Leadership Overview
SmartBank has 10 executives leading key functions including technology, operations, financial strategy, and regional market management.
Focused on delivering comprehensive financial solutions across the Southeast, SmartBank maintains a commitment to community-centric banking while driving digital transformation and operational excellence throughout its 27 locations in Alabama, Florida, Georgia, and Tennessee.
Focused on delivering comprehensive financial solutions across the Southeast, SmartBank maintains a commitment to community-centric banking while driving digital transformation and operational excellence throughout its 27 locations in Alabama, Florida, Georgia, and Tennessee.
Leadership Roles at SmartBank
Ronald Gorczynski - Executive Vice President & Chief Financial Officer
Ronald Gorczynski, the Executive Vice President & Chief Financial Officer at SmartBank, governs the fiscal health and capital allocation strategies of the organization. Overseeing financial reporting and risk management, the Executive Vice President & Chief Financial Officer ensures that the bank maintains a strong balance sheet while supporting growth initiatives. This leadership role involves analyzing market trends to guide investment decisions across the regional footprint in Alabama, Florida, Georgia, and Tennessee. By managing liquidity and capital reserves, Ronald Gorczynski directly impacts the long-term stability of the institution. The Executive Vice President & Chief Financial Officer collaborates with the Board to provide transparent financial oversight and strategic planning. Ultimately, Gorczynski secures the financial foundation required to sustain the bank's mission of providing reliable banking services.

Cynthia Cain - Chief Operating Officer
Cynthia Cain, the Chief Operating Officer at SmartBank, manages the daily administrative and operational workflows across the entire branch network. Overseeing internal processes, the Chief Operating Officer ensures that all 27 locations adhere to high standards of service and regulatory compliance. This leadership role involves streamlining branch operations to maximize productivity and enhance the client experience throughout the Southeast. By optimizing resource allocation, Cynthia Cain directly impacts the operational scalability of the bank. The Chief Operating Officer coordinates with regional leadership to maintain consistency in service delivery across Alabama, Florida, Georgia, and Tennessee. Ultimately, Cain drives organizational efficiency, ensuring that the bank remains agile and responsive to the diverse financial needs of the communities served by the institution.
David Scott - Regional President
David Scott, the Regional President at SmartBank, oversees the strategic growth and market performance within designated territories. Managing the expansion of banking services, the Regional President ensures that local branches align with the broader corporate mission of community-focused finance. This leadership role involves cultivating relationships with local businesses and stakeholders to drive deposit growth and loan production across the region. By supervising market-specific initiatives, David Scott directly impacts the bank's footprint and market share in the Southeast. The Regional President coordinates with other market leaders to share best practices and ensure consistent service quality. Ultimately, Scott strengthens the bank's presence in key communities, ensuring that the institution remains a trusted financial partner for individuals and businesses alike.
Christopher Plemons - Sevier County Market President
Christopher Plemons, the Sevier County Market President at SmartBank, directs all banking operations and client development efforts within the Sevier County area. Overseeing local lending and deposit strategies, the Sevier County Market President ensures that the bank meets the specific financial needs of the local community. This leadership role involves engaging with local business leaders and community organizations to promote the bank's services and support regional economic development. By managing the local branch team, Christopher Plemons directly impacts the bank's performance and reputation in this critical market. The Sevier County Market President collaborates with regional leadership to implement corporate strategies at the local level. Ultimately, Plemons drives growth and customer loyalty, reinforcing the bank's commitment to providing personalized financial solutions in the heart of Tennessee.
Matthew Jenne - Market President
Matthew Jenne, the Market President at SmartBank, manages the operational success and business development activities within the assigned market. Overseeing the delivery of commercial and retail banking products, the Market President ensures that local branches achieve their growth targets while maintaining high service standards. This leadership role involves building strong networks with local entrepreneurs and community members to expand the bank's reach. By focusing on relationship-based banking, Matthew Jenne directly impacts the bank's ability to serve the unique financial requirements of the local market. The Market President works with the executive team to align local initiatives with the bank's overall strategic goals. Ultimately, Jenne fosters a culture of excellence, ensuring that the bank remains a vital contributor to the economic health of the community.
