Leadership Overview
Rabbit has 4 executives leading key functions including strategy, financial planning, technology development, and legal compliance.
Focused on streamlining supply chain logistics for independent retailers, Rabbit empowers small grocery store owners to maintain optimal inventory levels through a seamless mobile ordering platform that guarantees rapid product delivery.
Focused on streamlining supply chain logistics for independent retailers, Rabbit empowers small grocery store owners to maintain optimal inventory levels through a seamless mobile ordering platform that guarantees rapid product delivery.
Leadership Roles at Rabbit
Michael Steibl - Founder & Chief Executive Officer
Michael Steibl, the Founder & Chief Executive Officer at Rabbit, directs the overarching vision and strategic growth of the organization. By identifying critical gaps in the grocery supply chain, Steibl architects the business model that allows small store owners to replenish inventory without leaving the shop. This leadership role involves constant engagement with investors and stakeholders to ensure the platform remains the primary solution for local retailers across Mexico. Michael Steibl maintains a sharp focus on scaling operations while ensuring the 24-hour delivery promise remains intact for every user. Through rigorous market analysis, the Founder & Chief Executive Officer identifies new opportunities for expansion, ensuring the company remains competitive in a rapidly evolving retail landscape. By fostering a culture of innovation and efficiency, the Founder & Chief Executive Officer drives the long-term success of the entire enterprise.

Oscar Mejia - Chief Financial Officer
Oscar Mejia, the Chief Financial Officer at Rabbit, manages the fiscal health and capital allocation strategies necessary for sustained growth. Overseeing all budgetary planning and financial reporting, the Chief Financial Officer ensures the company maintains the liquidity required to support rapid inventory turnover for grocery clients. Oscar Mejia evaluates investment opportunities and monitors cash flow to optimize the supply chain infrastructure across regional markets. This role requires close collaboration with the executive team to align financial goals with the broader mission of supporting small business owners. By implementing robust financial controls, the Chief Financial Officer mitigates risk while maximizing operational efficiency. Through precise forecasting and diligent oversight of capital expenditures, Mejia secures the financial foundation of the business. The Chief Financial Officer remains dedicated to maintaining transparency and fiscal discipline as the company scales its operations to reach more independent retailers.
Carlos Covian - Chief Technology Officer
Carlos Covian, the Chief Technology Officer at Rabbit, architects the digital infrastructure that powers the mobile ordering application. By developing scalable software solutions, the Chief Technology Officer ensures that grocery store owners experience a seamless interface for inventory management and order tracking. Carlos Covian leads the engineering team in refining the algorithms that facilitate 24-hour delivery, directly impacting the reliability of the service. This leadership role involves integrating advanced data analytics to predict inventory needs and optimize logistics across the entire network. By prioritizing user experience and system stability, the Chief Technology Officer maintains the competitive edge of the platform in the retail technology sector. Through continuous iteration and technical innovation, Covian drives the digital transformation of traditional grocery procurement. The Chief Technology Officer ensures that the technology stack remains agile, secure, and capable of supporting the company's ambitious growth targets.
Alejandra Robles - Chief Legal Officer
Alejandra Robles, the Chief Legal Officer at Rabbit, manages all regulatory compliance and corporate governance matters. Overseeing the legal framework for supply chain operations, the Chief Legal Officer ensures that all business activities align with local and national retail regulations. Alejandra Robles negotiates critical vendor contracts and protects the intellectual property of the mobile platform, providing the necessary legal safeguards for the company's expansion. This role involves advising the executive team on risk management and navigating the complex legal landscape of the grocery industry. By establishing clear policies and ethical standards, the Chief Legal Officer fosters trust with partners and stakeholders. Through proactive legal strategy, Robles mitigates potential liabilities and supports the company's mission of empowering small business owners. The Chief Legal Officer remains a vital component of the leadership team, ensuring that every operational advancement adheres to the highest standards of legal integrity.
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