The Greenery Executive and Leadership Team

Berry Edwards, the Chief Executive Officer at The Greenery, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the expansion of commercial landscaping services across the southeastern United States, the Chief Executive Officer ensures consistent growth and market penetration. This leadership role involves constant collaboration with the board to refine service offerings like irrigation and hardscape installations. Berry Edwards maintains a sharp focus on operational excellence, ensuring that every project meets the high standards expected by resort managers and civic leaders. Through the implementation of innovative electric landscape equipment, the Chief Executive Officer drives the company toward a more sustainable future. By aligning departmental goals with the broader mission of community enhancement, the Chief Executive Officer secures the competitive position of the firm within the landscaping industry, ultimately fostering long-term value for all stakeholders involved in the business.

Ace Somboon, the Founder & Chief Executive Officer at The Greenery, architects the foundational principles and strategic direction of the enterprise. As the primary visionary, the Founder & Chief Executive Officer guides the company through complex market shifts while maintaining the core commitment to beauty and functionality in commercial landscaping. Ace Somboon oversees the integration of new service lines, including advanced floral displays and complex irrigation systems, to meet the evolving needs of business owners. By fostering a culture of excellence, the Founder & Chief Executive Officer ensures that the organization remains a leader in the southeastern United States market. This role requires constant engagement with high-level clients to ensure satisfaction and project success. Through the strategic deployment of resources, the Founder & Chief Executive Officer maintains the operational integrity of the firm, ensuring that every installation reflects the high standards established at the inception of the company.

Ronald Springer, the Chief Financial Officer at The Greenery, manages the fiscal health and capital allocation strategies of the firm. By overseeing financial planning, budgeting, and revenue forecasting, the Chief Financial Officer ensures that the company maintains the necessary liquidity to support large-scale landscaping projects. Ronald Springer directs the financial analysis of regional operations across the southeastern United States, identifying opportunities for cost optimization and revenue growth. This leadership role involves working closely with the executive team to evaluate the return on investment for new electric landscape equipment and other capital expenditures. By maintaining rigorous financial controls and reporting standards, the Chief Financial Officer provides the transparency required for strategic decision-making. Through the careful management of assets and liabilities, the Chief Financial Officer secures the long-term financial stability of the organization, allowing the firm to continue delivering high-quality services to business owners and civic leaders.

Ben Campsey, the Chief Operating Officer at The Greenery, manages the daily execution of commercial landscaping projects and internal resource allocation. Focusing on the logistical efficiency of field operations, the Chief Operating Officer ensures that irrigation and hardscape teams maintain strict project timelines across the southeastern United States. Ben Campsey oversees the maintenance of the fleet, specifically prioritizing the transition to electric landscape equipment to support eco-friendly initiatives. By coordinating between regional managers and field crews, the Chief Operating Officer optimizes labor productivity and material usage. This leadership role involves direct oversight of quality control protocols to ensure that every property installation meets the rigorous standards of the company. Through the implementation of streamlined operational workflows, the Chief Operating Officer drives significant improvements in service delivery, ensuring that the firm consistently exceeds the expectations of resort managers and business owners throughout the entire operational footprint.

Brian Capsay, the Chief Operating Officer & Founder at The Greenery, focuses on the strategic scaling of the business and the development of new market territories. By overseeing the expansion of service capabilities into new regions within the southeastern United States, the Chief Operating Officer & Founder ensures that the company maintains its reputation for excellence. Brian Capsay directs the development of long-term partnerships with resort managers and property developers, ensuring that the firm remains the preferred provider for complex landscaping needs. This leadership role involves refining the internal processes that govern the installation of hardscapes and floral displays. By leveraging deep industry knowledge, the Chief Operating Officer & Founder drives the implementation of best practices across all departments. Through the continuous assessment of market trends, the Chief Operating Officer & Founder ensures that the organization adapts to changing client demands while upholding the core values of the company.

Berryman Edwards, the Owner and President at The Greenery, provides the ultimate governance and strategic oversight for the entire organization. By overseeing the alignment of corporate culture with the mission of community enhancement, the Owner and President ensures that every project reflects the values of the firm. Berryman Edwards directs the high-level relationships with key civic leaders and major commercial clients, fostering long-term loyalty and brand prestige. This leadership role involves evaluating the overall performance of the company and setting the tone for future growth initiatives across the southeastern United States. By championing the use of eco-friendly maintenance solutions, the Owner and President reinforces the commitment to sustainability. Through the consistent application of leadership principles, the Owner and President maintains the integrity of the brand, ensuring that the company continues to provide exceptional landscaping services that improve the functionality and aesthetic appeal of properties.

Janet Davoli, the Chief Technology Officer at The Greenery, directs the digital transformation and technical infrastructure of the organization. By overseeing the integration of smart irrigation systems and advanced landscape design software, the Chief Technology Officer enhances the precision and efficiency of all commercial projects. Janet Davoli manages the deployment of data-driven tools that allow the company to monitor resource usage and project performance across the southeastern United States. This leadership role involves collaborating with the operations team to ensure that all technological solutions support the broader mission of sustainable maintenance. By architecting scalable digital platforms, the Chief Technology Officer enables the firm to manage complex client portfolios with greater accuracy. Through the continuous evaluation of emerging technologies, the Chief Technology Officer ensures that the company remains at the forefront of the industry, providing innovative solutions that improve both the beauty and functionality of every managed property.