Tabacalera USA Executive and Leadership Team

Javier Johansson, the President & Chief Executive Officer at Tabacalera USA, directs the overarching strategy and operational execution for the company's premium cigar businesses in the United States. This leadership role involves guiding the integration and growth of key business units, including Altadis U.S.A., JR Cigar, and Casa de Montecristo, ensuring alignment with the company's nearly 400-year-old legacy. Johansson oversees the strategic vision that honors tradition while driving innovation in manufacturing and marketing. The President & Chief Executive Officer ensures Tabacalera USA maintains its position as a top leader in the world's largest premium cigar market. By fostering a culture of excellence, Javier Johansson champions the company's commitment to uniting historical significance with contemporary market demands, thereby securing its enduring presence and competitive edge.

Pablo Coll, the Chief Financial Officer at Tabacalera USA, directs all financial operations, planning, and reporting for the company's premium cigar businesses. This critical role involves managing the financial health and strategic investments across Altadis U.S.A., JR Cigar, and Casa de Montecristo, ensuring fiscal responsibility and sustainable growth. The Chief Financial Officer oversees budgeting, forecasting, and capital allocation, aligning financial strategies with the company's long-term objectives and its historical legacy. Coll is responsible for financial risk management and ensuring compliance with all relevant regulations within the United States market. By providing astute financial leadership, Pablo Coll supports Tabacalera USA's market dominance and its commitment to operational excellence and profitability.

Kelvin Llaverias, the Chief Information Officer at Tabacalera USA, architects and executes the company's technology strategy, ensuring robust and scalable information systems across all business units. This leadership function is critical for supporting the operational complexities of manufacturing, distribution, and retail, including Altadis U.S.A., JR Cigar, and Casa de Montecristo. The Chief Information Officer drives digital transformation initiatives, enhancing efficiency and data security to protect the company's valuable intellectual property and customer information. Llaverias oversees the integration of advanced technological solutions that support Tabacalera USA's market leadership in the premium cigar sector. By optimizing IT infrastructure, Kelvin Llaverias ensures seamless operations and provides the technological foundation necessary for continued growth and innovation within the United States market.

Jason Williams, the Chief Human Resources Officer at Tabacalera USA, shapes and executes the human capital strategy to support the company's extensive operations and legacy. This leadership position focuses on cultivating a high-performance culture across Altadis U.S.A., JR Cigar, and Casa de Montecristo, ensuring the attraction, development, and retention of top talent. The Chief Human Resources Officer oversees all aspects of employee relations, compensation, benefits, and organizational development, aligning HR initiatives with Tabacalera USA's mission of uniting tradition and expertise. Williams drives initiatives that foster employee engagement and support the company's market leadership in the premium cigar industry within the United States. By championing people-centric strategies, Jason Williams ensures the workforce is equipped to uphold the company's nearly 400-year-old heritage while driving future success.