Leadership Overview
Tidelands Health has 10 executives leading key functions including strategy, operations, marketing, human resources, information technology, finance, medical affairs, and hospitalist services.
Dedicated to promoting wellness and health restoration across the Carolinas, Tidelands Health operates with a philosophy centered on patient-centric care and community well-being, driving significant impact in healthcare.
Dedicated to promoting wellness and health restoration across the Carolinas, Tidelands Health operates with a philosophy centered on patient-centric care and community well-being, driving significant impact in healthcare.
Leadership Roles at Tidelands Health
Carey Swanson - Chief Executive Officer
Carey Swanson, the Chief Executive Officer at Tidelands Health, directs the overarching strategic vision and operational framework for the healthcare system. This leadership role involves guiding the organization's mission to promote wellness, prevent illness, and facilitate recovery across its four hospitals and extensive network of outpatient facilities. Swanson ensures that all strategic initiatives align with the core values of patient-centric care and community health improvement. The Chief Executive Officer oversees the integration of clinical services and administrative functions, driving efficiency and effectiveness throughout the organization. This executive's focus remains on enhancing the quality of care delivered and expanding the reach of Tidelands Health's services throughout the Carolinas. Carey Swanson is pivotal in shaping the future direction of the health system, fostering innovation, and ensuring financial sustainability.
Bruce Bailey - President & Chief Executive Officer
Bruce Bailey, the President & Chief Executive Officer at Tidelands Health, spearheads the comprehensive strategic direction and operational execution for the entire healthcare network. This executive guides the organization's commitment to wellness promotion, illness prevention, and health restoration across its numerous facilities. Bailey ensures seamless integration of clinical excellence and administrative efficiency, driving the delivery of high-quality patient care throughout the Carolinas. The President & Chief Executive Officer oversees major capital investments and strategic partnerships, expanding the system's capacity and service offerings. Bruce Bailey is responsible for fostering a culture of continuous improvement and innovation, ensuring Tidelands Health remains at the forefront of healthcare delivery. This leadership position involves managing relationships with key stakeholders and driving the organization's long-term growth and financial health.
Erin Beadle - Executive VP & Chief Financial Officer
Erin Beadle, the Executive VP & Chief Financial Officer at Tidelands Health, oversees all financial operations and strategic financial planning for the healthcare system. This executive manages budgeting, financial reporting, revenue cycle management, and capital allocation across the organization's hospitals and outpatient locations. Beadle ensures the financial health and sustainability of Tidelands Health, supporting its mission of wellness promotion, illness prevention, and health restoration throughout the Carolinas. The Executive VP & Chief Financial Officer plays a key role in financial risk management and investment strategies, ensuring resources are available to advance patient care and operational improvements. Erin Beadle is responsible for maintaining strong financial controls and driving fiscal responsibility across all departments. This leadership position is essential for the long-term viability and growth of the health system.

Gayle Resetar - Chief Operating Officer
Gayle Resetar, the Chief Operating Officer at Tidelands Health, manages the day-to-day operations across the system's four hospitals and over 60 outpatient locations. This executive ensures the efficient delivery of services focused on wellness, illness prevention, recovery, and health restoration throughout the Carolinas. Resetar oversees the operational integration of clinical departments, driving performance improvements and optimizing resource allocation. The Chief Operating Officer plays a critical role in implementing strategic initiatives that enhance patient experience and clinical outcomes. Gayle Resetar is responsible for maintaining high standards of operational excellence, ensuring compliance with regulatory requirements, and fostering a culture of safety and quality. This leadership position involves close collaboration with other C-suite executives to align operational strategies with the overall mission of Tidelands Health.

Phillip Dulberger - Chief Marketing Officer
Phillip Dulberger, the Chief Marketing Officer at Tidelands Health, directs all marketing, communications, and brand strategy initiatives for the healthcare system. This executive is responsible for promoting the organization's commitment to wellness, illness prevention, and health restoration across the Carolinas. Dulberger oversees the development and execution of campaigns that enhance community engagement and patient acquisition for the four hospitals and extensive outpatient network. The Chief Marketing Officer ensures consistent messaging that reflects the core values and service offerings of Tidelands Health. Phillip Dulberger leads efforts to build brand awareness and patient loyalty, driving growth through strategic outreach and digital engagement. This role is crucial for communicating the impact of Tidelands Health's services and fostering positive public perception.
