Leadership Overview
The Warehouse Group has 4 executives leading key functions including marketing, financial strategy, operational logistics, and human resources.
Focused on delivering value across New Zealand, The Warehouse Group maintains a diverse retail portfolio spanning general merchandise, technology, and sporting equipment to enhance the daily lives of local consumers.
Focused on delivering value across New Zealand, The Warehouse Group maintains a diverse retail portfolio spanning general merchandise, technology, and sporting equipment to enhance the daily lives of local consumers.
Leadership Roles at The Warehouse Group
Mark Stirton - Chief Financial Officer
Mark Stirton, the Chief Financial Officer at The Warehouse Group, manages the fiscal health and capital allocation strategies for the entire retail enterprise. Stirton oversees financial reporting, budgeting, and investment services to ensure long-term profitability across all subsidiaries, including Noel Leeming and Warehouse Stationery. The Chief Financial Officer directs risk management protocols and maintains robust internal controls to protect shareholder value. By monitoring cash flow and operational expenses, Stirton provides the necessary financial insights to support expansion projects and technology investments. Mark Stirton collaborates with the Board to define capital structure and dividend policies, ensuring alignment with corporate growth objectives. This leadership role requires precise oversight of property assets and investment portfolios to optimize the balance sheet. Through rigorous financial planning, the Chief Financial Officer enables the company to navigate economic fluctuations while maintaining a strong market position throughout the New Zealand retail sector.
Frankie Coulter - Chief Marketing Officer
Frankie Coulter, the Chief Marketing Officer at The Warehouse Group, directs all brand positioning and customer engagement strategies across the national retail network. Coulter architects data-driven campaigns that increase foot traffic within the 90 The Warehouse stores and various specialty outlets. By analyzing consumer behavior patterns, the Chief Marketing Officer optimizes promotional spend to maximize return on investment for apparel and general merchandise categories. This leadership role involves close collaboration with digital teams to refine the online shopping experience, ensuring seamless integration between physical storefronts and e-commerce platforms. Frankie Coulter drives brand loyalty through targeted loyalty programs and omnichannel communication efforts. By aligning marketing initiatives with seasonal demand cycles, the Chief Marketing Officer secures a competitive edge in the New Zealand retail landscape. Coulter consistently evaluates market trends to maintain relevance in a rapidly evolving sector, ultimately strengthening the overall market presence of the organization.
Kirk Spinks - Chief Operations Officer
Kirk Spinks, the Chief Operations Officer at The Warehouse Group, executes the daily management of supply chain logistics and store-level performance across the national footprint. Spinks directs the operational efficiency of 90 The Warehouse stores and 71 Noel Leeming locations, ensuring consistent service standards and inventory availability. The Chief Operations Officer architects scalable distribution processes to support both physical retail and online fulfillment requirements. By optimizing warehouse workflows and transportation networks, Spinks reduces overhead costs and improves delivery timelines for technology and sporting equipment. This leadership role involves coordinating with regional managers to implement standardized operating procedures that enhance customer satisfaction. Kirk Spinks drives continuous improvement initiatives to streamline store operations and maximize productivity. Through meticulous oversight of operational metrics, the Chief Operations Officer ensures that the company maintains high performance levels across all retail banners, ultimately supporting the broader mission of providing accessible merchandise to New Zealand households.
Richard Parker - Group Chief People Officer
Richard Parker, the Group Chief People Officer at The Warehouse Group, leads the human capital strategy and organizational development for the entire workforce. Parker architects talent acquisition, training, and performance management programs to foster a high-performance culture across all retail subsidiaries. The Group Chief People Officer directs diversity and inclusion initiatives, ensuring the company attracts and retains top talent within the competitive New Zealand labor market. By implementing comprehensive employee engagement strategies, Parker supports the professional growth of staff members across 90 The Warehouse stores and other specialty divisions. This leadership role involves aligning workforce capabilities with the evolving needs of the retail business, particularly regarding technology and customer service excellence. Richard Parker drives internal communication efforts to maintain organizational alignment with corporate values. Through strategic workforce planning, the Group Chief People Officer ensures that the company possesses the necessary human resources to achieve long-term operational success and maintain a positive workplace environment.
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Frequently Asked Questions Regarding The Warehouse Group Top Executives and Leadership Team
