Starcom Executive and Leadership Team

Shelby Saville, the Chief Executive Officer at Starcom, directs the overarching vision for media investment and client growth. The Chief Executive Officer architects high-level partnerships that expand the agency footprint across North American markets. By aligning internal resources with evolving advertising trends, Saville ensures the delivery of sophisticated marketing campaigns. This leadership role involves constant collaboration with the board to maintain competitive positioning within the media landscape. Shelby Saville drives operational excellence by fostering a culture of innovation and accountability. Through the oversight of agency-wide initiatives, the Chief Executive Officer secures long-term value for clients. Saville monitors market shifts to adjust service offerings, ensuring the agency remains at the forefront of the advertising industry. This strategic focus supports sustainable revenue growth and strengthens the reputation of the firm as a premier partner for global brands.

Gary Cook, the President & Chief Executive Officer at Starcom, manages the integration of media planning and creative execution. The President & Chief Executive Officer oversees the development of proprietary tools that enhance advertising performance for diverse client portfolios. By streamlining cross-functional workflows, Cook ensures that media buying strategies align with client business objectives. This leadership role requires constant interaction with senior stakeholders to refine service delivery models. Gary Cook drives expansion by identifying emerging opportunities in the digital advertising sector. Through the management of large-scale media investments, the President & Chief Executive Officer optimizes budget allocation for maximum impact. Cook maintains a focus on operational efficiency, ensuring that the agency delivers measurable results. This commitment to excellence supports the growth of the firm and reinforces the market position of the organization as a leader in media services.

Michael Epstein, the Global Chief Executive Officer (US) at Starcom, leads the strategic direction for domestic operations while maintaining alignment with international standards. The Global Chief Executive Officer (US) architects complex media frameworks that support large-scale brand initiatives across the United States. By coordinating with global leadership, Epstein ensures that local market insights inform broader agency strategies. This leadership role involves managing high-stakes client relationships and driving the adoption of advanced data analytics. Michael Epstein executes growth plans that leverage the unique strengths of the agency to capture market share. Through the oversight of regional performance, the Global Chief Executive Officer (US) maintains high standards of service delivery. Epstein fosters collaboration across departments to ensure seamless execution of multi-channel campaigns. This strategic oversight supports the long-term success of the firm and enhances the competitive advantage of the agency in the domestic market.

Louise Romeo, the Chief Operating Officer at Starcom, directs the internal infrastructure and administrative processes that support agency functions. The Chief Operating Officer architects scalable systems for project management and resource allocation. By optimizing operational workflows, Romeo ensures that the agency maintains agility in a fast-paced media environment. This leadership role involves managing the intersection of technology and human capital to drive efficiency. Louise Romeo executes strategic plans that improve the bottom line through cost management and process refinement. Through the oversight of daily operations, the Chief Operating Officer supports the delivery of high-quality advertising services. Romeo collaborates with the executive team to implement policies that foster a productive work environment. This focus on operational stability supports the long-term growth of the firm and ensures that the agency remains well-positioned to handle complex client demands.

Sofia Waldow, the President NY at Starcom, leads the regional operations and client service teams based in the New York market. The President NY architects localized strategies that address the specific needs of high-profile clients in the region. By managing regional talent and resources, Waldow ensures that the agency delivers superior media solutions. This leadership role involves building strong relationships with key stakeholders and driving business growth in the competitive metropolitan area. Sofia Waldow executes regional initiatives that align with the national strategy of the firm. Through the oversight of local account performance, the President NY maintains high standards of client satisfaction. Waldow coordinates with other regional leaders to share best practices and drive consistency across the agency. This focus on regional excellence supports the overall growth of the firm and strengthens the presence of the organization in the key New York market.

Rachel Pawlow, the Chief of Staff at Starcom, manages the strategic priorities and communication flow for the executive office. The Chief of Staff architects internal initiatives that align departmental goals with the overarching mission of the agency. By facilitating cross-functional collaboration, Pawlow ensures that leadership decisions are implemented effectively across the organization. This leadership role involves managing special projects and providing analytical support for key business decisions. Rachel Pawlow executes organizational improvements that enhance the efficiency of the executive team. Through the coordination of high-level meetings and strategic planning sessions, the Chief of Staff maintains focus on critical business objectives. Pawlow monitors the progress of key initiatives to ensure timely completion and alignment with corporate standards. This role supports the overall effectiveness of the leadership team and contributes to the sustained success of the firm in the competitive media landscape.

Scott Hess, the Chief Marketing Officer (Acting) at Starcom, directs the brand positioning and external communication strategies for the agency. The Chief Marketing Officer (Acting) architects campaigns that highlight the unique value proposition of the firm to potential clients. By analyzing market trends, Hess ensures that the agency messaging remains relevant and impactful. This leadership role involves managing the public image of the firm and driving lead generation efforts. Scott Hess executes marketing programs that showcase the expertise of the agency in media and advertising. Through the oversight of brand assets and digital presence, the Chief Marketing Officer (Acting) strengthens the market position of the organization. Hess collaborates with other leaders to ensure that marketing efforts support the broader business development goals. This focus on brand growth supports the acquisition of new clients and enhances the reputation of the firm as a leader in the industry.

Steve Friedman, the Managing Director at Starcom, oversees the daily execution of media strategies and client service operations. The Managing Director architects team structures that facilitate efficient campaign management and delivery. By monitoring performance metrics, Friedman ensures that client expectations are met through precise media placement and creative optimization. This leadership role involves mentoring account teams and driving the implementation of new advertising technologies. Steve Friedman executes business development initiatives that expand the client base within key industry sectors. Through the management of internal resources, the Managing Director maintains high levels of productivity and service quality. Friedman coordinates with other senior leaders to align regional activities with the broader agency mission. This focus on operational excellence supports the growth of the firm and ensures that the agency remains a trusted partner for brands seeking effective media solutions.