Sun Tan City Executive and Leadership Team

John Piwetz, the Executive Vice President & Chief Financial Officer at Sun Tan City, directs the financial strategy and capital allocation for the entire organization. Overseeing fiscal planning, budgeting, and financial reporting, the Executive Vice President & Chief Financial Officer ensures the long-term economic health of the company. This leadership role involves managing relationships with investors and financial institutions to support ongoing expansion and infrastructure investments. John Piwetz analyzes revenue streams from both company-owned and franchised salons to identify opportunities for margin improvement and cost optimization. By providing critical financial oversight, the Executive Vice President & Chief Financial Officer enables the executive team to make informed decisions regarding market entry and service diversification. The Executive Vice President & Chief Financial Officer maintains strict adherence to financial regulations while driving initiatives that enhance shareholder value and support the overall mission of the company.

Jessica Pace, the Chief Operating Officer at Sun Tan City, manages the daily operational efficiency of company-owned tanning salons throughout the United States. Focusing on internal scaling and service delivery standards, the Chief Operating Officer implements rigorous protocols to ensure high-quality customer experiences in every location. This leadership role involves streamlining supply chain logistics for tanning lotions and salon equipment to maintain optimal inventory levels. Jessica Pace coordinates with regional directors to monitor performance metrics and enforce operational compliance across the entire footprint. By refining salon workflows and staff training programs, the Chief Operating Officer maximizes operational productivity and service consistency. The Chief Operating Officer also evaluates facility maintenance and technology upgrades to support long-term growth objectives. Through meticulous oversight of salon-level execution, the Chief Operating Officer secures the operational foundation necessary for the company to thrive in the consumer services industry.

Steve Greenlaw, the President & Chief Operating Officer at Sun Tan City, architects the overarching corporate strategy and oversees the expansion of the franchise network. Focusing on high-level business development and strategic partnerships, the President & Chief Operating Officer drives the company's growth trajectory across the United States. This leadership role involves aligning the interests of franchisees with corporate goals to ensure brand uniformity and service excellence. Steve Greenlaw evaluates new market opportunities and assesses the viability of emerging tanning technologies to keep the company at the forefront of the industry. By fostering a culture of performance and accountability, the President & Chief Operating Officer guides the executive team toward achieving long-term organizational objectives. The President & Chief Operating Officer also manages complex stakeholder relationships, ensuring that the company remains a dominant force in the tanning and wellness market through disciplined leadership and strategic foresight.

Brittany Vick, the Chief Marketing Officer at Sun Tan City, directs all brand positioning and consumer engagement initiatives across the national salon network. Overseeing the development of promotional campaigns for moisturizers, sunless tanning lotions, and membership programs, the Chief Marketing Officer ensures consistent brand messaging. This leadership role involves analyzing market trends to optimize customer acquisition strategies within the competitive beauty and wellness sector. By leveraging data-driven insights, Brittany Vick enhances the visibility of salon services and product lines. The Chief Marketing Officer collaborates with regional managers to tailor marketing efforts to specific demographic needs, ensuring that the company maintains a strong presence in diverse markets. Through the implementation of digital marketing strategies and loyalty programs, the Chief Marketing Officer drives sustained revenue growth and strengthens the overall market position of the organization.