Rabbit Executive and Leadership Team

Michael Steibl, the Founder & Chief Executive Officer at Rabbit, directs the overarching vision and strategic expansion of the digital wholesale platform. By identifying critical gaps in the grocery supply chain, Steibl architects solutions that allow small store owners to replenish stock without leaving shop premises. The Founder & Chief Executive Officer manages high-level partnerships and drives the company mission to modernize retail procurement across Mexico. Through constant evaluation of market trends, Steibl ensures the platform remains the primary tool for inventory management. This leadership role involves aligning internal teams with the goal of reducing operational friction for independent merchants. Michael Steibl maintains a focus on sustainable growth, ensuring that the business model scales effectively while providing consistent value to grocery retailers. By prioritizing user-centric design and logistical efficiency, Steibl secures the long-term viability of the organization within the competitive retail landscape.

Oscar Mejia, the Chief Financial Officer at Rabbit, manages the fiscal health and capital allocation strategies necessary to support rapid inventory distribution. Overseeing financial planning and analysis, the Chief Financial Officer ensures the company maintains the liquidity required to sustain 24-hour delivery operations for grocery retailers. Mejia directs budgeting processes, monitors cash flow, and evaluates investment opportunities to fuel regional market penetration. This leadership role involves close coordination with the executive team to align financial targets with the broader mission of supporting small business owners. Oscar Mejia implements rigorous cost-control measures, optimizing the supply chain to maximize margins while keeping product prices competitive for store owners. By managing investor relations and financial reporting, Mejia provides the transparency needed for long-term growth. The Chief Financial Officer drives the economic strategy, ensuring the organization remains financially resilient while scaling operations to meet the increasing demand for efficient wholesale procurement services.

Carlos Covian, the Chief Technology Officer at Rabbit, engineers the mobile application infrastructure that powers rapid inventory replenishment for grocery store owners. Overseeing the software development lifecycle, the Chief Technology Officer ensures the platform remains intuitive, reliable, and capable of processing high-volume orders within 24-hour delivery windows. Covian manages the technical roadmap, integrating advanced data analytics to predict stock needs and optimize delivery routes across regional markets. This leadership role requires constant collaboration with product teams to refine the user experience for small business owners. Carlos Covian drives the digital transformation of wholesale procurement, replacing traditional market trips with efficient, app-based solutions. By maintaining robust server architecture and secure payment gateways, Covian protects the integrity of the supply chain. The Chief Technology Officer focuses on scalability, ensuring the technology stack supports the rapid expansion of the company footprint while maintaining high performance standards for all retail partners.

Alejandra Robles, the Chief Legal Officer at Rabbit, governs the regulatory framework and contractual obligations essential for operating a digital wholesale marketplace. Overseeing compliance with regional trade laws, the Chief Legal Officer ensures that all inventory procurement and delivery operations adhere to local business standards. Robles manages complex vendor agreements, protecting the company from liability while facilitating seamless transactions between suppliers and grocery store owners. This leadership role involves navigating the legal intricacies of the retail sector, ensuring that the platform maintains ethical and transparent operations. Alejandra Robles provides strategic counsel to the executive team, mitigating risks associated with rapid market expansion and logistical scaling. By drafting and enforcing corporate policies, Robles safeguards the intellectual property and operational interests of the organization. The Chief Legal Officer drives the development of robust legal structures, ensuring that the company maintains a secure and compliant environment for all stakeholders involved in the grocery supply chain.