Snelling Executive and Leadership Team

July, 2026

Leadership Overview

Snelling has 10 executives leading key functions including strategy, finance, and franchise operations.

Driven by decades of experience, Snelling is dedicated to connecting exceptional talent with appropriate employment opportunities through its extensive professional network and industry expertise, impacting multiple sectors across North America.

Leadership Roles at Snelling

  • Chief Executive Officer - Che Snelling
  • Chief Executive Officer & President - Ron Daiza
  • Executive Vice President & Chief Financial Officer - Doug Wales
  • Franchisee and President - Elizabeth Trenbeath
  • Franchise Owner and President - Andrea Rohus
  • President & Owner - David Langsam
  • President & Owner - Steve Ueland
  • President, Florida Franchise (North, East) - Amanda Caldero
  • Owner and President - Trish Bowen-Banister
  • President - Franklin Wyckoff
  • Che Snelling - Chief Executive Officer

    Che Snelling, the Chief Executive Officer at Snelling, directs the overarching corporate strategy and operational framework. This leadership position involves guiding the company's expansion and market penetration across North America, ensuring alignment with the founding mission of connecting talent with opportunity. Che Snelling oversees the development and execution of initiatives that enhance Snelling's service offerings in sectors like healthcare, engineering, technology, finance, sales, and operations. The Chief Executive Officer's role is critical in maintaining the company's commitment to providing comprehensive staffing solutions, leveraging decades of industry experience to foster growth and operational excellence. This executive drives the vision for innovation within the staffing solutions provided to businesses and individuals alike.

    Ron Daiza - Chief Executive Officer & President

    Ron Daiza, the Chief Executive Officer & President at Snelling, spearheads the company's strategic direction and executive leadership. This role encompasses driving growth initiatives and ensuring operational efficiency across Snelling's extensive network of locations throughout North America. Ron Daiza is responsible for the overall performance and market positioning of the company, focusing on its specialization in matching qualified candidates with diverse employment opportunities. The Chief Executive Officer & President's leadership ensures Snelling continues its legacy of providing comprehensive staffing solutions, reinforcing its commitment to connecting exceptional talent with appropriate roles across various industries. Daiza's executive oversight is fundamental to the company's sustained success and its reputation in the staffing sector.

    Doug Wales - Executive Vice President & Chief Financial Officer

    Doug Wales, the Executive Vice President & Chief Financial Officer at Snelling, manages the company's financial health and strategic fiscal planning. This executive role involves overseeing all financial operations, including budgeting, forecasting, and investment strategies, crucial for supporting Snelling's broad operational scope across North America. Doug Wales ensures robust financial controls are in place to support the company's mission of providing comprehensive staffing solutions. The Chief Financial Officer's responsibilities extend to evaluating new market opportunities and managing financial risks associated with expansion into diverse sectors such as healthcare, technology, and finance. Wales's financial acumen is vital for sustaining the company's growth and its commitment to connecting talent with employment.

    Elizabeth Trenbeath - Franchisee and President

    Elizabeth Trenbeath, the Franchisee and President at Snelling, directs operations and strategic growth for specific franchise territories. This leadership position involves ensuring the consistent delivery of Snelling's specialized staffing solutions within the designated regions, upholding the company's commitment to connecting qualified candidates with employment opportunities. Elizabeth Trenbeath oversees the recruitment processes and client relations, focusing on industries relevant to the franchise's market. The Franchisee and President's role is integral to expanding Snelling's reach and reinforcing its reputation for industry expertise. Trenbeath's operational leadership ensures franchise locations thrive by effectively serving both businesses and job seekers.
    Elizabeth Trenbeath

    Andrea Rohus - Franchise Owner and President

    Andrea Rohus, the Franchise Owner and President at Snelling, leads the strategic direction and operational execution for a specific franchise territory. This executive function involves ensuring the franchise adheres to Snelling's core mission of matching qualified candidates with suitable employment opportunities across various industries. Andrea Rohus manages client relationships and talent acquisition efforts, focusing on delivering comprehensive staffing solutions tailored to the local market's needs. The Franchise Owner and President's responsibilities include driving business development and maintaining high standards of service delivery, reinforcing Snelling's extensive professional network and industry expertise. Rohus's leadership is key to the franchise's success in connecting exceptional talent with career paths.
    Andrea Rohus

