Leadership Overview
Hand & Stone has 5 executives leading key functions including strategy, operations, franchise development, and regional market expansion.
Committed to wellness and accessible luxury, Hand & Stone delivers premium massage and facial services through a robust franchise model that prioritizes client health and consistent service quality across all locations.
Committed to wellness and accessible luxury, Hand & Stone delivers premium massage and facial services through a robust franchise model that prioritizes client health and consistent service quality across all locations.
Leadership Roles at Hand & Stone
Henry Mandell - Owner & Chief Executive Officer
Henry Mandell, the Owner & Chief Executive Officer at Hand & Stone, directs the overarching strategic vision for the national massage and facial spa franchise. Mandell architects long-term growth initiatives while overseeing the expansion of service offerings across North American markets. By aligning corporate objectives with franchisee success, the Chief Executive Officer ensures consistent brand standards and operational excellence. Mandell maintains direct oversight of high-level partnerships and capital allocation to drive market penetration. Through rigorous analysis of consumer wellness trends, the Chief Executive Officer optimizes the service portfolio to meet evolving client demands. Henry Mandell fosters a culture of professional development within the corporate team, ensuring that every department supports the core mission of accessible wellness. This leadership approach secures the competitive position of the brand within the consumer services industry, ultimately driving sustainable revenue growth and strengthening the national footprint of the organization.

Zdenka Olic - Chief Operating Officer and FGG Spas, LLC
Zdenka Olic, the Chief Operating Officer and FGG Spas, LLC at Hand & Stone, manages the daily execution of spa operations and franchise support systems. Olic drives efficiency across the network by implementing standardized protocols for massage, facial, and hair removal services. Overseeing the operational health of FGG Spas, LLC, the Chief Operating Officer ensures that individual locations maintain high performance metrics and client satisfaction levels. Zdenka Olic coordinates with regional managers to streamline supply chain logistics and staffing requirements. By refining operational workflows, the Chief Operating Officer minimizes overhead costs while maximizing service quality. Olic monitors key performance indicators to identify areas for improvement, ensuring that every spa location adheres to the rigorous standards established by the corporate office. This focus on operational precision allows the brand to scale effectively across diverse geographic regions, maintaining a consistent and premium experience for every client visiting a Hand & Stone location.
Jp Blaise - President & Owner
Jp Blaise, the President & Owner at Hand & Stone, leads the development of franchise growth strategies and market expansion initiatives. Blaise architects programs that attract new franchise partners while supporting the success of existing owners. Overseeing the strategic direction of the brand, the President & Owner ensures that marketing efforts align with the core mission of providing accessible wellness services. Jp Blaise collaborates with the executive team to identify emerging market opportunities and refine the competitive positioning of the spa franchise. By fostering strong relationships with stakeholders, the President & Owner drives brand loyalty and increases market share. Blaise manages the integration of new service technologies to enhance the client experience, ensuring that the company remains at the forefront of the consumer services industry. This leadership role involves balancing rapid expansion with the maintenance of high-quality service standards, ultimately securing the long-term financial health and reputation of the entire franchise network.
Kevin Byrne - President
Kevin Byrne, the President at Hand & Stone, oversees the implementation of corporate policies and the management of internal business functions. Byrne directs the administrative and organizational processes that support the broader franchise network. By coordinating cross-departmental efforts, the President ensures that all corporate initiatives align with the overarching goals of the organization. Kevin Byrne monitors the performance of various business units to ensure that operational targets are met consistently. The President focuses on optimizing internal resources to support the growth of the spa franchise, facilitating communication between the corporate office and individual franchise owners. Byrne manages the development of training programs that uphold the quality of massage and facial services provided to clients. Through strategic oversight of internal operations, the President strengthens the foundation of the company, enabling the brand to maintain its status as a leader in the wellness and spa industry while supporting sustainable growth across all regions.
Penny Patterson-Smith - President & Echo Unlimited, Inc & Multi-Unit Owner
Penny Patterson-Smith, the President & Echo Unlimited, Inc & Multi-Unit Owner at Hand & Stone, manages the operational success of multiple spa locations while contributing to the strategic development of the franchise. Patterson-Smith drives excellence in service delivery by applying best practices across the multi-unit portfolio. Overseeing the performance of Echo Unlimited, Inc, the President & Owner ensures that each location meets rigorous standards for client care and operational efficiency. Penny Patterson-Smith collaborates with corporate leadership to refine franchise models and improve the overall client experience. By leveraging deep industry knowledge, the President & Owner identifies opportunities for local market growth and service innovation. Patterson-Smith maintains a focus on staff development and retention, ensuring that every team member contributes to the high-quality reputation of the brand. This leadership role involves balancing the demands of daily operations with the strategic requirements of multi-unit management, ultimately supporting the broader expansion and success of the Hand & Stone franchise network.
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