Big C Executive and Leadership Team

Aswin Techajareonvikul, the Chief Executive Officer & President at Big C, directs the overall strategic vision and operational execution for the company. This leadership role involves guiding all departments to ensure alignment with market demands and corporate objectives. Techajareonvikul oversees the expansion of retail operations and the enhancement of customer experiences across all store formats. By fostering innovation in merchandising and supply chain management, Aswin Techajareonvikul drives revenue growth and market share. The President ensures that Big C maintains its competitive edge through strategic partnerships and efficient resource allocation, ultimately reinforcing the company's standing as a premier grocery and general merchandising retailer in Thailand.

Marisa Surapanich, the Chief Financial Officer at Big C, manages all financial aspects of the organization. This includes financial planning, risk management, and reporting to stakeholders. Surapanich oversees budgeting processes and capital allocation to support strategic initiatives and operational efficiency. The Chief Financial Officer ensures robust financial controls are in place to safeguard company assets and maintain compliance with regulatory standards. By analyzing financial performance and market trends, Marisa Surapanich provides critical insights to inform executive decision-making, driving profitability and sustainable growth for Big C's extensive retail network.

Gary Hardy, the Chief Operating Officer at Big C, directs the day-to-day operational activities across the company's retail network. This critical role involves optimizing store performance, supply chain logistics, and inventory management to ensure seamless customer experiences. Hardy oversees the implementation of operational strategies designed to enhance efficiency and reduce costs throughout the business. The Chief Operating Officer works closely with department heads to drive operational excellence and maintain high standards of service delivery. By focusing on process improvements and staff training, Gary Hardy ensures that Big C's extensive operations consistently meet and exceed customer expectations, supporting the company's market leadership.

Bruno Jousselin, the Chief Operating Officer, Southeast For Big C Supercenter Public Company Limited (Asia) at Big C, spearheads operational strategies across the Southeast Asian region. This executive function involves managing and expanding Big C's presence and performance in key international markets. Jousselin directs regional operational teams to ensure consistent service delivery and adherence to corporate standards. The Chief Operating Officer, Southeast For Big C Supercenter Public Company Limited (Asia) focuses on optimizing supply chains and retail operations to drive market penetration and revenue growth within diverse Asian economies. By overseeing regional expansion and operational efficiency, Bruno Jousselin significantly contributes to Big C's international footprint and overall business objectives.

Bundit Rungcharoenporn, the Chief Information Officer at Big C, leads the company's technology strategy and infrastructure development. This position involves overseeing all IT operations, including systems management, cybersecurity, and digital transformation initiatives. Rungcharoenporn ensures that technology solutions support business objectives and enhance operational efficiency across the retail chain. The Chief Information Officer is responsible for implementing innovative digital tools that improve customer engagement and streamline internal processes. By driving technological advancements, Bundit Rungcharoenporn enables Big C to adapt to evolving market dynamics and maintain a competitive advantage through robust and secure information systems.

Nujira Pongchaumdee, the Chief Human Resources Officer at Big C, directs all human capital strategies and initiatives. This role encompasses talent acquisition, employee development, compensation, and fostering a positive organizational culture. Pongchaumdee oversees the implementation of HR policies that support employee well-being and professional growth across the extensive retail workforce. The Chief Human Resources Officer ensures that Big C attracts and retains top talent, aligning human resources with the company's strategic goals. By championing employee engagement and performance management, Nujira Pongchaumdee cultivates a skilled and motivated team essential for Big C's continued success and expansion.