Leadership Overview
Tidelands Health has 9 executives leading key functions including strategy, operations, marketing, finance, information technology, human resources, and medical affairs.
Driven by a commitment to community well-being, Tidelands Health promotes wellness, illness prevention, recovery, and health restoration across the Carolinas through its extensive network of hospitals and outpatient facilities.
Driven by a commitment to community well-being, Tidelands Health promotes wellness, illness prevention, recovery, and health restoration across the Carolinas through its extensive network of hospitals and outpatient facilities.
Leadership Roles at Tidelands Health
Carey Swanson - Chief Executive Officer
Carey Swanson, the Chief Executive Officer at Tidelands Health, directs the overall strategic vision and operational execution for the healthcare system. This leadership role involves guiding the organization's expansion and service delivery across its four hospitals and numerous outpatient locations throughout the Carolinas. Swanson ensures alignment with the core mission of promoting wellness, preventing illness, and facilitating recovery for the communities served. The Chief Executive Officer's responsibilities include fostering a culture of excellence and innovation, managing key stakeholder relationships, and driving financial sustainability. By overseeing all major initiatives, Carey Swanson solidifies Tidelands Health's position as a leading care provider dedicated to health restoration and community well-being.
Bruce Bailey - President & Chief Executive Officer
Bruce Bailey, the President & Chief Executive Officer at Tidelands Health, spearheads the organization's strategic direction and executive leadership. This critical role encompasses the oversight of all operational facets, ensuring Tidelands Health effectively delivers comprehensive care across its four hospitals and more than 60 outpatient sites. Bailey's leadership focuses on advancing the mission of promoting wellness, illness prevention, and health restoration throughout the Carolinas. The President & Chief Executive Officer is accountable for cultivating a high-performance environment, driving growth initiatives, and maintaining the highest standards of patient care. Through strategic decision-making and operational management, Bruce Bailey champions the ongoing commitment to community health and recovery.
Erin Beadle - Executive VP & Chief Financial Officer
Erin Beadle, the Executive VP & Chief Financial Officer at Tidelands Health, oversees all financial operations and fiscal strategy for the healthcare system. This executive leadership position is crucial for maintaining the financial health and sustainability of Tidelands Health's four hospitals and extensive network of outpatient facilities. Beadle manages budgeting, financial planning, revenue cycle management, and investment strategies to support the organization's mission of promoting wellness and health restoration. The Executive VP & Chief Financial Officer ensures compliance with financial regulations and optimizes resource allocation to enhance patient care delivery across the Carolinas. By providing sound financial oversight, Erin Beadle enables Tidelands Health to continue its vital work in illness prevention and recovery.

Gayle Resetar - Chief Operating Officer
Gayle Resetar, the Chief Operating Officer at Tidelands Health, manages the day-to-day operations of the healthcare system, ensuring efficient and effective service delivery across all facilities. This executive leadership position involves direct oversight of hospital functions and outpatient services, supporting the organization's commitment to wellness, illness prevention, and health restoration. Resetar drives operational improvements and resource allocation to enhance patient care quality and accessibility throughout the Carolinas. The Chief Operating Officer collaborates with other senior leaders to implement strategic initiatives and maintain high standards of operational excellence. By optimizing workflows and managing departmental performance, Gayle Resetar directly contributes to the successful execution of Tidelands Health's mission.

Phillip Dulberger - Chief Marketing Officer
Phillip Dulberger, the Chief Marketing Officer at Tidelands Health, directs all marketing and communications strategies to enhance the organization's brand presence and community engagement. This role is pivotal in promoting Tidelands Health's services, including wellness programs, illness prevention, and health restoration initiatives, across the Carolinas. Dulberger oversees the development and execution of campaigns that highlight the organization's commitment to patient care and community well-being. The Chief Marketing Officer collaborates with operational leaders to ensure marketing efforts accurately reflect the scope and quality of care provided at its four hospitals and numerous outpatient locations. By shaping public perception and driving patient acquisition, Phillip Dulberger supports the overall growth and mission success of Tidelands Health.
Frank Scafidi - Vice President & Chief Information Officer
Frank Scafidi, the Vice President & Chief Information Officer at Tidelands Health, leads the strategic development and implementation of information technology systems across the organization. This role is essential for supporting Tidelands Health's mission of promoting wellness, illness prevention, and health restoration through advanced technological infrastructure. Scafidi oversees all aspects of IT operations, including electronic health records, data security, and digital innovation, ensuring seamless patient care delivery at its hospitals and outpatient locations. The Vice President & Chief Information Officer collaborates with leadership to leverage technology for operational efficiency and improved patient outcomes throughout the Carolinas. By managing the IT landscape, Frank Scafidi ensures Tidelands Health remains at the forefront of healthcare technology.
Jeremy Stephens - Executive Vice President & Chief Human Resources Officer
Jeremy Stephens, the Executive Vice President & Chief Human Resources Officer at Tidelands Health, directs all human capital strategies and employee relations for the healthcare system. This leadership role is fundamental to fostering a supportive and productive work environment that enables Tidelands Health to effectively deliver care across its facilities. Stephens oversees talent acquisition, development, compensation, and benefits, ensuring the organization attracts and retains skilled professionals dedicated to wellness, illness prevention, and health restoration. The Executive Vice President & Chief Human Resources Officer collaborates with other executives to align HR policies with the overall strategic goals of Tidelands Health. By championing employee well-being and professional growth, Jeremy Stephens strengthens the workforce essential for community health initiatives.
James Principe - Chief Medical Officer
James Principe, the Chief Medical Officer at Tidelands Health, provides clinical leadership and oversees the quality of medical care delivered across the organization. This executive role is critical in ensuring that Tidelands Health upholds the highest standards of patient safety, clinical excellence, and evidence-based practice in promoting wellness, illness prevention, and health restoration. Principe collaborates with physicians and clinical staff to implement best practices and drive improvements in patient outcomes at its hospitals and outpatient sites. The Chief Medical Officer plays a key part in shaping clinical strategy and ensuring alignment with regulatory requirements and organizational mission throughout the Carolinas. By guiding clinical operations, James Principe ensures Tidelands Health delivers compassionate and effective healthcare.
Michael Ratz - Medical Director, The Hospitalist Service
Michael Ratz, the Medical Director, The Hospitalist Service at Tidelands Health, leads the dedicated team of hospitalists providing comprehensive inpatient care. This role is vital for ensuring seamless and high-quality medical services for patients admitted to Tidelands Health's hospitals, supporting the organization's commitment to recovery and health restoration. Ratz oversees the daily operations of the hospitalist service, focusing on patient management, care coordination, and adherence to clinical protocols. The Medical Director, The Hospitalist Service collaborates closely with other clinical departments and administrative leaders to optimize patient flow and enhance the inpatient experience throughout the Carolinas. By directing the hospitalist team, Michael Ratz ensures efficient and effective care delivery during critical phases of patient treatment.
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