Sun Tan City Executive and Leadership Team

John Piwetz, the Executive Vice President & Chief Financial Officer at Sun Tan City, manages all fiscal planning, capital allocation, and financial reporting for the organization. Piwetz architects robust financial models to support the expansion of company-owned salons and the procurement of high-quality tanning products. By overseeing budgeting processes and auditing revenue streams from both services and retail lotions, the Executive Vice President & Chief Financial Officer ensures the long-term financial health of the enterprise. John Piwetz provides critical data insights to the board, facilitating informed decisions regarding investments in new technology and facility upgrades. This leadership role involves maintaining strong relationships with financial institutions and stakeholders to support ongoing growth initiatives across the United States. Through meticulous management of cash flow and cost structures, the Executive Vice President & Chief Financial Officer drives profitability. Ultimately, Piwetz secures the company's fiscal stability through disciplined financial oversight and strategic resource management.

Jessica Pace, the Chief Operating Officer at Sun Tan City, manages the daily execution of salon services and internal facility standards. Pace oversees the implementation of operational protocols across the company-owned salon portfolio, ensuring consistent service quality for every client. By streamlining supply chain logistics for tanning lotions and equipment maintenance, the Chief Operating Officer maximizes salon efficiency and profitability. Jessica Pace coordinates with regional directors to monitor performance metrics and uphold strict safety standards within the tanning environment. This leadership role requires constant evaluation of salon workflows to improve the overall guest experience. Through rigorous oversight of staffing and training programs, the Chief Operating Officer maintains high service levels across the United States. Ultimately, Pace drives operational excellence by optimizing resource allocation and ensuring that every salon location adheres to the high standards established by the company since 1999.

Steve Greenlaw, the President & Chief Operating Officer at Sun Tan City, directs the overarching corporate strategy and expansion efforts for the entire franchise network. Greenlaw architects long-term growth plans, focusing on the acquisition of new salon sites and the development of innovative tanning service models. By supervising the integration of franchised operations with corporate standards, the President & Chief Operating Officer ensures unified brand performance across the United States. Steve Greenlaw collaborates with the executive team to evaluate market opportunities and refine the company's competitive positioning in the skincare sector. This leadership role involves managing high-level partnerships and overseeing the scalability of the business model. Through strategic oversight of organizational development, the President & Chief Operating Officer supports sustainable revenue growth. Ultimately, Greenlaw secures the company's market leadership by fostering a culture of innovation and operational discipline throughout the entire organization.

Brittany Vick, the Chief Marketing Officer at Sun Tan City, directs all brand positioning and consumer engagement strategies across the national salon network. Vick architects comprehensive promotional campaigns for moisturizers, sunless tanning lotions, and various membership tiers to drive salon traffic. By analyzing market trends, the Chief Marketing Officer optimizes digital outreach and local advertising efforts to maintain competitive dominance in the tanning industry. Brittany Vick ensures brand consistency across both company-owned and franchised locations, fostering strong customer loyalty through targeted loyalty programs. This leadership role involves close collaboration with regional managers to align marketing initiatives with seasonal demand fluctuations. Through data-driven decision-making, the Chief Marketing Officer enhances the visibility of premium skincare products. Ultimately, Vick secures long-term brand equity by refining the customer journey and expanding the reach of the company's diverse service offerings within the competitive United States consumer services market.