BAT Executive and Leadership Team

November, 2026

Leadership Overview

BAT has 9 executives leading key functions including financial strategy, technological innovation, sales management, and regional operational oversight.

Focused on transforming the tobacco industry through a diverse portfolio of consumer goods, BAT prioritizes the expansion of its New Categories smokeless products while maintaining global market leadership across multiple continents.

Leadership Roles at BAT

  • Chief Financial Officer - Ricardo Guia
  • Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia) - Ahsen Altaf
  • Chief Financial Officer, Bat , & Central Africa (Nigeria, West) - Umair Luqman
  • Chief Financial Officer & Director, Finance - Igor Kolesnykov
  • President Director & Country GM - William Lumentut
  • Chief Technology Officer & Head of Sales Mg - Luanda Morais
  • Head Chief Information Officer, Digital Business Solutions At Bat (Bangladesh) - Sarzil Sarwar
  • Jefe Operativo - Janeet Irene Campas
  • Jefe Operativo - Javier Arturo Covarrubias
  • Ricardo Guia - Chief Financial Officer

    Ricardo Guia, the Chief Financial Officer at BAT, directs the global financial strategy and capital allocation processes for the multinational enterprise. Overseeing fiscal reporting and investor relations, the Chief Financial Officer ensures the integrity of financial operations across all international markets. This leadership role involves managing complex budgetary frameworks to support the transition toward New Categories smokeless products. By optimizing cost structures and driving capital efficiency, Ricardo Guia directly impacts the long-term profitability of the organization. Guia maintains rigorous oversight of financial risk management, ensuring alignment with corporate governance standards. Through the implementation of advanced financial modeling, the Chief Financial Officer secures the necessary liquidity to fund research and development initiatives. Ultimately, Guia strengthens the balance sheet, providing the stability required for sustained growth in the competitive consumer goods sector.
    Ricardo Guia

    Ahsen Altaf - Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia)

    Ahsen Altaf, the Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia) at BAT, manages financial performance and operational strategy across diverse emerging markets. Overseeing fiscal compliance and regional investment, the Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia) ensures that local business units meet corporate profitability benchmarks. This leadership role involves navigating complex regulatory environments to sustain growth in the Middle East, Africa, and Caucasus regions. By implementing robust financial controls, Ahsen Altaf directly impacts the operational stability of these critical territories. Altaf coordinates with regional leadership to align local market activities with the broader global mission of the enterprise. Through the strategic allocation of resources, the Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia) supports the expansion of the smokeless portfolio. Ultimately, Altaf secures financial resilience across these high-growth geographies.

    Umair Luqman - Chief Financial Officer, Bat , & Central Africa (Nigeria, West)

    Umair Luqman, the Chief Financial Officer, Bat , & Central Africa (Nigeria, West) at BAT, manages the financial health and strategic planning for operations across Nigeria and West Central Africa. Overseeing regional fiscal performance, the Chief Financial Officer, Bat , & Central Africa (Nigeria, West) ensures that financial resources are deployed effectively to support market expansion. This leadership role involves mitigating economic volatility through disciplined financial management and rigorous reporting. By optimizing local capital structures, Umair Luqman directly impacts the profitability of the West African business units. Luqman coordinates with regional management to ensure that financial strategies align with the overarching goals of the multinational enterprise. Through the implementation of effective cost-management programs, the Chief Financial Officer, Bat , & Central Africa (Nigeria, West) sustains operational continuity. Ultimately, Luqman provides the financial oversight necessary to navigate the unique challenges of the African consumer goods market.

    Igor Kolesnykov - Chief Financial Officer & Director, Finance

    Igor Kolesnykov, the Chief Financial Officer & Director, Finance at BAT, directs the financial planning, analysis, and reporting functions to ensure the fiscal health of the organization. Overseeing the development of financial strategies, the Chief Financial Officer & Director, Finance ensures that the company maintains a strong capital position to support its global manufacturing operations. This leadership role involves managing the intersection of financial performance and strategic investment in new product categories. By driving financial discipline across all departments, Igor Kolesnykov directly impacts the overall efficiency and profitability of the enterprise. Kolesnykov collaborates with the executive team to align financial objectives with long-term growth targets. Through the rigorous monitoring of financial metrics, the Chief Financial Officer & Director, Finance provides the insights necessary for informed decision-making. Ultimately, Kolesnykov secures the financial foundation required to sustain the company's market leadership in the consumer goods industry.

    William Lumentut - President Director & Country GM

    William Lumentut, the President Director & Country GM at BAT, directs the overall business operations and strategic growth initiatives within the assigned country market. Overseeing the execution of corporate strategy, the President Director & Country GM ensures that local activities align with the global mission of the enterprise. This leadership role involves managing the full spectrum of business functions, from manufacturing to market distribution. By fostering strong relationships with local stakeholders, William Lumentut directly impacts the market share and brand presence of the company. Lumentut drives operational excellence by optimizing local supply chains and sales networks. Through the implementation of strategic initiatives, the President Director & Country GM ensures that the company remains competitive in the local consumer goods landscape. Ultimately, Lumentut provides the leadership necessary to achieve sustainable growth and operational success within the specific regional market context.

