Starcom Executive and Leadership Team

Véronik L'Heureux, the Chief Executive Officer at Starcom, directs the overarching strategy and vision for the global media agency. L'Heureux guides the company's expansion and market positioning, ensuring alignment with client objectives in advertising and marketing. This leadership role involves fostering innovation across all departments and driving operational excellence to meet evolving industry demands. Overseeing key strategic initiatives, Véronik L'Heureux ensures Starcom maintains its competitive edge. The Chief Executive Officer's focus remains on cultivating strong client relationships and enhancing the agency's reputation for delivering measurable results. L'Heureux's direction shapes the agency's future growth and its impact within the bizservice.marketing sector.

Jacobo Peña, the Principal Chief Executive Officer at Starcom, spearheads critical strategic decisions and long-term planning for the organization. Peña's responsibilities encompass defining the agency's core mission and ensuring its execution across all operational facets. This executive guides the development of new service offerings and the refinement of existing marketing and advertising solutions. Jacobo Peña's leadership ensures Starcom remains at the forefront of industry trends, adapting to new technologies and consumer behaviors. The Principal Chief Executive Officer's influence extends to fostering a culture of high performance and client-centricity. Peña's strategic oversight is vital for sustained growth and market leadership in the advertising and marketing landscape.

Fatoumata Sy, the Chief Financial Officer at Starcom, directs all financial planning, management, and reporting activities for the media agency. Sy oversees budgeting, forecasting, and financial analysis, ensuring the fiscal health and stability of the organization. This executive manages investment strategies and capital allocation to support growth initiatives and operational needs. Fatoumata Sy's financial acumen is critical for guiding Starcom's profitability and long-term economic strategy. The Chief Financial Officer's responsibilities include managing relationships with financial institutions and ensuring compliance with all relevant financial regulations. Sy's leadership ensures robust financial controls and strategic financial decision-making across the company.

Louise Romeo, the Chief Operating Officer at Starcom, manages the day-to-day operations and ensures the efficient delivery of advertising and marketing services. Romeo oversees the integration of various agency functions, optimizing workflows and resource allocation to support client campaigns. This role involves enhancing operational processes and implementing best practices across the organization to drive productivity and service quality. Louise Romeo's focus is on streamlining operations to maximize client satisfaction and agency profitability. The Chief Operating Officer's oversight extends to managing internal systems and ensuring seamless collaboration between creative, media, and account teams. Romeo's operational leadership is fundamental to Starcom's ability to execute complex marketing strategies effectively.

Amy Ginsberg, the President, Investment at Starcom, leads the strategic direction and execution of all media investment activities. Ginsberg is responsible for optimizing media spend across various channels to achieve maximum return on investment for clients. This role involves negotiating media buys, developing innovative investment strategies, and managing relationships with media partners. Amy Ginsberg's expertise ensures Starcom clients benefit from efficient and effective media placements. The President, Investment's focus is on leveraging market insights and data analytics to drive superior campaign performance. Ginsberg's leadership in investment is crucial for delivering measurable marketing outcomes and enhancing client campaign success.

Patrick Thomas, the President, Global Media Lead, AB InBev at Starcom, directs the comprehensive media strategy and execution for the AB InBev account globally. Thomas oversees the planning and implementation of all media campaigns, ensuring alignment with AB InBev's brand objectives and marketing goals. This leadership position involves managing a dedicated team focused on delivering innovative media solutions and driving significant market impact for the client. Patrick Thomas's role is pivotal in shaping the media landscape for one of Starcom's key partners. The President, Global Media Lead, AB InBev's responsibilities include fostering strong collaboration between Starcom and AB InBev teams to achieve exceptional campaign results and sustained brand growth.

Sofia Waldow, the President NY at Starcom, leads the strategic operations and business development for the New York region. Waldow is responsible for driving growth, client acquisition, and ensuring the delivery of exceptional advertising and marketing services within the New York market. This executive oversees the regional team, fostering a collaborative environment focused on achieving ambitious performance targets. Sofia Waldow's leadership is key to strengthening Starcom's presence and impact in a major metropolitan area. The President NY's focus includes cultivating strong client relationships and adapting global strategies to local market dynamics. Waldow's direction ensures the New York office consistently meets and exceeds client expectations.