Starcom Executive and Leadership Team

Fernando Silva, the Chief Executive Officer at Starcom, directs the overarching strategic vision for the agency. Silva architects long-term growth initiatives while overseeing the integration of advanced media technologies across global markets. By aligning internal resources with client objectives, the Chief Executive Officer ensures the agency maintains a competitive edge in the advertising sector. Fernando Silva fosters a culture of innovation, driving the development of proprietary marketing tools that enhance campaign performance. The Chief Executive Officer collaborates with the board to secure financial stability and expand the agency footprint across North American and international territories. Through rigorous oversight of agency-wide performance metrics, the Chief Executive Officer optimizes operational efficiency. This leadership role demands constant adaptation to shifting consumer behaviors, ensuring the agency remains at the forefront of the marketing industry while delivering consistent value to diverse client portfolios.

Louise Romeo, the Chief Operating Officer at Starcom, oversees the internal infrastructure and operational processes that support media service delivery. Romeo directs the implementation of scalable systems designed to optimize agency workflows and improve service quality. The Chief Operating Officer manages the daily business functions, ensuring that teams possess the necessary resources to execute complex advertising campaigns effectively. Louise Romeo monitors operational performance across all departments, driving improvements in efficiency and cost management. By refining internal protocols, the Chief Operating Officer enables the agency to adapt quickly to changing market demands. This leadership role involves close collaboration with other executives to ensure that operational capabilities support the strategic goals of the agency. Through the application of data-driven management techniques, the Chief Operating Officer maintains high standards of service delivery, ultimately strengthening the market position of the agency within the competitive advertising landscape.

Amy Ginsberg, the President, Investment at Starcom, directs the strategic allocation of media budgets to maximize client return on investment. Ginsberg oversees the negotiation of media partnerships and the procurement of advertising inventory across diverse platforms. The President, Investment manages the financial aspects of media buying, ensuring that campaigns achieve optimal reach and frequency within defined budget parameters. Amy Ginsberg analyzes market data to inform investment decisions, providing clients with competitive advantages in the media landscape. By leading the investment team, the President, Investment ensures that all media placements align with the broader marketing objectives of the agency. This role involves constant monitoring of media market fluctuations and the development of sophisticated bidding strategies. Through the application of rigorous financial oversight and strategic planning, the President, Investment secures the long-term value of client media investments, driving growth and efficiency for the agency.

Sofia Waldow, the President NY at Starcom, leads the regional operations and business development efforts within the critical New York market. Waldow directs the local team, ensuring that the agency delivers high-quality advertising services to a diverse portfolio of clients. The President NY oversees the expansion of the agency presence in this key geographic hub, identifying new business opportunities and fostering strong client relationships. Sofia Waldow coordinates with national leadership to align regional activities with the overarching corporate strategy. By managing local talent and resources, the President NY drives operational excellence and maintains the reputation of the agency in a highly competitive environment. This role involves navigating the complexities of the regional media market and implementing strategies that enhance client satisfaction. Through the leadership of Sofia Waldow, the agency strengthens its market impact, ensuring that regional operations contribute significantly to the overall success and growth of the organization.

Rachel Pawlow, the Chief of Staff at Starcom, manages the execution of high-priority corporate initiatives. Pawlow coordinates cross-functional workflows, ensuring that departmental goals align with the broader mission of the agency. The Chief of Staff facilitates communication between executive leadership and internal teams, streamlining decision-making processes to improve organizational agility. Rachel Pawlow monitors the progress of strategic projects, identifying potential bottlenecks and implementing solutions to maintain project momentum. By overseeing administrative operations and internal governance, the Chief of Staff supports the daily functionality of the agency. This role involves managing complex stakeholder relationships and ensuring that executive directives translate into actionable tasks across all departments. Through meticulous planning and resource allocation, the Chief of Staff enhances the overall productivity of the agency, allowing leadership to focus on long-term market expansion and the delivery of high-impact advertising services.

Scott Hess, the Chief Marketing Officer (Acting) at Starcom, leads the development of brand positioning and market engagement strategies. Hess architects innovative advertising campaigns that leverage consumer insights to drive brand awareness and client acquisition. The Chief Marketing Officer (Acting) oversees the creative and analytical teams, ensuring that all marketing outputs align with the core mission of the agency. Scott Hess monitors industry trends to identify new opportunities for growth and service differentiation. By integrating advanced analytics into the marketing process, the Chief Marketing Officer (Acting) enhances the effectiveness of client communications. This role involves managing the public image of the agency and fostering strong relationships with key industry partners. Through the execution of targeted marketing initiatives, the Chief Marketing Officer (Acting) supports the expansion of the agency client base, ensuring that the brand remains a leader in the marketing and advertising sector.