Tag Executive and Leadership Team

July, 2026

Leadership Overview

Tag has 4 executives leading key functions including strategy, operations, regional finance, and APAC operations.

Driven by a commitment to innovation, Tag is dedicated to crafting resonant brand experiences through expert content production, image and audio services, and advanced post-production, enhancing customer engagement and sales globally.

Leadership Roles at Tag

  • Chief Executive Officer - Peter Kuhn
  • Regional Chief Financial Officer - Kimberly Ericson
  • Chief Operating Officer - Trisha Mainiero
  • Chief Operating Officer (APAC) - Tamara Davenport
  • Peter Kuhn - Chief Executive Officer

    Peter Kuhn, the Chief Executive Officer at Tag, directs the overarching corporate strategy and vision. Kuhn guides the company's expansion into new markets and service offerings, ensuring Tag remains at the forefront of creative content production and digital media solutions. This leadership role involves aligning all departments towards the company's mission of making brand ideas resonate locally and globally. Kuhn's strategic direction focuses on integrating advanced technology with creative craftsmanship to drive significant improvements in customer engagement and sales performance. The Chief Executive Officer ensures that Tag's end-to-end production capabilities, including image and audio services and post-production, consistently meet the evolving needs of brands seeking scalable and relevant content across all platforms. Peter Kuhn's executive oversight is critical for maintaining the company's competitive edge and fostering sustainable growth within the dynamic marketing and e-commerce sectors.

    Kimberly Ericson - Regional Chief Financial Officer

    Kimberly Ericson, the Regional Chief Financial Officer at Tag, manages the financial health and strategic fiscal planning for the company's operations. Ericson oversees all financial activities, including budgeting, forecasting, and financial reporting, ensuring robust fiscal discipline across all service areas like retail media, digital media, and e-commerce solutions. This executive role is critical for supporting Tag's investment in technology and craftsmanship, enabling the company to deliver scalable and high-quality content production. The Regional Chief Financial Officer ensures that financial strategies align with the company's mission to make brand ideas resonate locally and globally, thereby driving sales and enhancing customer engagement. Kimberly Ericson's financial acumen provides the foundation for Tag's operational expansion and its ability to offer comprehensive image and audio services and post-production. By maintaining strong financial controls and identifying growth opportunities, Kimberly Ericson plays a pivotal role in securing Tag's long-term profitability and market leadership.

    Trisha Mainiero - Chief Operating Officer

    Trisha Mainiero, the Chief Operating Officer at Tag, executes the operational strategies that support the company's global ambitions. Mainiero oversees the day-to-day functions of Tag's production services, ensuring efficiency and quality across image and audio services, and post-production. This executive focuses on optimizing workflows for retail media, digital media, and e-commerce solutions, directly impacting the company's ability to deliver scalable content. The Chief Operating Officer manages resource allocation and operational improvements, driving the integration of technology to enhance craftsmanship and client satisfaction. Trisha Mainiero's leadership ensures seamless execution of brand ideas, making them resonate effectively across diverse platforms and touchpoints. By streamlining operations, Mainiero contributes significantly to Tag's capacity to drive sales and enhance customer engagement through meticulously produced content. Trisha Mainiero's operational command is vital for maintaining Tag's reputation for excellence in the United Kingdom and beyond.
    Trisha Mainiero

    Tamara Davenport - Chief Operating Officer (APAC)

    Tamara Davenport, the Chief Operating Officer (APAC) at Tag, spearheads operational excellence within the Asia-Pacific region. Davenport directs the implementation of Tag's comprehensive production services, including creative content, image and audio services, and post-production, tailored for the unique demands of the APAC market. This leadership position involves ensuring that retail media, digital media, and e-commerce solutions effectively reach and engage local audiences. The Chief Operating Officer (APAC) focuses on adapting global strategies to regional nuances, fostering strong client relationships and driving business growth across diverse territories. Tamara Davenport's operational oversight ensures that brand ideas are localized with cultural relevance and delivered with the high standards of craftsmanship and technology Tag is known for. By optimizing regional operations, Davenport directly contributes to enhancing customer engagement and boosting sales performance throughout the APAC territories. Tamara Davenport's strategic management is key to Tag's successful expansion and impact in this vital global market.

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    Frequently Asked Questions Regarding Tag Top Executives and Leadership Team

    Who leads Tag?
    Tag is led by Peter Kuhn (Chief Executive Officer), along with executives such as Kimberly Ericson (Regional Chief Financial Officer) and Trisha Mainiero (Chief Operating Officer).
    Who is part of Tag’s executive team?
    The executive team of Tag includes leaders such as Peter Kuhn (Chief Executive Officer), Kimberly Ericson (Regional Chief Financial Officer), Trisha Mainiero (Chief Operating Officer) and other senior executives.
    How many executives does Tag have?
    Tag has 4 executives leading key business areas.
    What roles are included in Tag’s leadership team?
    The leadership team of Tag includes roles such as Chief Executive Officer, Regional Chief Financial Officer, Chief Operating Officer, Chief Operating Officer (APAC).