassin oversees the network infrastructure, customer service operations, and the implementation of technological advancements that enhance service quality and reliability. This leadership position involves optimizing operational efficiency, managing resources effectively, and ensuring seamless execution of strategies designed to support Touch Lebanon's 53% market share. Ali Yassin collaborates with other executive leaders to drive operational excellence, focusing on network expansion, service innovation, and maintaining high standards of customer satisfaction. The Chief Operations Officer's role is pivotal in translating strategic goals into tangible operational outcomes, ensuring the company's robust presence and continued growth in the competitive telecom sector.