Orange Business Executive and Leadership Team

June, 2026

Leadership Overview

Orange Business has 6 executives leading key functions including strategy, marketing, legal, IT, regional operations, and finance.

Driven by innovation, Orange Business provides comprehensive IT and communication services to enterprises, shaping the future of digital transformation with a robust leadership philosophy focused on client success and market leadership.

Leadership Roles at Orange Business

  • Chief Executive Officer - Lynette Maneveld
  • President, Business (Orange, Americas) - Francois Guyonnet
  • Chief Marketing Officer - Elie Le Genie Nickel
  • Legal, Regulatory & Compliance Chief of Staff - John Cassella
  • Chief Information Officer, Network Team Lead - Bassem Annan
  • Chief Finance Officer & Director (Asia Pacific) - François Bresson
  • Lynette Maneveld - Chief Executive Officer

    Lynette Maneveld, the Chief Executive Officer at Orange Business, directs the overarching strategy and operational execution for the B2B division. Maneveld guides the company's mission to deliver integrated IT and communication services, ensuring alignment with the broader Orange Group objectives. This leadership role involves setting the strategic vision for market expansion and service innovation across global enterprise clients. Overseeing all major business units, Lynette Maneveld drives performance metrics and fosters a culture of accountability. The Chief Executive Officer's responsibilities include managing key stakeholder relationships and championing the company's commitment to digital transformation for its clientele. Maneveld's strategic direction ensures Orange Business maintains its competitive edge in the telecommunications and IT services sector, focusing on sustainable growth and client value.

    Francois Guyonnet - President, Business (Orange, Americas)

    Francois Guyonnet, the President, Business (Orange, Americas) at Orange Business, spearheads the strategic growth and operational management of the company's enterprise services across the North and South American markets. Guyonnet directs sales, business development, and client relationship management, ensuring that Orange Business effectively serves its enterprise clientele in the region. This executive role involves adapting global strategies to meet the specific demands and opportunities within the Americas, driving revenue and market share. Francois Guyonnet oversees the regional leadership teams, fostering collaboration and ensuring the delivery of high-quality IT and communication solutions. The President, Business (Orange, Americas)'s focus is on expanding the company's footprint and solidifying its reputation as a key technology partner. Guyonnet's leadership is instrumental in achieving business objectives and driving client success throughout the Americas.

    Elie Le Genie Nickel - Chief Marketing Officer

    Elie Le Genie Nickel, the Chief Marketing Officer at Orange Business, architects and executes comprehensive marketing strategies to enhance brand visibility and drive demand generation. Nickel oversees all aspects of marketing, including digital campaigns, content creation, and market intelligence, directly supporting the company's objective of providing advanced IT and communication services to enterprises. This role involves close collaboration with sales and product development teams to ensure marketing initiatives resonate with target markets and align with business goals. Elie Le Genie Nickel leads the team responsible for understanding market trends and customer needs, translating these insights into actionable marketing plans. The Chief Marketing Officer's focus is on building a strong brand narrative that communicates Orange Business's value proposition as a trusted partner in digital transformation. Nickel's efforts are critical in expanding market reach and solidifying the company's position as a leader in enterprise solutions.
    John Cassella, the Legal, Regulatory & Compliance Chief of Staff at Orange Business, manages the critical functions ensuring adherence to all legal frameworks and regulatory requirements. Cassella oversees the development and implementation of compliance programs, safeguarding the company's operations and reputation. This position involves close coordination with legal counsel and business units to navigate complex regulatory landscapes, particularly concerning IT and communication services for enterprises. John Cassella ensures that all business practices align with industry standards and governmental mandates, mitigating risks and fostering an environment of ethical conduct. The Legal, Regulatory & Compliance Chief of Staff's responsibilities extend to advising leadership on potential legal implications of strategic decisions. Cassella's diligent oversight is fundamental to maintaining the trust of clients and stakeholders in Orange Business's commitment to integrity and lawful operations.

    Bassem Annan - Chief Information Officer, Network Team Lead

    Bassem Annan, the Chief Information Officer, Network Team Lead at Orange Business, directs the technological infrastructure and network operations essential for delivering enterprise IT and communication services. Annan oversees the architecture, deployment, and maintenance of robust and scalable network solutions, ensuring high availability and performance for clients. This leadership position involves managing the IT team responsible for cybersecurity, data management, and system integration, directly supporting the company's digital transformation initiatives. Bassem Annan drives innovation in network technology, exploring advancements to enhance service delivery and operational efficiency. The Chief Information Officer, Network Team Lead's mandate includes ensuring the security and integrity of all IT systems and data. Annan's strategic guidance is pivotal in maintaining Orange Business's technological superiority and reliability in the competitive enterprise market.

    François Bresson - Chief Finance Officer & Director (Asia Pacific)

    François Bresson, the Chief Finance Officer & Director (Asia Pacific) at Orange Business, manages the financial operations and strategic fiscal planning for the company's activities across the Asia Pacific region. Bresson oversees all financial functions, including budgeting, forecasting, and financial reporting, ensuring fiscal health and supporting sustainable growth. This dual role involves directing financial strategy while also overseeing business operations within the Asia Pacific market, aligning them with global corporate objectives. François Bresson plays a key part in driving profitability and optimizing resource allocation across diverse regional markets. The Chief Finance Officer & Director (Asia Pacific)'s responsibilities include managing investor relations and ensuring compliance with local financial regulations. Bresson's financial acumen and regional oversight are critical for navigating the complexities of the Asia Pacific business landscape and achieving Orange Business's expansion goals.
    François Bresson

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    Frequently Asked Questions Regarding Orange Business Top Executives and Leadership Team

    Who leads Orange Business?
    Orange Business is led by Lynette Maneveld (Chief Executive Officer), along with executives such as Francois Guyonnet (President, Business (Orange, Americas)) and Elie Le Genie Nickel (Chief Marketing Officer).
    Who is part of Orange Business’s executive team?
    The executive team of Orange Business includes leaders such as Lynette Maneveld (Chief Executive Officer), Francois Guyonnet (President, Business (Orange, Americas)), Elie Le Genie Nickel (Chief Marketing Officer) and other senior executives.
    How many executives does Orange Business have?
    Orange Business has 6 executives leading key business areas.
    What roles are included in Orange Business’s leadership team?
    The leadership team of Orange Business includes roles such as Chief Executive Officer, President, Business (Orange, Americas), Chief Marketing Officer, Legal, Regulatory & Compliance Chief of Staff, Chief Information Officer, Network Team Lead.