TBC Corporation Executive and Leadership Team

Don Byrd, the President & Chief Executive Officer at TBC Corporation, directs the overarching strategic vision for the entire automotive enterprise. Overseeing the integration of wholesale, retail, and franchise operations, the President & Chief Executive Officer ensures alignment with long-term growth objectives across North American markets. This leadership role involves constant collaboration with the Board to refine business models and enhance market competitiveness. By prioritizing operational efficiency and customer-centric service, Don Byrd directly impacts the company's ability to scale effectively within the tire industry. The President & Chief Executive Officer maintains a focus on sustainable expansion, ensuring that all business units operate with high standards of excellence. Through rigorous oversight of corporate performance, Byrd secures the organization's position as a leader in the automotive aftermarket, fostering innovation and maintaining strong relationships with key stakeholders throughout the diverse operational landscape.

Maxwell Robinson, the Chief Financial Officer at TBC Corporation, governs the financial health and fiscal strategy of the organization. Overseeing capital allocation, budgeting, and financial reporting, the Chief Financial Officer ensures that the company maintains a strong balance sheet to support its extensive wholesale and retail operations. This leadership role involves managing complex financial risks and identifying opportunities for investment that align with the company's long-term growth trajectory. By providing data-driven insights, Maxwell Robinson directly impacts the strategic decision-making process of the executive team. The Chief Financial Officer collaborates with the Board to ensure transparency and compliance while driving profitability across all business units. Through the management of fiscal resources, Robinson secures the financial foundation necessary for the company to expand its market presence and continue providing high-quality automotive products to customers across the country.

Melih Aslan, the Chief Operating Officer at TBC Corporation, manages the daily execution of internal business processes and organizational scaling. Overseeing the operational health of the company, the Chief Operating Officer ensures that internal workflows support the high-volume demands of the automotive retail sector. This leadership role involves optimizing resource allocation and refining operational procedures to maximize productivity across all departments. By focusing on internal process improvement, Melih Aslan directly impacts the company's ability to maintain consistent service quality during periods of rapid growth. The Chief Operating Officer works closely with department heads to eliminate bottlenecks and enhance cross-functional collaboration. Through the implementation of rigorous performance metrics, Aslan drives operational stability, ensuring that the organization remains agile and responsive to the needs of the retail and franchise networks operating throughout the North American landscape.

Clint Britt, the Chief Operating Officer & Founder at TBC Corporation, focuses on the strategic development of supply chain logistics and franchise expansion. Overseeing the foundational elements of the company's distribution network, the Chief Operating Officer & Founder ensures that inventory management systems remain robust enough to support the vast retail footprint. This leadership role involves cultivating long-term partnerships with suppliers and franchisees to maintain a consistent supply of automotive products. By leveraging deep industry knowledge, Clint Britt directly impacts the efficiency of the company's logistics operations. The Chief Operating Officer & Founder works to integrate new franchise locations into the existing corporate framework, ensuring operational consistency across all regions. Through the continuous refinement of supply chain strategies, Britt drives the company's ability to meet consumer demand, maintaining a strong market position within the competitive automotive aftermarket sector.

Christopher Young, the Chief Technology Officer at TBC Corporation, architects the digital infrastructure necessary to support complex wholesale and retail automotive operations. Overseeing the modernization of internal systems, the Chief Technology Officer ensures that technological capabilities remain agile enough to meet evolving market demands. This leadership role involves managing large-scale digital transformations that streamline supply chain logistics and improve customer engagement platforms. By implementing advanced data analytics, Christopher Young directly impacts the efficiency of the company's nationwide distribution networks. The Chief Technology Officer collaborates with other executive leaders to align technical roadmaps with broader corporate goals, ensuring that digital assets provide a competitive advantage. Through the deployment of scalable software solutions, Young drives operational excellence, enabling the organization to maintain high service levels while navigating the complexities of the modern automotive industry across various regional markets.

