TEFRON Executive and Leadership Team

May, 2026

Leadership Overview

TEFRON has 6 executives leading key functions including strategy, technology, and finance.

Driven by a commitment to innovation, TEFRON focuses on the development, production, marketing, and sale of apparel and activewear, impacting the global fashion industry through its manufacturing expertise.

Leadership Roles at TEFRON

  • Chief Executive Officer - Gil Shimon
  • Chief Executive Officer & Director - Hari Sankar
  • Chief Executive Officer (Jordan) - Ashraf Qrai
  • Chief Financial Officer - Gera Davidson
  • Chief Technology Officer - Nisim Tamam
  • CFA . Victoria's Secret - Ruba Shloul
  • Gil Shimon - Chief Executive Officer

    Gil Shimon, the Chief Executive Officer at TEFRON, directs the company's overall strategic vision and operational execution. Shimon guides TEFRON's global expansion and market penetration efforts, ensuring alignment with the company's core mission of developing, producing, marketing, and selling apparel and activewear. This leadership role involves fostering innovation across all departments, from design to distribution, and optimizing resource allocation to drive sustainable growth. Overseeing key business units, Gil Shimon ensures that TEFRON maintains its competitive edge in the dynamic apparel industry. The Chief Executive Officer's responsibilities extend to cultivating strategic partnerships and enhancing shareholder value through robust financial performance and market leadership. Shimon's strategic direction is critical for navigating complex global supply chains and meeting evolving consumer demands in activewear and general apparel.

    Hari Sankar - Chief Executive Officer & Director

    Hari Sankar, the Chief Executive Officer & Director at TEFRON, spearheads the company's strategic direction and corporate governance. Sankar oversees the comprehensive lifecycle of apparel and activewear, from initial development and production to final marketing and sales. This executive guides TEFRON's global operational framework, ensuring efficiency and quality across all manufacturing processes. Hari Sankar's role involves driving innovation in product design and material sourcing, directly impacting TEFRON's market position. The Chief Executive Officer & Director also manages key stakeholder relationships, including those with the board and investors, to foster long-term value creation. Sankar's leadership ensures that TEFRON's business model remains agile and responsive to global market trends and customer needs in the activewear and apparel sectors.

    Ashraf Qrai - Chief Executive Officer (Jordan)

    Ashraf Qrai, the Chief Executive Officer (Jordan) at TEFRON, manages and directs all operations within the Jordan region. Qrai oversees the development, production, and distribution of apparel and activewear, ensuring adherence to TEFRON's global quality and manufacturing standards. This leadership position involves optimizing the regional supply chain and production facilities to meet market demands efficiently. Ashraf Qrai drives local market strategies, focusing on expanding TEFRON's presence and sales within Jordan and surrounding territories. The Chief Executive Officer (Jordan) also cultivates relationships with local partners and stakeholders, ensuring seamless integration with the company's broader business objectives. Qrai's operational oversight is crucial for maintaining production continuity and achieving regional sales targets for TEFRON's diverse product lines.

    Gera Davidson - Chief Financial Officer

    Gera Davidson, the Chief Financial Officer at TEFRON, directs the company's financial strategy, planning, and reporting. Davidson oversees all fiscal operations, including budgeting, forecasting, and capital allocation, ensuring the financial health and stability of TEFRON's apparel and activewear manufacturing business. This executive manages investor relations and secures funding necessary for operational expansion and technological advancements. Gera Davidson's responsibilities include optimizing financial performance, managing risk, and ensuring compliance with all relevant financial regulations across global markets. The Chief Financial Officer plays a pivotal role in strategic decision-making, providing critical financial insights to support the company's growth objectives and enhance shareholder value. Davidson's financial acumen is essential for navigating the complexities of the international apparel industry.

    Nisim Tamam - Chief Technology Officer

    Nisim Tamam, the Chief Technology Officer at TEFRON, architects and implements the technological infrastructure supporting the company's apparel and activewear development and production. Tamam drives innovation in manufacturing technologies, exploring advanced materials and production techniques to enhance product quality and efficiency. This role involves overseeing the integration of digital solutions across TEFRON's operations, from design software to supply chain management systems. Nisim Tamam ensures that TEFRON's technological capabilities remain at the forefront of the industry, enabling scalable production and agile market response. The Chief Technology Officer's strategic vision guides the company's investment in R&D and technological advancements, directly impacting the company's ability to deliver cutting-edge apparel and activewear solutions to a global market.
    Nisim Tamam

    Ruba Shloul - CFA . Victoria's Secret

    Ruba Shloul, the CFA . Victoria's Secret at TEFRON, provides critical financial analysis and strategic insights to support the company's operations and growth initiatives. Shloul focuses on financial planning and analysis, evaluating investment opportunities and assessing market performance within the apparel and activewear sectors. This role involves developing financial models and forecasts to guide strategic decision-making and resource allocation across TEFRON's global manufacturing and sales network. Ruba Shloul contributes to optimizing financial performance by identifying cost-saving opportunities and revenue enhancement strategies. The CFA . Victoria's Secret's expertise is vital for ensuring TEFRON's financial discipline and supporting its long-term objectives in the competitive fashion industry.

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    Frequently Asked Questions Regarding TEFRON Top Executives and Leadership Team

    Who leads TEFRON?
    TEFRON is led by Gil Shimon (Chief Executive Officer), along with executives such as Hari Sankar (Chief Executive Officer & Director) and Ashraf Qrai (Chief Executive Officer (Jordan)).
    Who is part of TEFRON’s executive team?
    The executive team of TEFRON includes leaders such as Gil Shimon (Chief Executive Officer), Hari Sankar (Chief Executive Officer & Director), Ashraf Qrai (Chief Executive Officer (Jordan)) and other senior executives.
    How many executives does TEFRON have?
    TEFRON has 6 executives leading key business areas.
    What roles are included in TEFRON’s leadership team?
    The leadership team of TEFRON includes roles such as Chief Executive Officer, Chief Executive Officer & Director, Chief Executive Officer (Jordan), Chief Financial Officer, Chief Technology Officer.