Rabbit Executive and Leadership Team

Michael Steibl, the Founder & Chief Executive Officer at Rabbit, directs the overarching vision and strategic growth of the organization. By identifying critical gaps in the grocery supply chain, Steibl architects the business model that allows small store owners to replenish inventory without leaving the shop. This leadership role involves constant engagement with the board to ensure alignment with long-term expansion goals across the Mexican retail landscape. Michael Steibl maintains a focus on scaling the mobile platform to meet the demands of independent merchants. Through the optimization of logistics and vendor partnerships, the Founder & Chief Executive Officer ensures that the company delivers products within 24 hours. This commitment to efficiency drives the competitive advantage of the firm, allowing small businesses to maintain consistent stock levels while reducing the time spent on wholesale procurement.

Oscar Mejia, the Chief Financial Officer at Rabbit, controls the fiscal health and capital allocation strategies of the enterprise. Mejia monitors cash flow, manages investor relations, and evaluates the financial viability of new market expansions within the grocery retail sector. By analyzing transaction data from the mobile platform, the Chief Financial Officer identifies opportunities to improve profit margins for both the company and the store owners. Oscar Mejia directs the budgeting process to ensure that operational costs remain aligned with the rapid growth of the logistics network. This financial oversight provides the stability necessary for the firm to scale its 24-hour delivery promise across diverse geographic territories. Through rigorous auditing and strategic planning, the Chief Financial Officer secures the resources required to sustain the business model and support the long-term financial objectives of the organization.

Carlos Covian, the Chief Technology Officer at Rabbit, manages the development and maintenance of the mobile application that connects grocery store owners with wholesale inventory. Covian oversees the engineering teams responsible for building a seamless user interface that simplifies the ordering process for busy retailers. By implementing robust backend systems, the Chief Technology Officer ensures that inventory data remains accurate and real-time updates reach the end users. Carlos Covian drives the digital transformation of the grocery supply chain by integrating advanced logistics tracking into the core software architecture. This technical leadership supports the company mission by reducing friction in the procurement cycle. Through continuous innovation in app performance and data security, the Chief Technology Officer guarantees that the platform remains reliable for thousands of small business owners operating throughout the region.

Alejandra Robles, the Chief Legal Officer at Rabbit, manages all regulatory compliance and contractual frameworks governing the grocery supply chain operations. Robles oversees the legal strategy regarding vendor agreements, data privacy for store owners, and regional trade regulations. By navigating the complex legal environment of the Mexican retail market, the Chief Legal Officer protects the company from operational risks and ensures adherence to industry standards. Alejandra Robles directs the legal team in drafting policies that facilitate smooth transactions between wholesalers and small retailers. This role involves close collaboration with the executive leadership to mitigate potential liabilities during the expansion of the delivery network. Through proactive risk management and diligent contract negotiation, the Chief Legal Officer maintains the integrity of the business model, ensuring that all operations remain within the bounds of local law while supporting the growth of the platform.