Tecovas Executive and Leadership Team

David Lafitte, the Chief Executive Officer at Tecovas, directs the overarching strategic vision and daily retail operations. By prioritizing direct-to-consumer sales models, Lafitte ensures the brand maintains competitive pricing while scaling the western footwear and apparel catalog. This leadership role involves constant collaboration with the board to refine market positioning and expand the footprint across North American retail sectors. David Lafitte manages the integration of supply chain logistics with customer experience initiatives to drive long-term brand loyalty. Through rigorous oversight of product development cycles, the Chief Executive Officer guarantees that every boot and accessory meets the high standards expected by the customer base. By fostering a culture of operational excellence, the Chief Executive Officer secures the company's trajectory as a leader in the modern western apparel industry, consistently delivering value through efficient, high-growth business practices.

Paul Hedrick OPT OUT, the Founder & Chief Executive Officer at Tecovas, architects the core brand identity and long-term mission of the organization. By focusing on the foundational principles of quality and accessibility, the Founder & Chief Executive Officer shapes the aesthetic and functional direction of all western footwear and apparel collections. This leadership role requires constant engagement with market trends to ensure the brand remains relevant within the competitive retail landscape. Paul Hedrick OPT OUT drives the expansion of the product ecosystem, ensuring that every new design aligns with the established heritage of the company. By overseeing the creative vision and high-level corporate strategy, the Founder & Chief Executive Officer maintains the integrity of the direct-to-consumer model. Through persistent innovation in design and customer engagement, the Founder & Chief Executive Officer solidifies the market presence of the brand across diverse consumer demographics.

James Mann, the Chief Financial Officer at Tecovas, directs the fiscal strategy and capital allocation necessary to sustain the company's retail growth. By managing financial planning, budgeting, and reporting, Mann ensures the organization maintains a healthy balance sheet while investing in new product lines and market expansion. This leadership role involves overseeing the financial health of the supply chain and retail operations to maximize profitability. James Mann collaborates with the executive team to evaluate investment opportunities and mitigate financial risks associated with scaling the western apparel business. By implementing rigorous financial controls and performance metrics, the Chief Financial Officer provides the data-driven insights required for informed decision-making. Through the optimization of cash flow and capital structure, the Chief Financial Officer secures the long-term financial stability of the company, enabling consistent delivery of high-quality products to the growing customer base.

Kevin Harwood, the Chief Technology Officer at Tecovas, directs the digital infrastructure and e-commerce platforms that support the direct-to-consumer retail model. By architecting scalable cloud solutions and robust data analytics systems, Harwood optimizes the online shopping experience for customers across the United States. This leadership role involves managing the cybersecurity posture and technical integration of inventory management systems to ensure seamless operations. Kevin Harwood oversees the engineering teams responsible for maintaining high-performance web and mobile interfaces, directly impacting conversion rates and user engagement. By leveraging advanced technology to streamline logistics and customer data management, the Chief Technology Officer supports the company's rapid growth and operational efficiency. Through the implementation of cutting-edge digital tools, the Chief Technology Officer ensures that the technical foundation remains agile, secure, and capable of supporting the evolving needs of the modern retail business.