The Amenity Collective Executive and Leadership Team

Mitchell Friedlander, the Chief Executive Officer at The Amenity Collective, directs the overarching corporate strategy and long-term vision for the organization. By aligning business objectives with market demands, the Chief Executive Officer ensures consistent growth across all service lines. Mitchell Friedlander architects high-level partnerships that expand the company footprint throughout North America. This leadership role involves constant evaluation of the competitive landscape to maintain the position of the firm as the premier provider of aquatics and fitness solutions. Through rigorous oversight of organizational performance, the Chief Executive Officer drives operational excellence and financial health. The executive maintains a focus on scaling the business model to meet the evolving needs of commercial and residential clients. By fostering a culture of innovation, the Chief Executive Officer secures the future trajectory of the company while delivering superior value to stakeholders and clients alike.

Lisa Kendall, the Chief Executive Officer & Livunltd Fitness & Recreation Officer at The Amenity Collective, manages the specialized fitness and recreation division. Overseeing the integration of high-end fitness equipment and programming, the Chief Executive Officer & Livunltd Fitness & Recreation Officer ensures that every amenity space meets rigorous quality standards. Lisa Kendall drives the expansion of wellness services, tailoring solutions to the unique requirements of luxury residential and commercial properties. This role involves coordinating with internal teams to optimize facility performance and user engagement. By implementing advanced recreation strategies, the Chief Executive Officer & Livunltd Fitness & Recreation Officer enhances the overall value proposition for clients. The executive monitors industry trends to keep service offerings at the forefront of the market. Through meticulous attention to detail, the Chief Executive Officer & Livunltd Fitness & Recreation Officer guarantees that all fitness and recreation programs align with the broader mission of the company.

Philip Carter, the Chief Executive Officer & Amenity Pool Services Residential Aquatics Officer at The Amenity Collective, leads the residential aquatics division with a focus on pool maintenance and management. Philip Carter architects comprehensive service plans that ensure safety, compliance, and operational efficiency for residential pools across the region. The Chief Executive Officer & Amenity Pool Services Residential Aquatics Officer coordinates with field teams to deliver consistent, high-quality maintenance solutions that enhance property value. This leadership role involves managing complex service contracts and ensuring that all residential aquatics projects meet strict performance benchmarks. By prioritizing customer satisfaction and operational reliability, the Chief Executive Officer & Amenity Pool Services Residential Aquatics Officer strengthens the market presence of the firm. The executive oversees the deployment of resources to maximize service delivery speed and effectiveness. Through strategic management of the residential portfolio, the Chief Executive Officer & Amenity Pool Services Residential Aquatics Officer sustains long-term client relationships.

Brian Bergeski, the Chief Executive Officer - Commercial Aquatics at The Amenity Collective, oversees the design, construction, and operational consulting for large-scale commercial aquatic facilities. Brian Bergeski drives the execution of complex infrastructure projects, ensuring that every commercial pool meets safety regulations and architectural specifications. The Chief Executive Officer - Commercial Aquatics manages relationships with developers and property managers to provide end-to-end solutions for new builds and renovations. This role involves directing technical teams to solve engineering challenges while maintaining project timelines and budgets. By focusing on the unique needs of the commercial sector, the Chief Executive Officer - Commercial Aquatics secures the reputation of the company as a leader in large-scale amenity development. The executive monitors market shifts to identify new opportunities for growth in the commercial space. Through precise project management, the Chief Executive Officer - Commercial Aquatics delivers high-performance aquatic environments that serve diverse populations.

Robert Szabo, the Chief Financial Officer at The Amenity Collective, manages the financial health and fiscal strategy of the organization. Robert Szabo architects capital allocation plans that support the expansion of aquatics and fitness services across North America. The Chief Financial Officer oversees budgeting, financial reporting, and risk management to ensure long-term stability and profitability. This leadership role involves analyzing market data to guide investment decisions and support the strategic goals of the company. By maintaining strong relationships with financial partners, the Chief Financial Officer secures the resources necessary for ongoing innovation and infrastructure development. The executive provides critical financial oversight to ensure that all business units operate within established fiscal parameters. Through precise management of the balance sheet, the Chief Financial Officer enables the firm to pursue growth opportunities while maintaining a solid foundation for future success in the amenity industry.

Dan Lawler, the Chief Operating Officer at The Amenity Collective, directs the daily business activities and operational workflows across all service lines. Dan Lawler architects processes that optimize resource allocation, staffing, and supply chain management for aquatics and fitness operations. The Chief Operating Officer ensures that field teams maintain high standards of service delivery while adhering to safety and regulatory requirements. This leadership role involves monitoring key performance indicators to identify areas for efficiency improvements and cost reduction. By streamlining internal operations, the Chief Operating Officer supports the overall growth strategy of the company. The executive collaborates with department heads to ensure that operational capacity matches market demand. Through rigorous oversight of service execution, the Chief Operating Officer guarantees that the firm consistently meets the needs of clients, maintaining the status of the organization as a reliable, single-source provider of amenity solutions.

Stevan Fickus, the Chief Technology Officer at The Amenity Collective, architects the digital infrastructure that supports all amenity management operations. Stevan Fickus drives the implementation of software solutions that streamline pool maintenance scheduling, fitness equipment tracking, and client communication. The Chief Technology Officer ensures that the technological backbone of the company remains scalable and secure, facilitating efficient data management across all service divisions. This leadership role involves evaluating emerging technologies to improve operational transparency and service delivery. By integrating advanced analytics into the business model, the Chief Technology Officer provides actionable insights that inform strategic decision-making. The executive coordinates with other C-suite leaders to align digital initiatives with corporate goals. Through the deployment of robust systems, the Chief Technology Officer enhances the ability of the firm to provide seamless, technology-driven experiences for clients in the competitive North American amenity market.

Brianna Hoffman, the Chief People Officer at The Amenity Collective, directs the human capital strategy, including recruitment, training, and organizational development. Brianna Hoffman architects programs that attract and retain top talent in the competitive aquatics and fitness sectors. The Chief People Officer ensures that the workforce remains aligned with the mission of the company through effective performance management and professional development initiatives. This leadership role involves fostering a culture of excellence and safety, which is essential for delivering high-quality amenity services. By implementing robust HR policies, the Chief People Officer supports the operational needs of the firm while promoting employee engagement. The executive collaborates with other leaders to ensure that staffing levels meet the demands of the growing client base. Through strategic talent management, the Chief People Officer builds a capable and motivated team that drives the success of the organization across all regional markets.