Leadership Overview
St. Joe has 4 executives leading key functions including strategy, financial oversight, operational management, and administrative governance.
Focused on transforming Northwest Florida through sustainable development, St. Joe drives long-term value by integrating residential, hospitality, and commercial assets into cohesive, high-growth communities that define the regional landscape.
Focused on transforming Northwest Florida through sustainable development, St. Joe drives long-term value by integrating residential, hospitality, and commercial assets into cohesive, high-growth communities that define the regional landscape.
Leadership Roles at St. Joe
Jorge Gonzalez - President, Chief Executive Officer & Chairman
Jorge Gonzalez, the President, Chief Executive Officer & Chairman at St. Joe, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the development of residential communities and commercial land holdings, Gonzalez ensures alignment between market opportunities and the company's expansive real estate portfolio. This leadership role involves constant engagement with the Board to refine capital allocation and growth initiatives across Northwest Florida. Through rigorous oversight of the Residential, Hospitality, and Commercial segments, Gonzalez maintains a focus on operational excellence and shareholder value. Jorge Gonzalez also manages high-level relationships with institutional partners to facilitate large-scale land entitlement projects. By prioritizing sustainable growth and regional economic impact, the President, Chief Executive Officer & Chairman secures the competitive position of the firm within the competitive Florida real estate market, ultimately driving the strategic trajectory of the entire enterprise.
Marek Bakun - Executive Vice President & Chief Financial Officer
Marek Bakun, the Executive Vice President & Chief Financial Officer at St. Joe, manages the financial health and fiscal planning of the company. Overseeing capital structure, financial reporting, and investment analysis, the Executive Vice President & Chief Financial Officer ensures the firm maintains a robust balance sheet to support ongoing real estate development. This role involves coordinating with the executive team to evaluate the profitability of hospitality assets and commercial leasing ventures. By monitoring cash flow from timber sales and land transactions, Bakun optimizes resource allocation across all business segments. Marek Bakun also leads the financial risk management strategy, protecting the company against market volatility in the Florida real estate sector. Through precise budgeting and financial forecasting, the Executive Vice President & Chief Financial Officer provides the necessary data to support informed decision-making, ensuring the long-term financial stability and growth of the organization.

Jeffrey Keil - President
Jeffrey Keil, the President at St. Joe, executes the operational strategy for the company's diverse real estate and hospitality portfolio. Focusing on the day-to-day management of residential homesite development and commercial property leasing, the President ensures that project timelines meet rigorous quality standards. This leadership role involves coordinating with regional teams to drive the entitlement and development of land holdings for retail, office, and multi-family uses. By optimizing the performance of golf courses, beach clubs, and vacation rental operations, Keil enhances the value of the hospitality segment. Jeffrey Keil also manages the integration of new infrastructure projects to support community growth across Northwest Florida. Through active supervision of operational workflows and asset management, the President maintains high efficiency across all business units, ensuring that the company delivers consistent results while expanding the footprint of the firm in the regional market.
Rhea Goff - Senior Vice President and Chief Administrative Officer
Rhea Goff, the Senior Vice President and Chief Administrative Officer at St. Joe, directs the internal administrative functions and organizational governance of the company. Overseeing human resources, corporate communications, and legal compliance, the Senior Vice President and Chief Administrative Officer ensures that the firm operates with high efficiency and ethical standards. This role involves aligning internal policies with the strategic goals of the Residential, Hospitality, and Commercial segments to foster a productive corporate culture. By managing corporate services and supporting the executive team, Goff facilitates seamless operations across all regional offices. Rhea Goff also leads initiatives to streamline administrative processes, reducing overhead while improving service delivery for internal and external stakeholders. Through the implementation of robust governance frameworks, the Senior Vice President and Chief Administrative Officer supports the overall mission of the company, ensuring that administrative infrastructure remains scalable and responsive to the evolving needs of the real estate development business.
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Avison Young is built on the belief that commercial real estate isnt just about the buildings and the square footage and the occupancies. At its best its about spaces and places that improve lives and help businesses thrive; for the employees, citizens and communities that make impact matter. We strive to be real estate at its best, helping people be more productive, prosperous and positive.
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