The Warehouse Group Executive and Leadership Team

Mark Stirton, the Chief Financial Officer at The Warehouse Group, manages the internal financial health and capital allocation for the retail operations. Overseeing the fiscal performance of the 70 Warehouse Stationery stores, the Chief Financial Officer ensures rigorous cost control and efficient resource distribution. This leadership role involves monitoring daily revenue streams and optimizing inventory investment to maximize margins on general merchandise. Mark Stirton drives financial transparency by implementing advanced reporting systems that track store-level profitability. By coordinating with department heads, the Chief Financial Officer mitigates operational risks and secures the necessary funding for technology upgrades. This focus on financial discipline supports the long-term sustainability of the retail business model. Through precise budget management and performance analysis, Stirton maintains the fiscal integrity required to navigate the evolving New Zealand retail sector while delivering consistent value to stakeholders.

Stefan Knight, the Group Chief Financial Officer at The Warehouse Group, oversees the consolidated financial strategy and investment services for the entire corporate entity. Managing the broader financial architecture, the Group Chief Financial Officer directs capital structure decisions and long-term investment planning for the 71 Noel Leeming stores and property assets. This leadership role involves evaluating large-scale acquisitions and divestitures to ensure alignment with the corporate mission. Stefan Knight drives investor relations and ensures compliance with all regulatory financial standards across the group. By analyzing macro-economic trends, the Group Chief Financial Officer provides the strategic foresight necessary for sustainable expansion. This high-level oversight ensures that the company maintains a strong balance sheet while supporting the growth of diverse business units. Through rigorous financial governance, Knight secures the capital foundation required for the organization to thrive in the competitive New Zealand market.

Francis Coulter, the Chief Marketing Officer at The Warehouse Group, directs all brand positioning and customer engagement strategies across the retail network. By analyzing consumer behavior within the New Zealand market, the Chief Marketing Officer architects data-driven campaigns that increase foot traffic to the 90 The Warehouse stores and various specialty outlets. This leadership role involves managing multi-channel advertising budgets to ensure consistent brand messaging across digital and physical platforms. Francis Coulter optimizes promotional cycles to align with seasonal demand for apparel and general merchandise. Through the integration of loyalty programs and personalized marketing, the Chief Marketing Officer strengthens customer retention metrics. By collaborating with the broader executive team, Coulter ensures that marketing initiatives support the overall growth objectives of the organization. This strategic focus on brand equity directly impacts the competitive standing of the company in the national retail landscape.

Kirk Spinks, the Chief Operations Officer at The Warehouse Group, directs the end-to-end supply chain and logistics infrastructure for the entire retail network. Overseeing the distribution of products to 21 Torpedo7 stores and other retail outlets, the Chief Operations Officer ensures seamless inventory flow and operational efficiency. This leadership role involves optimizing warehouse management systems and transportation networks to reduce lead times for apparel and sporting equipment. Kirk Spinks drives process improvements that enhance the customer experience across both physical and online channels. By coordinating with regional managers, the Chief Operations Officer maintains high standards of store performance and operational safety. This focus on logistical excellence supports the company's ability to meet consumer demand across New Zealand. Through the implementation of scalable operational frameworks, Spinks ensures that the business remains agile and responsive to market fluctuations while maintaining high service levels.