The Coffee Bean & Tea Leaf Executive and Leadership Team

August, 2026

Leadership Overview

The Coffee Bean & Tea Leaf has 7 executives leading key functions including strategy, operations, administration, and international market expansion.

Committed to delivering premium specialty beverages, The Coffee Bean & Tea Leaf maintains a rigorous focus on quality sourcing and exceptional customer experiences across global retail locations.

Leadership Roles at The Coffee Bean & Tea Leaf

  • Chief Executive Officer - Victor Sasson
  • Chief Operating Officer - Michelle Sassoon
  • President - Brandon Kmonk
  • President, International Markets - Grace Munsayac
  • President - Carl Caldwell
  • Chief of Staff - Anju Kanathigoda
  • Chief Legal Officer & Chief Administrative Officer & Senior VP - Terry Mansky
  • Victor Sasson - Chief Executive Officer

    Victor Sasson, the Chief Executive Officer at The Coffee Bean & Tea Leaf, directs the overarching corporate strategy and long-term vision for the specialty beverage brand. Overseeing the executive leadership team, the Chief Executive Officer ensures alignment between product innovation and market demand. This role involves managing complex retail operations while maintaining the high standards associated with the company's specialty coffee and tea offerings. By fostering partnerships with global suppliers, Victor Sasson secures the supply chain necessary for consistent quality across all storefronts. The Chief Executive Officer also evaluates expansion opportunities in emerging markets to drive sustainable growth. Through constant analysis of consumer trends, the Chief Executive Officer optimizes the brand portfolio to remain competitive within the global retail landscape. Ultimately, Sasson maintains the integrity of the brand while scaling operations to meet the evolving needs of coffee and tea enthusiasts worldwide.

    Michelle Sassoon - Chief Operating Officer

    Michelle Sassoon, the Chief Operating Officer at The Coffee Bean & Tea Leaf, manages the daily execution of retail store operations and supply chain logistics. Overseeing the efficiency of internal processes, the Chief Operating Officer ensures that every location adheres to strict quality control protocols. This leadership role involves coordinating with regional managers to streamline beverage preparation and inventory management. By implementing advanced operational technologies, Michelle Sassoon reduces waste and improves service speed across the entire retail network. The Chief Operating Officer also collaborates with the executive team to refine store layouts and enhance the customer experience. Through rigorous oversight of operational metrics, the Chief Operating Officer identifies areas for cost reduction and performance improvement. Ultimately, Sassoon drives the operational excellence required to support the company's mission of providing premium specialty beverages to a diverse and growing customer base.

    Brandon Kmonk - President

    Brandon Kmonk, the President at The Coffee Bean & Tea Leaf, directs the domestic retail strategy and focuses on enhancing the brand presence within the United States. Overseeing the growth of the domestic store portfolio, the President ensures that each location reflects the company's commitment to specialty coffee and tea excellence. This leadership role involves managing regional sales performance and implementing marketing initiatives that attract new customer segments. By analyzing local market data, Brandon Kmonk optimizes the product mix to satisfy regional preferences while maintaining brand consistency. The President also collaborates with the operations team to improve store-level profitability and customer engagement. Through strategic planning, the President drives the expansion of the domestic footprint to capture greater market share. Ultimately, Kmonk secures the long-term success of the brand by fostering a culture of service and quality that resonates with coffee and tea consumers across the country.

