Tacala Executive and Leadership Team

Joey Pierson, the Chief Executive Officer & Chief Financial Officer at Tacala, directs the overarching corporate strategy and financial health of the organization. Managing capital allocation and long-term fiscal planning, the Chief Executive Officer & Chief Financial Officer ensures the company maintains a competitive edge within the hospitality sector. This leadership role involves rigorous oversight of budgetary frameworks and investment initiatives to support the expansion of restaurant operations. By analyzing market trends and internal performance metrics, Joey Pierson optimizes resource distribution to maximize profitability. The Chief Executive Officer & Chief Financial Officer also collaborates with the board to refine business models, ensuring alignment with the mission of providing quality service. Through disciplined financial management and strategic vision, Pierson secures the stability required for sustained success in the highly dynamic restaurant industry.

Don Ghareeb, the President at Tacala, executes daily operational strategies and oversees the performance of the entire restaurant network. Managing regional operations and supply chain logistics, the President ensures that every location adheres to strict quality and service standards. This leadership role involves coordinating with department heads to streamline workflows and improve operational efficiency across the organization. By monitoring key performance indicators, the President identifies opportunities for process improvement and service optimization. Don Ghareeb also facilitates communication between the executive team and field management to ensure consistent execution of corporate policies. Through proactive problem-solving and a focus on operational excellence, Ghareeb drives the company's growth, ensuring that the restaurant chain remains a leader in the hospitality sector while consistently meeting the needs of customers and stakeholders alike.

Marjorie Perlman, the Chief Marketing Officer at Tacala, architects brand identity and consumer engagement strategies across all regional markets. Overseeing digital campaigns and promotional activities, the Chief Marketing Officer drives customer traffic and enhances brand loyalty for the restaurant portfolio. This role involves analyzing consumer behavior data to tailor marketing efforts that resonate with diverse demographics. By coordinating with operational teams, the Chief Marketing Officer ensures that promotional messaging aligns with in-store service standards and product availability. Marjorie Perlman also manages advertising budgets and evaluates the return on investment for various media channels to optimize marketing spend. Through innovative outreach and consistent brand positioning, Perlman strengthens the market presence of the company, ensuring that every campaign contributes directly to revenue growth and long-term brand equity.

Adam Tarnow, the Chief People Officer at Tacala, directs human capital strategy, talent acquisition, and organizational development initiatives. Overseeing workforce training and employee retention programs, the Chief People Officer ensures that the restaurant teams possess the skills necessary for operational excellence. This leadership role involves designing compensation structures and performance management systems that foster a culture of accountability and professional growth. By implementing robust recruitment strategies, the Chief People Officer secures top-tier talent to support the company's expansion goals. Adam Tarnow also monitors employee engagement metrics to maintain a positive work environment across all locations. Through the development of comprehensive human resources policies, Tarnow aligns the workforce with the broader corporate mission, ensuring that every team member contributes to the high standards of service expected within the hospitality industry.