Stretch Zone Franchising Executive and Leadership Team

July, 2026

Leadership Overview

Stretch Zone Franchising has 5 executives leading key functions including strategy, information technology, marketing, operations, and regional management.

Dedicated to enhancing patient well-being through specialized stretching, Stretch Zone Franchising drives market leadership by delivering targeted pain relief and improved mobility, fostering a healthier community through its innovative approach.

Leadership Roles at Stretch Zone Franchising

  • President & Chief Executive Officer - Anthony Messina
  • President & Chief Operating Officer - Jordan Levine
  • President, Stretch (Memphis) - Steve Heinz
  • Chief Information Officer - Keith Trawick
  • Chief Marketing Officer - Lindsey McFadden
  • Anthony Messina - President & Chief Executive Officer

    Anthony Messina, the President & Chief Executive Officer at Stretch Zone Franchising, directs the overarching corporate strategy and vision. Messina guides the company's expansion efforts, ensuring alignment with the core mission of patient-centric pain relief and mobility enhancement. Overseeing all executive functions, Messina drives the strategic initiatives that solidify Stretch Zone's market position in the consumer services sector. This leadership role involves cultivating key partnerships and fostering an environment of continuous improvement across all operational facets. By setting ambitious goals and championing innovation, Anthony Messina ensures the sustained growth and financial health of the organization, directly impacting the delivery of specialized stretching services nationwide.
    Anthony Messina

    Jordan Levine - President & Chief Operating Officer

    Jordan Levine, the President & Chief Operating Officer at Stretch Zone Franchising, manages the day-to-day operational execution and franchise support. Levine oversees the scaling of operations, ensuring consistent service delivery and adherence to the company's high standards for patient care and pain relief. This role involves optimizing operational workflows, enhancing franchise performance, and driving efficiency across the network. By focusing on the practical implementation of the company's strategic goals, Jordan Levine ensures that Stretch Zone can effectively serve its growing patient base. The President & Chief Operating Officer's leadership is crucial for maintaining the integrity of the brand and supporting the expansion of specialized stretching services nationwide.

    Steve Heinz - President, Stretch (Memphis)

    Steve Heinz, the President, Stretch (Memphis) at Stretch Zone Franchising, directs regional operational performance and market development within the Memphis territory. Heinz oversees the strategic implementation of Stretch Zone's specialized stretching services, focusing on patient acquisition and retention within the local market. This leadership position involves managing franchise operations, ensuring compliance with company standards, and driving revenue growth for the Memphis region. By cultivating strong relationships with local stakeholders and patients, Steve Heinz ensures the effective delivery of pain relief and mobility solutions. The President, Stretch (Memphis)'s focus on localized market dynamics supports the broader company mission of enhancing physical well-being through expert stretching.

    Keith Trawick - Chief Information Officer

    Keith Trawick, the Chief Information Officer at Stretch Zone Franchising, architects the company's technology infrastructure and digital strategy. Trawick oversees the development and implementation of systems that support patient care, operational efficiency, and franchise management. This critical role involves ensuring data security, optimizing IT resources, and driving technological innovation to enhance the patient experience and streamline business processes. By managing the company's technological roadmap, Keith Trawick ensures that Stretch Zone remains at the forefront of digital solutions within the specialized wellness industry. The Chief Information Officer's leadership ensures seamless integration of technology across all franchise locations, supporting the company's mission to deliver effective pain relief and mobility solutions.

    Lindsey McFadden - Chief Marketing Officer

    Lindsey McFadden, the Chief Marketing Officer at Stretch Zone Franchising, spearheads all brand initiatives and market penetration strategies. McFadden directs the development and execution of campaigns designed to elevate brand awareness and attract new patients seeking relief from aches and pains. This leadership position involves analyzing market trends, identifying growth opportunities, and optimizing marketing spend across various channels to maximize patient acquisition and retention. By shaping the company's public image and communication, Lindsey McFadden ensures that Stretch Zone's unique value proposition is clearly conveyed to target audiences. The Chief Marketing Officer's efforts directly contribute to the company's expansion and its mission to improve physical well-being through specialized stretching techniques.
    Lindsey McFadden

    Frequently Asked Questions Regarding Stretch Zone Franchising Top Executives and Leadership Team

    Who leads Stretch Zone Franchising?
    Stretch Zone Franchising is led by Anthony Messina (President & Chief Executive Officer), along with executives such as Jordan Levine (President & Chief Operating Officer) and Steve Heinz (President, Stretch (Memphis)).
    Who is part of Stretch Zone Franchising’s executive team?
    The executive team of Stretch Zone Franchising includes leaders such as Anthony Messina (President & Chief Executive Officer), Jordan Levine (President & Chief Operating Officer), Steve Heinz (President, Stretch (Memphis)) and other senior executives.
    How many executives does Stretch Zone Franchising have?
    Stretch Zone Franchising has 5 executives leading key business areas.
    What roles are included in Stretch Zone Franchising’s leadership team?
    The leadership team of Stretch Zone Franchising includes roles such as President & Chief Executive Officer, President & Chief Operating Officer, President, Stretch (Memphis), Chief Information Officer, Chief Marketing Officer.