The Coffee Bean & Tea Leaf Executive and Leadership Team

July, 2026

Leadership Overview

The Coffee Bean & Tea Leaf has 8 executives leading key functions including strategy, operations, and international markets.

Driven by a commitment to quality, The Coffee Bean & Tea Leaf cultivates a global community through exceptional coffee and tea experiences, fostering connection and enjoyment in every cup.

Leadership Roles at The Coffee Bean & Tea Leaf

  • Chief Executive Officer - Victor Sasson
  • Chief Operating Officer - Michelle Sassoon
  • President - Carl Caldwell
  • President, International Markets - Grace Munsayac
  • Founder & President - Henry Attie
  • President - Brandon Kmonk
  • Chief of Staff - Anju Kanathigoda
  • Chief Legal Officer & Chief Administrative Officer & Senior VP - Terry Mansky
  • Victor Sasson - Chief Executive Officer

    Victor Sasson, the Chief Executive Officer at The Coffee Bean & Tea Leaf, directs the overarching corporate strategy and operational execution. Sasson guides the company's vision, ensuring alignment with market demands and long-term growth objectives. This leadership role involves optimizing business performance across all segments, from product development to customer engagement. By focusing on innovation and operational efficiency, Victor Sasson drives the company's expansion and strengthens its competitive position in the specialty coffee and tea market. The Chief Executive Officer's responsibilities include fostering a culture of excellence and accountability throughout the organization, ensuring sustainable profitability and market leadership.

    Michelle Sassoon - Chief Operating Officer

    Michelle Sassoon, the Chief Operating Officer at The Coffee Bean & Tea Leaf, oversees daily business operations and ensures seamless execution of strategic initiatives. Sassoon manages supply chain logistics, store operations, and quality control across the global network. This critical role involves optimizing operational workflows to enhance efficiency and customer satisfaction. By implementing best practices and driving operational improvements, Michelle Sassoon supports the company's expansion efforts and maintains high standards of service. The Chief Operating Officer's focus extends to managing resources effectively and ensuring that all operational departments function cohesively to achieve business goals.

    Carl Caldwell - President

    Carl Caldwell, the President at The Coffee Bean & Tea Leaf, drives strategic growth and market development initiatives. Caldwell leads key business units, focusing on expanding the company's footprint and enhancing its product offerings. This executive position involves fostering strong relationships with stakeholders and ensuring operational excellence across various business functions. By championing innovation and strategic partnerships, Carl Caldwell strengthens the company's market presence and revenue streams. The President's responsibilities include overseeing significant business segments and contributing to the overall strategic direction of the organization.
    Carl Caldwell

    Grace Munsayac - President, International Markets

    Grace Munsayac, the President, International Markets at The Coffee Bean & Tea Leaf, spearheads global expansion and market penetration strategies. Munsayac directs operations and business development across all international regions, ensuring localized success and brand consistency. This leadership role involves navigating diverse market landscapes and adapting business models to meet regional demands. By cultivating international partnerships and optimizing global supply chains, Grace Munsayac drives significant revenue growth and brand recognition worldwide. The President, International Markets, is instrumental in extending the company's reach and establishing a strong global presence.
    Grace Munsayac

    Henry Attie - Founder & President

    Henry Attie, the Founder & President at The Coffee Bean & Tea Leaf, provides foundational leadership and strategic direction rooted in the company's origins. Attie guides the long-term vision, ensuring the brand's core values are maintained through its growth and evolution. This executive role involves overseeing strategic planning and fostering a culture that reflects the company's founding principles. By leveraging extensive experience and market insight, Henry Attie continues to influence the company's trajectory and commitment to quality. The Founder & President's contributions are vital in preserving the brand's heritage while driving future success.

    Brandon Kmonk - President

    Brandon Kmonk, the President at The Coffee Bean & Tea Leaf, drives strategic initiatives and operational performance within key business segments. Kmonk focuses on enhancing customer experience and expanding market reach through innovative strategies. This leadership position involves overseeing critical functions that contribute to the company's overall growth and profitability. By implementing effective business development plans and fostering cross-functional collaboration, Brandon Kmonk strengthens the company's competitive advantage. The President's role is integral to achieving operational excellence and driving sustainable business success across designated areas of responsibility.

    Anju Kanathigoda - Chief of Staff

    Anju Kanathigoda, the Chief of Staff at The Coffee Bean & Tea Leaf, acts as a strategic advisor and facilitator for the executive leadership team. Kanathigoda manages key projects, drives cross-functional initiatives, and ensures effective communication across departments. This position involves streamlining operations and enhancing organizational effectiveness. By coordinating strategic planning processes and supporting executive decision-making, Anju Kanathigoda contributes to the company's agile response to market dynamics. The Chief of Staff's role is pivotal in translating high-level objectives into actionable plans and ensuring their successful implementation throughout the organization.
    Terry Mansky, the Chief Legal Officer & Chief Administrative Officer & Senior VP at The Coffee Bean & Tea Leaf, manages all legal affairs and administrative functions. Mansky ensures compliance with regulatory requirements and oversees corporate governance, risk management, and legal strategy. This multifaceted role involves providing critical legal counsel and directing administrative operations to support business objectives. By safeguarding the company's interests and optimizing internal processes, Terry Mansky plays a crucial role in maintaining operational integrity and legal soundness. The Chief Legal Officer & Chief Administrative Officer & Senior VP's expertise is essential for navigating complex legal landscapes and ensuring efficient business administration.

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    Frequently Asked Questions Regarding The Coffee Bean & Tea Leaf Top Executives and Leadership Team

    Who leads The Coffee Bean & Tea Leaf?
    The Coffee Bean & Tea Leaf is led by Victor Sasson (Chief Executive Officer), along with executives such as Michelle Sassoon (Chief Operating Officer) and Carl Caldwell (President).
    Who is part of The Coffee Bean & Tea Leaf’s executive team?
    The executive team of The Coffee Bean & Tea Leaf includes leaders such as Victor Sasson (Chief Executive Officer), Michelle Sassoon (Chief Operating Officer), Carl Caldwell (President) and other senior executives.
    How many executives does The Coffee Bean & Tea Leaf have?
    The Coffee Bean & Tea Leaf has 8 executives leading key business areas.
    What roles are included in The Coffee Bean & Tea Leaf’s leadership team?
    The leadership team of The Coffee Bean & Tea Leaf includes roles such as Chief Executive Officer, Chief Operating Officer, President, President, International Markets, Founder & President.