Starcom Executive and Leadership Team

June, 2026

Leadership Overview

Starcom has 6 executives leading key functions including strategy, operations, and investment.

Driven by innovation, Starcom is a media agency specializing in advertising and marketing, dedicated to delivering impactful campaigns and shaping market presence through expert strategic guidance.

Leadership Roles at Starcom

  • Chief Executive Officer - Shelby Saville
  • Principal Chief Executive Officer - Jacobo Peña
  • Chief Operating Officer - Louise Romeo
  • President, Investment - Amy Ginsberg
  • President NY - Sofia Waldow
  • President, Global Media Lead, AB InBev - Patrick Thomas
  • Shelby Saville - Chief Executive Officer

    Shelby Saville, the Chief Executive Officer at Starcom, directs the overarching strategic vision and operational framework for the global media agency. This leadership position involves guiding the company's expansion and ensuring its market-leading position in advertising and marketing services. Overseeing all major business units, Shelby Saville drives innovation in campaign development and client engagement strategies. The Chief Executive Officer's responsibilities include fostering a culture of excellence and accountability across all departments, ensuring alignment with the company's mission to deliver impactful marketing solutions. This role demands a deep understanding of market dynamics and a proactive approach to client needs, ultimately shaping Starcom's future growth and industry influence. Shelby Saville's strategic direction ensures the agency remains at the forefront of advertising innovation.
    Shelby Saville

    Jacobo Peña - Principal Chief Executive Officer

    Jacobo Peña, the Principal Chief Executive Officer at Starcom, spearheads the strategic direction and long-term vision for the organization. This executive role involves setting the company's trajectory in the advertising and marketing landscape, focusing on sustainable growth and market leadership. Jacobo Peña oversees the integration of innovative strategies across all operational facets, ensuring the agency consistently delivers exceptional value to clients. The Principal Chief Executive Officer's mandate includes fostering key stakeholder relationships and driving forward the company's core mission. This leadership function is critical for navigating complex market challenges and capitalizing on emerging opportunities within the global media sector. Jacobo Peña's influence is central to maintaining Starcom's competitive edge and expanding its service offerings.

    Louise Romeo - Chief Operating Officer

    Louise Romeo, the Chief Operating Officer at Starcom, manages the day-to-day operational efficiency and resource allocation across the agency's global network. This critical role ensures seamless execution of marketing and advertising strategies, optimizing workflows and enhancing productivity. Louise Romeo oversees the integration of new technologies and operational best practices to support client campaigns and internal processes. The Chief Operating Officer's responsibilities extend to managing cross-functional teams, driving operational excellence, and ensuring the agency's infrastructure supports its strategic objectives. This leadership function is vital for maintaining service quality and scalability in a dynamic market. By streamlining operations, Louise Romeo directly contributes to Starcom's ability to deliver superior marketing solutions and achieve its business goals.

    Amy Ginsberg - President, Investment

    Amy Ginsberg, the President, Investment at Starcom, directs the strategic allocation of capital and financial resources to maximize return on investment for the agency and its clients. This executive position involves identifying key investment opportunities within the advertising and marketing sectors, driving financial growth and market penetration. Amy Ginsberg oversees the development and execution of investment strategies, ensuring alignment with the company's overall business objectives. The President, Investment's responsibilities include managing financial portfolios, analyzing market trends, and fostering relationships with financial partners. This leadership function is essential for sustaining the agency's competitive advantage and expanding its service capabilities. Through astute financial management, Amy Ginsberg ensures Starcom's continued success and robust market presence.

    Sofia Waldow - President NY

    Sofia Waldow, the President NY at Starcom, leads the strategic direction and operational execution for the New York market, a key hub for the agency's advertising and marketing services. This leadership role involves driving business development, client acquisition, and service delivery within this significant region. Sofia Waldow oversees the management of local teams, ensuring alignment with global strategies while adapting to regional market nuances. The President NY's responsibilities include fostering strong client relationships and identifying growth opportunities specific to the New York metropolitan area. This position is crucial for translating the company's broader mission into tangible results within a highly competitive urban landscape. Sofia Waldow's focus on regional performance directly supports Starcom's overall market impact and expansion efforts.

    Patrick Thomas - President, Global Media Lead, AB InBev

    Patrick Thomas, the President, Global Media Lead, AB InBev at Starcom, directs the comprehensive media strategy and execution for the AB InBev account on a global scale. This pivotal role involves overseeing all media planning and buying activities, ensuring maximum impact and efficiency for the client's advertising campaigns. Patrick Thomas manages relationships with key stakeholders at AB InBev and within the media landscape, driving strategic partnerships. The President, Global Media Lead, AB InBev's responsibilities include developing innovative media solutions tailored to global markets and ensuring seamless campaign implementation across diverse regions. This leadership function is critical for achieving AB InBev's marketing objectives and reinforcing Starcom's position as a premier media agency. Patrick Thomas's expertise ensures cohesive and effective global media presence for the client.
    Patrick Thomas

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    Frequently Asked Questions Regarding Starcom Top Executives and Leadership Team

    Who leads Starcom?
    Starcom is led by Shelby Saville (Chief Executive Officer), along with executives such as Jacobo Peña (Principal Chief Executive Officer) and Louise Romeo (Chief Operating Officer).
    Who is part of Starcom’s executive team?
    The executive team of Starcom includes leaders such as Shelby Saville (Chief Executive Officer), Jacobo Peña (Principal Chief Executive Officer), Louise Romeo (Chief Operating Officer) and other senior executives.
    How many executives does Starcom have?
    Starcom has 6 executives leading key business areas.
    What roles are included in Starcom’s leadership team?
    The leadership team of Starcom includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Chief Operating Officer, President, Investment, President NY.