Super Viva Executive and Leadership Team

June, 2026

Leadership Overview

Super Viva has 5 executives leading key functions including strategy, operations, technology, marketing, and finance.

Driven by a commitment to customer satisfaction, Super Viva focuses on delivering quality grocery retail experiences and fostering community engagement through its operations.

Leadership Roles at Super Viva

  • Chief Executive Officer - Agon Rexhepi
  • Deputy Chief Executive Officer - Erton Bega
  • Deputy Chief Financial Officer - Veton Latifi
  • Chief Technology Officer - Dorand Xhelili
  • Chief Marketing Officer - Denis Rudi
  • Agon Rexhepi - Chief Executive Officer

    Agon Rexhepi, the Chief Executive Officer at Super Viva, directs the overarching corporate strategy and operational execution for the grocery retail business. Rexhepi guides the company's expansion initiatives and ensures alignment with market demands within the United States. This leadership role involves setting the vision for Super Viva's growth, optimizing revenue streams, and maintaining strong stakeholder relationships. By focusing on efficient supply chain management and innovative retail practices, Agon Rexhepi drives the company's competitive positioning and financial performance. The Chief Executive Officer's responsibilities extend to fostering a culture of excellence and accountability across all departments, ensuring Super Viva consistently meets its business objectives and enhances its market presence.

    Erton Bega - Deputy Chief Executive Officer

    Erton Bega, the Deputy Chief Executive Officer at Super Viva, supports the Chief Executive Officer in executing the company's strategic directives and managing day-to-day operations within the grocery retail sector. Bega oversees critical operational functions, ensuring seamless integration of business processes across all United States locations. This position involves close collaboration with department heads to implement efficiency improvements and maintain high standards of service delivery. By focusing on operational excellence, Erton Bega contributes significantly to Super Viva's ability to meet revenue targets and enhance customer satisfaction. The Deputy Chief Executive Officer's role is pivotal in translating strategic goals into actionable plans, thereby reinforcing the company's market position and operational integrity.

    Veton Latifi - Deputy Chief Financial Officer

    Veton Latifi, the Deputy Chief Financial Officer at Super Viva, assists in managing the company's financial operations and strategic fiscal planning within the grocery retail sector. Latifi supports the Chief Financial Officer in overseeing budgeting, forecasting, and financial reporting for Super Viva's United States-based operations. This position involves ensuring compliance with financial regulations, optimizing financial performance, and supporting investment decisions. By maintaining rigorous financial controls and providing insightful analysis, Veton Latifi contributes to the company's fiscal health and sustainable growth. The Deputy Chief Financial Officer's expertise is vital in safeguarding the company's assets and driving profitability through sound financial management.

    Dorand Xhelili - Chief Technology Officer

    Dorand Xhelili, the Chief Technology Officer at Super Viva, architects and directs the company's technology strategy, focusing on innovation and infrastructure development within the grocery retail industry. Xhelili oversees the implementation of advanced technological solutions that enhance operational efficiency and customer experience across Super Viva's United States operations. This leadership position involves managing the IT department, ensuring robust cybersecurity measures, and driving digital transformation initiatives. By leveraging cutting-edge technology, Dorand Xhelili aims to optimize inventory management, streamline point-of-sale systems, and support e-commerce growth. The Chief Technology Officer's strategic guidance is crucial for maintaining Super Viva's technological edge and supporting its long-term business objectives.

    Denis Rudi - Chief Marketing Officer

    Denis Rudi, the Chief Marketing Officer at Super Viva, develops and executes comprehensive marketing strategies to enhance brand visibility and drive customer engagement within the grocery retail market. Rudi oversees all marketing campaigns, advertising efforts, and public relations activities designed to resonate with consumers across the United States. This role involves analyzing market trends, identifying target demographics, and crafting compelling brand narratives that align with Super Viva's mission. By focusing on data-driven insights, Denis Rudi ensures marketing investments yield measurable results, contributing to increased sales and customer loyalty. The Chief Marketing Officer's leadership is essential for building a strong brand identity and expanding Super Viva's market reach.

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    Frequently Asked Questions Regarding Super Viva Top Executives and Leadership Team

    Who leads Super Viva?
    Super Viva is led by Agon Rexhepi (Chief Executive Officer), along with executives such as Erton Bega (Deputy Chief Executive Officer) and Veton Latifi (Deputy Chief Financial Officer).
    Who is part of Super Viva’s executive team?
    The executive team of Super Viva includes leaders such as Agon Rexhepi (Chief Executive Officer), Erton Bega (Deputy Chief Executive Officer), Veton Latifi (Deputy Chief Financial Officer) and other senior executives.
    How many executives does Super Viva have?
    Super Viva has 5 executives leading key business areas.
    What roles are included in Super Viva’s leadership team?
    The leadership team of Super Viva includes roles such as Chief Executive Officer, Deputy Chief Executive Officer, Deputy Chief Financial Officer, Chief Technology Officer, Chief Marketing Officer.