Sunrice Executive and Leadership Team

November, 2026

Leadership Overview

Sunrice has 6 executives leading key functions including international strategy, corporate management, financial oversight, group accounting, operational leadership, and human resources.

Focused on sustainable agricultural excellence, Sunrice delivers premium rice products while maintaining a commitment to quality and innovation across global food markets.

Leadership Roles at Sunrice

  • Global Chief Executive Officer, International & Sourcing Division - Belinda Tumbers
  • Managing Director & Chief Executive Officer - Paul Serra
  • Global Chief Financial Officer, Rice Sunrice Group - Rachel Westbrook
  • Group Chief Financial Officer - Dimitri Courtelis
  • President - Alan Preston
  • Group Chief People Officer - Vesna Garnett
  • Belinda Tumbers - Global Chief Executive Officer, International & Sourcing Division

    Belinda Tumbers, the Global Chief Executive Officer, International & Sourcing Division at Sunrice, directs all cross-border procurement and global market expansion. Tumbers manages complex supply chains to ensure consistent delivery of rice products across international territories. By optimizing sourcing strategies, the Global Chief Executive Officer, International & Sourcing Division mitigates volatility in agricultural commodity markets. This leadership role involves building robust partnerships with global growers to maintain high quality standards. Belinda Tumbers drives the integration of sustainable practices into international operations, ensuring alignment with corporate environmental goals. Through rigorous oversight of global logistics, the executive secures reliable distribution channels for diverse rice blends and snacks. Tumbers maintains a focus on scaling international market share while balancing cost efficiency with premium product integrity. Ultimately, the Global Chief Executive Officer, International & Sourcing Division strengthens the competitive position of the company within the global food industry.

    Paul Serra - Managing Director & Chief Executive Officer

    Paul Serra, the Managing Director & Chief Executive Officer at Sunrice, architects the overarching corporate strategy and long-term vision. Serra oversees the entire organizational structure, ensuring operational excellence across all rice product categories. By aligning executive teams with market demands, the Managing Director & Chief Executive Officer fosters growth in both consumer and professional food sectors. This leadership role involves constant engagement with the Board to refine business models and enhance shareholder value. Paul Serra drives the implementation of sustainable production initiatives, reinforcing the reputation of the company as a trusted industry leader. Through decisive management of corporate resources, the executive ensures the company remains agile in a competitive global landscape. Serra prioritizes innovation in product development to meet evolving consumer preferences. Ultimately, the Managing Director & Chief Executive Officer secures the financial health and market influence of the organization through disciplined strategic execution.

    Rachel Westbrook - Global Chief Financial Officer, Rice Sunrice Group

    Rachel Westbrook, the Global Chief Financial Officer, Rice Sunrice Group at Sunrice, manages the fiscal health and capital allocation for the international rice business. Westbrook directs financial planning, analysis, and reporting to support global growth initiatives. By monitoring economic trends, the Global Chief Financial Officer, Rice Sunrice Group provides critical insights for strategic decision-making regarding product expansion and market entry. This leadership role involves maintaining rigorous internal controls and ensuring compliance with international financial standards. Rachel Westbrook drives the optimization of capital structures to support long-term investment in sustainable rice production. Through precise management of global financial risks, the executive protects the assets of the company. Westbrook collaborates with regional leaders to align budgetary goals with operational requirements. Ultimately, the Global Chief Financial Officer, Rice Sunrice Group ensures the financial stability and sustainable profitability of the international division through disciplined fiscal oversight.

    Dimitri Courtelis - Group Chief Financial Officer

    Dimitri Courtelis, the Group Chief Financial Officer at Sunrice, oversees the consolidated financial operations and corporate accounting functions. Courtelis directs the development of financial strategies that support the entire group, focusing on liquidity management and cost optimization. By analyzing performance metrics across all business units, the Group Chief Financial Officer identifies opportunities for operational efficiency. This leadership role involves managing investor relations and ensuring transparent financial communication. Dimitri Courtelis drives the implementation of advanced financial systems to improve reporting accuracy and speed. Through careful stewardship of corporate funds, the executive supports the strategic objectives of the company. Courtelis works closely with the executive team to evaluate potential acquisitions and capital projects. Ultimately, the Group Chief Financial Officer maintains the integrity of the financial statements and ensures the long-term fiscal resilience of the organization through proactive risk management and strategic planning.

    Alan Preston - President

    Alan Preston, the President at Sunrice, leads the day-to-day operational execution and business development activities. Preston directs the implementation of tactical plans that translate corporate strategy into tangible market results. By overseeing the production and distribution of rice products, the President ensures that quality standards remain consistent across all product lines. This leadership role involves coordinating between departments to streamline workflows and enhance productivity. Alan Preston drives the expansion of the brand into new market segments, focusing on both individual consumers and professional food industry clients. Through effective management of operational teams, the executive fosters a culture of continuous improvement and excellence. Preston monitors market performance to adjust tactics in real-time, ensuring the company meets its growth targets. Ultimately, the President secures the operational success of the business by maintaining a sharp focus on efficiency, product quality, and customer satisfaction.

    Vesna Garnett - Group Chief People Officer

    Vesna Garnett, the Group Chief People Officer at Sunrice, directs the human capital strategy and organizational development initiatives. Garnett oversees talent acquisition, employee engagement, and leadership training programs to build a high-performing workforce. By fostering a culture of inclusivity and professional growth, the Group Chief People Officer ensures the company attracts and retains top industry talent. This leadership role involves aligning workforce capabilities with the strategic goals of the organization. Vesna Garnett drives the implementation of performance management systems that reward excellence and innovation. Through the development of comprehensive wellness and safety policies, the executive supports the well-being of the entire staff. Garnett collaborates with other C-suite leaders to ensure that organizational values are integrated into daily operations. Ultimately, the Group Chief People Officer strengthens the competitive advantage of the company by cultivating a skilled, motivated, and diverse workforce capable of driving long-term success.

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    Frequently Asked Questions Regarding Sunrice Top Executives and Leadership Team

    Who leads Sunrice?
    Sunrice is led by Belinda Tumbers (Global Chief Executive Officer, International & Sourcing Division), along with executives such as Paul Serra (Managing Director & Chief Executive Officer) and Rachel Westbrook (Global Chief Financial Officer, Rice Sunrice Group).
    Who is part of Sunrice’s executive team?
    The executive team of Sunrice includes leaders such as Belinda Tumbers (Global Chief Executive Officer, International & Sourcing Division), Paul Serra (Managing Director & Chief Executive Officer), Rachel Westbrook (Global Chief Financial Officer, Rice Sunrice Group) and other senior executives.
    How many executives does Sunrice have?
    Sunrice has 6 executives leading key business areas.
    What roles are included in Sunrice’s leadership team?
    The leadership team of Sunrice includes roles such as Global Chief Executive Officer, International & Sourcing Division, Managing Director & Chief Executive Officer, Global Chief Financial Officer, Rice Sunrice Group, Group Chief Financial Officer, President.