Elements Massage Executive and Leadership Team

October, 2026

Leadership Overview

Elements Massage has 6 executives leading key functions including franchise strategy, financial oversight, operational management, and ownership development.

Dedicated to therapeutic wellness, Elements Massage delivers personalized skincare and massage sessions through a nationwide network of studios, prioritizing client recovery and relaxation via the proprietary Elements Way.

Leadership Roles at Elements Massage

  • Franchise Owner and Chief Executive Officer - Shalena Brown
  • (Remote President & Chief Financial Officer - Rich DeSantis
  • Co-Owner and President - Stephanie Juddo
  • President & Owner - Michael Rundle
  • President - Paul Fetui
  • Owner and President - Michael Plump
  • Shalena Brown - Franchise Owner and Chief Executive Officer

    Shalena Brown, the Franchise Owner and Chief Executive Officer at Elements Massage, directs the overarching strategic vision for the entire franchise network. By implementing the Elements Way across all independently owned studios, the Chief Executive Officer ensures consistent delivery of therapeutic massage and skincare services. This leadership role involves scaling the brand footprint while maintaining the integrity of the Elements Promise. Shalena Brown monitors national performance metrics to drive client satisfaction and operational excellence. Through collaboration with studio owners, the Chief Executive Officer fosters a culture of wellness and recovery. This executive oversight supports the expansion of the Elements Wellness Program, ensuring that every client receives a customized experience. By aligning corporate goals with local studio needs, the Chief Executive Officer secures long-term brand growth and market stability within the competitive wellness industry.

    Rich DeSantis - (Remote President & Chief Financial Officer

    Rich DeSantis, the (Remote President & Chief Financial Officer at Elements Massage, manages the fiscal health and financial planning for the organization. Overseeing capital allocation and revenue growth strategies, the (Remote President & Chief Financial Officer ensures that the business model remains profitable across all 250 locations. This role involves analyzing market trends to optimize the Elements Wellness Program pricing and operational efficiency. Rich DeSantis coordinates with the executive team to mitigate financial risks while supporting nationwide expansion efforts. By maintaining rigorous accounting standards, the (Remote President & Chief Financial Officer provides the necessary resources for studio owners to thrive. This leadership position focuses on long-term financial sustainability, ensuring that the company maintains a strong market position. Through precise budget management and strategic investment, the (Remote President & Chief Financial Officer drives the economic success of the entire therapeutic massage network.
    Rich DeSantis

    Stephanie Juddo - Co-Owner and President

    Stephanie Juddo, the Co-Owner and President at Elements Massage, leads the operational development and service quality initiatives for the brand. Focusing on the client experience, the Co-Owner and President refines the delivery of personalized massage sessions to meet specific wellness needs. This role involves mentoring studio leadership to ensure adherence to the Elements Promise and high standards of care. Stephanie Juddo oversees the integration of new skincare offerings into the existing service portfolio, driving revenue through diversified wellness solutions. By analyzing operational data, the Co-Owner and President identifies opportunities for efficiency improvements across the nationwide footprint. This leadership function supports the broader mission of helping clients find relief and rejuvenation. Through consistent engagement with the franchise community, the Co-Owner and President maintains brand standards and promotes a culture of excellence in every therapeutic session.

    Michael Rundle - President & Owner

    Michael Rundle, the President & Owner at Elements Massage, drives the strategic growth and market penetration of the brand. Overseeing the development of new studio locations, the President & Owner ensures that the Elements Way reaches a broader audience seeking therapeutic relief. This role involves managing relationships with stakeholders and ensuring that the business model supports sustainable profitability for individual owners. Michael Rundle evaluates regional market performance to optimize service delivery and client retention strategies. By fostering innovation within the Elements Wellness Program, the President & Owner enhances the value proposition for members nationwide. This leadership position requires balancing corporate objectives with the unique needs of local studio operations. Through effective resource management and strategic planning, the President & Owner secures the company's reputation as a leader in the personalized massage and skincare industry.
    Michael Rundle

    Paul Fetui - President

    Paul Fetui, the President at Elements Massage, directs the operational execution and service standards across the franchise network. Focusing on the implementation of the Elements Promise, the President ensures that every studio provides a high-quality, customized experience for each client. This role involves streamlining internal processes to improve the efficiency of massage and skincare sessions. Paul Fetui coordinates with regional managers to address operational challenges and maintain consistency in service delivery. By prioritizing client well-being, the President supports the growth of the Elements Wellness Program and strengthens the brand's market presence. This leadership position involves analyzing performance metrics to drive continuous improvement in studio operations. Through strategic oversight and a commitment to excellence, the President ensures that the company remains a trusted provider of therapeutic services for individuals seeking relaxation and recovery.

    Michael Plump - Owner and President

    Michael Plump, the Owner and President at Elements Massage, oversees the strategic direction and long-term viability of the franchise operations. By focusing on the expansion of the Elements Way, the Owner and President ensures that the brand maintains its commitment to personalized, therapeutic care. This role involves evaluating business performance and implementing strategies to enhance client satisfaction across the nationwide network. Michael Plump collaborates with the executive team to refine the Elements Wellness Program, ensuring that service offerings align with evolving consumer needs. Through effective leadership, the Owner and President supports studio owners in achieving operational success and maintaining high standards of service. This position requires a deep understanding of the wellness market to drive growth and maintain a competitive edge. By prioritizing quality and consistency, the Owner and President secures the company's position as a premier provider of massage and skincare services.
    Michael Plump

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    Frequently Asked Questions Regarding Elements Massage Top Executives and Leadership Team

    Who leads Elements Massage?
    Elements Massage is led by Shalena Brown (Franchise Owner and Chief Executive Officer), along with executives such as Rich DeSantis ((Remote President & Chief Financial Officer) and Stephanie Juddo (Co-Owner and President).
    Who is part of Elements Massage’s executive team?
    The executive team of Elements Massage includes leaders such as Shalena Brown (Franchise Owner and Chief Executive Officer), Rich DeSantis ((Remote President & Chief Financial Officer), Stephanie Juddo (Co-Owner and President) and other senior executives.
    How many executives does Elements Massage have?
    Elements Massage has 6 executives leading key business areas.
    What roles are included in Elements Massage’s leadership team?
    The leadership team of Elements Massage includes roles such as Franchise Owner and Chief Executive Officer, (Remote President & Chief Financial Officer, Co-Owner and President, President & Owner, President.