ECOM Executive and Leadership Team

July, 2026

Leadership Overview

ECOM has 6 executives leading key functions including strategy, finance, technology, and operations.

Driven by a commitment to efficiency and reliability, ECOM Trading specializes in global import and export, facilitating seamless transactions and logistics across diverse industries with a focus on sustainability and tailored client solutions.

Leadership Roles at ECOM

  • Co Chief Executive Officer - Tim North
  • Chief Financial Officer - Daniel Willett
  • Regional Chief Financial Officer - Esteban Naranjo
  • Regional Chief Financial Officer - Choon Ng
  • Chief Financial Officer & Operations Business Controller - Shanky Jalan
  • Chief Technology Officer, Africa (West) - Murali Challa
  • Tim North - Co Chief Executive Officer

    Tim North, the Co Chief Executive Officer at ECOM, directs the overarching strategy and operational execution for the global trading enterprise. North guides the company's expansion initiatives, ensuring alignment with core principles of efficiency, reliability, and sustainability. This leadership role involves fostering strong relationships with suppliers and partners to maintain a robust network that facilitates seamless global transactions. Overseeing market penetration and business development, Tim North ensures ECOM's tailored solutions effectively address the evolving needs of a diverse international clientele. The Co Chief Executive Officer's focus remains on driving consistent growth and reinforcing ECOM's position as a leader in the import and export sector, managing complex logistics and supply chains to deliver high-quality goods worldwide.

    Daniel Willett - Chief Financial Officer

    Daniel Willett, the Chief Financial Officer at ECOM, manages the company's financial health and strategic fiscal planning. Willett oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring robust fiscal discipline across the organization. This role is critical in supporting ECOM's global trading activities by providing financial insights that drive informed decision-making and optimize resource allocation. Daniel Willett works closely with other executive leaders to develop financial strategies that support sustainable growth and operational efficiency. The Chief Financial Officer's responsibilities extend to managing financial risks, ensuring compliance with international financial regulations, and maintaining strong relationships with financial institutions. Willett's leadership ensures the financial stability required for ECOM to execute complex import and export transactions reliably.

    Esteban Naranjo - Regional Chief Financial Officer

    Esteban Naranjo, the Regional Chief Financial Officer at ECOM, oversees financial operations and strategic fiscal management within specific geographic territories. Naranjo ensures that regional financial activities align with ECOM's global financial objectives, focusing on optimizing profitability and managing financial risks pertinent to local markets. This executive role involves close collaboration with regional operational teams to provide financial guidance that supports efficient import and export processes. Esteban Naranjo's expertise is vital in navigating diverse regulatory environments and ensuring financial compliance across his designated regions. The Regional Chief Financial Officer drives financial performance by identifying cost-saving opportunities and revenue enhancement strategies, thereby contributing to the overall reliability and sustainability of ECOM's trading operations. Naranjo's leadership strengthens the financial backbone of ECOM's international presence.

    Choon Ng - Regional Chief Financial Officer

    Choon Ng, the Regional Chief Financial Officer at ECOM, directs financial strategy and oversight for distinct operational zones, ensuring fiscal integrity and performance. Ng's mandate includes managing regional budgets, financial reporting, and compliance, directly supporting ECOM's extensive import and export activities. This position requires a deep understanding of local market dynamics to effectively guide financial decision-making and mitigate financial risks. Choon Ng collaborates with business units to enhance operational efficiency and financial sustainability within their respective territories. The Regional Chief Financial Officer plays a crucial part in optimizing financial resources to facilitate seamless transactions and maintain ECOM's commitment to delivering high-quality goods and services. Ng's financial acumen strengthens ECOM's global network and market reach.

    Shanky Jalan - Chief Financial Officer & Operations Business Controller

    Shanky Jalan, the Chief Financial Officer & Operations Business Controller at ECOM, holds dual responsibility for financial oversight and operational performance control. Jalan directs financial planning, analysis, and reporting, while simultaneously ensuring operational efficiency and cost-effectiveness across ECOM's trading activities. This comprehensive role involves aligning financial strategies with operational execution to support the company's commitment to reliability and sustainability. Shanky Jalan provides critical insights that enable informed decision-making, optimizing resource allocation and mitigating risks associated with global import and export operations. The Chief Financial Officer & Operations Business Controller works to enhance business processes, driving improvements that contribute to ECOM's overall market competitiveness and client satisfaction. Jalan's leadership ensures robust financial governance and operational excellence.
    Shanky Jalan

    Murali Challa - Chief Technology Officer, Africa (West)

    Murali Challa, the Chief Technology Officer, Africa (West) at ECOM, spearheads technology strategy and implementation across West African operations. Challa directs the integration of innovative technological solutions to enhance ECOM's import and export capabilities, focusing on efficiency, reliability, and data security. This executive role involves overseeing the development and deployment of IT infrastructure that supports seamless transactions and logistics within the region. Murali Challa works to ensure that technology initiatives align with ECOM's broader business objectives, driving operational improvements and supporting sustainable growth. The Chief Technology Officer, Africa (West) is instrumental in leveraging technology to optimize supply chain management and provide superior service to clients in the region. Challa's leadership ensures ECOM maintains a competitive technological edge in its West African markets.
    Murali Challa

    Explore Leadership Teams in Home Improvement & Hardware Retail

    Frequently Asked Questions Regarding ECOM Top Executives and Leadership Team

    Who leads ECOM?
    ECOM is led by Tim North (Co Chief Executive Officer), along with executives such as Daniel Willett (Chief Financial Officer) and Esteban Naranjo (Regional Chief Financial Officer).
    Who is part of ECOM’s executive team?
    The executive team of ECOM includes leaders such as Tim North (Co Chief Executive Officer), Daniel Willett (Chief Financial Officer), Esteban Naranjo (Regional Chief Financial Officer) and other senior executives.
    How many executives does ECOM have?
    ECOM has 6 executives leading key business areas.
    What roles are included in ECOM’s leadership team?
    The leadership team of ECOM includes roles such as Co Chief Executive Officer, Chief Financial Officer, Regional Chief Financial Officer, Regional Chief Financial Officer, Chief Financial Officer & Operations Business Controller.