Super Viva Executive and Leadership Team

May, 2026

Leadership Overview

Super Viva has 5 executives leading key functions including strategy, operations, marketing, technology, and finance.

Driven by a commitment to customer satisfaction, Super Viva focuses on delivering quality grocery products and fostering community engagement through its retail operations.

Leadership Roles at Super Viva

  • Chief Executive Officer - Agon Rexhepi
  • Deputy Chief Executive Officer - Erton Bega
  • Deputy Chief Financial Officer - Veton Latifi
  • Chief Marketing Officer - Denis Rudi
  • Chief Technology Officer - Dorand Xhelili
  • Agon Rexhepi - Chief Executive Officer

    Agon Rexhepi, the Chief Executive Officer at Super Viva, directs the company's overall strategic vision and operational execution within the grocery retail sector. Rexhepi guides the executive team in navigating market dynamics and identifying growth opportunities across the United States. This leadership role involves setting corporate objectives, ensuring financial health, and fostering a culture of innovation and customer-centricity. By aligning departmental efforts with the company's mission, Agon Rexhepi drives Super Viva's expansion and market presence. The Chief Executive Officer's purview encompasses all facets of the business, from supply chain management to customer experience, ensuring cohesive progress towards long-term objectives. Rexhepi's strategic direction is fundamental to maintaining Super Viva's competitive edge in the retail landscape.

    Erton Bega - Deputy Chief Executive Officer

    Erton Bega, the Deputy Chief Executive Officer at Super Viva, supports the Chief Executive Officer in executing the company's strategic initiatives and managing day-to-day operations. Bega focuses on optimizing operational efficiency and implementing best practices across all Super Viva retail locations in the United States. This position involves overseeing cross-functional teams to ensure seamless integration of business processes and adherence to quality standards. Erton Bega plays a crucial part in driving operational excellence and enhancing the customer journey. The Deputy Chief Executive Officer's responsibilities extend to managing key projects and ensuring that operational frameworks support the company's growth targets. Bega's leadership ensures that Super Viva's operational infrastructure remains robust and scalable.

    Veton Latifi - Deputy Chief Financial Officer

    Veton Latifi, the Deputy Chief Financial Officer at Super Viva, assists in managing the company's financial operations and fiscal strategy within the United States. Latifi supports the Chief Financial Officer in overseeing budgeting, financial planning, and risk management to ensure Super Viva's financial stability and profitability. This role involves analyzing financial data, preparing reports, and contributing to strategic financial decision-making. Veton Latifi plays a key part in optimizing financial performance and ensuring compliance with regulatory requirements. The Deputy Chief Financial Officer's responsibilities include monitoring expenditures, managing cash flow, and supporting investment initiatives. Latifi's financial acumen is critical for guiding Super Viva through economic fluctuations and achieving its revenue targets.

    Denis Rudi - Chief Marketing Officer

    Denis Rudi, the Chief Marketing Officer at Super Viva, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement within the grocery retail market. Rudi oversees all promotional activities, digital marketing campaigns, and brand development initiatives designed to resonate with consumers across the United States. This role is critical in understanding market trends and translating consumer insights into actionable marketing plans. Denis Rudi drives customer acquisition and retention efforts, ensuring Super Viva's brand message effectively communicates value and quality. The Chief Marketing Officer's leadership guides the development of compelling advertising, public relations, and social media strategies. Rudi's expertise is vital for expanding Super Viva's market share and strengthening its connection with the community.

    Dorand Xhelili - Chief Technology Officer

    Dorand Xhelili, the Chief Technology Officer at Super Viva, directs the company's technological infrastructure and digital transformation efforts, supporting its operations in the United States. Xhelili is responsible for implementing innovative technology solutions that enhance operational efficiency, customer experience, and data security across all Super Viva platforms. This leadership position involves evaluating and adopting new technologies to maintain a competitive advantage in the retail sector. Dorand Xhelili oversees the development and maintenance of IT systems, ensuring reliability and scalability. The Chief Technology Officer's strategic vision guides Super Viva's technological roadmap, from e-commerce integration to in-store digital solutions. Xhelili's contributions are essential for modernizing Super Viva's technological capabilities.

    Explore Leadership Teams in Grocery Retail

    Frequently Asked Questions Regarding Super Viva Top Executives and Leadership Team

    Who leads Super Viva?
    Super Viva is led by Agon Rexhepi (Chief Executive Officer), along with executives such as Erton Bega (Deputy Chief Executive Officer) and Veton Latifi (Deputy Chief Financial Officer).
    Who is part of Super Viva’s executive team?
    The executive team of Super Viva includes leaders such as Agon Rexhepi (Chief Executive Officer), Erton Bega (Deputy Chief Executive Officer), Veton Latifi (Deputy Chief Financial Officer) and other senior executives.
    How many executives does Super Viva have?
    Super Viva has 5 executives leading key business areas.
    What roles are included in Super Viva’s leadership team?
    The leadership team of Super Viva includes roles such as Chief Executive Officer, Deputy Chief Executive Officer, Deputy Chief Financial Officer, Chief Marketing Officer, Chief Technology Officer.