Sun Tan City Executive and Leadership Team

John Piwetz, the Executive Vice President & Chief Financial Officer at Sun Tan City, oversees all financial operations, strategic financial planning, and fiscal management for the organization. This executive directs the company's budgeting, forecasting, and financial reporting processes, ensuring robust financial health and compliance with all regulatory requirements. Piwetz manages investment strategies, capital allocation, and risk management, providing critical financial insights to support executive decision-making and long-term business growth. By meticulously analyzing financial performance, John Piwetz identifies opportunities for cost optimization and revenue enhancement across the company's salon network. This leadership position is fundamental to maintaining the financial stability and profitability of Sun Tan City, enabling strategic expansion and operational investments in new services and product lines.

Jessica Pace, the Chief Operating Officer at Sun Tan City, directs all operational facets of the company's extensive network of tanning salons across the United States. This leadership role involves optimizing daily salon operations, ensuring consistent service delivery, and implementing efficiency improvements across both company-owned and franchised locations. Pace oversees the strategic deployment of resources, manages supply chain logistics for tanning lotions and moisturizers, and drives initiatives to enhance the customer experience within each facility. By focusing on operational excellence, Jessica Pace ensures that Sun Tan City maintains its high standards for cleanliness, safety, and service quality, directly contributing to customer retention and brand loyalty. This executive's purview extends to staff training and development, ensuring all team members are equipped to provide expert advice and exceptional service, thereby reinforcing the company's market position.

Steve Greenlaw, the President & Chief Operating Officer at Sun Tan City, provides overarching leadership and strategic direction for the company's extensive operations. This executive guides the overall business strategy, ensuring alignment across all departments and driving initiatives that enhance market position and profitability. Greenlaw's responsibilities encompass the strategic oversight of both company-owned and franchised locations, focusing on operational efficiency, service quality, and customer satisfaction. By fostering a culture of excellence, Steve Greenlaw ensures that Sun Tan City consistently delivers on its brand promise of premium tanning experiences and high-quality products. This leadership role is pivotal in driving the company's growth trajectory, expanding its footprint across the United States, and solidifying its reputation as a leader in the tanning industry through innovative service offerings and robust operational management.

Brittany Vick, the Chief Marketing Officer at Sun Tan City, architects and executes comprehensive marketing strategies designed to expand brand awareness and drive customer acquisition. This executive leads all promotional activities, including digital marketing campaigns, social media engagement, and in-store advertising, focusing on highlighting Sun Tan City's range of sun and sunless tanning services and premium product offerings. Vick is responsible for market research and analysis, identifying emerging trends in the beauty and wellness industry to inform product development and service innovation. By developing targeted campaigns, Brittany Vick ensures that Sun Tan City effectively communicates its value proposition to a broad customer base, fostering customer loyalty and increasing service utilization. This role is critical in shaping the brand's public image and driving revenue growth through strategic market penetration and customer engagement initiatives.