Snelling Executive and Leadership Team

June, 2026

Leadership Overview

Snelling has 10 executives leading key functions including strategy, finance, and franchise operations.

Driven by a commitment to connecting exceptional talent with appropriate employment opportunities, Snelling leverages decades of experience to provide comprehensive staffing solutions across North America, impacting diverse industries through its extensive professional network and deep industry expertise.

Leadership Roles at Snelling

  • Chief Executive Officer - Che Snelling
  • Chief Executive Officer & President - Ron Daiza
  • Executive Vice President & Chief Financial Officer - Doug Wales
  • Franchisee and President - Elizabeth Trenbeath
  • President & Owner - Steve Ueland
  • President, Central Florida Franchise - Christian Stubbs
  • President & Owner - David Langsam
  • President - Franklin Wyckoff
  • President, Florida Franchise (North, East) - Amanda Caldero
  • Franchise Owner and President - Andrea Rohus
  • Che Snelling - Chief Executive Officer

    Che Snelling, the Chief Executive Officer at Snelling, directs the overarching corporate strategy and operational framework for the company's extensive North American presence. This leadership role involves guiding the organization's mission to match qualified candidates with diverse employment opportunities across multiple sectors. Che Snelling ensures the continued expansion of recruitment services, which span healthcare, engineering, technology, finance, sales, and operations. The focus remains on maintaining Snelling's commitment to connecting exceptional talent with appropriate career paths through its robust professional network and specialized industry knowledge. This executive's strategic vision drives the company's market impact and its dedication to fostering successful employment connections nationwide.

    Ron Daiza - Chief Executive Officer & President

    Ron Daiza, the Chief Executive Officer & President at Snelling, executes the strategic vision and operational management for the company's broad North American footprint. This dual role encompasses driving the core mission of connecting skilled professionals with suitable career openings across a wide array of industries. Ron Daiza oversees the comprehensive staffing solutions offered to businesses seeking talent and individuals pursuing career advancement. The executive's leadership ensures the effective delivery of recruitment services in sectors such as healthcare, engineering, technology, finance, sales, and operations. Daiza's focus is on leveraging Snelling's extensive professional network and deep industry expertise to facilitate optimal employment matches, reinforcing the company's legacy of connecting talent with opportunity.

    Doug Wales - Executive Vice President & Chief Financial Officer

    Doug Wales, the Executive Vice President & Chief Financial Officer at Snelling, manages the financial health and strategic fiscal planning for the company's extensive operations across North America. This critical role involves overseeing all financial activities, including budgeting, forecasting, and resource allocation to support Snelling's mission of connecting qualified candidates with employment opportunities. Doug Wales ensures the financial viability of recruitment services provided across diverse sectors like healthcare, engineering, technology, finance, sales, and operations. The executive's financial acumen supports the company's commitment to matching exceptional talent with appropriate career paths by optimizing investment in professional networks and industry expertise. Wales's fiscal leadership underpins the company's sustained growth and operational efficiency.

    Elizabeth Trenbeath - Franchisee and President

    Elizabeth Trenbeath, the Franchisee and President at Snelling, directs the strategic growth and operational excellence for a specific franchise territory within the Snelling network. This leadership position focuses on implementing the company's core mission of matching qualified candidates with employment opportunities within the designated region. Elizabeth Trenbeath oversees the delivery of comprehensive staffing solutions, catering to local businesses seeking talent and individuals pursuing career advancement. The executive's responsibilities include ensuring recruitment services effectively cover relevant local industries, aligning with Snelling's broader expertise. Trenbeath leverages the company's professional network and industry knowledge to foster successful employment connections, driving franchise success and reinforcing Snelling's commitment to talent acquisition.
    Elizabeth Trenbeath

    Steve Ueland - President & Owner

    Steve Ueland, the President & Owner at Snelling, spearheads the strategic direction and operational management for a key franchise location within the Snelling organization. This leadership role is dedicated to fulfilling the company's mission of connecting skilled professionals with suitable employment opportunities in the local market. Steve Ueland oversees the provision of comprehensive staffing solutions, supporting businesses in their talent acquisition efforts and assisting individuals in their career searches. The executive's focus involves ensuring recruitment services effectively address the needs of various industries within the franchise's operational scope, drawing upon Snelling's established expertise. Ueland's ownership drives the commitment to leveraging the professional network for optimal talent matches.

    Christian Stubbs - President, Central Florida Franchise

    Christian Stubbs, the President, Central Florida Franchise at Snelling, leads the strategic initiatives and day-to-day operations for the Central Florida franchise territory. This executive role is centered on executing Snelling's mission of connecting qualified candidates with relevant employment opportunities throughout the region. Christian Stubbs manages the delivery of comprehensive staffing solutions, serving businesses seeking specialized talent and individuals pursuing career growth. The focus is on ensuring recruitment services effectively cater to the diverse industrial landscape of Central Florida, utilizing Snelling's extensive professional network and industry insights. Stubbs's leadership reinforces the company's commitment to facilitating successful employment matches and driving franchise performance.

    David Langsam - President & Owner

    David Langsam, the President & Owner at Snelling, directs the strategic vision and operational execution for a specific franchise unit within the Snelling network. This leadership position is committed to advancing the company's core objective of matching qualified candidates with appropriate employment opportunities in the local market. David Langsam oversees the comprehensive staffing solutions provided to businesses seeking talent and individuals navigating their career paths. The executive's responsibilities include ensuring recruitment services effectively address the needs of various industries within the franchise's operational area, leveraging Snelling's established professional network and deep industry expertise. Langsam's ownership drives the commitment to successful talent acquisition.

    Franklin Wyckoff - President

    Franklin Wyckoff, the President at Snelling, leads the strategic direction and operational management for a designated franchise territory within the company's expansive network. This executive role is dedicated to upholding Snelling's mission of connecting skilled professionals with suitable employment opportunities across various industries. Franklin Wyckoff oversees the delivery of comprehensive staffing solutions, supporting businesses in their talent acquisition endeavors and assisting individuals in their job searches. The focus is on ensuring recruitment services effectively meet the demands of the local market, drawing upon Snelling's extensive professional network and specialized industry knowledge. Wyckoff's leadership reinforces the commitment to facilitating successful employment matches.

    Amanda Caldero - President, Florida Franchise (North, East)

    Amanda Caldero, the President, Florida Franchise (North, East) at Snelling, directs the strategic growth and operational execution for the North and East Florida franchise regions. This executive role is pivotal in advancing Snelling's mission to connect qualified candidates with relevant employment opportunities across these specific territories. Amanda Caldero oversees the comprehensive staffing solutions offered to businesses seeking talent and individuals pursuing career advancement within North and East Florida. The focus is on ensuring recruitment services effectively address the diverse industrial needs of the region, leveraging Snelling's extensive professional network and industry expertise. Caldero's leadership drives the commitment to facilitating successful employment matches and optimizing franchise performance.

    Andrea Rohus - Franchise Owner and President

    Andrea Rohus, the Franchise Owner and President at Snelling, leads the strategic vision and operational management for a specific franchise territory within the Snelling organization. This executive position is dedicated to fulfilling the company's core mission of connecting skilled professionals with suitable employment opportunities in the local market. Andrea Rohus oversees the provision of comprehensive staffing solutions, supporting businesses in their talent acquisition efforts and assisting individuals in their career searches. The focus involves ensuring recruitment services effectively address the needs of various industries within the franchise's operational scope, drawing upon Snelling's established expertise and professional network. Rohus's ownership drives the commitment to successful talent acquisition and franchise growth.
    Andrea Rohus

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    Frequently Asked Questions Regarding Snelling Top Executives and Leadership Team

    Who leads Snelling?
    Snelling is led by Che Snelling (Chief Executive Officer), along with executives such as Ron Daiza (Chief Executive Officer & President) and Doug Wales (Executive Vice President & Chief Financial Officer).
    Who is part of Snelling’s executive team?
    The executive team of Snelling includes leaders such as Che Snelling (Chief Executive Officer), Ron Daiza (Chief Executive Officer & President), Doug Wales (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Snelling have?
    Snelling has 10 executives leading key business areas.
    What roles are included in Snelling’s leadership team?
    The leadership team of Snelling includes roles such as Chief Executive Officer, Chief Executive Officer & President, Executive Vice President & Chief Financial Officer, Franchisee and President, President & Owner.