Sunrice Executive and Leadership Team

Paul Serra, the Managing Director & Chief Executive Officer at Sunrice, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the entire product portfolio, the Managing Director & Chief Executive Officer ensures alignment between agricultural production and consumer demand for rice, snacks, and noodles. This leadership role involves managing complex stakeholder relationships and driving sustainable growth across diverse food industry sectors. By optimizing operational efficiency, Paul Serra directly impacts the market position of the company. Furthermore, the Managing Director & Chief Executive Officer fosters a culture of innovation, ensuring that the brand remains a trusted choice for both individual consumers and professional food industry clients. Through rigorous oversight of corporate governance, Serra secures the future stability of the enterprise while expanding the reach of the brand into new international territories.

Belinda Tumbers, the Global Chief Executive Officer, International & Sourcing Division at Sunrice, manages the complex supply chain and international market expansion initiatives. Overseeing global procurement strategies, the Global Chief Executive Officer, International & Sourcing Division ensures the consistent quality of rice blends and raw materials sourced from diverse agricultural regions. This leadership role involves navigating international trade regulations and building robust partnerships with global suppliers to maintain a competitive edge. By streamlining sourcing operations, Belinda Tumbers directly impacts the cost-efficiency and product availability for the entire group. Additionally, the Global Chief Executive Officer, International & Sourcing Division coordinates with regional teams to adapt product offerings to specific market preferences. Through strategic management of the international division, Tumbers strengthens the global footprint of the company while upholding high standards of sustainability and ethical production practices across all sourcing activities.

Dimitri Courtelis, the Group Chief Financial Officer at Sunrice, directs the financial health and capital allocation strategies for the entire organization. Overseeing fiscal planning and risk management, the Group Chief Financial Officer ensures the company maintains a strong balance sheet while investing in sustainable production technologies. This leadership role involves analyzing market trends to guide investment decisions regarding rice processing infrastructure and new product development. By implementing rigorous financial controls, Dimitri Courtelis directly impacts the profitability and long-term viability of the business. Furthermore, the Group Chief Financial Officer collaborates with the executive team to evaluate the financial performance of various product lines, including microwave rice and noodles. Through precise financial reporting and strategic budgeting, Courtelis supports the growth objectives of the company, ensuring that resources remain allocated effectively to drive value for shareholders and stakeholders across the global food industry.

Rachel Westbrook, the Global Chief Financial Officer, Rice Sunrice Group at Sunrice, manages the accounting standards and financial reporting frameworks for the group. Overseeing the consolidation of financial data across international subsidiaries, the Global Chief Financial Officer, Rice Sunrice Group ensures compliance with global regulatory requirements and internal audit standards. This leadership role involves monitoring cash flow and liquidity to support the operational needs of the rice production facilities. By optimizing tax strategies and financial systems, Rachel Westbrook directly impacts the operational efficiency of the group. Additionally, the Global Chief Financial Officer, Rice Sunrice Group provides critical data-driven insights to the board, facilitating informed decision-making regarding capital expenditures and market expansion. Through meticulous management of financial operations, Westbrook maintains the integrity of the corporate accounts, ensuring that the company remains financially resilient while pursuing ambitious growth targets in the competitive food manufacturing sector.

Vesna Garnett, the Group Chief People Officer at Sunrice, directs the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and leadership training, the Group Chief People Officer ensures the workforce remains aligned with the mission of providing high-quality rice products. This leadership role involves designing programs that promote a culture of safety, sustainability, and professional growth across all manufacturing sites. By fostering an inclusive work environment, Vesna Garnett directly impacts employee retention and operational productivity. Furthermore, the Group Chief People Officer collaborates with other executives to implement change management strategies that support the evolving needs of the business. Through the development of robust performance management systems, Garnett ensures that the company attracts and retains top-tier talent capable of driving innovation in the food industry. Ultimately, the Group Chief People Officer secures the human foundation necessary for the continued success of the organization.