    David Langsam - President & Owner

    David Langsam, the President & Owner at Snelling, directs the strategic vision and operational management for the owned franchise. This leadership role is focused on ensuring the franchise effectively connects qualified candidates with employment opportunities, aligning with Snelling's broader mission. David Langsam oversees business development, client engagement, and talent sourcing strategies within the franchise's operational area. The President & Owner's responsibilities include driving growth and maintaining the high standards of service Snelling is known for across multiple sectors. Langsam's executive oversight is critical for the franchise's contribution to Snelling's extensive network and its commitment to industry expertise in staffing solutions.

    Steve Ueland - President & Owner

    Steve Ueland, the President & Owner at Snelling, leads the strategic operations and business development for the franchise. This executive position is dedicated to fulfilling Snelling's mission of matching skilled professionals with relevant employment opportunities across diverse industries. Steve Ueland oversees the franchise's recruitment efforts and client service delivery, ensuring alignment with the company's commitment to comprehensive staffing solutions. The President & Owner's responsibilities include fostering growth and upholding Snelling's reputation for industry expertise and extensive professional networks. Ueland's leadership ensures the franchise effectively serves businesses seeking talent and individuals pursuing career advancement.

    Amanda Caldero - President, Florida Franchise (North, East)

    Amanda Caldero, the President, Florida Franchise (North, East) at Snelling, directs the strategic operations and market expansion for the specified Florida territories. This leadership role is focused on connecting qualified candidates with employment opportunities within the region, upholding Snelling's core mission. Amanda Caldero oversees client relations and talent acquisition, ensuring the delivery of comprehensive staffing solutions across various industries prevalent in North and East Florida. The President, Florida Franchise (North, East)'s responsibilities include driving franchise performance and reinforcing Snelling's commitment to industry expertise. Caldero's executive management ensures the franchise effectively serves local businesses and job seekers.

    Trish Bowen-Banister - Owner and President

    Trish Bowen-Banister, the Owner and President at Snelling, spearheads the strategic vision and operational management for the franchise. This executive function is dedicated to connecting qualified candidates with suitable employment opportunities, aligning with Snelling's established mission. Trish Bowen-Banister oversees all aspects of franchise operations, including business development and client engagement, ensuring the delivery of comprehensive staffing solutions. The Owner and President's responsibilities focus on driving growth and maintaining Snelling's reputation for industry expertise and extensive professional networks. Bowen-Banister's leadership ensures the franchise effectively supports both employers seeking talent and individuals pursuing career advancement.
    Trish Bowen-Banister

    Franklin Wyckoff - President

    Franklin Wyckoff, the President at Snelling, leads the strategic direction and operational execution for the franchise. This executive role is committed to fulfilling Snelling's mission of matching qualified candidates with relevant employment opportunities across a spectrum of industries. Franklin Wyckoff oversees client acquisition and talent placement initiatives, ensuring the consistent delivery of specialized staffing solutions. The President's responsibilities include driving franchise growth and upholding Snelling's extensive professional network and deep industry expertise. Wyckoff's leadership ensures the franchise effectively serves the needs of businesses seeking talent and individuals navigating their career paths.

    Explore Leadership Teams in Business Services

    Frequently Asked Questions Regarding Snelling Top Executives and Leadership Team

    Who leads Snelling?
    Snelling is led by Che Snelling (Chief Executive Officer), along with executives such as Ron Daiza (Chief Executive Officer & President) and Doug Wales (Executive Vice President & Chief Financial Officer).
    Who is part of Snelling’s executive team?
    The executive team of Snelling includes leaders such as Che Snelling (Chief Executive Officer), Ron Daiza (Chief Executive Officer & President), Doug Wales (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Snelling have?
    Snelling has 10 executives leading key business areas.
    What roles are included in Snelling’s leadership team?
    The leadership team of Snelling includes roles such as Chief Executive Officer, Chief Executive Officer & President, Executive Vice President & Chief Financial Officer, Franchisee and President, Franchise Owner and President.