The Childrens Institute Executive and Leadership Team

September, 2026

Leadership Overview

The Childrens Institute has 5 executives leading key functions including strategy, educational administration, clinical operations, brand development, and organizational efficiency.

Committed to specialized pediatric care, The Childrens Institute advances the well-being of children with special needs through comprehensive medical and educational support across Western Pennsylvania.

Leadership Roles at The Childrens Institute

  • President & Chief Executive Officer - Johanna Vidal-Phelan
  • Superintendent and Chief Executive Officer - Bruce Ettinger
  • President & Chief Executive Officer - David Miles
  • Chief Operating Officer - Shawn Shuman
  • Chief Marketing Officer - Barry Shepard
  • Johanna Vidal-Phelan - President & Chief Executive Officer

    Johanna Vidal-Phelan, the President & Chief Executive Officer at The Childrens Institute, directs the overarching strategic vision for pediatric clinical services. Vidal-Phelan manages the integration of specialized medical care with family-centered support systems to improve patient outcomes throughout the Western Pennsylvania region. By aligning clinical goals with long-term organizational sustainability, the President & Chief Executive Officer ensures that medical programs meet the complex needs of children with disabilities. Johanna Vidal-Phelan maintains active collaboration with the Board to refine healthcare delivery models and expand access to essential therapeutic resources. This leadership role involves constant evaluation of clinical performance metrics to maintain high standards of care. Through rigorous oversight of medical departments, the President & Chief Executive Officer drives innovation in pediatric treatment protocols. Vidal-Phelan fosters a culture of excellence that empowers clinical staff to deliver compassionate, evidence-based interventions for every patient served by the organization.

    Bruce Ettinger - Superintendent and Chief Executive Officer

    Bruce Ettinger, the Superintendent and Chief Executive Officer at The Childrens Institute, governs the educational framework and academic programming for students with special needs. Ettinger architects specialized curricula that address unique learning requirements while ensuring compliance with state educational standards across the Pennsylvania landscape. The Superintendent and Chief Executive Officer coordinates with faculty and administrative staff to optimize classroom environments and therapeutic learning experiences. Bruce Ettinger monitors academic progress and resource allocation to support student development and long-term success. This executive role requires balancing educational mandates with the broader mission of the organization to provide holistic care. By streamlining administrative processes, the Superintendent and Chief Executive Officer enhances the efficiency of school-based services. Ettinger maintains strong relationships with educational stakeholders to advocate for inclusive policies and expanded learning opportunities. Through dedicated leadership, the Superintendent and Chief Executive Officer secures the necessary infrastructure to sustain high-quality educational outcomes for all enrolled children.

    David Miles - President & Chief Executive Officer

    David Miles, the President & Chief Executive Officer at The Childrens Institute, oversees the financial health and institutional growth of the nonprofit organization. Miles directs capital allocation and resource management to ensure the stability of programs serving children with special needs. The President & Chief Executive Officer evaluates market trends and regional healthcare demands to identify opportunities for service expansion across Western Pennsylvania. David Miles facilitates communication between the executive team and external partners to strengthen community ties and philanthropic support. This leadership position involves managing complex budgetary requirements and ensuring that all financial activities align with the core mission of the organization. By optimizing operational workflows, the President & Chief Executive Officer supports the delivery of high-quality care. Miles drives strategic initiatives that enhance the reputation and reach of the institute. Through disciplined fiscal management, the President & Chief Executive Officer secures the resources required to sustain long-term impact for families and patients.

    Shawn Shuman - Chief Operating Officer

    Shawn Shuman, the Chief Operating Officer at The Childrens Institute, directs the daily internal operations and facility management to ensure seamless service delivery. Shuman oversees the logistical infrastructure that supports clinical and educational departments across the organization. The Chief Operating Officer implements process improvements to enhance efficiency and safety within the hospital and school environments. Shawn Shuman manages cross-departmental workflows to ensure that staff have the necessary tools and resources to provide exceptional care. This executive role involves monitoring operational performance metrics and addressing bottlenecks to maintain high standards of service. By optimizing supply chain management and facility maintenance, the Chief Operating Officer supports the overall mission of the organization. Shuman collaborates with other C-suite leaders to align operational goals with strategic objectives. Through rigorous oversight of internal systems, the Chief Operating Officer ensures that the organization remains responsive to the evolving needs of patients and families throughout the Western Pennsylvania region.

    Barry Shepard - Chief Marketing Officer

    Barry Shepard, the Chief Marketing Officer at The Childrens Institute, manages brand identity and public outreach initiatives to increase awareness of pediatric services. Shepard architects communication strategies that highlight the impact of specialized care on families throughout the Pennsylvania region. The Chief Marketing Officer coordinates digital campaigns and community engagement efforts to build trust with stakeholders and potential donors. Barry Shepard analyzes market data to refine messaging and ensure that the organizational mission resonates with the public. This leadership role involves collaborating with clinical and educational departments to showcase success stories and program achievements. By leveraging diverse media channels, the Chief Marketing Officer expands the visibility of the organization. Shepard monitors brand performance and adjusts outreach tactics to maintain a strong market presence. Through strategic storytelling and consistent brand management, the Chief Marketing Officer drives public support and fosters meaningful connections with the community, ultimately strengthening the foundation for future growth and service delivery.

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    Frequently Asked Questions Regarding The Childrens Institute Top Executives and Leadership Team

    Who leads The Childrens Institute?
    The Childrens Institute is led by Johanna Vidal-Phelan (President & Chief Executive Officer), along with executives such as Bruce Ettinger (Superintendent and Chief Executive Officer) and David Miles (President & Chief Executive Officer).
    Who is part of The Childrens Institute’s executive team?
    The executive team of The Childrens Institute includes leaders such as Johanna Vidal-Phelan (President & Chief Executive Officer), Bruce Ettinger (Superintendent and Chief Executive Officer), David Miles (President & Chief Executive Officer) and other senior executives.
    How many executives does The Childrens Institute have?
    The Childrens Institute has 5 executives leading key business areas.
    What roles are included in The Childrens Institute’s leadership team?
    The leadership team of The Childrens Institute includes roles such as President & Chief Executive Officer, Superintendent and Chief Executive Officer, President & Chief Executive Officer, Chief Operating Officer, Chief Marketing Officer.