Michael Honeycutt - Division President (State of Tennessee)
Michael Honeycutt, the Division President (State of Tennessee) at SmartBank, leads the strategic direction and operational oversight for all banking activities across the state of Tennessee. Overseeing the performance of multiple market presidents, the Division President (State of Tennessee) ensures that the bank maintains a cohesive and effective presence throughout the state. This leadership role involves identifying opportunities for expansion and optimizing the delivery of financial services to meet the diverse needs of Tennessee clients. By coordinating statewide initiatives, Michael Honeycutt directly impacts the bank's market position and overall growth trajectory. The Division President (State of Tennessee) collaborates with the executive team to ensure that state-level operations support the bank's long-term mission. Ultimately, Honeycutt drives the bank's success in its home state, ensuring consistent service and community engagement.
Brian Groeschell - Regional President
Brian Groeschell, the Regional President at SmartBank, manages the operational and strategic objectives for the bank's regional divisions. Overseeing the execution of business development plans, the Regional President ensures that local teams deliver high-quality financial services to a broad client base. This leadership role involves monitoring market conditions and adjusting strategies to maintain a competitive edge across the Southeast. By fostering collaboration between branches, Brian Groeschell directly impacts the efficiency and profitability of the regional operations. The Regional President works closely with the executive leadership to ensure that regional performance aligns with the bank's overarching goals. Ultimately, Groeschell drives regional growth, ensuring that the bank continues to provide reliable and accessible financial solutions to the communities within the assigned territory.
Haven Duff - Market President
Haven Duff, the Market President at SmartBank, leads the local banking operations and client acquisition efforts within the designated market. Overseeing the branch staff and lending activities, the Market President ensures that the bank provides exceptional service to both retail and commercial clients. This leadership role involves developing local partnerships and participating in community initiatives to enhance the bank's visibility and impact. By focusing on customer retention and service quality, Haven Duff directly impacts the bank's success in the local market. The Market President coordinates with regional leadership to implement corporate policies and drive business growth. Ultimately, Duff strengthens the bank's local presence, ensuring that the institution remains a trusted and effective financial partner for the community.
Brad Place - Chief Technology Officer
Brad Place, the Chief Technology Officer at SmartBank, directs the digital infrastructure and cybersecurity frameworks necessary for modern banking operations. Overseeing the integration of secure financial platforms, the Chief Technology Officer ensures that all 27 bank locations maintain robust connectivity and data integrity. This leadership role involves architecting scalable software solutions that support the evolving needs of clients across Alabama, Florida, Georgia, and Tennessee. By prioritizing technological resilience, Brad Place directly impacts the efficiency of daily banking transactions and long-term digital growth. The Chief Technology Officer collaborates with the executive team to align technical investments with the broader mission of providing accessible financial services. Ultimately, Place secures the digital perimeter, protecting sensitive client information while fostering innovation within the institution's expanding technological landscape.
Yuuta Horii - Co-Founder & Chief Technology Officer
Yuuta Horii, the Co-Founder & Chief Technology Officer at SmartBank, architects the long-term vision for the bank's digital product suite and innovation roadmap. Overseeing the development of proprietary financial tools, the Co-Founder & Chief Technology Officer ensures that the institution remains at the forefront of banking technology. This leadership role involves identifying emerging trends that enhance user engagement and streamline digital banking services for clients across the Southeast. By fostering a culture of continuous improvement, Yuuta Horii directly impacts the competitive positioning of the bank in the digital marketplace. The Co-Founder & Chief Technology Officer works closely with the executive team to integrate advanced analytics into the core banking experience. Ultimately, Horii drives the technological evolution of the bank, ensuring that digital offerings meet the sophisticated demands of modern financial consumers.

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