The Coffee Bean & Tea Leaf Executive and Leadership Team

June, 2026

Leadership Overview

The Coffee Bean & Tea Leaf has 9 executives leading key functions including strategy, operations, international markets, legal, and administration.

Driven by a commitment to quality and customer experience, The Coffee Bean & Tea Leaf is dedicated to serving exceptional coffee and tea, fostering community connections, and maintaining a strong global presence in the specialty beverage market.

Leadership Roles at The Coffee Bean & Tea Leaf

  • Chief Executive Officer - Victor Sasson
  • Chief Operating Officer - Michelle Sassoon
  • President - Brandon Kmonk
  • President - Jared Shope
  • President, International Markets - Grace Munsayac
  • President - Carl Caldwell
  • Founder & President - Henry Attie
  • Chief of Staff - Anju Kanathigoda
  • Chief Legal Officer & Chief Administrative Officer & Senior VP - Terry Mansky
  • Victor Sasson - Chief Executive Officer

    Victor Sasson, the Chief Executive Officer at The Coffee Bean & Tea Leaf, directs the company's overall strategic vision and operational execution. Sasson guides the executive team in navigating market dynamics and driving sustainable growth across all business segments. This leadership role involves optimizing resource allocation and ensuring alignment with the company's core mission of providing high-quality coffee and tea experiences. Victor Sasson is responsible for fostering a culture of innovation and operational excellence throughout the organization. The Chief Executive Officer's purview extends to key financial decisions and long-term business planning, ensuring the company's competitive positioning in the global beverage industry. This executive ensures that all departments function cohesively to achieve strategic objectives and enhance brand value.

    Michelle Sassoon - Chief Operating Officer

    Michelle Sassoon, the Chief Operating Officer at The Coffee Bean & Tea Leaf, oversees the day-to-day operational functions and ensures the efficient delivery of products and services. Sassoon manages supply chain logistics, store operations, and quality control across the company's network. This leadership position involves driving operational improvements to enhance customer satisfaction and profitability. The Chief Operating Officer is instrumental in developing and implementing strategies to optimize store performance and expand market reach. Michelle Sassoon directs teams responsible for maintaining high standards in beverage preparation and customer service, ensuring a consistent brand experience. This executive's responsibilities include managing operational budgets and identifying opportunities for cost savings and efficiency gains.

    Brandon Kmonk - President

    Brandon Kmonk, the President at The Coffee Bean & Tea Leaf, drives strategic growth and operational excellence across key business units. Kmonk focuses on expanding market share and enhancing brand presence through innovative strategies and effective leadership. This executive role involves overseeing major initiatives that contribute to the company's overall success and market positioning. The President works closely with other senior leaders to ensure cohesive execution of corporate objectives. Brandon Kmonk is dedicated to fostering a high-performance culture and driving operational efficiencies that support long-term business sustainability. This leadership position is critical for navigating competitive landscapes and capitalizing on emerging market opportunities.

    Jared Shope - President

    Jared Shope, the President at The Coffee Bean & Tea Leaf, spearheads strategic development and operational oversight for critical business segments. Shope directs initiatives aimed at enhancing customer engagement and driving revenue growth through market expansion and product innovation. This executive role involves collaborating with cross-functional teams to achieve ambitious business targets. The President is responsible for identifying new opportunities and mitigating risks within the operational framework. Jared Shope champions initiatives that improve service delivery and operational efficiency, ensuring a superior customer experience. This leadership position is vital for maintaining the company's competitive edge and achieving its long-term strategic goals.

