SimplePractice Executive and Leadership Team

May, 2026

Leadership Overview

SimplePractice has 5 executives leading key functions including strategy, marketing, people operations, legal affairs, and group leadership.

Driven by a commitment to empowering health and wellness professionals, SimplePractice provides an integrated platform that streamlines administrative tasks, allowing practitioners to focus on delivering quality care and enhancing the client experience through secure, compliant, and user-friendly technology.

Leadership Roles at SimplePractice

  • Chief Executive Officer - Jonathan Seltzer
  • Group President, Employee Resource, Deib - Talia Klein-Lee
  • Chief Marketing Officer - Doug Scott
  • Chief People Officer - Amelia Meyer
  • Chief Legal Officer - Alison Hartley
  • Jonathan Seltzer - Chief Executive Officer

    Jonathan Seltzer, the Chief Executive Officer at SimplePractice, directs the company's overarching strategy and operational execution. Seltzer guides the organization in its mission to provide a comprehensive practice management platform for health and wellness professionals. Overseeing the integration of administrative tools like scheduling, client records, billing, and telehealth, the Chief Executive Officer ensures practitioners can focus on care delivery. This leadership role involves driving product development and fostering a culture of innovation to meet the evolving needs of licensed professionals. By centralizing essential practice functions, Seltzer ensures SimplePractice remains a trusted partner in simplifying operations and enhancing client experiences. The Chief Executive Officer's vision supports practitioners in managing both business and clinical aspects with confidence, reinforcing the company's commitment to ease of use, data security, and regulatory compliance across all offerings. Jonathan Seltzer actively shapes the company's market position and growth trajectory.
    Jonathan Seltzer

    Talia Klein-Lee - Group President, Employee Resource, Deib

    Talia Klein-Lee, the Group President, Employee Resource, Deib at SimplePractice, champions initiatives focused on employee well-being, resource development, and diversity, equity, inclusion, and belonging (DEIB). Klein-Lee drives the creation of supportive internal environments that align with SimplePractice's mission to empower health and wellness professionals. This leadership position involves developing and implementing programs that foster a sense of community and belonging among employees, ensuring that the company's internal culture reflects its external commitment to serving a diverse range of practitioners. By focusing on employee resources and DEIB, Klein-Lee contributes to a positive and productive workplace, which is essential for the sustained development and delivery of the company's comprehensive practice management platform. The Group President's efforts enhance employee engagement and retention, directly impacting the team's ability to support users with scheduling, client records, billing, telehealth, and payment processing. Talia Klein-Lee's dedication to people-centric strategies strengthens the organizational fabric and supports the company's overall objectives.

    Doug Scott - Chief Marketing Officer

    Doug Scott, the Chief Marketing Officer at SimplePractice, architects and executes the company's global marketing strategies. Scott drives brand awareness and market penetration, ensuring the comprehensive practice management platform reaches health and wellness professionals seeking to grow their practices. Overseeing all aspects of marketing, including digital campaigns, content strategy, and lead generation, the Chief Marketing Officer ensures alignment with SimplePractice's core mission. This leadership position involves analyzing market trends and identifying opportunities to communicate the platform's value proposition, which includes streamlined scheduling, client records, billing, documentation, telehealth, and payment processing. By highlighting the platform's ease of use, data security, and compliance features, Scott aims to attract and retain a diverse user base of therapists, counselors, psychologists, and other providers. The Chief Marketing Officer's efforts directly support practitioners in managing their workflows efficiently and securely, reinforcing SimplePractice's role as a key partner in practice growth. Doug Scott's strategic initiatives expand the company's reach and impact.

    Amelia Meyer - Chief People Officer

    Amelia Meyer, the Chief People Officer at SimplePractice, leads all human capital initiatives and organizational development strategies. Meyer cultivates a high-performance culture that supports the company's mission to empower health and wellness professionals through innovative technology. Overseeing talent acquisition, employee engagement, and professional development, the Chief People Officer ensures SimplePractice attracts and retains top talent essential for building and maintaining its comprehensive practice management platform. This critical role involves fostering an inclusive environment that reflects the company's commitment to diversity, equity, and inclusion, aligning with its values and supporting its growth. Meyer's leadership ensures that the internal team is equipped to support the needs of practitioners by focusing on operational efficiency, data security, and compliance. By prioritizing employee well-being and growth, the Chief People Officer strengthens the foundation upon which SimplePractice delivers its services, including scheduling, client records, billing, and telehealth. Amelia Meyer's strategic focus on people operations drives organizational success and reinforces the company's commitment to its users.
    Alison Hartley, the Chief Legal Officer at SimplePractice, oversees all legal affairs and ensures robust compliance across the organization's operations. Hartley safeguards the company's interests by managing regulatory adherence, contract negotiations, and intellectual property, particularly concerning the practice management platform for health and wellness professionals. This role is crucial in navigating the complex legal landscape of healthcare technology, ensuring that SimplePractice's tools for scheduling, client records, billing, documentation, telehealth, and payment processing meet stringent industry standards for data security and privacy. The Chief Legal Officer provides strategic counsel on legal matters, mitigating risks and supporting the company's mission to simplify operations for practitioners. Hartley's expertise ensures that SimplePractice maintains its commitment to compliance and builds trust with its user base of licensed professionals. By managing legal frameworks, the Chief Legal Officer enables the company to focus on innovation and user support, reinforcing its position as a secure and reliable partner. Alison Hartley's diligent oversight protects the company's integrity and facilitates its continued growth.

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    Frequently Asked Questions Regarding SimplePractice Top Executives and Leadership Team

    Who leads SimplePractice?
    SimplePractice is led by Jonathan Seltzer (Chief Executive Officer), along with executives such as Talia Klein-Lee (Group President, Employee Resource, Deib) and Doug Scott (Chief Marketing Officer).
    Who is part of SimplePractice’s executive team?
    The executive team of SimplePractice includes leaders such as Jonathan Seltzer (Chief Executive Officer), Talia Klein-Lee (Group President, Employee Resource, Deib), Doug Scott (Chief Marketing Officer) and other senior executives.
    How many executives does SimplePractice have?
    SimplePractice has 5 executives leading key business areas.
    What roles are included in SimplePractice’s leadership team?
    The leadership team of SimplePractice includes roles such as Chief Executive Officer, Group President, Employee Resource, Deib, Chief Marketing Officer, Chief People Officer, Chief Legal Officer.