Jeremy Stephens - Executive Vice President & Chief Human Resources Officer
Jeremy Stephens, the Executive Vice President & Chief Human Resources Officer at Tidelands Health, leads all human capital management strategies for the organization. This executive oversees talent acquisition, employee development, compensation, benefits, and employee relations across the system's hospitals and outpatient locations. Stephens ensures that Tidelands Health cultivates a supportive and high-performing work environment, crucial for delivering quality care in wellness, illness prevention, and health restoration. The Executive Vice President & Chief Human Resources Officer develops and implements HR policies that align with the organization's mission and values, supporting the workforce throughout the Carolinas. Jeremy Stephens is instrumental in fostering a culture of engagement and retention, ensuring the health system has the skilled professionals needed to serve the community effectively. This role is vital for maintaining a robust and motivated workforce.
Frank Scafidi - Vice President & Chief Information Officer
Frank Scafidi, the Vice President & Chief Information Officer at Tidelands Health, directs the strategic planning and implementation of all information technology systems and infrastructure. This executive ensures that technology effectively supports the organization's mission of promoting wellness, illness prevention, and health restoration across its facilities. Scafidi oversees the management of electronic health records, data security, and digital transformation initiatives, enhancing operational efficiency and patient care delivery throughout the Carolinas. The Vice President & Chief Information Officer is responsible for leveraging technology to improve clinical workflows, patient engagement, and data analytics. Frank Scafidi ensures the reliability and security of IT systems, safeguarding sensitive patient information and supporting the organization's growth. This leadership role is critical for modernizing Tidelands Health's technological capabilities.
James Principe - Chief Medical Officer
James Principe, the Chief Medical Officer at Tidelands Health, provides clinical leadership and strategic direction for all medical affairs across the healthcare system. This executive ensures the highest standards of patient care, clinical quality, and safety are maintained at its hospitals and outpatient facilities. Principe oversees physician engagement, medical staff credentialing, and the implementation of evidence-based medical practices to support wellness, illness prevention, and health restoration. The Chief Medical Officer collaborates closely with operational leaders to align clinical strategies with the organization's overall mission and patient-centered philosophy. James Principe is dedicated to advancing medical excellence and fostering a culture of continuous learning and improvement among clinical professionals throughout the Carolinas. This role is fundamental to upholding the quality of care delivered by Tidelands Health.
Charles Presti - Chief People Officer, Armed
Charles Presti, the Chief People Officer, Armed at Tidelands Health, directs comprehensive human resources strategies with a specific focus on empowering the workforce. This executive oversees talent management, employee engagement, and organizational development initiatives designed to support the health system's mission of wellness, illness prevention, and health restoration. Presti ensures that Tidelands Health fosters a robust and supportive environment for all team members across its various locations in the Carolinas. The Chief People Officer, Armed is responsible for cultivating a culture that values its employees, driving professional growth and ensuring alignment with the organization's strategic objectives. Charles Presti's leadership is vital in building a resilient and motivated team capable of delivering exceptional patient care. This role is central to the human capital success of Tidelands Health.
Michael Ratz - Medical Director, The Hospitalist Service
Michael Ratz, the Medical Director, The Hospitalist Service at Tidelands Health, leads the dedicated team of hospitalists providing comprehensive inpatient medical care. This executive ensures seamless coordination of patient care within the hospital setting, focusing on recovery and health restoration for patients admitted to Tidelands Health facilities. Ratz oversees the clinical operations of the hospitalist service, emphasizing efficient patient management, timely interventions, and effective communication with referring physicians and care teams. The Medical Director, The Hospitalist Service is committed to maintaining high standards of medical practice and patient safety within the hospital environment. Michael Ratz plays a crucial role in optimizing the patient experience during their hospital stay, ensuring continuity of care and promoting positive health outcomes. This leadership position directly impacts the quality of acute care services provided.
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