Leadership Overview
Starcom has 6 executives leading key functions including strategy, operations, marketing, and regional leadership.
Driven by innovation, Starcom is a premier media agency dedicated to crafting impactful advertising and marketing solutions that connect brands with their audiences.
Driven by innovation, Starcom is a premier media agency dedicated to crafting impactful advertising and marketing solutions that connect brands with their audiences.
Leadership Roles at Starcom
Shelby Saville - Chief Executive Officer
Shelby Saville, the Chief Executive Officer at Starcom, directs the overarching strategic vision and operational execution for the agency. This leadership role involves guiding Starcom's expansion within the advertising and marketing sector, ensuring alignment with client objectives and market trends. Saville's focus centers on driving innovation in media planning and buying, leveraging data analytics to optimize campaign performance and deliver measurable results for clients. The Chief Executive Officer oversees all departmental functions, fostering a collaborative environment that encourages creative problem-solving and client-centric service delivery. By championing new technologies and methodologies, Shelby Saville ensures Starcom maintains its competitive edge in the dynamic marketing landscape, solidifying the agency's position as a leader in the industry.

Jacobo Peña - Principal Chief Executive Officer
Jacobo Peña, the Principal Chief Executive Officer at Starcom, spearheads critical strategic initiatives and long-term growth planning for the organization. This executive position involves setting the direction for major business development efforts and ensuring the agency's core values are integrated into all operations. Peña's responsibilities include identifying new market opportunities and forging key partnerships that enhance Starcom's service offerings in advertising and marketing. The Principal Chief Executive Officer also plays a vital role in shaping the company culture, promoting a forward-thinking approach to client engagement and service excellence. Through strategic oversight, Jacobo Peña drives the agency's evolution, adapting to industry shifts and maintaining a robust operational framework that supports sustained success and client satisfaction.
Louise Romeo - Chief Operating Officer
Louise Romeo, the Chief Operating Officer at Starcom, manages the day-to-day operational efficiency and resource allocation across the agency. This critical role ensures that Starcom's advertising and marketing services are delivered seamlessly and effectively to all clients. Romeo oversees the integration of various departmental functions, optimizing workflows and implementing best practices to enhance productivity and service quality. The Chief Operating Officer is instrumental in streamlining processes, managing budgets, and ensuring compliance with industry standards. By focusing on operational excellence, Louise Romeo supports the strategic goals of the agency, enabling teams to execute campaigns with precision and achieve superior client outcomes. This leadership ensures Starcom's infrastructure consistently supports its growth and client commitments.
Sofia Waldow - President NY
Sofia Waldow, the President NY at Starcom, leads the strategic direction and operational oversight for the New York region's advertising and marketing initiatives. This executive position involves driving business growth and client satisfaction within a key geographic market. Waldow directs the New York-based teams, ensuring alignment with Starcom's broader corporate objectives and fostering a high-performance culture. The President NY oversees client relationships, campaign execution, and the development of innovative media solutions tailored to the regional market. By focusing on local market dynamics and client needs, Sofia Waldow strengthens Starcom's presence and impact in New York, contributing significantly to the agency's overall success and expansion.
Amy Ginsberg - President, Investment
Amy Ginsberg, the President, Investment at Starcom, directs the agency's investment strategies and financial planning within the advertising and marketing sector. This leadership role is crucial for optimizing media spend and ensuring profitable campaign execution for clients. Ginsberg oversees the allocation of resources, manages financial performance, and identifies strategic investment opportunities that enhance Starcom's market position. The President, Investment works closely with other executives to align financial goals with operational strategies, driving efficiency and maximizing return on investment. By providing expert financial oversight, Amy Ginsberg ensures the agency's sustained growth and its ability to deliver exceptional value to clients through robust investment management.
Scott Hess - Chief Marketing Officer (Acting)
Scott Hess, the Chief Marketing Officer (Acting) at Starcom, drives the agency's external brand positioning and market outreach strategies. This role focuses on enhancing Starcom's visibility and reputation within the advertising and marketing industry, attracting new clients and talent. Hess oversees the development and execution of marketing campaigns that highlight the agency's expertise and value proposition. The Chief Marketing Officer (Acting) also collaborates with leadership to define market insights and competitive analysis, informing strategic decisions. By championing Starcom's brand narrative, Scott Hess ensures consistent messaging across all platforms, reinforcing the agency's commitment to innovation and client success in the competitive marketplace.
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