St. Joe Executive and Leadership Team

June, 2026

Leadership Overview

St. Joe has 7 executives leading key functions including strategy, operations, finance, administration, and development.

Driven by a commitment to integrated development, St. Joe shapes Northwest Florida's landscape through strategic real estate, hospitality, and commercial ventures, fostering economic growth and enhancing community living.

Leadership Roles at St. Joe

  • Chief Executive Officer - Logan Whitehead
  • President, Chief Executive Officer & Chairman - Jorge Gonzalez
  • Chief Financial Officer - Joe Hoyer
  • Executive Vice President & Chief Financial Officer - Marek Bakun
  • Chief Operating Officer - Joseph Canton
  • President - Jeffrey Keil
  • Senior Vice President, Chief Administrative Officer - Rhea Goff
  • Logan Whitehead - Chief Executive Officer

    Logan Whitehead, the Chief Executive Officer at St. Joe, directs the overarching strategy and operational execution for the company's diverse real estate development, asset management, and operating businesses. Whitehead guides the company's expansion across Northwest Florida, focusing on integrating residential, hospitality, and commercial segments to maximize value and market impact. This leadership role involves overseeing the development of communities into homesites, managing hospitality assets like private clubs and hotels, and directing commercial property leasing and land sales. Whitehead ensures alignment with the company's mission to create vibrant communities and drive economic prosperity. The Chief Executive Officer's responsibilities extend to fostering innovation in land use and development practices, ensuring St. Joe remains a leader in its market. Whitehead's strategic vision shapes the company's long-term growth trajectory and its commitment to sustainable development. The Chief Executive Officer's influence is critical in navigating market dynamics and capitalizing on opportunities within the real estate sector.

    Jorge Gonzalez - President, Chief Executive Officer & Chairman

    Jorge Gonzalez, the President, Chief Executive Officer & Chairman at St. Joe, orchestrates the company's strategic direction, corporate governance, and executive leadership across all business segments. Gonzalez's dual role as Chairman ensures robust oversight of the board's activities, while the President and CEO responsibilities drive the execution of St. Joe's integrated real estate development, asset management, and operating strategies in Northwest Florida. This leadership position involves guiding the company's expansion in residential communities, hospitality ventures, and commercial developments. Gonzalez is instrumental in shaping the company's vision for sustainable growth and community enhancement. The President, Chief Executive Officer & Chairman's purview includes fostering strong relationships with stakeholders and ensuring the company's financial health and operational efficiency. Jorge Gonzalez's comprehensive leadership ensures St. Joe effectively manages its extensive land holdings and diverse asset portfolio, driving value creation and market leadership. The Chairman's guidance reinforces the company's commitment to its long-term objectives and shareholder interests.

    Joe Hoyer - Chief Financial Officer

    Joe Hoyer, the Chief Financial Officer at St. Joe, directs the company's financial strategy, planning, and reporting, ensuring fiscal health across its real estate development, asset management, and operating segments. Hoyer oversees all financial operations, including budgeting, forecasting, capital allocation, and investor relations, supporting St. Joe's growth initiatives in Northwest Florida. This critical role involves managing the financial implications of residential community development, hospitality operations, and commercial leasing. The Chief Financial Officer's responsibilities extend to risk management, internal controls, and ensuring compliance with financial regulations. Joe Hoyer's expertise is vital in evaluating investment opportunities, optimizing capital structure, and maintaining strong relationships with financial institutions. The Chief Financial Officer's strategic financial guidance underpins the company's ability to execute its ambitious development plans and sustain profitability. Hoyer's focus on financial discipline supports St. Joe's long-term value creation and operational excellence.

