Leadership Overview
SimplePractice has 4 executives leading key functions including strategy, marketing, legal, and organizational culture.
Dedicated to empowering health and wellness professionals, SimplePractice simplifies administrative workflows through an integrated platform that enables practitioners to focus entirely on delivering high-quality clinical care and improving client outcomes.
Dedicated to empowering health and wellness professionals, SimplePractice simplifies administrative workflows through an integrated platform that enables practitioners to focus entirely on delivering high-quality clinical care and improving client outcomes.
Leadership Roles at SimplePractice
Jonathan Seltzer - Chief Executive Officer
Jonathan Seltzer, the Chief Executive Officer at SimplePractice, directs the overarching corporate strategy and long-term vision for the practice management platform. By aligning product development with the evolving needs of therapists and wellness providers, Seltzer ensures the company maintains a competitive edge in the health technology sector. This leadership role involves constant collaboration with the board to drive sustainable growth and operational excellence across North American markets. Jonathan Seltzer monitors key performance indicators to guarantee that the platform remains a secure, compliant, and efficient tool for clinical documentation and billing. Through rigorous oversight of company resources, the Chief Executive Officer fosters an environment of innovation that supports the expansion of telehealth services. Ultimately, Seltzer secures the company's position as a trusted partner for practitioners seeking to reduce administrative burdens while scaling private practices effectively.

Talia Klein-Lee - Group President, Employee Resource, Deib
Talia Klein-Lee, the Group President, Employee Resource, Deib at SimplePractice, architects the internal culture and human capital strategies that drive organizational performance. Overseeing diversity, equity, inclusion, and belonging initiatives, the Group President, Employee Resource, Deib ensures that the company's workforce reflects the diverse needs of the health and wellness professionals served by the platform. This role involves designing programs that foster employee engagement, professional development, and a collaborative work environment. Talia Klein-Lee manages the integration of inclusive practices into every department, ensuring that the company's internal values align with the mission of supporting practitioners. By cultivating a high-performing and equitable culture, the Group President, Employee Resource, Deib directly supports the company's ability to attract top talent and maintain operational efficiency. Through strategic leadership, Klein-Lee builds a resilient organization capable of sustained innovation and long-term success.
Doug Scott - Chief Marketing Officer
Doug Scott, the Chief Marketing Officer at SimplePractice, architects the global brand strategy and customer acquisition initiatives designed to support health and wellness professionals. Overseeing the entire marketing funnel, the Chief Marketing Officer executes data-driven campaigns that highlight the platform's integrated suite of tools, including scheduling, billing, and telehealth capabilities. This role requires deep engagement with market trends to ensure messaging resonates with diverse licensed providers, from nutritionists to psychologists. Doug Scott manages the digital presence and outreach efforts that drive user adoption and brand loyalty across the industry. By optimizing conversion paths and refining the value proposition, the Chief Marketing Officer directly impacts the company's market share and revenue growth. Through strategic partnerships and targeted content, Scott strengthens the reputation of the platform as an essential resource for modern, client-centered practices.
Ali Hartley - Chief Legal Officer
Ali Hartley, the Chief Legal Officer at SimplePractice, directs all regulatory compliance and legal risk management strategies essential for a health technology platform. Overseeing data privacy protocols and industry-standard security measures, the Chief Legal Officer ensures that every feature, from clinical records to payment processing, adheres to strict healthcare regulations. This leadership role involves navigating complex legal landscapes to protect both the company and the practitioners utilizing the software. Ali Hartley manages corporate governance and intellectual property matters, providing the foundation for secure and reliable operations. By establishing robust legal frameworks, the Chief Legal Officer enables the product team to innovate within the bounds of safety and compliance. Through meticulous attention to detail, Hartley mitigates operational risks and supports the company's commitment to maintaining the highest standards of data integrity and professional trust.
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