Tecovas Executive and Leadership Team

David Lafitte, the Chief Executive Officer at Tecovas, directs the overarching business strategy and daily retail operations. By overseeing the expansion of western footwear and apparel lines, Lafitte ensures the brand maintains a competitive edge in the direct-to-consumer market. This leadership role involves coordinating with the board to refine long-term growth objectives while managing the company's North American market presence. David Lafitte drives the execution of high-level initiatives that prioritize customer satisfaction and product quality. Through rigorous oversight of supply chain logistics and retail performance, the Chief Executive Officer optimizes operational efficiency across all channels. By fostering a culture of excellence, Lafitte secures the company's position as a leader in the western lifestyle sector. This executive focus on scalable growth and brand integrity remains central to the ongoing success of the organization.

Paul Hedrick OPT OUT, the Founder & Chief Executive Officer at Tecovas, architects the core brand vision and long-term creative direction. By defining the aesthetic standards for western footwear and accessories, the Founder & Chief Executive Officer ensures the product catalog resonates with the target demographic. This leadership role involves shaping the company's market identity and guiding the strategic evolution of the apparel portfolio. Paul Hedrick OPT OUT drives the mission to provide premium goods at accessible price points through direct-to-consumer channels. By monitoring industry trends and consumer feedback, the Founder & Chief Executive Officer adapts the brand strategy to maintain relevance in a shifting retail environment. This executive oversight supports the company's expansion into new product categories while preserving the authentic heritage of the brand. Through consistent innovation, the leadership team achieves sustained market impact.

James Mann, the Chief Financial Officer at Tecovas, manages the fiscal health and capital allocation strategies for the organization. By overseeing financial planning, budgeting, and reporting, the Chief Financial Officer ensures the company maintains the liquidity required for aggressive retail expansion. This leadership role involves collaborating with executive peers to evaluate investment opportunities in inventory and store infrastructure. James Mann drives the development of financial models that support sustainable growth across North American operations. By analyzing revenue streams and cost structures, the Chief Financial Officer optimizes profitability for the entire product range. This executive oversight provides the necessary data to inform strategic decisions regarding market entry and operational scaling. Through disciplined financial management, Mann secures the long-term stability of the business while supporting the broader mission of delivering high-quality western apparel to a growing customer base.

Kevin Harwood, the Chief Technology Officer at Tecovas, directs the digital infrastructure and e-commerce platform development. By overseeing the integration of advanced retail technologies, the Chief Technology Officer ensures a seamless shopping experience for customers across all digital touchpoints. This leadership role involves managing the engineering teams responsible for website performance, data security, and inventory management systems. Kevin Harwood drives the implementation of scalable software solutions that support the company's direct-to-consumer business model. By leveraging data analytics to improve user engagement, the Chief Technology Officer enhances the efficiency of the online storefront. This executive oversight facilitates the alignment of technical capabilities with the company's broader retail goals. Through continuous improvement of the digital ecosystem, Harwood supports the brand's ability to reach a wider audience while maintaining high standards of service and operational reliability.