Leadership Overview
St. Joe has 4 executives leading key functions including strategy, financial oversight, administrative operations, and regional development.
Focused on transforming Northwest Florida through sustainable land development, St. Joe delivers high-quality residential communities, hospitality experiences, and commercial assets that define the regional landscape.
Focused on transforming Northwest Florida through sustainable land development, St. Joe delivers high-quality residential communities, hospitality experiences, and commercial assets that define the regional landscape.
Leadership Roles at St. Joe
Jorge Gonzalez - President, Chief Executive Officer & Chairman
Jorge Gonzalez, the President, Chief Executive Officer & Chairman at St. Joe, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the integration of residential, hospitality, and commercial segments, the President, Chief Executive Officer & Chairman ensures alignment across all business units to maximize shareholder value. This leadership role involves constant engagement with the Board to refine development priorities and capital allocation. By managing the complex portfolio of land holdings and operational assets, Jorge Gonzalez drives the expansion of the company footprint across Northwest Florida. The President, Chief Executive Officer & Chairman maintains a focus on sustainable growth, ensuring that every development project adheres to the high standards of the firm. Through rigorous oversight of market trends and operational performance, the executive secures the competitive position of the company within the regional real estate sector.
Marek Bakun - Executive Vice President & Chief Financial Officer
Marek Bakun, the Executive Vice President & Chief Financial Officer at St. Joe, manages the financial health and fiscal strategy of the entire enterprise. Overseeing capital structure, financial reporting, and investment analysis, the Executive Vice President & Chief Financial Officer ensures the company maintains a robust balance sheet to support ongoing real estate development. This leadership role involves coordinating with the executive team to evaluate the profitability of residential, hospitality, and commercial projects. By optimizing cash flow and managing debt obligations, Marek Bakun directly impacts the ability of the firm to pursue new land acquisitions and infrastructure investments. The Executive Vice President & Chief Financial Officer provides critical data-driven insights that guide the board in making informed decisions regarding asset management. Through disciplined financial planning, Bakun secures the necessary resources to sustain long-term growth and operational stability across the diverse portfolio of assets.

Jeffrey Keil - President
Jeffrey Keil, the President at St. Joe, directs the execution of specific development initiatives and operational projects within the company portfolio. Overseeing the tactical implementation of residential community planning and commercial land entitlement, the President ensures that project timelines and quality standards meet corporate expectations. This leadership role involves coordinating with project managers and external partners to advance the development of homesites and commercial properties. By focusing on the practical application of the company strategy, Jeffrey Keil drives the conversion of raw land into high-value assets. The President monitors the progress of infrastructure projects and ensures that all developments align with the long-term vision for regional growth. Through active management of project-level operations, Keil contributes to the overall success of the firm, ensuring that each development phase delivers consistent value to the market and supports the broader organizational goals.
Rhea Goff - Senior Vice President and Chief Administrative Officer
Rhea Goff, the Senior Vice President and Chief Administrative Officer at St. Joe, directs the internal operations and administrative infrastructure that support the company mission. Overseeing human resources, corporate governance, and organizational efficiency, the Senior Vice President and Chief Administrative Officer ensures that all departments function in harmony with the broader business objectives. This leadership role involves streamlining internal processes to enhance productivity across the residential and commercial divisions. By fostering a culture of excellence and accountability, Rhea Goff drives the professional development of the workforce. The Senior Vice President and Chief Administrative Officer manages the complex regulatory and administrative requirements inherent in large-scale land development projects. Through the implementation of effective management systems, Goff supports the operational scale of the company, ensuring that the organization remains agile and responsive to the evolving demands of the Northwest Florida real estate market.
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Avison Young is built on the belief that commercial real estate isnt just about the buildings and the square footage and the occupancies. At its best its about spaces and places that improve lives and help businesses thrive; for the employees, citizens and communities that make impact matter. We strive to be real estate at its best, helping people be more productive, prosperous and positive.
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