Leadership Overview
The Amenity Collective has 7 executives leading key functions including corporate strategy, commercial aquatics, residential pool services, technology, operations, finance, and human resources.
Focused on delivering premium recreation solutions, The Amenity Collective drives excellence in the design, construction, and management of high-end fitness and aquatic environments across North America.
Focused on delivering premium recreation solutions, The Amenity Collective drives excellence in the design, construction, and management of high-end fitness and aquatic environments across North America.
Leadership Roles at The Amenity Collective
Mitchell Friedlander - Chief Executive Officer
Mitchell Friedlander, the Chief Executive Officer at The Amenity Collective, directs the overarching corporate strategy and long-term vision for the organization. By aligning internal resources with market demands, the Chief Executive Officer ensures consistent growth across all service lines, including aquatics, fitness, and recreation management. Mitchell Friedlander maintains direct oversight of high-level partnerships and expansion initiatives, positioning the firm as the premier provider of amenity solutions in North America. This leadership role involves constant evaluation of industry trends to maintain a competitive edge in both commercial and residential sectors. Through rigorous focus on operational excellence and client satisfaction, the Chief Executive Officer drives the company toward sustainable profitability. By fostering a culture of innovation and accountability, Friedlander secures the firm's reputation as a single-source provider for complex amenity projects, ultimately guiding the entire organization through evolving market landscapes and diverse operational challenges.
Brian Bergeski - Chief Executive Officer - Commercial Aquatics
Brian Bergeski, the Chief Executive Officer - Commercial Aquatics at The Amenity Collective, manages the specialized division dedicated to large-scale aquatic facility design and maintenance. Overseeing complex commercial projects, the Chief Executive Officer - Commercial Aquatics ensures that all pool management and construction activities meet rigorous safety and performance standards. Brian Bergeski coordinates with regional teams to deliver tailored solutions for commercial clients, focusing on operational efficiency and facility longevity. This role requires deep technical knowledge of aquatic systems and the ability to navigate the unique regulatory requirements of the commercial sector. By optimizing service delivery models, the Chief Executive Officer - Commercial Aquatics enhances the value proposition for property managers and developers. Bergeski drives the expansion of the commercial portfolio by implementing advanced maintenance protocols and innovative design strategies, ensuring that every aquatic space remains a high-performing asset for the client base throughout North America.
Philip Carter - Chief Executive Officer & Amenity Pool Services Residential Aquatics Officer
Philip Carter, the Chief Executive Officer & Amenity Pool Services Residential Aquatics Officer at The Amenity Collective, directs the residential division with a focus on high-end pool services and community recreation. Managing the lifecycle of residential aquatic assets, the Chief Executive Officer & Amenity Pool Services Residential Aquatics Officer ensures that maintenance, renovation, and staffing solutions meet the specific needs of residential communities. Philip Carter architects service delivery frameworks that prioritize resident experience and facility safety. This leadership position involves close collaboration with property owners to provide comprehensive, reliable, and efficient amenity management. By scaling residential operations across diverse geographic markets, the Chief Executive Officer & Amenity Pool Services Residential Aquatics Officer strengthens the company's footprint in the private sector. Carter drives continuous improvement in service quality, ensuring that residential aquatic spaces remain functional, attractive, and compliant with all industry standards, thereby maximizing the value of every managed property.
Robert Szabo - Chief Financial Officer
Robert Szabo, the Chief Financial Officer at The Amenity Collective, directs the financial health and fiscal strategy of the organization. Overseeing capital allocation, budgeting, and financial reporting, the Chief Financial Officer ensures that the company maintains the resources necessary to support its expansive operations in aquatics and fitness. Robert Szabo manages the financial risks associated with large-scale construction and renovation projects, providing the necessary oversight to ensure long-term stability. This role involves close collaboration with the executive team to evaluate investment opportunities and drive revenue growth through strategic financial planning. By monitoring key performance indicators, the Chief Financial Officer provides the data required to make informed business decisions that impact the entire firm. Szabo drives the development of financial models that support the company's mission, ensuring that fiscal discipline remains a core component of the business strategy while enabling the firm to pursue new market opportunities and maintain its industry-leading position.
Dan Lawler - Chief Operating Officer
Dan Lawler, the Chief Operating Officer at The Amenity Collective, directs the day-to-day execution of all service lines, including fitness equipment solutions and facility maintenance. Overseeing the operational backbone of the company, the Chief Operating Officer ensures that resources are allocated efficiently to meet the demands of both commercial and residential clients. Dan Lawler manages the logistics of staffing, recruitment, and training programs, ensuring that every site maintains the highest standards of service. This leadership role involves optimizing internal processes to reduce costs and improve service delivery speed across North American operations. By coordinating between departments, the Chief Operating Officer ensures that the company's strategic goals translate into tangible operational results. Lawler drives the implementation of standardized procedures that enhance consistency and quality, ultimately supporting the firm's growth by ensuring that every amenity space operates at peak performance and remains a reliable asset for all stakeholders.
Stevan Fickus - Chief Technology Officer
Stevan Fickus, the Chief Technology Officer at The Amenity Collective, architects the digital infrastructure required to support large-scale amenity management and operational consulting. Overseeing the integration of technology into fitness and aquatic services, the Chief Technology Officer ensures that data-driven insights improve facility performance and client engagement. Stevan Fickus manages the deployment of software solutions that streamline maintenance scheduling, equipment monitoring, and staff management across the entire organization. This role involves constant collaboration with other C-suite leaders to align technological capabilities with the company's broader business objectives. By implementing scalable digital platforms, the Chief Technology Officer enhances the efficiency of service delivery and improves the overall customer experience. Fickus drives the adoption of emerging technologies to maintain a competitive advantage, ensuring that the firm remains at the forefront of the amenity industry through robust, secure, and innovative digital systems that support complex operational needs.

Brianna Schweizer - Chief People Officer
Brianna Schweizer, the Chief People Officer at The Amenity Collective, directs the human capital strategy, focusing on recruitment, training, and organizational culture. Overseeing the development of a high-performing workforce, the Chief People Officer ensures that the company attracts and retains the talent necessary to deliver premium amenity services. Brianna Schweizer manages the implementation of comprehensive training programs that equip staff with the skills required for pool management, fitness instruction, and facility maintenance. This leadership role involves fostering an inclusive and productive work environment that aligns with the company's core mission and values. By optimizing talent management processes, the Chief People Officer supports the firm's operational scale and service quality. Schweizer drives initiatives that enhance employee engagement and professional development, ensuring that the workforce remains motivated and capable of meeting the complex demands of the amenity industry, ultimately contributing to the overall success and reputation of the organization.
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