Leadership Overview
Theoria Medical has 4 executives leading key functions including financial strategy, technological innovation, human capital management, and clinical excellence.
Focused on revolutionizing senior care through tech-enabled solutions, Theoria Medical delivers value-based primary care across the United States to improve patient outcomes in assisted living and skilled nursing facilities.
Focused on revolutionizing senior care through tech-enabled solutions, Theoria Medical delivers value-based primary care across the United States to improve patient outcomes in assisted living and skilled nursing facilities.
Leadership Roles at Theoria Medical
Svetlana Vinokur - Chief Financial Officer
Svetlana Vinokur, the Chief Financial Officer at Theoria Medical, directs all fiscal operations and capital allocation strategies. Managing the financial health of the organization, the Chief Financial Officer oversees budgeting, revenue cycle management, and long-term investment planning to support the expansion of value-based care models. By analyzing market trends across the United States, Vinokur ensures the company maintains a robust balance sheet while funding the development of proprietary EHR solutions and clinical messaging platforms. This leadership role involves close collaboration with the Board to align financial performance with the overarching mission of improving senior living outcomes. Through rigorous oversight of operational expenditures, the Chief Financial Officer optimizes resource distribution across all facilities. Svetlana Vinokur maintains fiscal discipline, ensuring the company remains a leader in tech-enabled healthcare delivery while achieving sustainable growth targets in a competitive industry landscape.

Eddie Peloke - Chief Technology Officer
Eddie Peloke, the Chief Technology Officer at Theoria Medical, architects the digital infrastructure powering tech-enabled primary care. Overseeing the integration of EHR solutions and continuous monitoring tools, the Chief Technology Officer drives the development of platforms that facilitate precise clinical interventions. Peloke manages the engineering teams responsible for maintaining secure, scalable messaging systems that connect providers with senior living communities nationwide. By prioritizing data-driven insights, the Chief Technology Officer ensures that technological advancements directly translate into improved patient health metrics. This role involves constant evaluation of emerging health-tech trends to maintain a competitive edge in the value-based care market. Through the implementation of advanced software, Eddie Peloke secures the digital backbone of the company. Peloke bridges the gap between complex clinical requirements and user-friendly technology, ultimately enhancing the efficiency of care delivery across all assisted living and independent living settings.
Marcia Siguenza - Chief Human Resources Officer
Marcia Siguenza, the Chief Human Resources Officer at Theoria Medical, directs talent acquisition and organizational development strategies. Managing the workforce requirements for a nationwide network of clinical professionals, the Chief Human Resources Officer ensures the company attracts top-tier talent capable of delivering high-quality, value-based care. Siguenza oversees employee engagement, performance management, and corporate culture initiatives that align with the mission of revolutionizing senior healthcare. By fostering a collaborative environment, the Chief Human Resources Officer supports the retention of skilled staff across skilled nursing facilities and continuing care retirement communities. This leadership role involves designing training programs that equip clinicians with the skills to utilize the latest technological advancements effectively. Through strategic workforce planning, Marcia Siguenza drives operational excellence and organizational stability. Siguenza maintains a focus on building a diverse, high-performing team that consistently meets the complex needs of patients in senior living environments.

Drew Packey - Chief Medical Officer
Drew Packey, the Chief Medical Officer at Theoria Medical, architects the clinical strategy and quality standards for value-based primary care. Overseeing the medical staff and clinical protocols, the Chief Medical Officer ensures that every patient receives holistic, tech-enabled care tailored to the unique needs of senior living communities. Packey manages the implementation of evidence-based practices that leverage continuous monitoring tools to improve health outcomes across the United States. By collaborating with the technology team, the Chief Medical Officer integrates clinical expertise into the company's digital platforms, ensuring that interventions remain timely and precise. This leadership role involves monitoring clinical performance metrics to maintain high standards of care in skilled nursing and assisted living settings. Through the guidance of Drew Packey, the company achieves superior patient results. Packey drives the clinical vision, ensuring that medical operations remain aligned with the goal of transforming healthcare delivery for seniors.
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