TEFRON Executive and Leadership Team

July, 2026

Leadership Overview

TEFRON has 6 executives leading key functions including strategy, finance, technology, operations, and brand management.

Driven by a commitment to quality, TEFRON focuses on the development, production, marketing, and sale of apparel and activewear, impacting the global fashion industry through innovation and reliable manufacturing.

Leadership Roles at TEFRON

  • Chief Executive Officer - Gil Shimon
  • Chief Executive Officer (Jordan) - Ashraf Qrai
  • Chief Financial Officer - Gera Davidson
  • Chief Operating Officer (Central America) - Juan Prato
  • Chief Technology Officer - Nisim Tamam
  • CFA . Victoria's Secret - Ruba Shloul
  • Gil Shimon - Chief Executive Officer

    Gil Shimon, the Chief Executive Officer at TEFRON, directs the overall strategic vision and operational execution for the company's global apparel and activewear business. Shimon oversees the integration of development, production, marketing, and sales functions, ensuring alignment with TEFRON's core mission. This leadership role involves driving market expansion and enhancing product innovation within the competitive fashion landscape. By optimizing resource allocation and fostering cross-departmental collaboration, Gil Shimon ensures the company's sustained growth and profitability. The Chief Executive Officer's purview extends to maintaining strong relationships with key stakeholders and guiding the company's trajectory from its headquarters in Israel.

    Ashraf Qrai - Chief Executive Officer (Jordan)

    Ashraf Qrai, the Chief Executive Officer (Jordan) at TEFRON, spearheads the strategic direction and operational management of TEFRON's activities within Jordan. Qrai is responsible for overseeing the development, production, marketing, and sale of apparel and activewear in the region, ensuring adherence to global quality standards. This executive role involves managing local manufacturing facilities and supply chains to meet market demand efficiently. By cultivating local talent and optimizing production processes, Ashraf Qrai drives regional business performance and contributes to TEFRON's overall market presence. The Chief Executive Officer (Jordan)'s focus remains on enhancing operational efficiency and expanding market share within the specified geographic area.

    Gera Davidson - Chief Financial Officer

    Gera Davidson, the Chief Financial Officer at TEFRON, manages the company's financial strategy and fiscal operations, supporting the development, production, marketing, and sale of apparel and activewear. Davidson oversees all aspects of financial planning, budgeting, and reporting, ensuring robust fiscal health for TEFRON. This critical role involves managing capital allocation, risk assessment, and investor relations to facilitate sustainable growth. By implementing stringent financial controls and driving cost-efficiency initiatives, Gera Davidson strengthens the company's economic foundation. The Chief Financial Officer's expertise is vital in guiding strategic investments and maintaining profitability across all business segments.

    Juan Prato - Chief Operating Officer (Central America)

    Juan Prato, the Chief Operating Officer (Central America) at TEFRON, directs the operational execution and efficiency of TEFRON's manufacturing and sales activities throughout Central America. Prato oversees the production cycles, supply chain logistics, and quality control measures for apparel and activewear within the region, ensuring seamless integration with global operations. This leadership role focuses on optimizing resource utilization and enhancing productivity across all Central American facilities. By implementing best practices in operational management, Juan Prato drives regional performance and contributes to TEFRON's overall market penetration. The Chief Operating Officer (Central America)'s responsibilities include managing local teams and ensuring adherence to production schedules and quality standards.

    Nisim Tamam - Chief Technology Officer

    Nisim Tamam, the Chief Technology Officer at TEFRON, leads the technological innovation and infrastructure development crucial for the company's apparel and activewear manufacturing. Tamam directs the implementation of advanced technologies across production, supply chain management, and sales platforms, enhancing operational efficiency and product quality. This executive position involves exploring and integrating cutting-edge solutions to streamline processes and support TEFRON's market expansion. By fostering a culture of technological advancement, Nisim Tamam ensures the company remains competitive and adaptable in a rapidly evolving industry. The Chief Technology Officer's strategic vision guides the digital transformation initiatives that underpin TEFRON's operational excellence.
    Nisim Tamam

    Ruba Shloul - CFA . Victoria's Secret

    Ruba Shloul, the CFA . Victoria's Secret at TEFRON, manages critical financial analysis and strategic planning specifically for TEFRON's engagement with Victoria's Secret. Shloul is responsible for overseeing the financial aspects of the development, production, marketing, and sale of apparel and activewear designated for this key client. This specialized role involves detailed financial forecasting, budget management, and performance analysis to ensure profitability and operational alignment with Victoria's Secret's requirements. By providing insightful financial guidance, Ruba Shloul supports the strategic objectives of this significant partnership. The CFA . Victoria's Secret's expertise is essential for maximizing the financial success of TEFRON's contributions to the brand.

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    Frequently Asked Questions Regarding TEFRON Top Executives and Leadership Team

    Who leads TEFRON?
    TEFRON is led by Gil Shimon (Chief Executive Officer), along with executives such as Ashraf Qrai (Chief Executive Officer (Jordan)) and Gera Davidson (Chief Financial Officer).
    Who is part of TEFRON’s executive team?
    The executive team of TEFRON includes leaders such as Gil Shimon (Chief Executive Officer), Ashraf Qrai (Chief Executive Officer (Jordan)), Gera Davidson (Chief Financial Officer) and other senior executives.
    How many executives does TEFRON have?
    TEFRON has 6 executives leading key business areas.
    What roles are included in TEFRON’s leadership team?
    The leadership team of TEFRON includes roles such as Chief Executive Officer, Chief Executive Officer (Jordan), Chief Financial Officer, Chief Operating Officer (Central America), Chief Technology Officer.