Leadership Overview
Southern Champion Tray has 4 executives leading key functions including financial strategy, operational oversight, and corporate leadership.
Committed to excellence in paperboard packaging, Southern Champion Tray delivers sustainable solutions for the bakery and foodservice sectors while maintaining a legacy of manufacturing precision and industry-leading quality standards across North American markets.
Committed to excellence in paperboard packaging, Southern Champion Tray delivers sustainable solutions for the bakery and foodservice sectors while maintaining a legacy of manufacturing precision and industry-leading quality standards across North American markets.
Leadership Roles at Southern Champion Tray
Steve Stephens - Chief Financial Officer
Steve Stephens, the Chief Financial Officer at Southern Champion Tray, directs all fiscal planning and capital allocation strategies. Managing the financial health of the organization, the Chief Financial Officer ensures robust liquidity for manufacturing investments in paperboard and corrugated packaging. This leadership role involves rigorous oversight of budgetary controls and long-term economic forecasting to support the expansion of bakery and foodservice product lines. By optimizing cost structures and streamlining procurement processes, Steve Stephens directly impacts the profitability of the company. Stephens secures the necessary capital to maintain high-volume production standards across regional facilities. Through precise financial modeling, the Chief Financial Officer mitigates market risks while driving sustainable growth. This executive maintains constant alignment with the board regarding fiscal performance metrics and shareholder value creation, ensuring the company remains a dominant force in the competitive packaging industry.
Charles Zeiser - President
Charles Zeiser, the President at Southern Champion Tray, directs the overarching corporate strategy and market expansion efforts. Focusing on the bakery and foodservice packaging segments, the President architects long-term growth initiatives to strengthen the company's competitive position. This leadership role involves guiding the executive team toward achieving annual revenue targets and enhancing brand reputation. By fostering innovation in sustainable packaging materials, Charles Zeiser directly impacts the market reach and customer satisfaction levels of the company. Zeiser oversees the integration of new manufacturing technologies to maintain high production standards. Through strategic partnerships and client engagement, the President ensures the organization remains responsive to evolving industry trends. This executive maintains a clear vision for the future, driving the company toward continued success while upholding the core values of quality and reliability that define the business model in the packaging sector.
Tyler Siira - President
Tyler Siira, the President at Southern Champion Tray, directs the development of new business channels and client relations. Concentrating on the catering and foodservice sectors, the President executes strategies to diversify the product portfolio and capture emerging market opportunities. This leadership role involves managing cross-functional teams to ensure seamless execution of customer-focused initiatives. By analyzing market data and consumer preferences, Tyler Siira directly impacts the product development lifecycle and sales performance of the company. Siira coordinates with the operations department to align production capacity with shifting market demands. Through proactive leadership, the President cultivates a culture of excellence and accountability across the organization. This executive drives the company toward achieving operational milestones and maintaining a strong presence in the competitive packaging landscape, ensuring that every client receives high-quality, reliable solutions tailored to specific industry needs.
Roy Hibbs - Chief Operations Officer
Roy Hibbs, the Chief Operations Officer at Southern Champion Tray, directs all manufacturing workflows and supply chain logistics. Overseeing the production of paperboard and corrugated packaging, the Chief Operations Officer ensures maximum efficiency across all factory floors. This leadership role involves implementing advanced automation technologies to meet the high-demand requirements of the catering and foodservice industries. By refining internal processes and reducing waste, Roy Hibbs directly impacts the operational output and quality consistency of the company. Hibbs manages large-scale distribution networks to ensure timely delivery of packaging solutions throughout North America. Through continuous improvement initiatives, the Chief Operations Officer maintains rigorous safety standards and operational excellence. This executive collaborates with engineering teams to innovate product designs, ensuring the manufacturing capabilities remain at the forefront of the industry while supporting the overall mission of providing superior packaging solutions.

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