The Duck Store Executive and Leadership Team

September, 2026

Leadership Overview

The Duck Store has 5 executives leading key functions including strategy, financial oversight, and board governance.

Dedicated to providing official University of Oregon merchandise, The Duck Store empowers fans and students through a comprehensive selection of apparel, technology, and academic supplies while maintaining a strong connection to the campus community.

Leadership Roles at The Duck Store

  • Chief Executive Officer - William Kennedy
  • Chief Financial Officer - Andrew Moreland
  • President of the Board of Directors - James Townsend
  • President Of The Board Of Directors - Aidan Potts
  • President Of The Board Of Directors - Robert Greene
  • William Kennedy - Chief Executive Officer

    William Kennedy, the Chief Executive Officer at The Duck Store, directs all strategic initiatives regarding University of Oregon apparel and academic supply distribution. Kennedy oversees the integration of retail operations with campus needs, ensuring that the inventory of t-shirts, textbooks, and technology meets the high standards of the student body and alumni base. By managing relationships with key suppliers and university stakeholders, the Chief Executive Officer maintains the brand integrity of the organization across the Pacific Northwest. This leadership role involves constant evaluation of market trends to optimize the product mix and enhance the overall shopping experience. William Kennedy drives the long-term vision for the company, focusing on sustainable growth and operational excellence. Through rigorous analysis of retail performance metrics, the Chief Executive Officer secures the financial health of the enterprise while fostering a culture of service and school spirit.

    Andrew Moreland - Chief Financial Officer

    Andrew Moreland, the Chief Financial Officer at The Duck Store, manages the fiscal health and capital allocation strategies for the organization. Moreland oversees the budgeting process for retail inventory, including high-volume apparel lines and essential academic supplies. By monitoring cash flow and profit margins, the Chief Financial Officer ensures that the company maintains the liquidity required for seasonal inventory surges. This role involves coordinating with the executive team to align financial goals with the broader mission of supporting University of Oregon students and fans. Andrew Moreland executes complex financial modeling to forecast revenue from both physical storefronts and digital channels. Through the implementation of robust accounting controls, the Chief Financial Officer mitigates operational risks and supports the expansion of the retail footprint. Moreland provides the necessary financial data to guide strategic decisions, ensuring long-term stability and profitability for the organization.
    Andrew Moreland

    James Townsend - President of the Board of Directors

    James Townsend, the President of the Board of Directors at The Duck Store, governs the high-level policy framework and corporate oversight for the retail entity. Townsend directs the board in evaluating the strategic direction of the company, specifically regarding the procurement of University of Oregon merchandise and academic resources. By facilitating communication between the board and executive leadership, the President of the Board of Directors ensures alignment with the core mission of serving the campus community. This role involves reviewing governance standards and ensuring compliance with institutional requirements. James Townsend leads discussions on long-term market positioning, focusing on how the organization can better serve the needs of students and fans across the region. Through the oversight of major capital investments and policy changes, the President of the Board of Directors maintains the integrity of the brand. Townsend drives the board toward decisions that prioritize sustainable growth and community engagement.

    Aidan Potts - President Of The Board Of Directors

    Aidan Potts, the President Of The Board Of Directors at The Duck Store, focuses on the optimization of internal governance structures and the oversight of retail technology integration. Potts directs the board in assessing the efficiency of supply chain logistics for textbooks and art supplies. By analyzing operational performance, the President Of The Board Of Directors ensures that the company maintains a competitive edge in the retail apparel market. This leadership role involves collaborating with other board members to refine the strategic roadmap for digital transformation and e-commerce growth. Aidan Potts monitors the impact of board decisions on the overall customer experience, ensuring that the organization remains the primary destination for University of Oregon gear. Through the rigorous evaluation of performance benchmarks, the President Of The Board Of Directors supports the executive team in achieving operational targets. Potts drives initiatives that enhance organizational transparency and accountability.

    Robert Greene - President Of The Board Of Directors

    Robert Greene, the President Of The Board Of Directors at The Duck Store, manages the external relations and community partnership strategies for the organization. Greene directs the board in fostering relationships with university departments and local stakeholders to ensure the retail offerings align with campus culture. By overseeing the development of community-focused initiatives, the President Of The Board Of Directors strengthens the brand presence of the company. This role involves guiding the board through complex negotiations regarding licensing and institutional partnerships. Robert Greene evaluates the effectiveness of marketing strategies and their alignment with the broader mission of supporting the University of Oregon. Through the coordination of board activities, the President Of The Board Of Directors ensures that the company remains responsive to the evolving needs of the student population. Greene drives the strategic focus toward community-centric growth, ensuring that the organization remains a vital part of the campus ecosystem.

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    Frequently Asked Questions Regarding The Duck Store Top Executives and Leadership Team

    Who leads The Duck Store?
    The Duck Store is led by William Kennedy (Chief Executive Officer), along with executives such as Andrew Moreland (Chief Financial Officer) and James Townsend (President of the Board of Directors).
    Who is part of The Duck Store’s executive team?
    The executive team of The Duck Store includes leaders such as William Kennedy (Chief Executive Officer), Andrew Moreland (Chief Financial Officer), James Townsend (President of the Board of Directors) and other senior executives.
    How many executives does The Duck Store have?
    The Duck Store has 5 executives leading key business areas.
    What roles are included in The Duck Store’s leadership team?
    The leadership team of The Duck Store includes roles such as Chief Executive Officer, Chief Financial Officer, President of the Board of Directors, President Of The Board Of Directors, President Of The Board Of Directors.