TEFRON Executive and Leadership Team

June, 2026

Leadership Overview

TEFRON has 6 executives leading key functions including strategy, technology, finance, and brand management.

Driven by a commitment to quality and innovation, TEFRON focuses on the development, production, marketing, and sale of apparel and activewear, impacting the global fashion industry through its manufacturing expertise.

Leadership Roles at TEFRON

  • Chief Executive Officer - Gil Shimon
  • Chief Executive Officer (Jordan) - Ashraf Qrai
  • Chief Executive Officer & Director - Hari Sankar
  • Chief Financial Officer - Gera Davidson
  • Chief Technology Officer - Nisim Tamam
  • CFA . Victoria's Secret - Ruba Shloul
  • Gil Shimon - Chief Executive Officer

    Gil Shimon, the Chief Executive Officer at TEFRON, directs the overall strategic vision and operational execution for the company's apparel and activewear business. Overseeing global development, production, marketing, and sales initiatives, Gil Shimon ensures alignment with TEFRON's core mission of delivering high-quality garments. This leadership role involves driving market expansion and optimizing internal processes to enhance efficiency and profitability across all divisions. By fostering a culture of innovation, Gil Shimon guides the company's response to evolving market demands and consumer preferences. The Chief Executive Officer's purview extends to managing key stakeholder relationships and ensuring the long-term financial health and sustainable growth of the organization. Gil Shimon's strategic direction is fundamental to TEFRON's position in the competitive apparel manufacturing sector.

    Ashraf Qrai - Chief Executive Officer (Jordan)

    Ashraf Qrai, the Chief Executive Officer (Jordan) at TEFRON, spearheads the strategic direction and operational management of TEFRON's manufacturing and sales activities within Jordan. This critical role involves overseeing the development, production, and marketing of apparel and activewear, ensuring adherence to global quality standards and efficient supply chain management. Ashraf Qrai drives initiatives to enhance production capabilities and expand market reach within the region, directly contributing to TEFRON's overall business objectives. The Chief Executive Officer (Jordan) focuses on optimizing resource allocation and fostering strong relationships with local partners and regulatory bodies. By ensuring seamless integration of regional operations with the company's broader strategy, Ashraf Qrai supports TEFRON's commitment to delivering exceptional products and maintaining a competitive edge in the international apparel market. Ashraf Qrai's leadership is vital for regional operational excellence.

    Hari Sankar - Chief Executive Officer & Director

    Hari Sankar, the Chief Executive Officer & Director at TEFRON, provides executive leadership and strategic oversight for the company's global operations in apparel and activewear manufacturing. This multifaceted role encompasses guiding the development, production, marketing, and sales strategies to ensure sustained growth and market leadership. Hari Sankar directs efforts to enhance product innovation and operational efficiency, aligning all business functions with TEFRON's core mission. As a Director, Hari Sankar contributes to corporate governance and long-term strategic planning, ensuring the company's financial stability and competitive positioning. The Chief Executive Officer & Director's responsibilities include fostering key partnerships and driving initiatives that expand TEFRON's global footprint. Hari Sankar's comprehensive leadership ensures the company's continued success in the dynamic fashion industry.

    Gera Davidson - Chief Financial Officer

    Gera Davidson, the Chief Financial Officer at TEFRON, directs the company's financial strategy, planning, and reporting for its global apparel and activewear operations. Overseeing all fiscal activities, Gera Davidson ensures robust financial health, manages capital allocation, and drives profitability across development, production, marketing, and sales. This leadership position involves rigorous financial analysis, risk management, and the implementation of effective cost-control measures to support TEFRON's strategic objectives. The Chief Financial Officer plays a pivotal role in securing funding, managing investor relations, and ensuring compliance with financial regulations. By providing critical financial insights, Gera Davidson guides executive decision-making, optimizing resource deployment and fostering sustainable business growth. Gera Davidson's financial acumen is essential for TEFRON's market competitiveness and long-term stability.

    Nisim Tamam - Chief Technology Officer

    Nisim Tamam, the Chief Technology Officer at TEFRON, architects and executes the company's technological strategy, driving innovation in apparel and activewear production. Overseeing the integration of advanced manufacturing technologies and digital solutions, Nisim Tamam enhances operational efficiency and product quality across all development and production cycles. This role involves managing the company's IT infrastructure, ensuring robust data security, and exploring new technological frontiers to support TEFRON's growth objectives. The Chief Technology Officer guides the implementation of systems that streamline marketing and sales processes, improving customer engagement and market responsiveness. By championing technological advancements, Nisim Tamam ensures TEFRON remains at the forefront of the industry, optimizing its manufacturing capabilities and delivering cutting-edge apparel solutions. Nisim Tamam's technical leadership is crucial for future development.
    Nisim Tamam

    Ruba Shloul - CFA . Victoria's Secret

    Ruba Shloul, the CFA . Victoria's Secret at TEFRON, provides specialized financial analysis and strategic guidance, particularly focusing on brand-specific financial performance and market positioning within the apparel sector. This role involves deep dives into financial metrics, contributing to the profitability and market penetration strategies for key brands like Victoria's Secret. Ruba Shloul supports the development and execution of financial plans that align with brand objectives and overall company goals, ensuring efficient resource allocation for marketing and production initiatives. The CFA . Victoria's Secret's responsibilities include analyzing market trends, assessing investment opportunities, and contributing to the financial forecasting process. By delivering precise financial insights, Ruba Shloul enhances the strategic decision-making capabilities related to brand management and sales optimization, directly impacting TEFRON's financial success and market influence. Ruba Shloul's expertise strengthens brand-focused financial oversight.

    Explore Leadership Teams in Manufacturing

    Frequently Asked Questions Regarding TEFRON Top Executives and Leadership Team

    Who leads TEFRON?
    TEFRON is led by Gil Shimon (Chief Executive Officer), along with executives such as Ashraf Qrai (Chief Executive Officer (Jordan)) and Hari Sankar (Chief Executive Officer & Director).
    Who is part of TEFRON’s executive team?
    The executive team of TEFRON includes leaders such as Gil Shimon (Chief Executive Officer), Ashraf Qrai (Chief Executive Officer (Jordan)), Hari Sankar (Chief Executive Officer & Director) and other senior executives.
    How many executives does TEFRON have?
    TEFRON has 6 executives leading key business areas.
    What roles are included in TEFRON’s leadership team?
    The leadership team of TEFRON includes roles such as Chief Executive Officer, Chief Executive Officer (Jordan), Chief Executive Officer & Director, Chief Financial Officer, Chief Technology Officer.