    Grace Munsayac - President, International Markets

    Grace Munsayac, the President, International Markets at The Coffee Bean & Tea Leaf, directs global expansion strategies and oversees operations in regions outside the domestic market. Munsayac focuses on adapting the brand's offerings to diverse international consumer preferences and regulatory environments. This leadership role involves building strong partnerships and managing distributor relationships across various continents. The President, International Markets is responsible for driving revenue growth and market penetration in new and existing international territories. Grace Munsayac ensures that international operations align with the company's global brand standards while respecting local market nuances. This executive's strategic vision is key to extending The Coffee Bean & Tea Leaf's reach and impact worldwide.
    Grace Munsayac

    Carl Caldwell - President

    Carl Caldwell, the President at The Coffee Bean & Tea Leaf, drives strategic initiatives and operational performance across designated business areas. Caldwell focuses on enhancing market presence and optimizing operational workflows to support company-wide objectives. This executive role involves leading teams to achieve key performance indicators and foster a culture of continuous improvement. The President is responsible for identifying and capitalizing on growth opportunities within the competitive beverage industry. Carl Caldwell works to ensure that all operational aspects align with the company's mission and brand values. This leadership position is crucial for driving innovation and maintaining a strong competitive stance in the market.
    Carl Caldwell

    Henry Attie - Founder & President

    Henry Attie, the Founder & President at The Coffee Bean & Tea Leaf, provides foundational leadership and strategic direction for the company. Attie's role involves guiding the long-term vision and ensuring the brand's core values are upheld across all operations. This executive position leverages extensive experience to shape the company's market strategy and foster innovation. The Founder & President is instrumental in maintaining the company's legacy while adapting to evolving consumer demands and industry trends. Henry Attie oversees key strategic partnerships and ensures the company's sustained growth and market leadership. This leadership ensures the enduring success and integrity of The Coffee Bean & Tea Leaf brand.

    Anju Kanathigoda - Chief of Staff

    Anju Kanathigoda, the Chief of Staff at The Coffee Bean & Tea Leaf, facilitates strategic initiatives and enhances operational efficiency across the organization. Kanathigoda manages cross-functional projects, ensuring seamless execution and timely delivery of key objectives. This role involves acting as a liaison between the executive leadership and various departments, streamlining communication and driving project momentum. The Chief of Staff supports the Chief Executive Officer by preparing critical reports and analyzing business performance data to inform strategic decision-making. Anju Kanathigoda oversees the implementation of new policies and procedures, ensuring adherence to company standards and regulatory requirements. This executive's focus is on optimizing internal processes and supporting the leadership team's agenda.
    Terry Mansky, the Chief Legal Officer & Chief Administrative Officer & Senior VP at The Coffee Bean & Tea Leaf, manages all legal affairs and oversees critical administrative functions. Mansky ensures compliance with all relevant laws and regulations, mitigating legal risks for the organization. This multifaceted role involves directing corporate governance, contract management, and policy development. The Chief Legal Officer & Chief Administrative Officer & Senior VP also oversees human resources and facilities management, ensuring smooth operational support. Terry Mansky provides strategic counsel on legal matters impacting business decisions and operational strategies. This executive's expertise is vital for maintaining legal integrity and operational efficiency across the company.

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    Frequently Asked Questions Regarding The Coffee Bean & Tea Leaf Top Executives and Leadership Team

    Who leads The Coffee Bean & Tea Leaf?
    The Coffee Bean & Tea Leaf is led by Victor Sasson (Chief Executive Officer), along with executives such as Michelle Sassoon (Chief Operating Officer) and Brandon Kmonk (President).
    Who is part of The Coffee Bean & Tea Leaf’s executive team?
    The executive team of The Coffee Bean & Tea Leaf includes leaders such as Victor Sasson (Chief Executive Officer), Michelle Sassoon (Chief Operating Officer), Brandon Kmonk (President) and other senior executives.
    How many executives does The Coffee Bean & Tea Leaf have?
    The Coffee Bean & Tea Leaf has 9 executives leading key business areas.
    What roles are included in The Coffee Bean & Tea Leaf’s leadership team?
    The leadership team of The Coffee Bean & Tea Leaf includes roles such as Chief Executive Officer, Chief Operating Officer, President, President, President, International Markets.