TEFRON Executive and Leadership Team

August, 2026

Leadership Overview

TEFRON has 6 executives leading key functions including strategy, regional manufacturing, financial oversight, technological innovation, operational logistics, and client-specific account management.

Driven by a commitment to high-quality apparel production, TEFRON maintains a global focus on the development, marketing, and sale of advanced activewear solutions for international markets.

Leadership Roles at TEFRON

  • Chief Executive Officer - Gil Shimon
  • Chief Executive Officer (Jordan) - Ashraf Qrai
  • Chief Financial Officer - Gera Davidson
  • Chief Operating Officer (Central America) - Juan Prato
  • Chief Technology Officer - Nisim Tamam
  • CFA . Victoria's Secret - Ruba Shloul
  • Gil Shimon - Chief Executive Officer

    Gil Shimon, the Chief Executive Officer at TEFRON, directs the overarching corporate strategy and global market expansion. Overseeing the entire manufacturing lifecycle, the Chief Executive Officer ensures alignment between production capabilities and international retail demand. This leadership role involves constant collaboration with the Board to optimize resource allocation across the apparel portfolio. By refining the development and marketing processes, Gil Shimon directly impacts the competitive positioning of the company within the activewear sector. The Chief Executive Officer maintains a focus on long-term growth through sustainable manufacturing practices and strategic partnerships. Through rigorous oversight of the production chain, the Chief Executive Officer secures operational excellence. Ultimately, Shimon drives the company toward increased market share and financial stability while maintaining the high standards expected by global clients in the clothing manufacturing industry.

    Ashraf Qrai - Chief Executive Officer (Jordan)

    Ashraf Qrai, the Chief Executive Officer (Jordan) at TEFRON, manages all manufacturing operations and regional production facilities located within the Middle East. Overseeing the daily output of apparel, the Chief Executive Officer (Jordan) ensures that factory performance meets strict quality benchmarks and delivery timelines. This leadership role involves coordinating with local supply chain partners to streamline the production of activewear. By optimizing regional labor and material workflows, Ashraf Qrai directly impacts the efficiency of the manufacturing process. The Chief Executive Officer (Jordan) maintains a focus on scaling production capacity to meet the needs of international retail partners. Through constant monitoring of regional output, the Chief Executive Officer (Jordan) guarantees consistent product quality. Ultimately, Qrai secures the operational success of the regional manufacturing hub while supporting the broader corporate objectives of the company.

    Gera Davidson - Chief Financial Officer

    Gera Davidson, the Chief Financial Officer at TEFRON, manages the fiscal health and capital structure of the organization. Overseeing financial reporting and budgetary planning, the Chief Financial Officer ensures that all capital investments align with the long-term growth strategy of the company. This leadership role involves analyzing market trends to mitigate financial risks associated with global apparel manufacturing. By implementing robust accounting controls, Gera Davidson directly impacts the profitability and liquidity of the business. The Chief Financial Officer maintains a focus on optimizing cost structures across the production and marketing departments. Through detailed financial modeling, the Chief Financial Officer supports the executive team in making data-driven decisions regarding expansion and resource allocation. Ultimately, Davidson secures the financial integrity of the company while providing the necessary capital to sustain innovation in the activewear market.

    Juan Prato - Chief Operating Officer (Central America)

    Juan Prato, the Chief Operating Officer (Central America) at TEFRON, directs the logistics and operational workflows within the regional manufacturing network. Overseeing the movement of materials and finished goods, the Chief Operating Officer (Central America) ensures that the supply chain remains resilient and responsive to international demand. This leadership role involves managing the complex logistics of distributing activewear from regional hubs to global retail partners. By optimizing warehouse operations and transportation routes, Juan Prato directly impacts the delivery speed and operational costs of the company. The Chief Operating Officer (Central America) maintains a focus on streamlining cross-border trade processes to ensure seamless production cycles. Through rigorous management of regional operational assets, the Chief Operating Officer (Central America) supports the broader manufacturing mission. Ultimately, Prato secures the efficiency of the regional supply chain, enabling the company to maintain a competitive edge in the global apparel market.

    Nisim Tamam - Chief Technology Officer

    Nisim Tamam, the Chief Technology Officer at TEFRON, architects the digital infrastructure and manufacturing technology systems that drive production efficiency. Overseeing the integration of advanced machinery and software, the Chief Technology Officer ensures that the company remains at the forefront of apparel manufacturing innovation. This leadership role involves upgrading factory automation to improve output quality and reduce waste. By implementing cutting-edge technological solutions, Nisim Tamam directly impacts the speed and precision of the production lines. The Chief Technology Officer maintains a focus on digital transformation to enhance the development and marketing of activewear products. Through continuous evaluation of emerging manufacturing technologies, the Chief Technology Officer supports the operational goals of the entire organization. Ultimately, Tamam secures a technological advantage for the company, ensuring that production capabilities evolve alongside the changing demands of the global clothing market.
    Nisim Tamam

    Ruba Shloul - CFA . Victoria's Secret

    Ruba Shloul, the CFA . Victoria's Secret at TEFRON, manages the strategic account relationship and financial performance associated with the Victoria's Secret partnership. Overseeing the specific production requirements and quality standards for this key client, the CFA . Victoria's Secret ensures that all apparel deliverables meet the exact specifications of the brand. This leadership role involves coordinating between the client and the internal manufacturing teams to align production schedules with retail launches. By managing the financial and operational aspects of this account, Ruba Shloul directly impacts the revenue generated from this major partnership. The CFA . Victoria's Secret maintains a focus on fostering long-term collaboration through consistent quality and reliable service. Through detailed account management, the CFA . Victoria's Secret supports the overall growth strategy of the company. Ultimately, Shloul secures the success of this critical client relationship, driving significant value for the organization.

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    Frequently Asked Questions Regarding TEFRON Top Executives and Leadership Team

    Who leads TEFRON?
    TEFRON is led by Gil Shimon (Chief Executive Officer), along with executives such as Ashraf Qrai (Chief Executive Officer (Jordan)) and Gera Davidson (Chief Financial Officer).
    Who is part of TEFRON’s executive team?
    The executive team of TEFRON includes leaders such as Gil Shimon (Chief Executive Officer), Ashraf Qrai (Chief Executive Officer (Jordan)), Gera Davidson (Chief Financial Officer) and other senior executives.
    How many executives does TEFRON have?
    TEFRON has 6 executives leading key business areas.
    What roles are included in TEFRON’s leadership team?
    The leadership team of TEFRON includes roles such as Chief Executive Officer, Chief Executive Officer (Jordan), Chief Financial Officer, Chief Operating Officer (Central America), Chief Technology Officer.