Tecovas Executive and Leadership Team

David Lafitte, the Chief Executive Officer at Tecovas, directs the company's overall strategic vision and operational execution. Lafitte guides the expansion of Tecovas's direct-to-customer retail model, ensuring alignment with the brand's core mission of delivering high-quality western footwear, apparel, and accessories at fair prices. Overseeing all departments, the Chief Executive Officer ensures seamless integration between design, manufacturing, marketing, and sales efforts. This leadership role involves fostering a culture of innovation and customer focus, critical for maintaining Tecovas's competitive edge in the retail market. By optimizing supply chain efficiencies and enhancing the customer experience, David Lafitte drives sustainable growth and reinforces the brand's commitment to excellence across all facets of the business.

Paul Hedrick, the Founder & Chief Executive Officer at Tecovas, established the company's foundational principles and continues to shape its strategic direction. Hedrick drives the brand's commitment to designing and selling superior western footwear, apparel, and accessories directly to customers, ensuring fair pricing and exceptional quality. As Founder & Chief Executive Officer, Paul Hedrick oversees the company's long-term vision, focusing on market expansion and brand development. This leadership position involves cultivating strong relationships with suppliers and customers, essential for maintaining the integrity of the direct-to-customer model. By championing product innovation and operational excellence, Paul Hedrick ensures Tecovas remains a leader in the western wear market, delivering unparalleled value and authentic style.

James Mann, the Chief Financial Officer at Tecovas, manages the company's financial health and strategic fiscal planning. Mann oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring the company's resources support its growth objectives and direct-to-customer model. This role involves rigorous financial analysis to identify opportunities for cost optimization and revenue enhancement across the retail and manufacturing segments. The Chief Financial Officer works closely with other executives to align financial strategies with the company's mission of providing high-quality western wear at fair prices. By maintaining robust financial controls and driving fiscal discipline, James Mann ensures Tecovas achieves its profitability targets and sustains its market position.

Kevin Harwood, the Chief Technology Officer at Tecovas, leads the company's technology strategy and digital infrastructure development. Harwood oversees the implementation of innovative technological solutions that enhance the customer experience and streamline operations for the direct-to-customer retail model. This involves managing the company's e-commerce platform, data analytics, and internal IT systems to ensure scalability and security. The Chief Technology Officer collaborates with design and marketing teams to integrate technology into product development and customer engagement strategies. By driving technological advancements, Kevin Harwood supports Tecovas's mission to deliver premium western wear efficiently and effectively, ensuring a seamless online and offline customer journey.