Southern Champion Tray Executive and Leadership Team

July, 2026

Leadership Overview

Southern Champion Tray has 4 executives leading key functions including finance, people operations, operations, and executive leadership.

Driven by a legacy of quality, Southern Champion Tray is dedicated to manufacturing superior paperboard and corrugated packaging solutions, upholding a commitment to innovation and customer service across the bakery, foodservice, and catering sectors.

Leadership Roles at Southern Champion Tray

  • Chief Financial Officer - Tyler Siira
  • President - Charles Zeiser
  • Chief People Officer - Ralph Romero
  • Chief Operations Officer - Roy Hibbs
  • Tyler Siira - Chief Financial Officer

    Tyler Siira, the Chief Financial Officer at Southern Champion Tray, directs all financial strategy and fiscal operations. Overseeing budgeting, forecasting, and financial reporting, the Chief Financial Officer ensures robust financial health and compliance with regulatory standards. This leadership role involves managing capital allocation, optimizing investment strategies, and driving profitability through meticulous financial planning. By analyzing market trends and economic indicators, Tyler Siira guides the company's financial trajectory, securing sustainable growth and enhancing shareholder value. The Chief Financial Officer's oversight extends to risk management and the implementation of financial controls, safeguarding the company's assets and ensuring long-term economic stability. Siira's expertise is critical in navigating complex financial landscapes and supporting strategic business decisions across all departments.

    Charles Zeiser - President

    Charles Zeiser, the President at Southern Champion Tray, provides overarching strategic direction and executive leadership. Guiding the company's vision and long-term growth objectives, the President ensures alignment across all business functions, from manufacturing to market outreach. This critical role involves fostering innovation, driving market expansion, and maintaining strong relationships with key stakeholders and industry partners. By championing the company's core values and commitment to quality, Charles Zeiser reinforces Southern Champion Tray's position as a leader in paperboard and corrugated packaging. The President's oversight extends to financial performance, operational excellence, and the cultivation of a dynamic corporate culture. Zeiser's leadership is instrumental in navigating market complexities and capitalizing on opportunities within the bakery, foodservice, and catering sectors.

    Ralph Romero - Chief People Officer

    Ralph Romero, the Chief People Officer at Southern Champion Tray, architects the company's human capital strategy and organizational development. Overseeing talent acquisition, employee relations, and comprehensive compensation and benefits programs, the Chief People Officer cultivates a high-performance culture. This pivotal role involves fostering employee engagement, driving diversity and inclusion initiatives, and ensuring alignment with the company's mission and values. By developing robust training and development programs, Ralph Romero empowers the workforce and enhances operational capabilities. The Chief People Officer's strategic focus includes succession planning and leadership development, ensuring a pipeline of skilled talent to meet future business demands. Romero's leadership ensures that Southern Champion Tray remains an employer of choice, attracting and retaining top talent essential for sustained success in the competitive packaging industry.

    Roy Hibbs - Chief Operations Officer

    Roy Hibbs, the Chief Operations Officer at Southern Champion Tray, directs all manufacturing and supply chain operations. Overseeing production efficiency, quality control, and logistical networks, the Chief Operations Officer ensures seamless delivery of paperboard and corrugated packaging. This leadership position involves optimizing plant operations, implementing lean manufacturing principles, and managing inventory to meet market demand across the bakery, foodservice, and catering industries. By driving process improvements and technological integration, Roy Hibbs enhances operational scalability and cost-effectiveness. The Chief Operations Officer's strategic mandate includes maintaining the highest standards of product quality and safety, directly supporting the company's reputation for reliability. Hibbs's expertise is fundamental to the company's ability to consistently produce and distribute high-quality packaging solutions.
    Roy Hibbs

    Explore Leadership Teams in Manufacturing

    Frequently Asked Questions Regarding Southern Champion Tray Top Executives and Leadership Team

    Who leads Southern Champion Tray?
    Southern Champion Tray is led by Tyler Siira (Chief Financial Officer), along with executives such as Charles Zeiser (President) and Ralph Romero (Chief People Officer).
    Who is part of Southern Champion Tray’s executive team?
    The executive team of Southern Champion Tray includes leaders such as Tyler Siira (Chief Financial Officer), Charles Zeiser (President), Ralph Romero (Chief People Officer) and other senior executives.
    How many executives does Southern Champion Tray have?
    Southern Champion Tray has 4 executives leading key business areas.
    What roles are included in Southern Champion Tray’s leadership team?
    The leadership team of Southern Champion Tray includes roles such as Chief Financial Officer, President, Chief People Officer, Chief Operations Officer.