Bill Gearhart, the Chief Information Officer, Tbc Corporation at TBC Corporation, directs the enterprise-wide information systems and data management strategies. Overseeing the integrity and availability of critical business data, the Chief Information Officer, Tbc Corporation ensures that the company's information architecture supports the complex needs of wholesale and retail operations. This leadership role involves managing the lifecycle of enterprise applications and ensuring that information flows seamlessly between departments. By prioritizing data security and system reliability, Bill Gearhart directly impacts the operational continuity of the entire organization. The Chief Information Officer, Tbc Corporation collaborates with other technology leaders to implement robust IT governance frameworks that align with corporate objectives. Through the strategic management of information assets, Gearhart drives efficiency, enabling the company to leverage data for better decision-making and improved customer service across its broad operational footprint.

James Lan, the Group Chief Information Officer & Group Chief Information Security Officer, Board & Director (Dada Broadband) at TBC Corporation, architects the cybersecurity posture and global information security strategy. Overseeing the protection of sensitive corporate and customer data, the Group Chief Information Officer & Group Chief Information Security Officer, Board & Director (Dada Broadband) ensures that the organization remains resilient against evolving digital threats. This leadership role involves implementing advanced security protocols across all wholesale and retail platforms to maintain trust and compliance. By establishing rigorous security standards, James Lan directly impacts the safety and reliability of the company's digital infrastructure. The Group Chief Information Officer & Group Chief Information Security Officer, Board & Director (Dada Broadband) works with the Board to align security investments with business risk management. Through proactive threat mitigation, Lan drives the security of the company's operations, ensuring that digital assets remain protected while supporting the company's growth.

Bill Schafer, the Chief Revenue Officer, TBC Wholesale at TBC Corporation, drives the sales strategy and revenue growth for the wholesale division. Overseeing the expansion of wholesale distribution channels, the Chief Revenue Officer, TBC Wholesale ensures that the company effectively reaches its target market of automotive retailers and service centers. This leadership role involves managing sales teams and developing pricing strategies that maximize market share. By focusing on customer acquisition and retention, Bill Schafer directly impacts the financial performance of the wholesale business unit. The Chief Revenue Officer, TBC Wholesale collaborates with marketing and operations to ensure that product availability meets the needs of the wholesale customer base. Through the execution of targeted sales initiatives, Schafer drives revenue, ensuring that the wholesale division remains a primary contributor to the company's overall success within the automotive aftermarket.

Rachel Tibor, the Chief Marketing Officer, Wholesale at TBC Corporation, develops the brand identity and marketing strategies for the wholesale division. Overseeing the promotion of products and services to automotive partners, the Chief Marketing Officer, Wholesale ensures that the company's value proposition is clearly communicated to the market. This leadership role involves managing multi-channel marketing campaigns that drive brand awareness and support sales objectives. By analyzing market trends and customer behavior, Rachel Tibor directly impacts the effectiveness of the company's outreach efforts. The Chief Marketing Officer, Wholesale works closely with the sales team to align marketing initiatives with revenue goals. Through the creation of compelling brand narratives and targeted advertising, Tibor drives market engagement, ensuring that the wholesale division maintains a strong and recognizable presence within the competitive automotive industry across all regional markets.

Yuri Semenikhin, the Deputy Chief Information Officer at TBC Corporation, supports the execution of IT strategy and the management of technical operations. Overseeing the day-to-day performance of information systems, the Deputy Chief Information Officer ensures that the company's technical infrastructure remains stable and efficient. This leadership role involves managing IT projects that enhance the functionality of wholesale and retail systems. By focusing on system optimization and technical support, Yuri Semenikhin directly impacts the productivity of the organization's workforce. The Deputy Chief Information Officer collaborates with the CIO to implement technology upgrades that align with the company's broader digital transformation goals. Through the diligent management of technical resources, Semenikhin drives operational efficiency, ensuring that the company's information systems provide the necessary support for the business to thrive in the fast-paced automotive aftermarket environment.