Leadership Overview
TDECU has 7 executives leading key functions including strategy, finance, legal, operations, and market expansion.
Driven by member-centric values, TDECU operates with a philosophy of empowering individuals through accessible financial services, fostering community growth across Texas with its extensive branch network.
Driven by member-centric values, TDECU operates with a philosophy of empowering individuals through accessible financial services, fostering community growth across Texas with its extensive branch network.
Leadership Roles at TDECU
Rhonda Kleinecke - Senior Vice President & Chief Financial Officer
Rhonda Kleinecke, the Senior Vice President & Chief Financial Officer at TDECU, manages the financial health and strategic fiscal planning for the credit union. This executive role encompasses oversight of all financial operations, including budgeting, forecasting, investment strategies, and risk management, ensuring TDECU's stability and growth. Kleinecke directs the accounting, treasury, and financial analysis departments, providing critical insights that inform executive decision-making and support the organization's expansion across Texas. The position requires a deep understanding of credit union regulations and market dynamics to optimize financial performance and member value. By ensuring robust financial controls and driving efficient capital allocation, Rhonda Kleinecke plays a pivotal part in sustaining TDECU's commitment to its members and its long-term operational success throughout its 40 branch locations.
Casey Wilcox - President & Tdecu Holdings Board Member
Casey Wilcox, the President & Tdecu Holdings Board Member at TDECU, spearheads the overall strategic direction and executive leadership of the credit union and its holding company. This paramount role involves setting the vision for TDECU's growth, member services, and market penetration across Texas, guiding the organization towards its long-term objectives. Wilcox collaborates with the board of directors to ensure corporate governance and strategic alignment, while also driving operational excellence across all 40 branch offices. The position demands a comprehensive understanding of the financial services industry and TDECU's commitment to its member-owners. By championing innovation and member advocacy, Casey Wilcox ensures TDECU remains a leading financial institution, dedicated to empowering individuals and communities through exceptional service and financial solutions.
Glenn Applewhite - Market President (Greater Houston)
Glenn Applewhite, the Market President (Greater Houston) at TDECU, leads strategic growth and member engagement initiatives within the vital Greater Houston region. This executive position involves developing and executing market-specific strategies to expand TDECU's presence and deepen relationships with members and the community. Applewhite oversees regional operations, ensuring that TDECU's services and financial solutions are effectively delivered to meet the unique needs of the Houston market. The role requires strong leadership in building local teams and fostering a member-centric culture across the market's branches. By driving business development and enhancing community outreach, Glenn Applewhite plays a key role in strengthening TDECU's position as a trusted financial partner in one of Texas's largest metropolitan areas.
Marina Rivera - Market President
Marina Rivera, the Market President at TDECU, directs regional business development and member relationship management, focusing on expanding TDECU's reach and impact within designated markets. This leadership role involves crafting and implementing localized strategies that align with the credit union's overall mission of empowering members financially. Rivera oversees market-specific operations, ensuring seamless service delivery and fostering strong community ties through targeted outreach programs. The position demands a deep understanding of regional economic conditions and member needs to drive growth and enhance brand presence. By championing TDECU's values and expanding its service footprint, Marina Rivera contributes significantly to the credit union's success and its commitment to serving Texans across its extensive branch network.
Corbette Greak - Vice President, Chief of Staff
Corbette Greak, the Vice President, Chief of Staff at TDECU, directs strategic initiatives and operational alignment across the credit union's extensive network. This leadership position involves translating executive directives into actionable plans, ensuring seamless execution of TDECU's mission to serve its members. Greak oversees critical projects that enhance member experience and operational efficiency, working closely with department heads to foster collaboration and drive progress. The role demands a keen understanding of the financial services landscape and TDECU's unique position within the Texas market. By managing key internal communications and supporting the executive team, Corbette Greak ensures that strategic objectives are met with precision and efficacy, contributing directly to the organization's growth and member satisfaction across its 40 branch offices.
Aparna Dave - Senior Vice President, Chief Legal Officer and General Counsel
Aparna Dave, the Senior Vice President, Chief Legal Officer and General Counsel at TDECU, directs all legal affairs and ensures regulatory compliance for the credit union. This critical executive function involves providing expert legal counsel on a wide range of matters, including corporate governance, contracts, litigation, and risk mitigation, safeguarding TDECU's interests. Dave oversees the legal department, working closely with other senior leaders to navigate complex legal landscapes and uphold TDECU's commitment to ethical operations and member protection across its Texas branches. The role requires a profound knowledge of financial law and credit union specific regulations. By managing legal strategy and ensuring adherence to all applicable laws, Aparna Dave provides essential guidance that supports TDECU's mission and operational integrity.
Jason Schneider - Chief Finance & Operations Officer
Jason Schneider, the Chief Finance & Operations Officer at TDECU, oversees the critical intersection of financial management and operational execution for the credit union. This dual-focused executive role ensures that TDECU's financial resources are strategically allocated to support efficient and effective operations across its extensive network of 40 branches. Schneider directs both the finance and operations departments, driving initiatives that enhance member service delivery, optimize internal processes, and manage operational risks. The position demands a holistic view of the credit union's business model, integrating financial planning with day-to-day operational strategies to achieve organizational goals. By ensuring financial discipline and operational agility, Jason Schneider directly contributes to TDECU's sustained growth and its ability to serve members effectively throughout Texas.
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