    Luanda Morais - Chief Technology Officer & Head of Sales Mg

    Luanda Morais, the Chief Technology Officer & Head of Sales Mg at BAT, architects the digital infrastructure and sales strategies necessary for modernizing the consumer goods portfolio. Overseeing the integration of advanced technology into sales channels, the Chief Technology Officer & Head of Sales Mg ensures seamless market penetration for Vuse and glo devices. This leadership role involves aligning technical capabilities with regional sales targets to maximize revenue growth. By leveraging data analytics to refine consumer engagement, Luanda Morais directly impacts the efficiency of the global distribution network. Morais drives the digital transformation of sales operations, facilitating real-time market responsiveness. Through the deployment of innovative sales platforms, the Chief Technology Officer & Head of Sales Mg enhances the competitive positioning of the company. Ultimately, Morais optimizes the intersection of technology and commerce to capture emerging market opportunities.
    Luanda Morais

    Sarzil Sarwar - Head Chief Information Officer, Digital Business Solutions At Bat (Bangladesh)

    Sarzil Sarwar, the Head Chief Information Officer, Digital Business Solutions At Bat (Bangladesh) at BAT, directs the implementation of digital business solutions to enhance operational efficiency within the Bangladesh market. Overseeing the deployment of information technology systems, the Head Chief Information Officer, Digital Business Solutions At Bat (Bangladesh) ensures that digital infrastructure supports the manufacturing and distribution of consumer goods. This leadership role involves integrating advanced software tools to streamline supply chain processes and improve data accuracy. By modernizing the technological landscape, Sarzil Sarwar directly impacts the agility of local operations. Sarwar manages the digital transformation roadmap, ensuring alignment with the global strategic objectives of the company. Through the optimization of information systems, the Head Chief Information Officer, Digital Business Solutions At Bat (Bangladesh) facilitates better decision-making across the organization. Ultimately, Sarwar drives technological excellence to maintain a competitive edge in the regional market.

    Janeet Irene Campas - Jefe Operativo

    Janeet Irene Campas, the Jefe Operativo at BAT, directs the daily operational activities and logistics processes to ensure the smooth functioning of the manufacturing and distribution chain. Overseeing the coordination of production schedules, the Jefe Operativo ensures that the supply of consumer goods meets market demand efficiently. This leadership role involves managing operational workflows to minimize waste and maximize productivity across the facility. By implementing process improvements, Janeet Irene Campas directly impacts the operational efficiency of the organization. Campas monitors performance metrics to identify areas for optimization and ensures that all operational activities adhere to safety and quality standards. Through the effective management of resources, the Jefe Operativo supports the broader strategic goals of the company. Ultimately, Campas maintains the operational stability required to deliver high-quality products to consumers consistently and reliably across the regional market.

    Javier Arturo Covarrubias - Jefe Operativo

    Javier Arturo Covarrubias, the Jefe Operativo at BAT, manages the technical and logistical aspects of the operational environment to ensure high-performance manufacturing standards. Overseeing the maintenance of production equipment and the optimization of facility workflows, the Jefe Operativo ensures that the manufacturing process remains efficient and scalable. This leadership role involves coordinating with cross-functional teams to resolve operational bottlenecks and improve output quality. By driving continuous improvement initiatives, Javier Arturo Covarrubias directly impacts the operational throughput of the company. Covarrubias oversees the implementation of new technologies within the production line to support the manufacturing of modern oral nicotine pouches and other smokeless products. Through the rigorous management of operational assets, the Jefe Operativo ensures that the company meets its production targets. Ultimately, Covarrubias secures the operational excellence necessary to maintain a competitive advantage in the global consumer goods market.

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    Frequently Asked Questions Regarding BAT Top Executives and Leadership Team

    Who leads BAT?
    BAT is led by Ricardo Guia (Chief Financial Officer), along with executives such as Ahsen Altaf (Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia)) and Umair Luqman (Chief Financial Officer, Bat , & Central Africa (Nigeria, West)).
    Who is part of BAT’s executive team?
    The executive team of BAT includes leaders such as Ricardo Guia (Chief Financial Officer), Ahsen Altaf (Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia)), Umair Luqman (Chief Financial Officer, Bat , & Central Africa (Nigeria, West)) and other senior executives.
    How many executives does BAT have?
    BAT has 9 executives leading key business areas.
    What roles are included in BAT’s leadership team?
    The leadership team of BAT includes roles such as Chief Financial Officer, Chief Financial Officer, Finance & Director, Middle , Africa, Central & Caucasus (East, North, Asia), Chief Financial Officer, Bat , & Central Africa (Nigeria, West), Chief Financial Officer & Director, Finance, President Director & Country GM.