Big C Executive and Leadership Team

Aswin Techajareonvikul, the Chief Executive Officer & President at Big C, directs the overall strategic vision and operational execution for the company's extensive retail network. This leadership role involves guiding all facets of the business, from merchandising and supply chain management to market expansion and financial performance. Techajareonvikul ensures alignment across departments, fostering a culture of efficiency and customer satisfaction essential for a grocery and general merchandising retailer. The executive's focus remains on driving sustainable growth and maintaining Big C's competitive edge in the dynamic Southeast Asian market. By overseeing all major initiatives, Aswin Techajareonvikul solidifies the company's position as a premier retail destination.

Marisa Surapanich, the Chief Financial Officer at Big C, oversees all financial operations, including accounting, financial planning, and risk management. This executive role is pivotal in ensuring the fiscal health and strategic financial direction of the company. Surapanich manages budgeting, forecasting, and investment strategies, providing critical financial insights to support business growth and profitability. The Chief Financial Officer's purview includes managing capital allocation and ensuring compliance with financial regulations, essential for a large-scale retail operation. Marisa Surapanich's financial acumen guides the company's economic strategy and strengthens its market position.

Gary Hardy, the Chief Operating Officer at Big C, manages the day-to-day operational activities across the company's retail stores and distribution centers. This critical function ensures the seamless execution of business strategies, focusing on optimizing store performance, inventory management, and customer service delivery. Hardy oversees the implementation of operational efficiencies and best practices, directly impacting the company's ability to provide value and convenience to shoppers. The Chief Operating Officer's responsibilities extend to enhancing the in-store experience and ensuring the smooth functioning of the supply chain, vital for a grocery and general merchandising retailer. Gary Hardy's leadership drives operational excellence throughout the organization.

Bruno Jousselin, the Chief Operating Officer, Southeast For Big C Supercenter Public Company Limited (Asia) at Big C, spearheads operational strategies across the Southeast Asian region. This executive role focuses on expanding Big C's market presence and optimizing operations within diverse regional contexts. Jousselin directs initiatives aimed at enhancing supply chain efficiency, store management, and customer engagement across various Asian markets. The Chief Operating Officer's responsibilities include navigating regional market dynamics and ensuring consistent brand execution. Bruno Jousselin's leadership drives the company's strategic growth and operational excellence throughout Asia.

Bundit Rungcharoenporn, the Chief Information Officer at Big C, directs the company's technology strategy and infrastructure. This leadership position is responsible for implementing and managing all information systems, ensuring technological advancements support business objectives and operational efficiency. Rungcharoenporn oversees data management, cybersecurity, and the development of digital solutions that enhance customer experience and streamline retail operations. The Chief Information Officer's role is crucial in leveraging technology to drive innovation and maintain a competitive advantage in the retail sector. Bundit Rungcharoenporn ensures Big C remains at the forefront of technological integration.

Nujira Pongchaumdee, the Chief Human Resources Officer at Big C, leads all human capital management initiatives. This executive is responsible for developing and implementing strategies related to talent acquisition, employee development, compensation, and organizational culture. Pongchaumdee ensures that Big C attracts, retains, and motivates a skilled workforce capable of supporting the company's growth and operational demands. The Chief Human Resources Officer plays a key part in fostering a positive and productive work environment, essential for a large retail organization. Nujira Pongchaumdee's strategic approach to human resources strengthens the company's internal capabilities.