Simons Executive and Leadership Team

May, 2026

Leadership Overview

Simons has 5 executives leading key functions including strategy, finance, human resources, and operations.

Driven by a legacy of retail excellence, Simons is dedicated to providing men's and women's clothing and accessories, shaping its market impact through curated selections and customer-centric approaches.

Leadership Roles at Simons

  • President & Chief Executive Officer - Bernard Leblanc
  • Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière - Marjolaine Giasson
  • President & Managing Partner - Preston Simons
  • Directeur Des Ressources Humaines - Laurence Patenaude
  • Human Resources Director - Julie Duchaine
  • Bernard Leblanc - President & Chief Executive Officer

    Bernard Leblanc, the President & Chief Executive Officer at Simons, directs the overarching corporate strategy and operational execution. Leblanc guides the company's vision, ensuring alignment with its long-standing commitment to quality apparel and accessories for men and women. This leadership role involves steering Simons through market dynamics, optimizing business performance, and fostering innovation across all departments. Bernard Leblanc's strategic direction ensures the continued growth and market relevance of the Quebec-based retailer. The President & Chief Executive Officer oversees the integration of departmental objectives with the company's core mission, driving initiatives that enhance customer experience and operational efficiency. This executive champions the brand's identity, ensuring its representation in all facets of the business, from product sourcing to marketing campaigns. Leblanc's focus remains on sustainable expansion and maintaining the company's esteemed reputation within the Canadian retail landscape.

    Marjolaine Giasson - Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière

    Marjolaine Giasson, the Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière at Simons, manages all financial operations and fiscal strategy. Giasson oversees budgeting, financial planning, risk management, and investment activities, ensuring the fiscal health and stability of the organization. This critical role involves providing financial insights to support strategic decision-making across the company's retail operations. Marjolaine Giasson's expertise is vital in navigating the complexities of the retail market, optimizing profitability, and ensuring compliance with financial regulations. The Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière directs the accounting, treasury, and financial reporting functions, maintaining transparent and accurate financial records. Giasson's leadership extends to capital allocation and exploring opportunities for financial growth, directly impacting Simons' ability to invest in new collections and enhance its customer offerings. This executive ensures robust financial controls are in place to support the company's ongoing success.

    Preston Simons - President & Managing Partner

    Preston Simons, the President & Managing Partner at Simons, drives strategic partnerships and oversees key operational initiatives within the retail sector. Simons focuses on enhancing the company's market position through innovative business development and the cultivation of strong relationships with suppliers and stakeholders. This leadership role involves guiding the company's expansion efforts and ensuring operational excellence across all facets of the business. Preston Simons' vision is instrumental in maintaining the brand's legacy while adapting to contemporary retail trends. The President & Managing Partner directs the strategic planning for new ventures and the optimization of existing business models, ensuring sustained competitiveness. Simons works to uphold the company's reputation for quality and customer service, overseeing aspects of product assortment and brand presentation. This executive's leadership ensures the continued success and evolution of Simons in the apparel market.

    Laurence Patenaude - Directeur Des Ressources Humaines

    Laurence Patenaude, the Directeur Des Ressources Humaines at Simons, leads the human resources department, focusing on talent management and organizational development. Patenaude oversees recruitment, employee relations, compensation, and benefits, ensuring a supportive and productive work environment for all staff. This position is key to cultivating a strong company culture that aligns with Simons' values and retail mission. Laurence Patenaude's strategic initiatives aim to attract and retain top talent, fostering professional growth and engagement across the organization. The Directeur Des Ressources Humaines directs the implementation of HR policies and programs that enhance employee experience and operational effectiveness. Patenaude works closely with other leadership to align human capital strategies with business objectives, ensuring the workforce is equipped to meet the demands of the evolving retail landscape. This executive's efforts are central to maintaining a motivated and skilled team.

    Julie Duchaine - Human Resources Director

    Julie Duchaine, the Human Resources Director at Simons, supports the strategic direction of human capital management, focusing on operational HR functions and employee support. Duchaine manages day-to-day HR activities, including onboarding, performance management, and compliance, ensuring smooth execution of HR policies across the retail environment. This role is integral to maintaining employee satisfaction and operational continuity within the company's various departments. Julie Duchaine's contributions are essential for implementing effective HR practices that support the company's growth and its commitment to its employees. The Human Resources Director collaborates with the broader HR team to enhance recruitment processes and employee development programs. Duchaine plays a part in fostering a positive workplace culture, ensuring that all team members have the resources and support needed to succeed. This executive's focus is on the practical application of HR strategies to benefit the workforce.

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    Frequently Asked Questions Regarding Simons Top Executives and Leadership Team

    Who leads Simons?
    Simons is led by Bernard Leblanc (President & Chief Executive Officer), along with executives such as Marjolaine Giasson (Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière) and Preston Simons (President & Managing Partner).
    Who is part of Simons’s executive team?
    The executive team of Simons includes leaders such as Bernard Leblanc (President & Chief Executive Officer), Marjolaine Giasson (Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière), Preston Simons (President & Managing Partner) and other senior executives.
    How many executives does Simons have?
    Simons has 5 executives leading key business areas.
    What roles are included in Simons’s leadership team?
    The leadership team of Simons includes roles such as President & Chief Executive Officer, Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière, President & Managing Partner, Directeur Des Ressources Humaines, Human Resources Director.