    Grace Munsayac - President, International Markets

    Grace Munsayac, the President, International Markets at The Coffee Bean & Tea Leaf, directs the expansion and management of the brand across global territories. Overseeing international partnerships and franchise operations, the President, International Markets ensures that the company's specialty coffee and tea standards remain consistent in diverse cultural environments. This role involves identifying new market opportunities and tailoring the brand experience to meet the specific needs of international consumers. By managing relationships with global franchisees, Grace Munsayac drives revenue growth and brand awareness in key regions. The President, International Markets also collaborates with the supply chain team to ensure the availability of premium ingredients for international locations. Through strategic market entry and operational support, the President, International Markets scales the company's global footprint. Ultimately, Munsayac secures the brand's position as a leader in the international specialty beverage market through effective cross-border management.
    Grace Munsayac

    Carl Caldwell - President

    Carl Caldwell, the President at The Coffee Bean & Tea Leaf, directs the strategic development of new business channels and revenue streams. Overseeing the integration of digital platforms and e-commerce initiatives, the President ensures that the company reaches customers beyond traditional retail storefronts. This leadership role involves exploring innovative ways to distribute specialty coffee and tea products through wholesale and online channels. By leveraging data analytics, Carl Caldwell identifies emerging consumer behaviors and adapts the business model to capture new market segments. The President also works closely with the marketing and product development teams to launch new beverage lines that appeal to a broader audience. Through the implementation of scalable business strategies, the President drives long-term revenue growth and brand diversification. Ultimately, Caldwell strengthens the company's market position by modernizing the approach to specialty beverage distribution and enhancing the overall customer experience across all digital and physical touchpoints.
    Carl Caldwell

    Anju Kanathigoda - Chief of Staff

    Anju Kanathigoda, the Chief of Staff at The Coffee Bean & Tea Leaf, facilitates communication between the executive leadership team and various departments to ensure strategic alignment. Overseeing internal project management, the Chief of Staff coordinates cross-functional initiatives that support the company's growth objectives. This role involves managing the flow of information to the CEO and board members, ensuring timely decision-making on critical business matters. By streamlining administrative workflows, Anju Kanathigoda improves organizational efficiency and reduces operational bottlenecks. The Chief of Staff also monitors the progress of key corporate goals, providing regular updates to stakeholders regarding performance milestones. Through careful planning and resource allocation, the Chief of Staff supports the execution of high-priority projects that define the company's market position. Ultimately, Kanathigoda maintains the operational rhythm necessary for the company to deliver consistent value in the competitive specialty coffee and tea industry.
    Terry Mansky, the Chief Legal Officer & Chief Administrative Officer & Senior VP at The Coffee Bean & Tea Leaf, manages all legal affairs, corporate governance, and administrative functions. Overseeing the protection of intellectual property and regulatory compliance, the Chief Legal Officer & Chief Administrative Officer & Senior VP ensures that the company operates within the legal frameworks of every market. This role involves negotiating complex commercial contracts and managing risk across the global retail network. By providing strategic legal counsel, Terry Mansky supports the executive team in navigating expansion challenges and partnership agreements. The Chief Legal Officer & Chief Administrative Officer & Senior VP also directs administrative policies that govern internal conduct and corporate responsibility. Through meticulous oversight of legal and administrative operations, the Chief Legal Officer & Chief Administrative Officer & Senior VP safeguards the company's assets and reputation. Ultimately, Mansky ensures the stability and ethical integrity of the organization.

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    Frequently Asked Questions Regarding The Coffee Bean & Tea Leaf Top Executives and Leadership Team

    Who leads The Coffee Bean & Tea Leaf?
    The Coffee Bean & Tea Leaf is led by Victor Sasson (Chief Executive Officer), along with executives such as Michelle Sassoon (Chief Operating Officer) and Brandon Kmonk (President).
    Who is part of The Coffee Bean & Tea Leaf’s executive team?
    The executive team of The Coffee Bean & Tea Leaf includes leaders such as Victor Sasson (Chief Executive Officer), Michelle Sassoon (Chief Operating Officer), Brandon Kmonk (President) and other senior executives.
    How many executives does The Coffee Bean & Tea Leaf have?
    The Coffee Bean & Tea Leaf has 7 executives leading key business areas.
    What roles are included in The Coffee Bean & Tea Leaf’s leadership team?
    The leadership team of The Coffee Bean & Tea Leaf includes roles such as Chief Executive Officer, Chief Operating Officer, President, President, International Markets, President.