Sun Tan City Executive and Leadership Team

John Piwetz, the Executive Vice President & Chief Financial Officer at Sun Tan City, oversees all fiscal planning, capital allocation, and financial reporting for the enterprise. Managing the financial health of the organization, the Executive Vice President & Chief Financial Officer directs budgeting processes and long-term investment strategies to support the expansion of the salon network. This leadership role involves analyzing revenue streams from both tanning services and retail product sales to ensure sustainable growth. John Piwetz collaborates with the executive team to assess the financial viability of new franchise opportunities and potential market entries. By maintaining rigorous internal controls and financial transparency, the Executive Vice President & Chief Financial Officer provides the necessary data for strategic decision-making. The Executive Vice President & Chief Financial Officer also manages relationships with investors and financial institutions, securing the capital required for ongoing innovation. Through disciplined fiscal management, the Executive Vice President & Chief Financial Officer ensures the long-term stability and profitability of the company.

Jessica Pace, the Chief Operating Officer at Sun Tan City, manages internal salon operations and service delivery standards across the organization. Focusing on the daily efficiency of company-owned facilities, the Chief Operating Officer implements rigorous training protocols for staff to ensure high-quality sun and sunless tanning experiences. This leadership role requires constant monitoring of salon performance metrics and inventory management for lotions and tan extenders. Jessica Pace coordinates with regional directors to streamline operational workflows, reducing overhead while maintaining premium service levels. By optimizing supply chain logistics for retail products, the Chief Operating Officer supports the overall profitability of the salon network. The Chief Operating Officer also evaluates facility maintenance and equipment upgrades to guarantee a safe, modern environment for clients. Through meticulous oversight of daily business activities, the Chief Operating Officer drives operational excellence and ensures that every salon location adheres to the strict quality standards established by the company.

Steve Greenlaw, the President & Chief Operating Officer at Sun Tan City, architects the overarching corporate strategy and manages the high-level execution of business objectives. Overseeing the integration of franchised and company-owned operations, the President & Chief Operating Officer drives the expansion of the brand across the United States. This leadership role involves setting performance benchmarks for the entire organization and ensuring alignment between corporate goals and salon-level execution. Steve Greenlaw leads the executive team in identifying new market opportunities and refining the service portfolio to include advanced sunless tanning solutions. By fostering a culture of accountability and excellence, the President & Chief Operating Officer ensures that the company maintains its market-leading position. The President & Chief Operating Officer also coordinates with the Board to communicate progress on key growth initiatives. Through visionary leadership and operational oversight, the President & Chief Operating Officer secures the continued success and scalability of the entire salon enterprise.

Brittany Vick, the Chief Marketing Officer at Sun Tan City, directs all brand positioning and consumer engagement strategies across the national salon network. Overseeing the promotion of moisturizers, sunless tanning lotions, and specialized salon services, the Chief Marketing Officer ensures consistent messaging that resonates with diverse customer demographics. This leadership role involves managing digital advertising campaigns and loyalty programs to drive foot traffic into both company-owned and franchised locations. By analyzing market trends and consumer behavior, Brittany Vick optimizes the retail product mix to maximize revenue growth. The Chief Marketing Officer collaborates closely with regional managers to tailor promotional efforts for specific geographic markets, ensuring brand visibility remains high. Through data-driven decision-making, the Chief Marketing Officer strengthens the competitive position of the company within the tanning industry, ultimately fostering long-term customer retention and brand loyalty across the entire United States footprint.