Leadership Overview
Stretch Zone has 7 executives leading key functions including strategy, operations, technology, marketing, and regional development.
Focused on expanding practitioner-assisted wellness, Stretch Zone delivers proprietary stretching services across North America to improve mobility and physical performance for members through a scalable, membership-based studio model.
Focused on expanding practitioner-assisted wellness, Stretch Zone delivers proprietary stretching services across North America to improve mobility and physical performance for members through a scalable, membership-based studio model.
Leadership Roles at Stretch Zone
Tony Zaccario - Chief Executive Officer & President
Tony Zaccario, the Chief Executive Officer & President at Stretch Zone, directs the overarching corporate strategy and franchise expansion across North America. Zaccario architects the long-term vision for practitioner-assisted stretching, ensuring the brand maintains market leadership in the wellness sector. By overseeing the executive leadership team, the Chief Executive Officer & President aligns operational goals with the mission of enhancing member mobility and physical performance. Zaccario manages relationships with key stakeholders and investors to fuel the growth of the studio network. Through rigorous oversight of the franchise model, the Chief Executive Officer & President ensures consistent service delivery across all retail locations. Tony Zaccario drives the company toward sustainable revenue growth while maintaining the integrity of the patented strapping system. This leadership role requires constant evaluation of market trends to keep the brand at the forefront of the fitness and recovery industry.
David Willis - Interim Chief Executive Officer
David Willis, the Interim Chief Executive Officer at Stretch Zone, manages the transition of corporate initiatives and maintains operational stability during the current leadership phase. Willis oversees the execution of core business functions, ensuring the continuity of practitioner-assisted stretching services across the United States and Canada. The Interim Chief Executive Officer coordinates with department heads to uphold the standards of the proprietary strapping system and studio service model. By focusing on organizational efficiency, Willis supports the ongoing development of the franchise network. The Interim Chief Executive Officer monitors key performance indicators to ensure the company meets its growth targets while preserving the quality of member experiences. David Willis facilitates communication between the board and the management team to align strategic priorities. Through this focused approach, the Interim Chief Executive Officer secures the operational foundation necessary for the continued success of the wellness brand.
Anthony Messina - President & Chief Executive Officer
Anthony Messina, the President & Chief Executive Officer at Stretch Zone, leads the strategic direction and operational execution of the company's wellness mission. Messina architects the growth of the franchise model, focusing on the expansion of dedicated retail locations throughout North America. The President & Chief Executive Officer oversees the implementation of proprietary stretching techniques, ensuring every studio delivers consistent results for members seeking improved mobility and posture. By managing the alignment of corporate resources, Messina drives the brand toward increased market penetration in the fitness and recovery space. The President & Chief Executive Officer collaborates with regional developers to optimize the footprint of the studio network. Anthony Messina ensures the business model remains competitive by prioritizing member satisfaction and physical performance outcomes. Through this leadership, the President & Chief Executive Officer maintains the company's position as a premier provider of non-medical, practitioner-assisted stretching services.
Jordan Levine - Chief Operating Officer
Jordan Levine, the Chief Operating Officer at Stretch Zone, manages the daily operations and internal scaling of the franchise studio network. Levine oversees the standardization of practitioner training and the deployment of the patented strapping system across all locations. The Chief Operating Officer ensures that every studio maintains high service quality while optimizing the membership-based business model for efficiency. By directing the operational support teams, Levine facilitates the seamless opening of new retail locations throughout the North American market. The Chief Operating Officer monitors studio performance metrics to identify opportunities for process improvements and cost management. Jordan Levine coordinates with the executive team to align operational workflows with the company's broader growth objectives. Through rigorous oversight of the supply chain and equipment distribution, the Chief Operating Officer guarantees that every practitioner possesses the tools required to help members achieve their mobility and physical performance goals.
Steve Heinz - President, Stretch (Memphis)
Steve Heinz, the President, Stretch (Memphis) at Stretch Zone, directs the regional development and operational success of the studio network within the Memphis market. Heinz architects the local growth strategy, ensuring that the practitioner-assisted stretching model meets the specific needs of the regional member base. The President, Stretch (Memphis) oversees the recruitment and training of staff to maintain the high standards of the patented strapping system. By managing the day-to-day operations of the studios, Heinz ensures that members receive consistent care to improve mobility and reduce stiffness. The President, Stretch (Memphis) monitors local performance metrics to drive revenue and membership retention. Steve Heinz collaborates with the corporate leadership team to implement national initiatives at the regional level. Through this focused leadership, the President, Stretch (Memphis) strengthens the brand's presence and contributes to the overall success of the company's physical wellness services.
Keith Trawick - Chief Information Officer
Keith Trawick, the Chief Information Officer at Stretch Zone, directs the digital infrastructure and technological strategy supporting the company's studio operations. Trawick architects the systems used for member management, scheduling, and data analytics across the entire franchise network. The Chief Information Officer oversees the integration of proprietary software that tracks member progress and mobility improvements. By managing the cybersecurity and data privacy protocols, Trawick ensures the protection of sensitive member information across all North American locations. The Chief Information Officer collaborates with the operations team to implement digital tools that enhance the efficiency of the stretching sessions. Keith Trawick drives the adoption of new technologies to streamline the membership experience and support the scalability of the business model. Through this focus on digital transformation, the Chief Information Officer provides the technical foundation necessary for the company to maintain its competitive edge in the wellness industry.
Lindsey McFadden - Chief Marketing Officer
Lindsey McFadden, the Chief Marketing Officer at Stretch Zone, directs the brand strategy and customer acquisition efforts across the North American market. McFadden architects the marketing campaigns that highlight the benefits of practitioner-assisted stretching, focusing on mobility, stiffness reduction, and physical performance. The Chief Marketing Officer oversees the development of digital and local advertising initiatives to drive membership growth in dedicated retail locations. By managing the brand identity, McFadden ensures consistent messaging that positions the company as a leader in the wellness and recovery space. The Chief Marketing Officer analyzes market data to refine targeting strategies and increase the lifetime value of members. Lindsey McFadden collaborates with the operations team to align promotional activities with studio capacity and regional demand. Through this strategic approach, the Chief Marketing Officer builds brand awareness and loyalty, ensuring the company remains the preferred choice for everyday movement and physical wellness.

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