Leadership Overview
St. Joe has 7 executives leading key functions including strategy, operations, finance, and administration.
Driven by a commitment to community development, St. Joe focuses on creating vibrant living environments and managing diverse assets across Northwest Florida, impacting the region through integrated real estate and hospitality ventures.
Driven by a commitment to community development, St. Joe focuses on creating vibrant living environments and managing diverse assets across Northwest Florida, impacting the region through integrated real estate and hospitality ventures.
Leadership Roles at St. Joe
Logan Whitehead - Chief Executive Officer
Logan Whitehead, the Chief Executive Officer at St. Joe, directs the company's overarching strategy and operational execution. Whitehead guides the development and management of real estate assets, encompassing residential communities, hospitality venues, and commercial properties across Northwest Florida. This leadership role involves aligning departmental objectives with the company's mission to foster growth and enhance stakeholder value. Whitehead's strategic vision shapes the company's market positioning and expansion initiatives, ensuring St. Joe remains a dominant force in regional development. The Chief Executive Officer's responsibilities include overseeing all business segments, driving innovation in property development, and maintaining strong relationships with investors and community stakeholders. Whitehead's focus remains on maximizing the potential of St. Joe's extensive land holdings and operational assets, thereby contributing to sustained economic vitality in the region.
Jorge Gonzalez - President, Chief Executive Officer & Chairman
Jorge Gonzalez, the President, Chief Executive Officer & Chairman at St. Joe, orchestrates the company's strategic direction and corporate governance. Gonzalez leads the executive team in executing the company's integrated real estate development, asset management, and operating strategies across Northwest Florida. This multifaceted role involves setting the vision for residential, hospitality, and commercial segments, ensuring cohesive growth and operational excellence. The Chairman's oversight extends to the board of directors, guiding long-term planning and capital allocation. Gonzalez's leadership drives the expansion of communities, the enhancement of hospitality offerings, and the strategic leasing of commercial properties. By championing St. Joe's core mission, Jorge Gonzalez ensures the company's continued impact on regional development and economic prosperity, solidifying its position as a key player in Florida's real estate landscape.
Joe Hoyer - Chief Financial Officer
Joe Hoyer, the Chief Financial Officer at St. Joe, manages the company's financial operations and fiscal strategy. Hoyer oversees all aspects of financial planning, reporting, and capital management for St. Joe's diverse real estate and hospitality ventures. This critical role involves ensuring financial stability and driving profitable growth across the Residential, Hospitality, and Commercial segments. Hoyer's responsibilities include budgeting, forecasting, and managing investments to support the company's development projects and operational assets. The Chief Financial Officer works closely with other executives to optimize resource allocation and identify opportunities for financial enhancement. By maintaining rigorous financial discipline, Joe Hoyer ensures St. Joe's capacity to execute its strategic initiatives and deliver consistent value to stakeholders.
Marek Bakun - Executive Vice President & Chief Financial Officer
Marek Bakun, the Executive Vice President & Chief Financial Officer at St. Joe, spearheads the company's financial planning and management. Bakun oversees the fiscal health of St. Joe's real estate development, asset management, and operating businesses, ensuring robust financial controls and strategic resource allocation. This role involves managing budgets, financial reporting, and capital deployment to support growth in residential, hospitality, and commercial segments. The Chief Financial Officer works in tandem with executive leadership to drive profitability and enhance shareholder value across St. Joe's Northwest Florida operations. Marek Bakun's expertise guides financial decision-making, supporting the company's long-term development plans and operational sustainability. Bakun's leadership ensures St. Joe maintains a strong financial foundation for its diverse real estate and hospitality ventures.

Joseph Canton - Chief Operating Officer
Joseph Canton, the Chief Operating Officer at St. Joe, directs the day-to-day operational execution across the company's extensive portfolio. Canton oversees the management and enhancement of St. Joe's residential communities, hospitality assets, and commercial properties throughout Northwest Florida. This leadership position involves optimizing operational efficiency, ensuring high standards of service, and driving performance across all business segments. Canton's responsibilities include managing land development, construction oversight, and the operations of clubs, hotels, and retail outlets. The Chief Operating Officer collaborates with the finance and strategy teams to align operational activities with St. Joe's growth objectives. Through effective management of resources and personnel, Joseph Canton ensures the seamless functioning of St. Joe's diverse business interests.
Jeffrey Keil - President
Jeffrey Keil, the President at St. Joe, drives strategic initiatives and operational oversight for the company's diverse business units. Keil leads the execution of St. Joe's integrated real estate development, asset management, and operating strategies, focusing on maximizing value across its Northwest Florida portfolio. This leadership position involves guiding the Residential, Hospitality, and Commercial segments toward achieving their respective goals and contributing to the company's overall success. Keil's responsibilities include fostering innovation in property development, enhancing customer experiences in hospitality, and optimizing commercial leasing operations. The President works closely with the executive team to ensure strategic alignment and operational excellence throughout the organization. Jeffrey Keil's leadership is instrumental in advancing St. Joe's mission of creating vibrant communities and sustainable growth.
Rhea Goff - Senior Vice President, Chief Administrative Officer
Rhea Goff, the Senior Vice President, Chief Administrative Officer at St. Joe, oversees critical administrative functions that support the company's broad operational scope. Goff manages human resources, legal affairs, and corporate governance, ensuring efficient internal operations across St. Joe's real estate development and hospitality businesses. This role is vital for maintaining compliance, fostering a productive work environment, and supporting the strategic objectives of the executive team. The Chief Administrative Officer plays a key part in organizational development and the implementation of company-wide policies. Rhea Goff's oversight ensures that St. Joe's administrative infrastructure effectively supports its growth initiatives and operational demands in Northwest Florida. Goff's contributions are essential for the smooth functioning of all St. Joe's business segments.
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