Leadership Overview
Touch Lebanon has 4 executives leading key functions including corporate strategy, executive administration, financial management, and operational oversight.
Committed to advancing digital connectivity across the region, Touch Lebanon delivers essential mobile telecommunications and data services while maintaining a dominant market position through innovation and infrastructure excellence.
Committed to advancing digital connectivity across the region, Touch Lebanon delivers essential mobile telecommunications and data services while maintaining a dominant market position through innovation and infrastructure excellence.
Leadership Roles at Touch Lebanon
Karim Salaam - Chief Executive Officer
Karim Salaam, the Chief Executive Officer at Touch Lebanon, directs the overarching corporate strategy and long-term vision for the leading mobile telecommunications operator in Lebanon. Salaam manages the alignment between local market objectives and the broader regional goals established by Zain Group. By overseeing the expansion of data services and mobile infrastructure, the Chief Executive Officer ensures the company maintains a 53% market share. Karim Salaam drives high-level negotiations with regulatory bodies and international partners to secure sustainable growth. This leadership role involves constant evaluation of market trends to optimize service delivery across the Middle Eastern footprint. Through rigorous performance monitoring, Salaam guarantees operational excellence and financial health. The Chief Executive Officer fosters a culture of innovation, pushing the organization to adopt cutting-edge telecommunications technologies. Ultimately, Salaam secures the competitive advantage of the firm within the complex landscape of the regional mobile industry.
Alexandra Wehbe - Chief Executive Officer Office Manager
Alexandra Wehbe, the Chief Executive Officer Office Manager at Touch Lebanon, coordinates the administrative functions and strategic communications for the executive leadership team. Wehbe manages the flow of critical information between the office of the Chief Executive Officer and various internal departments to ensure seamless operational execution. Alexandra Wehbe organizes high-level meetings and facilitates the implementation of corporate policies across the organization. By streamlining administrative workflows, the Chief Executive Officer Office Manager enhances the efficiency of the executive suite. This role involves managing complex schedules and prioritizing urgent business matters that impact the company's market position. Wehbe maintains strict confidentiality while handling sensitive data related to the firm's 53% market share and regional expansion efforts. Through meticulous attention to detail, the Chief Executive Officer Office Manager supports the overall mission of providing superior mobile and data services to the Lebanese market.
Claude Bassil - Chief Financial Officer
Claude Bassil, the Chief Financial Officer at Touch Lebanon, oversees the financial health, capital allocation, and fiscal planning for the premier mobile telecommunications operator. Bassil directs the budgeting process and financial reporting to ensure alignment with the strategic goals set by Zain Group. Claude Bassil manages the company's investment in network infrastructure and data service expansion to protect the 53% market share. This leadership role involves analyzing revenue streams and cost structures to maximize profitability in the competitive Lebanese market. By implementing robust financial controls, the Chief Financial Officer mitigates risks and ensures compliance with regional regulatory standards. Bassil collaborates with other C-suite leaders to evaluate the financial feasibility of new technological deployments. Through precise fiscal management, the Chief Financial Officer supports the long-term sustainability of the organization. Ultimately, Bassil drives the financial performance required to maintain the company's status as the leading data services provider.
Ali Yassin - Chief Operations Officer
Ali Yassin, the Chief Operations Officer at Touch Lebanon, directs the daily technical operations and service delivery systems for the leading mobile telecommunications provider. Yassin manages the maintenance and optimization of the mobile network infrastructure to ensure consistent connectivity for the entire customer base. Ali Yassin oversees the deployment of advanced data services, directly impacting the company's 53% market share. This leadership role involves coordinating with technical teams to resolve service disruptions and improve network reliability across the country. By streamlining operational processes, the Chief Operations Officer enhances the efficiency of service delivery and customer support functions. Yassin monitors performance metrics to identify areas for technological upgrades and capacity expansion. Through proactive management of the technical landscape, the Chief Operations Officer ensures that the company remains at the forefront of the regional telecommunications industry. Ultimately, Yassin drives the operational excellence necessary to support the firm's growth.

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