The Duck Store Executive and Leadership Team

August, 2026

Leadership Overview

The Duck Store has 5 executives leading key functions including strategy, financial oversight, and board governance.

Committed to providing official University of Oregon merchandise, The Duck Store delivers high-quality apparel, textbooks, and essential school supplies to a diverse community of students, alumni, and dedicated fans.

Leadership Roles at The Duck Store

  • Chief Executive Officer - William Kennedy
  • Chief Financial Officer - Andrew Moreland
  • President of the Board of Directors - James Townsend
  • President Of The Board Of Directors - Robert Greene
  • President Of The Board Of Directors - Aidan Potts
  • William Kennedy - Chief Executive Officer

    William Kennedy, the Chief Executive Officer at The Duck Store, directs all strategic initiatives regarding University of Oregon apparel and academic supply distribution. Kennedy oversees the integration of retail operations with campus requirements, ensuring the availability of textbooks and technology for the student body. By managing relationships with university stakeholders, the Chief Executive Officer maintains the brand integrity of the Ducks across all retail channels. William Kennedy drives the expansion of the e-commerce platform to reach a broader national audience while optimizing inventory management for seasonal demand spikes. This leadership role involves constant collaboration with the board to align commercial goals with institutional values. Through rigorous analysis of market trends, the Chief Executive Officer secures the competitive position of the organization within the collegiate retail sector. Ultimately, Kennedy fosters a culture of excellence that supports the academic mission of the university through efficient, customer-focused retail services.

    Andrew Moreland - Chief Financial Officer

    Andrew Moreland, the Chief Financial Officer at The Duck Store, manages all fiscal planning, capital allocation, and budgetary controls for the organization. Moreland oversees the financial health of the retail operations, ensuring profitability across apparel, technology, and textbook departments. By implementing robust accounting systems, the Chief Financial Officer provides the transparency necessary for long-term investment in store infrastructure and digital growth. Andrew Moreland monitors cash flow patterns to support the procurement of inventory for the North American market, balancing supply chain costs with consumer pricing strategies. This leadership role requires frequent reporting to the board regarding revenue performance and operational efficiency metrics. Through precise financial modeling, the Chief Financial Officer mitigates risks associated with retail volatility. Ultimately, Moreland secures the financial stability required to sustain the high standards of service expected by the University of Oregon community.
    Andrew Moreland

    James Townsend - President of the Board of Directors

    James Townsend, the President of the Board of Directors at The Duck Store, architects the high-level governance framework that guides the organization. Townsend oversees the strategic alignment between the board and executive leadership, focusing on long-term sustainability and institutional partnerships. By chairing board meetings, the President of the Board of Directors ensures that all major decisions reflect the core mission of supporting the university community. James Townsend drives the development of policies that govern retail expansion and brand management across regional markets. This leadership role involves evaluating the performance of the executive team and setting benchmarks for organizational growth. Through careful oversight of corporate compliance, the President of the Board of Directors maintains the ethical standards of the entity. Ultimately, Townsend provides the necessary guidance to navigate complex retail landscapes while upholding the legacy of the Ducks brand.

    Robert Greene - President Of The Board Of Directors

    Robert Greene, the President Of The Board Of Directors at The Duck Store, focuses on the optimization of corporate governance and stakeholder engagement. Greene oversees the board's involvement in capital investment strategies, specifically regarding the modernization of retail technology and campus supply chain logistics. By facilitating communication between the board and external partners, the President Of The Board Of Directors ensures that the organization remains responsive to the evolving needs of the student population. Robert Greene drives initiatives that enhance the efficiency of board operations, allowing for faster decision-making in a competitive retail environment. This leadership role involves analyzing market data to inform board-level directives regarding product diversification and brand positioning. Through consistent monitoring of organizational performance, the President Of The Board Of Directors secures the alignment of operational activities with the broader institutional goals of the university.

    Aidan Potts - President Of The Board Of Directors

    Aidan Potts, the President Of The Board Of Directors at The Duck Store, manages the board's focus on community outreach and the expansion of the retail footprint. Potts oversees the strategic planning for regional market penetration, ensuring that the brand maintains a strong presence across the Pacific Northwest. By coordinating with the board on philanthropic efforts and university relations, the President Of The Board Of Directors strengthens the connection between the store and the fan base. Aidan Potts drives the implementation of sustainability initiatives within the supply chain, reflecting the values of the university community. This leadership role involves assessing the impact of retail policies on customer satisfaction and brand loyalty. Through the development of long-term growth strategies, the President Of The Board Of Directors ensures that the organization adapts to changing consumer behaviors. Ultimately, Potts secures the future of the retail operations through proactive board leadership.

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    Frequently Asked Questions Regarding The Duck Store Top Executives and Leadership Team

    Who leads The Duck Store?
    The Duck Store is led by William Kennedy (Chief Executive Officer), along with executives such as Andrew Moreland (Chief Financial Officer) and James Townsend (President of the Board of Directors).
    Who is part of The Duck Store’s executive team?
    The executive team of The Duck Store includes leaders such as William Kennedy (Chief Executive Officer), Andrew Moreland (Chief Financial Officer), James Townsend (President of the Board of Directors) and other senior executives.
    How many executives does The Duck Store have?
    The Duck Store has 5 executives leading key business areas.
    What roles are included in The Duck Store’s leadership team?
    The leadership team of The Duck Store includes roles such as Chief Executive Officer, Chief Financial Officer, President of the Board of Directors, President Of The Board Of Directors, President Of The Board Of Directors.