Simons Executive and Leadership Team

June, 2026

Leadership Overview

Simons has 5 executives leading key functions including strategy, finance, operations, and human resources.

Driven by a legacy of retail excellence, Simons is dedicated to providing men's and women's clothing and accessories, shaping market trends through strategic leadership and a commitment to customer satisfaction.

Leadership Roles at Simons

  • President & Chief Executive Officer - Bernard Leblanc
  • Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière - Marjolaine Giasson
  • President & Managing Partner - Preston Simons
  • Human Resources Director - Julie Duchaine
  • Directeur Des Ressources Humaines - Laurence Patenaude
  • Bernard Leblanc - President & Chief Executive Officer

    Bernard Leblanc, the President & Chief Executive Officer at Simons, directs the overall strategic vision and operational execution for the retail company. Overseeing all major business units, Leblanc ensures alignment with the company's long-standing mission of providing quality men's and women's clothing and accessories. This leadership role involves driving market expansion and maintaining the brand's competitive edge in the retail sector. By focusing on innovation and customer engagement, Bernard Leblanc guides the organization toward sustained growth and profitability. The Chief Executive Officer's responsibilities extend to fostering a culture of excellence across all departments, ensuring that Simons continues its legacy as a premier fashion retailer. Leblanc's strategic direction is crucial for navigating the dynamic retail landscape and solidifying the company's position in Canada and beyond.

    Marjolaine Giasson - Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière

    Marjolaine Giasson, the Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière at Simons, manages all financial operations and fiscal strategy. Giasson oversees budgeting, financial planning, risk management, and investor relations, ensuring the company's financial health and stability. This critical role involves optimizing financial performance and supporting strategic growth initiatives for the men's and women's clothing and accessories retailer. By implementing robust financial controls and driving efficiency, Marjolaine Giasson contributes directly to the company's profitability and long-term sustainability. The Chief Financial Officer's oversight extends to capital allocation and investment decisions, aligning financial resources with the company's overarching business objectives. Giasson's expertise is vital for navigating the complexities of the retail market and ensuring sound financial governance.

    Preston Simons - President & Managing Partner

    Preston Simons, the President & Managing Partner at Simons, drives the strategic direction and overall management of the retail enterprise. Simons oversees key operational facets, ensuring the seamless integration of product sourcing, merchandising, and customer experience for men's and women's clothing and accessories. This leadership position involves cultivating strategic partnerships and guiding the company's expansion efforts. By championing innovation and operational excellence, Preston Simons reinforces the brand's commitment to quality and style. The Managing Partner's responsibilities include fostering a dynamic work environment and ensuring the company's continued success in the competitive retail landscape. Simons's vision is instrumental in maintaining the brand's heritage while adapting to evolving market demands and consumer preferences.

    Julie Duchaine - Human Resources Director

    Julie Duchaine, the Human Resources Director at Simons, leads the strategic development and execution of all human capital initiatives. Duchaine oversees talent acquisition, employee relations, compensation and benefits, and organizational development to support the company's retail operations. This role is critical in cultivating a positive and productive work environment for all employees involved in the sale of men's and women's clothing and accessories. By implementing effective HR policies and programs, Julie Duchaine ensures that the workforce is aligned with the company's mission and values. The Human Resources Director's focus includes fostering employee engagement, promoting professional growth, and ensuring compliance with labor laws. Duchaine's leadership is essential for attracting and retaining top talent, thereby contributing to Simons's overall success and market position.

    Laurence Patenaude - Directeur Des Ressources Humaines

    Laurence Patenaude, the Directeur Des Ressources Humaines at Simons, directs comprehensive human resources strategies and operations. Patenaude manages talent management, employee engagement, and workforce planning, ensuring the effective support of the company's retail objectives. This position is vital for nurturing a skilled and motivated team dedicated to delivering exceptional customer experiences in the men's and women's clothing and accessories sector. By championing employee development and fostering a strong organizational culture, Laurence Patenaude contributes to the company's sustained growth and operational efficiency. The Directeur Des Ressources Humaines's responsibilities encompass overseeing recruitment processes, implementing performance management systems, and ensuring a compliant and equitable workplace. Patenaude's strategic oversight is key to building a robust human capital foundation for Simons.

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    Frequently Asked Questions Regarding Simons Top Executives and Leadership Team

    Who leads Simons?
    Simons is led by Bernard Leblanc (President & Chief Executive Officer), along with executives such as Marjolaine Giasson (Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière) and Preston Simons (President & Managing Partner).
    Who is part of Simons’s executive team?
    The executive team of Simons includes leaders such as Bernard Leblanc (President & Chief Executive Officer), Marjolaine Giasson (Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière), Preston Simons (President & Managing Partner) and other senior executives.
    How many executives does Simons have?
    Simons has 5 executives leading key business areas.
    What roles are included in Simons’s leadership team?
    The leadership team of Simons includes roles such as President & Chief Executive Officer, Senior Vice President, Chief Financial Officer and Vice President Séniore, Cheffe De La Direction Financière, President & Managing Partner, Human Resources Director, Directeur Des Ressources Humaines.