Sun Tan City Executive and Leadership Team

John Piwetz, the Executive Vice President & Chief Financial Officer at Sun Tan City, directs all financial operations and fiscal strategy for the company's nationwide presence. Overseeing budgeting, financial planning, and capital allocation, John Piwetz ensures the financial health and stability of the organization, supporting its growth objectives. This executive function involves managing financial reporting, analyzing investment opportunities, and mitigating financial risks associated with operating a large network of tanning salons. By providing critical financial insights and guidance, John Piwetz enables informed decision-making across all departments, from marketing initiatives to operational expansions. His stewardship of the company's financial resources is paramount to sustaining Sun Tan City's market leadership and its ability to offer a wide array of tanning services and products.

Jessica Pace, the Chief Operating Officer at Sun Tan City, directs the day-to-day operations of the company's extensive network of company-owned and franchised tanning salons throughout the United States. Overseeing the efficient functioning of all salon locations, Jessica Pace ensures adherence to high service standards and operational protocols. This leadership role involves managing resource allocation, optimizing staff performance, and implementing strategic initiatives to enhance customer experience and operational efficiency across all facilities. By focusing on scalable operational frameworks, Jessica Pace drives the consistent delivery of Sun Tan City's core offerings, including moisturizers, facial and sunless tanning lotions, and tan extenders, directly impacting the company's ability to serve its broad customer base effectively and maintain its competitive edge in the consumer services sector.

Steve Greenlaw, the President & Chief Operating Officer at Sun Tan City, provides overarching leadership and strategic direction for the company's extensive operations across the United States. This dual role encompasses both the executive presidency and the operational oversight, ensuring seamless integration of strategic goals with daily business execution. Steve Greenlaw drives the company's expansion initiatives, managing both company-owned and franchised locations to maintain consistent brand standards and service quality. His leadership focuses on optimizing the business model, enhancing profitability, and fostering a culture of excellence throughout the organization. By guiding the strategic vision and operational framework, Steve Greenlaw ensures Sun Tan City effectively delivers its range of tanning services and products, solidifying its position as a leading operator in the consumer services industry.

Brittany Vick, the Chief Marketing Officer at Sun Tan City, architects and executes comprehensive marketing strategies designed to expand brand awareness and drive customer acquisition across the United States. Overseeing all promotional activities, Brittany Vick ensures that marketing campaigns effectively communicate the value of Sun Tan City's diverse product line, which includes specialized lotions and tan extenders, alongside its signature sun and sunless tanning services. This critical role involves analyzing market trends, identifying target demographics, and developing innovative campaigns that resonate with consumers seeking tanning solutions. By leveraging data-driven insights, Brittany Vick guides the brand's positioning and messaging, fostering customer loyalty and stimulating demand for the company's services and products, thereby directly contributing to revenue growth and market penetration.