Stretch Zone Executive and Leadership Team

Tony Zaccario, the Chief Executive Officer & President at Stretch Zone, directs the overarching corporate strategy and franchise expansion initiatives. Overseeing the national growth of studio locations, the Chief Executive Officer & President ensures consistent service delivery across the United States and Canada. This leadership role involves managing relationships with franchise partners while maintaining the integrity of the proprietary strapping system. By prioritizing member mobility and physical wellness, Tony Zaccario drives the long-term vision of the organization. The Chief Executive Officer & President monitors market trends to refine the membership model, ensuring the brand remains a leader in the recovery and wellness sector. Through rigorous oversight of operational standards, Zaccario secures the scalability of the business concept. This executive leadership maintains alignment with the core mission of enhancing everyday movement for a diverse member base, ultimately fostering sustainable growth and brand recognition within the competitive wellness industry.

Anthony Messina, the President & Chief Executive Officer at Stretch Zone, architects the high-level business development and organizational structure. Managing the executive team, the President & Chief Executive Officer aligns internal resources with the goal of scaling the practitioner-assisted stretching model. This role involves evaluating new market opportunities and optimizing the franchise support framework to ensure studio success. By focusing on the intersection of fitness and recovery, Anthony Messina drives the strategic direction of the company. The President & Chief Executive Officer collaborates with the board to secure financial stability and operational excellence. Through the implementation of standardized training protocols, Messina ensures that every studio maintains the high quality of service expected by members. This leadership position requires constant adaptation to the evolving wellness landscape, with Messina consistently refining the business model to support the physical performance and mobility needs of the growing member community.

Jordan Levine, the Chief Operating Officer at Stretch Zone, manages the daily execution of studio operations and supply chain logistics for the proprietary tables and equipment. Overseeing the efficiency of the franchise network, the Chief Operating Officer ensures that every location adheres to the patented strapping system protocols. This role involves streamlining the member experience to maximize retention and service quality. By monitoring performance metrics across North American studios, Jordan Levine drives operational improvements that support the company's growth. The Chief Operating Officer coordinates with regional managers to resolve logistical challenges and maintain consistent service standards. Through the optimization of internal processes, Levine enhances the overall productivity of the wellness studios. This leadership function remains critical to the success of the membership model, as the Chief Operating Officer balances the needs of individual franchisees with the broader strategic objectives of the organization to ensure seamless service delivery.

Steve Heinz, the President, Stretch (Memphis) at Stretch Zone, directs the regional operations and market development for the Memphis territory. Overseeing the performance of local studios, the President, Stretch (Memphis) ensures that the proprietary stretching services meet the specific needs of the regional member base. This role involves managing local franchise relationships and implementing corporate strategies at the ground level. By focusing on regional growth and service quality, Steve Heinz drives the success of the brand within the local market. The President, Stretch (Memphis) collaborates with the corporate leadership team to share insights and best practices that contribute to the overall success of the company. Through the effective management of regional resources, Heinz ensures that the studio concept remains a preferred choice for physical wellness and recovery. This leadership function emphasizes the importance of local execution in achieving the broader organizational goals of enhancing mobility and posture for members.

Lindsey McFadden, the Chief Marketing Officer at Stretch Zone, directs all brand positioning and member acquisition campaigns across the United States and Canada. Overseeing the digital and local marketing strategies, the Chief Marketing Officer ensures that the value proposition of practitioner-assisted stretching reaches the target demographic. This role involves managing brand identity and promotional efforts to drive membership growth in new and existing markets. By analyzing consumer behavior, Lindsey McFadden drives the development of targeted outreach programs that highlight the benefits of improved mobility and posture. The Chief Marketing Officer collaborates with franchise owners to provide the tools necessary for local market penetration. Through the creation of compelling content and advertising initiatives, McFadden strengthens the market presence of the company. This leadership role focuses on building long-term brand loyalty, with the Chief Marketing Officer ensuring that the messaging consistently reflects the wellness-oriented mission of the organization.

Keith Trawick, the Chief Information Officer at Stretch Zone, architects the digital infrastructure and technology platforms that support studio management and member scheduling. Overseeing the integration of data systems, the Chief Information Officer ensures that the franchise network operates on a secure and scalable technological foundation. This role involves managing the software solutions that track member sessions and operational performance. By implementing advanced analytics, Keith Trawick drives data-informed decision-making across the organization. The Chief Information Officer coordinates with the executive team to align technology investments with the company's growth objectives. Through the maintenance of robust IT systems, Trawick supports the seamless delivery of wellness services in every studio location. This leadership position requires constant innovation to improve the digital member experience, with the Chief Information Officer ensuring that all technological assets remain aligned with the operational needs of the business and the evolving requirements of the franchise model.