Stretch Zone Franchising Executive and Leadership Team

June, 2026

Leadership Overview

Stretch Zone Franchising has 5 executives leading key functions including strategy, information technology, operations, marketing, and regional management.

Dedicated to patient well-being, Stretch Zone Franchising focuses on therapeutic stretching to alleviate pain and enhance mobility, driving significant impact in the consumer services sector.

Leadership Roles at Stretch Zone Franchising

  • President & Chief Executive Officer - Anthony Messina
  • Chief Operating Officer - Jordan Levine
  • President, Stretch (Memphis) - Steve Heinz
  • Chief Information Officer - Keith Trawick
  • Chief Marketing Officer - Lindsey McFadden
  • Anthony Messina - President & Chief Executive Officer

    Anthony Messina, the President & Chief Executive Officer at Stretch Zone Franchising, directs the overarching corporate strategy and operational execution. Messina guides the company's expansion initiatives, ensuring alignment with the core mission of patient pain relief through specialized stretching. This leadership role involves fostering innovation in stretching methodologies and maintaining the highest standards of therapeutic care across all locations. Messina's strategic vision drives the company's market positioning and financial performance, securing its leadership in the consumer services industry. By overseeing key functional areas, Anthony Messina ensures the seamless integration of services and the consistent delivery of exceptional patient outcomes, solidifying the brand's reputation for effective pain management solutions.
    Anthony Messina

    Jordan Levine - Chief Operating Officer

    Jordan Levine, the Chief Operating Officer at Stretch Zone Franchising, oversees the day-to-day operational functions and franchise support. Levine ensures that all stretching centers adhere to established protocols for patient care and operational excellence, driving consistency across the network. This leadership position involves optimizing business processes, managing supply chains, and enhancing the overall efficiency of service delivery. By focusing on operational scalability, Jordan Levine supports the expansion of Stretch Zone Franchising into new markets. The Chief Operating Officer's responsibilities include implementing best practices that enhance both the patient experience and franchisee profitability. Levine's strategic oversight guarantees that operational frameworks directly support the company's commitment to relieving aches and pains through expert stretching.

    Steve Heinz - President, Stretch (Memphis)

    Steve Heinz, the President, Stretch (Memphis) at Stretch Zone Franchising, spearheads the strategic direction and operational management for the Memphis region. Heinz focuses on expanding the company's footprint and enhancing service delivery within this key geographic market. This leadership role involves cultivating strong relationships with local communities and ensuring the highest standards of patient care are met. By driving regional growth initiatives, Steve Heinz contributes directly to the company's overall expansion strategy. The President, Stretch (Memphis) oversees local marketing efforts and operational efficiencies to maximize patient access to therapeutic stretching services. Heinz's dedication ensures the Memphis market thrives, reinforcing Stretch Zone's commitment to alleviating pain and improving physical well-being.

    Keith Trawick - Chief Information Officer

    Keith Trawick, the Chief Information Officer at Stretch Zone Franchising, architects and manages the company's technology infrastructure. Trawick oversees the development and implementation of all IT systems, ensuring robust data security and operational efficiency. This critical role involves leveraging technology to enhance patient experience and streamline franchise operations across the United States. By driving digital transformation initiatives, Keith Trawick supports the company's growth objectives and maintains a competitive edge in the market. The Chief Information Officer's focus on scalable technology solutions empowers franchisees and supports the delivery of consistent, high-quality stretching services. Trawick ensures that all technological advancements directly contribute to the company's mission of patient well-being and pain relief.

    Lindsey McFadden - Chief Marketing Officer

    Lindsey McFadden, the Chief Marketing Officer at Stretch Zone Franchising, develops and executes comprehensive marketing strategies to drive brand awareness and customer acquisition. McFadden leads initiatives focused on communicating the therapeutic benefits of professional stretching to a broad audience, highlighting the company's unique approach to pain relief. This role involves overseeing all advertising, digital marketing, and public relations efforts to enhance market penetration across North America. By identifying key growth opportunities, Lindsey McFadden ensures that marketing campaigns resonate with target demographics and support franchise development. The Chief Marketing Officer's strategic direction amplifies the company's mission, attracting new patients seeking effective solutions for aches and pains. McFadden's leadership cultivates a strong brand identity centered on wellness and recovery.
    Lindsey McFadden

    Frequently Asked Questions Regarding Stretch Zone Franchising Top Executives and Leadership Team

    Who leads Stretch Zone Franchising?
    Stretch Zone Franchising is led by Anthony Messina (President & Chief Executive Officer), along with executives such as Jordan Levine (Chief Operating Officer) and Steve Heinz (President, Stretch (Memphis)).
    Who is part of Stretch Zone Franchising’s executive team?
    The executive team of Stretch Zone Franchising includes leaders such as Anthony Messina (President & Chief Executive Officer), Jordan Levine (Chief Operating Officer), Steve Heinz (President, Stretch (Memphis)) and other senior executives.
    How many executives does Stretch Zone Franchising have?
    Stretch Zone Franchising has 5 executives leading key business areas.
    What roles are included in Stretch Zone Franchising’s leadership team?
    The leadership team of Stretch Zone Franchising includes roles such as President & Chief Executive Officer, Chief Operating Officer, President, Stretch (Memphis), Chief Information Officer, Chief Marketing Officer.