Stratco Executive and Leadership Team

August, 2026

Leadership Overview

Stratco has 4 executives leading key functions including strategy, financial oversight, operational logistics, and human capital management.

Committed to excellence in home improvement, Stratco delivers high-quality building products across Australia while maintaining a robust retail network that empowers homeowners and professional contractors alike.

Leadership Roles at Stratco

  • Chief Executive Officer - Emma Gilbert
  • Chief Financial Officer - Matthew Palmer
  • Chief Operations Officer - David Allingham
  • Chief People Officer - Annie Rafferty
  • Emma Gilbert - Chief Executive Officer

    Emma Gilbert, the Chief Executive Officer at Stratco, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of the national retail footprint, the Chief Executive Officer ensures that the company maintains a competitive edge in the Australian hardware market. This leadership role involves constant engagement with the Board to align business objectives with evolving consumer demands for home improvement solutions. By fostering a culture of innovation and quality, Emma Gilbert drives the company toward sustainable growth and market dominance. The Chief Executive Officer monitors performance metrics across all departments to guarantee operational excellence. Through strategic planning and decisive action, the executive secures the future of the brand. Gilbert maintains a focus on delivering value to customers while optimizing internal processes to support the nationwide network of stores and manufacturing facilities.

    Matthew Palmer - Chief Financial Officer

    Matthew Palmer, the Chief Financial Officer at Stratco, manages the fiscal health and capital allocation strategies for the entire enterprise. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures that the company maintains a strong balance sheet to support ongoing retail expansion. This leadership role requires close collaboration with the executive team to evaluate investment opportunities in new product lines and infrastructure upgrades. By implementing rigorous financial controls, Matthew Palmer protects the assets of the organization and maximizes shareholder value. The Chief Financial Officer analyzes market trends to forecast revenue growth and identify potential cost-saving efficiencies across the Australian operations. Through precise financial planning, Palmer supports the long-term viability of the business. The executive provides the necessary data-driven insights to guide strategic decision-making and ensure the continued success of the company in a dynamic retail environment.
    Matthew Palmer

    David Allingham - Chief Operations Officer

    David Allingham, the Chief Operations Officer at Stratco, directs the complex supply chain and logistics network that powers the retail and manufacturing divisions. Overseeing the daily operations of the store network, the Chief Operations Officer ensures that high-quality building products reach customers across Australia with maximum efficiency. This leadership role involves optimizing inventory management and streamlining production processes to meet the high demand for home improvement goods. By implementing advanced operational frameworks, David Allingham enhances productivity and reduces lead times throughout the supply chain. The Chief Operations Officer coordinates with regional managers to maintain consistent service standards across all locations. Through meticulous oversight of operational workflows, Allingham drives the company toward greater logistical agility. The executive ensures that the physical infrastructure remains capable of supporting the ambitious growth targets set by the leadership team while maintaining the highest safety and quality standards.

    Annie Rafferty - Chief People Officer

    Annie Rafferty, the Chief People Officer at Stratco, directs the human capital strategy and organizational development initiatives for the entire workforce. Overseeing talent acquisition, employee engagement, and professional development programs, the Chief People Officer ensures that the company attracts and retains top-tier talent to support the retail and manufacturing sectors. This leadership role involves building a high-performance culture that aligns with the core values of the organization. By designing comprehensive training frameworks, Annie Rafferty empowers staff to deliver exceptional service to customers across the Australian market. The Chief People Officer collaborates with other executives to foster an inclusive environment that promotes innovation and operational excellence. Through strategic workforce planning, Rafferty supports the long-term growth of the business by ensuring the right people occupy the right roles. The executive maintains a focus on employee well-being and professional growth to drive overall company success.

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    Frequently Asked Questions Regarding Stratco Top Executives and Leadership Team

    Who leads Stratco?
    Stratco is led by Emma Gilbert (Chief Executive Officer), along with executives such as Matthew Palmer (Chief Financial Officer) and David Allingham (Chief Operations Officer).
    Who is part of Stratco’s executive team?
    The executive team of Stratco includes leaders such as Emma Gilbert (Chief Executive Officer), Matthew Palmer (Chief Financial Officer), David Allingham (Chief Operations Officer) and other senior executives.
    How many executives does Stratco have?
    Stratco has 4 executives leading key business areas.
    What roles are included in Stratco’s leadership team?
    The leadership team of Stratco includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operations Officer, Chief People Officer.