The Duck Store Executive and Leadership Team

May, 2026

Leadership Overview

The Duck Store has 5 executives leading key functions including strategy, finance, and board governance.

Driven by a passion for the Ducks, The Duck Store provides official University of Oregon Ducks apparel and supplies, fostering a strong connection with the student body and alumni through a comprehensive retail experience.

Leadership Roles at The Duck Store

  • Chief Executive Officer - Alexandra Lyons
  • Chief Financial Officer - Andrew Moreland
  • President Of The Board Of Directors - Robert Greene
  • President Of The Board Of Directors - Aidan Potts
  • President of the Board of Directors - James Townsend
  • Alexandra Lyons - Chief Executive Officer

    Alexandra Lyons, the Chief Executive Officer at The Duck Store, directs the overall strategic vision and operational execution for the official University of Oregon Ducks apparel and supplies retailer. Lyons oversees all departments, ensuring alignment with the company's mission to provide a one-stop shopping experience for Ducks t-shirts, textbooks, technology, and art and school supplies. This leadership role involves driving market expansion and enhancing the customer journey across all product categories, from apparel to essential school items. Alexandra Lyons is pivotal in maintaining the brand's strong connection with students, faculty, and alumni, fostering a sense of community and school spirit. The Chief Executive Officer's responsibilities extend to cultivating key partnerships and ensuring the company's financial health and long-term growth within the competitive retail landscape. Lyons's strategic initiatives focus on optimizing inventory management and enhancing the online and in-store shopping experience, directly supporting the 'Go Ducks!' ethos.
    Alexandra Lyons

    Andrew Moreland - Chief Financial Officer

    Andrew Moreland, the Chief Financial Officer at The Duck Store, manages all financial operations and fiscal strategy for the official University of Oregon Ducks merchandise retailer. Moreland oversees budgeting, financial planning, and analysis, ensuring the company's fiscal health and profitability. This executive role involves managing cash flow, optimizing investment strategies, and mitigating financial risks associated with retail operations. Andrew Moreland is responsible for reporting financial performance to the board and executive team, providing critical insights that inform strategic decision-making. The Chief Financial Officer's duties include overseeing accounting practices, ensuring compliance with financial regulations, and driving initiatives to enhance revenue streams from apparel, textbooks, and technology sales. By meticulously managing the company's financial resources, Moreland supports The Duck Store's mission to provide a comprehensive shopping experience and maintain its market position. Andrew Moreland's expertise is crucial for sustainable growth and operational efficiency.
    Andrew Moreland

    Robert Greene - President Of The Board Of Directors

    Robert Greene, the President Of The Board Of Directors at The Duck Store, presides over board meetings and provides strategic oversight for the University of Oregon Ducks apparel and supplies retailer. Greene guides the board in fulfilling its governance responsibilities, ensuring the company operates in accordance with its mission and legal obligations. This leadership position involves setting the board's agenda, facilitating discussions, and ensuring effective communication between the board and executive management. Robert Greene plays a key part in reviewing and approving major corporate strategies, financial plans, and significant capital expenditures. The President Of The Board Of Directors's role is to champion the company's long-term vision, focusing on sustainable growth and stakeholder value. Greene's guidance ensures that The Duck Store continues to be the premier destination for Ducks merchandise, supporting the 'Go Ducks!' spirit. Robert Greene's leadership fosters a culture of accountability and strategic foresight.

    Aidan Potts - President Of The Board Of Directors

    Aidan Potts, the President Of The Board Of Directors at The Duck Store, leads the board in its fiduciary duties and strategic direction for the official University of Oregon Ducks merchandise provider. Potts ensures the board effectively monitors company performance and upholds corporate governance standards. This executive function involves collaborating with the Chief Executive Officer and other board members to establish long-term objectives for retail operations, including apparel, textbooks, and technology sales. Aidan Potts is instrumental in reviewing corporate policies and ensuring ethical business practices across all departments. The President Of The Board Of Directors's responsibilities include advising on market opportunities and challenges, thereby supporting The Duck Store's commitment to providing a comprehensive shopping experience. Aidan Potts's oversight contributes to the company's stability and its ability to serve the Ducks community effectively. Potts champions initiatives that enhance brand loyalty and operational excellence.

    James Townsend - President of the Board of Directors

    James Townsend, the President of the Board of Directors at The Duck Store, chairs the board's sessions, guiding strategic decisions for the University of Oregon Ducks' official store. Townsend ensures the board provides robust oversight of management's execution of business plans, particularly concerning apparel, textbooks, and technology offerings. This critical role involves fostering an environment where directors can effectively contribute to the company's long-term success and mission. James Townsend works to align board priorities with the company's objective of being a one-stop shop for all Ducks-related merchandise. The President of the Board of Directors's focus includes reviewing financial health, approving major strategic shifts, and ensuring compliance with all relevant regulations. James Townsend's leadership supports The Duck Store's commitment to serving the Ducks community with quality products and exceptional service. Townsend's tenure emphasizes sustainable growth and brand integrity.

    Explore Leadership Teams in Apparel & Accessories Retail

    Frequently Asked Questions Regarding The Duck Store Top Executives and Leadership Team

    Who leads The Duck Store?
    The Duck Store is led by Alexandra Lyons (Chief Executive Officer), along with executives such as Andrew Moreland (Chief Financial Officer) and Robert Greene (President Of The Board Of Directors).
    Who is part of The Duck Store’s executive team?
    The executive team of The Duck Store includes leaders such as Alexandra Lyons (Chief Executive Officer), Andrew Moreland (Chief Financial Officer), Robert Greene (President Of The Board Of Directors) and other senior executives.
    How many executives does The Duck Store have?
    The Duck Store has 5 executives leading key business areas.
    What roles are included in The Duck Store’s leadership team?
    The leadership team of The Duck Store includes roles such as Chief Executive Officer, Chief Financial Officer, President Of The Board Of Directors, President Of The Board Of Directors, President of the Board of Directors.