Big C Executive and Leadership Team

Aswin Techajareonvikul, the Chief Executive Officer & President at Big C, directs the overarching corporate strategy and long-term vision for the retail organization. By overseeing the expansion of grocery and general merchandising footprints, the Chief Executive Officer & President ensures alignment between market demand and internal growth targets. This leadership role involves constant engagement with the Board to refine business models and enhance competitive positioning within the Southeast Asian retail landscape. Aswin Techajareonvikul maintains a focus on sustainable profitability while managing complex stakeholder relationships across the entire enterprise. Through rigorous oversight of corporate governance and strategic planning, the Chief Executive Officer & President drives the company toward achieving market leadership. This executive leadership ensures that all departments remain synchronized with the core mission of providing high-quality goods to a diverse consumer base, ultimately securing the financial health and operational stability of the organization.

Marisa Surapanich, the Chief Financial Officer at Big C, manages the fiscal health and capital allocation strategies for the retail enterprise. By overseeing financial reporting, budgeting, and investment analysis, the Chief Financial Officer ensures that resources support the expansion of grocery and general merchandising operations. This leadership role involves maintaining rigorous internal controls and optimizing cash flow to sustain long-term profitability. Marisa Surapanich collaborates with the executive team to evaluate market opportunities and mitigate financial risks associated with regional retail fluctuations. Through the implementation of disciplined cost management and strategic financial planning, the Chief Financial Officer drives the company toward achieving its revenue targets. This executive leadership ensures that all financial activities remain transparent and compliant with regulatory standards, providing the necessary stability for the organization to pursue aggressive growth initiatives while delivering consistent value to shareholders and stakeholders alike.

Bruno Jousselin, the Chief Operating Officer, Southeast For Big C Supercenter Public Company Limited (Asia) at Big C, oversees the daily execution of retail operations across the Southeast Asian market. By managing supply chain logistics and store-level performance, the Chief Operating Officer, Southeast For Big C Supercenter Public Company Limited (Asia) ensures that grocery and general merchandising outlets maintain high standards of efficiency and customer satisfaction. This leadership role involves optimizing store layouts and inventory management to maximize sales volume and operational throughput. Bruno Jousselin coordinates with regional managers to implement standardized processes that drive consistency across the entire retail network. Through the application of lean operational principles, the Chief Operating Officer, Southeast For Big C Supercenter Public Company Limited (Asia) reduces waste and improves profitability. This executive leadership role focuses on scaling operations to meet the demands of a growing consumer base, ensuring that the company remains a dominant force in the regional retail sector.

Dr. Bundit Rungcharoenporn, the Chief Information Officer at Big C, architects the digital infrastructure necessary to support modern grocery and general merchandising operations. By implementing advanced data analytics and supply chain management systems, the Chief Information Officer optimizes inventory turnover and enhances the overall shopping experience. This leadership role involves integrating cutting-edge technology across all retail touchpoints to improve operational efficiency and data security. Dr. Bundit Rungcharoenporn manages the technical roadmap, ensuring that digital transformation initiatives align with the broader corporate strategy. Through the deployment of scalable cloud solutions and robust cybersecurity frameworks, the Chief Information Officer protects critical business assets while enabling seamless omnichannel retail capabilities. This focus on technological innovation allows the organization to maintain a competitive edge in a rapidly evolving market, ensuring that digital systems support the long-term growth objectives of the company.

Nujira Pongchaumdee, the Chief Human Resources Officer at Big C, directs the talent acquisition, organizational development, and employee engagement strategies for the retail workforce. By fostering a culture of performance and professional growth, the Chief Human Resources Officer ensures that the company attracts and retains top-tier talent across all departments. This leadership role involves designing comprehensive training programs that align with the specific needs of the grocery and general merchandising sectors. Nujira Pongchaumdee manages complex labor relations and promotes workplace safety standards to maintain operational continuity. Through the implementation of strategic workforce planning, the Chief Human Resources Officer supports the company's expansion efforts by ensuring that human capital remains aligned with evolving business requirements. This executive leadership role focuses on building a resilient and motivated team capable of delivering exceptional service to customers, ultimately driving the overall success and productivity of the organization.