TEFRON Executive and Leadership Team

Ashraf Qrai, the Chief Executive Officer (Jordan) at TEFRON, directs all regional manufacturing initiatives and strategic growth objectives. Overseeing the production facilities within the Middle East, the Chief Executive Officer (Jordan) ensures alignment with corporate quality standards and output targets. This leadership role involves managing complex labor relations and optimizing factory throughput to meet international demand for activewear. By streamlining regional workflows, Ashraf Qrai directly impacts the overall efficiency of the manufacturing pipeline. The Chief Executive Officer (Jordan) coordinates with the board to implement long-term sustainability goals while maintaining competitive pricing structures. Through rigorous oversight of local operations, Qrai secures the operational integrity of the regional supply chain. This executive presence ensures that the company maintains a robust footprint in the apparel sector, consistently delivering high-performance garments to global markets while upholding strict production protocols and operational excellence across all Jordanian facilities.

Gera Davidson, the Chief Financial Officer at TEFRON, manages the fiscal health and capital allocation strategies for the entire manufacturing organization. Overseeing global financial reporting and budgetary controls, the Chief Financial Officer ensures that resources support the core mission of apparel production and market expansion. This leadership role involves analyzing cost structures across international facilities to maximize profitability and operational efficiency. By maintaining rigorous financial oversight, Gera Davidson directly impacts the long-term stability and growth trajectory of the company. The Chief Financial Officer coordinates with executive leadership to evaluate investment opportunities in new production technologies and market entry strategies. Through disciplined management of cash flow and risk assessment, Davidson secures the financial foundation necessary for sustained success. This executive role provides the essential economic framework that allows the company to navigate volatile global markets while continuing to deliver high-quality activewear to a diverse international client base.

Juan Prato, the Chief Operating Officer (Central America) at TEFRON, directs the logistics and production workflows across the Central American manufacturing hubs. Overseeing the daily operations of regional facilities, the Chief Operating Officer (Central America) ensures that apparel production meets strict delivery timelines and quality benchmarks. This leadership role involves managing supply chain logistics and coordinating with international distribution partners to facilitate seamless product movement. By optimizing regional manufacturing processes, Juan Prato directly impacts the company's ability to serve the North American market efficiently. The Chief Operating Officer (Central America) implements lean manufacturing principles to reduce overhead and improve output consistency. Through active management of regional teams, Prato maintains high standards of operational performance and safety. This executive presence ensures that the company remains a reliable partner in the global apparel industry, consistently meeting the high-volume demands of major retail clients through superior operational execution and strategic regional oversight.

Nisim Tamam, the Chief Technology Officer at TEFRON, architects the digital infrastructure and advanced manufacturing systems required for modern apparel production. Overseeing the integration of automated machinery and data-driven design software, the Chief Technology Officer ensures that the company remains at the forefront of textile innovation. This leadership role involves collaborating with engineering teams to refine production techniques and reduce material waste. By implementing cutting-edge technology, Nisim Tamam directly impacts the scalability of the manufacturing process. The Chief Technology Officer manages the transition toward smart factory environments, enhancing precision in garment construction. Through constant evaluation of emerging industry trends, Tamam drives the adoption of new materials and manufacturing methodologies. This executive focus supports the company mission by increasing operational speed and product quality, ensuring that the technological backbone of the organization remains resilient, efficient, and capable of supporting complex global apparel demands.

Ruba Shloul, the CFA . Victoria's Secret at TEFRON, manages the specialized financial and operational requirements of the Victoria's Secret account. Overseeing the specific production metrics and quality assurance protocols for this key client, the CFA . Victoria's Secret ensures that all apparel output aligns with the brand's rigorous standards. This leadership role involves coordinating between the client's design teams and the internal manufacturing units to ensure seamless product development and delivery. By optimizing the financial performance of this specific account, Ruba Shloul directly impacts the company's revenue stability and client retention. The CFA . Victoria's Secret monitors production costs and inventory levels to maintain profitability while meeting the high-volume needs of the client. Through dedicated account management, Shloul fosters a strong partnership that supports the company's broader market position. This executive role ensures that the specific needs of major retail partners are met with precision, reliability, and financial transparency.