The Duck Store Executive and Leadership Team

July, 2026

Leadership Overview

The Duck Store has 5 executives leading key functions including strategy, finance, and board oversight.

Driven by a passion for collegiate spirit, The Duck Store provides essential apparel and supplies, fostering a strong connection between students, alumni, and the University of Oregon Ducks.

Leadership Roles at The Duck Store

  • Chief Executive Officer - William Kennedy
  • Chief Financial Officer - Andrew Moreland
  • President Of The Board Of Directors - Aidan Potts
  • President Of The Board Of Directors - Robert Greene
  • President of the Board of Directors - James Townsend
  • William Kennedy - Chief Executive Officer

    William Kennedy, the Chief Executive Officer at The Duck Store, directs overall company strategy and operational execution. Kennedy oversees the integration of product offerings, ensuring alignment with the University of Oregon Ducks' brand and fan engagement goals. This leadership position involves driving market penetration for apparel, textbooks, technology, and art supplies, directly impacting revenue streams and customer satisfaction. By optimizing inventory management and expanding product lines, William Kennedy ensures The Duck Store remains the premier destination for Ducks merchandise. The Chief Executive Officer's focus remains on enhancing the shopping experience and solidifying the store's position as the official provider for all Ducks-related needs.

    Andrew Moreland - Chief Financial Officer

    Andrew Moreland, the Chief Financial Officer at The Duck Store, manages all financial operations and fiscal strategy. Moreland directs budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainable growth. This role involves meticulous oversight of expenditures, revenue analysis, and capital allocation to support the expansion of Ducks apparel, textbooks, and technology offerings. By implementing robust financial controls and identifying cost-saving opportunities, Andrew Moreland safeguards the company's assets and maximizes profitability. The Chief Financial Officer's expertise is critical in navigating market fluctuations and supporting strategic investments that enhance the overall value proposition for University of Oregon Ducks fans.
    Andrew Moreland

    Aidan Potts - President Of The Board Of Directors

    Aidan Potts, the President Of The Board Of Directors at The Duck Store, provides strategic governance and oversight for the company's executive leadership. Potts guides the board in setting long-term objectives and ensuring the company's mission of serving University of Oregon Ducks fans is consistently met. This position involves fostering a collaborative environment between the board and management, focusing on sustainable business practices and market leadership in collegiate retail. By championing initiatives that enhance brand loyalty and operational efficiency, Aidan Potts contributes to the enduring success of The Duck Store. The President Of The Board Of Directors ensures accountability and strategic alignment across all facets of the organization.

    Robert Greene - President Of The Board Of Directors

    Robert Greene, the President Of The Board Of Directors at The Duck Store, exercises critical oversight of corporate governance and strategic direction. Greene leads the board in evaluating business performance and approving major policy decisions, ensuring the company's commitment to University of Oregon Ducks supporters remains paramount. This role emphasizes the establishment of ethical standards and the promotion of long-term value creation through diversified product offerings, including apparel, textbooks, and technology. By guiding the board's fiduciary responsibilities, Robert Greene ensures robust decision-making processes that support the company's mission. The President Of The Board Of Directors champions initiatives that drive innovation and maintain market relevance.

    James Townsend - President of the Board of Directors

    James Townsend, the President of the Board of Directors at The Duck Store, spearheads the board's strategic guidance and corporate governance framework. Townsend directs the board's focus on upholding the company's commitment to providing University of Oregon Ducks fans with exceptional apparel, textbooks, and supplies. This leadership function involves ensuring that strategic plans are effectively implemented and that the company operates with the highest standards of integrity and efficiency. By fostering a culture of accountability and forward-thinking, James Townsend contributes to the sustained growth and market leadership of The Duck Store. The President of the Board of Directors ensures alignment with stakeholder interests and long-term organizational health.

    Explore Leadership Teams in Apparel & Accessories Retail

    Frequently Asked Questions Regarding The Duck Store Top Executives and Leadership Team

    Who leads The Duck Store?
    The Duck Store is led by William Kennedy (Chief Executive Officer), along with executives such as Andrew Moreland (Chief Financial Officer) and Aidan Potts (President Of The Board Of Directors).
    Who is part of The Duck Store’s executive team?
    The executive team of The Duck Store includes leaders such as William Kennedy (Chief Executive Officer), Andrew Moreland (Chief Financial Officer), Aidan Potts (President Of The Board Of Directors) and other senior executives.
    How many executives does The Duck Store have?
    The Duck Store has 5 executives leading key business areas.
    What roles are included in The Duck Store’s leadership team?
    The leadership team of The Duck Store includes roles such as Chief Executive Officer, Chief Financial Officer, President Of The Board Of Directors, President Of The Board Of Directors, President of the Board of Directors.