    Marek Bakun - Executive Vice President & Chief Financial Officer

    Marek Bakun, the Executive Vice President & Chief Financial Officer at St. Joe, directs the company's financial planning, analysis, and reporting, supporting strategic initiatives across its real estate development and asset management operations. Bakun's role involves managing financial operations, including budgeting, forecasting, and capital management, crucial for St. Joe's extensive projects in Northwest Florida. This position requires close collaboration with executive leadership to evaluate financial performance and identify growth opportunities within the residential, hospitality, and commercial segments. The Executive Vice President & Chief Financial Officer's responsibilities encompass ensuring financial integrity, managing risk, and optimizing the company's capital structure. Marek Bakun's financial acumen is essential for guiding St. Joe's investment decisions and maintaining its financial stability. The Executive Vice President & Chief Financial Officer's strategic financial oversight supports the company's long-term development goals and operational efficiency. Bakun's leadership ensures robust financial controls and reporting mechanisms are in place.
    Marek Bakun

    Joseph Canton - Chief Operating Officer

    Joseph Canton, the Chief Operating Officer at St. Joe, oversees the day-to-day operational execution of the company's diverse business segments, including residential development, hospitality, and commercial ventures. Canton directs the integration of operational strategies across St. Joe's portfolio in Northwest Florida, ensuring efficiency and effectiveness in land development, property management, and service delivery. This leadership role involves optimizing processes within the residential segment's homebuilding support, the hospitality segment's club and hotel operations, and the commercial segment's leasing and land management. Joseph Canton's focus is on driving operational excellence and enhancing the customer experience across all St. Joe's assets. The Chief Operating Officer's responsibilities include managing resources, implementing best practices, and ensuring seamless coordination between departments. Canton's operational leadership is crucial for St. Joe's ability to deliver on its development promises and maintain high standards of service and quality. The Chief Operating Officer's strategic oversight ensures the company's operational infrastructure supports its ambitious growth objectives.

    Jeffrey Keil - President

    Jeffrey Keil, the President at St. Joe, drives strategic initiatives and operational oversight for key segments of the company's real estate development and asset management businesses. Keil's leadership focuses on advancing St. Joe's objectives within its core markets in Northwest Florida, particularly in the development and expansion of residential communities and commercial properties. This role involves guiding project execution, fostering strategic partnerships, and ensuring alignment with the company's overall growth strategy. The President's responsibilities include overseeing market analysis, identifying new development opportunities, and managing the lifecycle of St. Joe's assets. Jeffrey Keil's executive direction is crucial for translating strategic plans into tangible results and enhancing the company's market position. The President's focus on operational effectiveness and strategic planning supports St. Joe's commitment to creating value and driving economic development. Keil's leadership ensures the successful implementation of the company's ambitious development pipeline.

    Rhea Goff - Senior Vice President, Chief Administrative Officer

    Rhea Goff, the Senior Vice President, Chief Administrative Officer at St. Joe, oversees critical administrative functions and corporate support services that enable the company's real estate development and operating businesses. Goff directs human resources, legal affairs, and corporate governance, ensuring efficient internal operations and compliance across St. Joe's diverse portfolio in Northwest Florida. This leadership role involves managing organizational development, employee relations, and the implementation of corporate policies. The Senior Vice President, Chief Administrative Officer's responsibilities extend to overseeing facilities management and ensuring the smooth functioning of daily business operations. Rhea Goff's strategic administrative leadership is vital for supporting the company's growth and maintaining a productive work environment. The Senior Vice President, Chief Administrative Officer's focus on operational efficiency and organizational effectiveness underpins St. Joe's ability to execute its development and management strategies. Goff ensures that administrative functions are aligned with the company's overall business objectives.

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    Frequently Asked Questions Regarding St. Joe Top Executives and Leadership Team

    Who leads St. Joe?
    St. Joe is led by Logan Whitehead (Chief Executive Officer), along with executives such as Jorge Gonzalez (President, Chief Executive Officer & Chairman) and Joe Hoyer (Chief Financial Officer).
    Who is part of St. Joe’s executive team?
    The executive team of St. Joe includes leaders such as Logan Whitehead (Chief Executive Officer), Jorge Gonzalez (President, Chief Executive Officer & Chairman), Joe Hoyer (Chief Financial Officer) and other senior executives.
    How many executives does St. Joe have?
    St. Joe has 7 executives leading key business areas.
    What roles are included in St. Joe’s leadership team?
    The leadership team of St. Joe includes roles such as Chief Executive Officer, President, Chief Executive Officer & Chairman, Chief Financial Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer.