Snelling Executive and Leadership Team

May, 2026

Leadership Overview

Snelling has 10 executives leading key functions including strategy, finance, and regional operations.

Driven by a legacy of connecting talent, Snelling is dedicated to empowering businesses and individuals through expert staffing solutions, fostering career growth and organizational success across North America.

Leadership Roles at Snelling

  • Chief Executive Officer - Che Snelling
  • Chief Executive Officer & President - Ron Daiza
  • Executive Vice President & Chief Financial Officer - Doug Wales
  • President - Franklin Wyckoff
  • Owner and President - Trish Bowen-Banister
  • President, Florida Franchise (North, East) - Amanda Caldero
  • President, Central Florida Franchise - Christian Stubbs
  • President & Owner - Steve Ueland
  • Franchise Owner and President - Andrea Rohus
  • President & Owner - David Langsam
  • Che Snelling - Chief Executive Officer

    Che Snelling, the Chief Executive Officer at Snelling, directs the overarching corporate strategy and operational framework. This leadership position involves guiding the company's expansion and market penetration efforts across its extensive network of North American locations. Che Snelling ensures alignment with the company's founding mission of connecting qualified candidates with diverse employment opportunities. The focus remains on enhancing recruitment services across sectors like healthcare, engineering, technology, finance, sales, and operations. This executive drives the strategic vision for maintaining Snelling's commitment to exceptional talent acquisition and career development support for individuals and businesses alike. The role necessitates a deep understanding of industry trends and a proactive approach to market challenges, ensuring sustained growth and service excellence.

    Ron Daiza - Chief Executive Officer & President

    Ron Daiza, the Chief Executive Officer & President at Snelling, executes the strategic vision and operational management for the organization. This dual role encompasses driving company-wide initiatives and ensuring the seamless integration of services across all business units. Ron Daiza oversees the company's commitment to providing comprehensive staffing solutions, matching skilled professionals with suitable roles in various industries. The executive's responsibilities include fostering strong relationships with clients and candidates, leveraging decades of experience to navigate the complexities of the staffing market. Daiza ensures Snelling's extensive professional network and industry expertise are consistently applied to deliver superior recruitment outcomes. This leadership ensures the company's continued success in connecting talent with opportunity across North America.

    Doug Wales - Executive Vice President & Chief Financial Officer

    Doug Wales, the Executive Vice President & Chief Financial Officer at Snelling, manages the company's financial health and strategic fiscal planning. This critical role involves overseeing all financial operations, including budgeting, forecasting, and investment strategies, to support Snelling's growth objectives. Doug Wales ensures robust financial controls are in place to maintain operational efficiency and profitability across the organization's multiple locations. The executive's responsibilities extend to managing financial risk and identifying opportunities for fiscal optimization within the staffing industry. Wales provides essential financial insights that inform corporate decision-making, directly impacting the company's ability to offer comprehensive staffing solutions. This leadership ensures the financial stability required for Snelling's continued market presence and service delivery.

    Franklin Wyckoff - President

    Franklin Wyckoff, the President at Snelling, directs key operational strategies and market development initiatives. This leadership position focuses on enhancing the company's service delivery model and expanding its reach within the North American staffing landscape. Franklin Wyckoff oversees the implementation of recruitment services across diverse sectors, ensuring alignment with Snelling's core mission of connecting talent with employment. The executive's role involves fostering a culture of excellence and driving performance across various functional areas. Wyckoff ensures that the company's extensive professional network and industry expertise are effectively utilized to meet client needs and candidate aspirations. This leadership contributes significantly to Snelling's reputation for providing comprehensive and effective staffing solutions.

    Trish Bowen-Banister - Owner and President

    Trish Bowen-Banister, the Owner and President at Snelling, leads strategic initiatives and operational oversight for specific franchise territories. This executive role involves driving business development and ensuring the consistent delivery of high-quality staffing solutions within her designated regions. Trish Bowen-Banister focuses on strengthening Snelling's presence by connecting qualified candidates with suitable employment opportunities, leveraging extensive industry knowledge. The responsibilities include managing franchise operations, fostering client relationships, and ensuring adherence to the company's core values and service standards. Bowen-Banister's leadership ensures that the professional network and recruitment expertise are effectively deployed to meet the unique demands of local markets, contributing to the overall success of Snelling's mission.
    Trish Bowen-Banister

    Amanda Caldero - President, Florida Franchise (North, East)

    Amanda Caldero, the President, Florida Franchise (North, East) at Snelling, directs the strategic growth and operational execution for key franchise territories within Florida. This leadership role involves overseeing all aspects of the staffing business, from client acquisition to candidate placement, ensuring alignment with Snelling's established service standards. Amanda Caldero focuses on expanding the company's reach by connecting skilled professionals with diverse employment opportunities across various industries. The executive's responsibilities include managing team performance, fostering strong client partnerships, and leveraging the extensive professional network and industry expertise inherent to Snelling. Caldero's leadership ensures the effective delivery of comprehensive staffing solutions tailored to the dynamic Florida market.

    Christian Stubbs - President, Central Florida Franchise

    Christian Stubbs, the President, Central Florida Franchise at Snelling, spearheads the strategic direction and operational management for the Central Florida region. This executive role is pivotal in driving business development and ensuring the effective delivery of comprehensive staffing solutions. Christian Stubbs focuses on matching qualified candidates with suitable employment opportunities, utilizing Snelling's deep industry expertise and extensive professional network. The responsibilities include cultivating strong client relationships, leading the franchise team, and upholding the company's commitment to connecting talent with career advancements. Stubbs' leadership ensures that Snelling's recruitment services across sectors like technology, finance, and operations are optimized for the specific demands of the Central Florida market.

    Steve Ueland - President & Owner

    Steve Ueland, the President & Owner at Snelling, leads the strategic vision and operational execution for his franchise territory. This executive role involves driving business growth and ensuring the consistent delivery of high-caliber staffing solutions. Steve Ueland focuses on connecting qualified candidates with relevant employment opportunities, leveraging Snelling's established reputation and industry insights. The responsibilities include managing franchise operations, cultivating robust client partnerships, and ensuring the effective utilization of the company's professional network. Ueland's leadership ensures that Snelling's commitment to matching exceptional talent with appropriate roles is maintained, contributing to both individual career progression and business success within his operational domain.

    Andrea Rohus - Franchise Owner and President

    Andrea Rohus, the Franchise Owner and President at Snelling, directs the strategic operations and business development for her franchise location. This leadership position is crucial in ensuring the effective delivery of comprehensive staffing solutions and maintaining Snelling's high standards of service. Andrea Rohus focuses on connecting qualified candidates with suitable employment opportunities across various industries, utilizing the company's extensive professional network and deep industry expertise. The responsibilities include managing franchise performance, fostering strong client relationships, and driving recruitment initiatives. Rohus's leadership ensures that Snelling's mission of empowering businesses and individuals through expert staffing is realized within her operational territory.

    David Langsam - President & Owner

    David Langsam, the President & Owner at Snelling, leads the strategic direction and operational management of his franchise. This executive role is dedicated to driving business expansion and ensuring the seamless delivery of expert staffing solutions. David Langsam focuses on connecting skilled professionals with appropriate employment opportunities, leveraging Snelling's decades of experience and broad industry reach. The responsibilities include overseeing franchise operations, cultivating key client partnerships, and ensuring the effective application of recruitment strategies. Langsam's leadership ensures that Snelling's commitment to matching exceptional talent with suitable roles is consistently upheld, contributing to the success of both businesses and job seekers within his purview.

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    Frequently Asked Questions Regarding Snelling Top Executives and Leadership Team

    Who leads Snelling?
    Snelling is led by Che Snelling (Chief Executive Officer), along with executives such as Ron Daiza (Chief Executive Officer & President) and Doug Wales (Executive Vice President & Chief Financial Officer).
    Who is part of Snelling’s executive team?
    The executive team of Snelling includes leaders such as Che Snelling (Chief Executive Officer), Ron Daiza (Chief Executive Officer & President), Doug Wales (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Snelling have?
    Snelling has 10 executives leading key business areas.
    What roles are included in Snelling’s leadership team?
    The leadership team of Snelling includes roles such as Chief Executive Officer, Chief Executive Officer & President, Executive Vice President & Chief Financial Officer, President, Owner and President.